슬라이드 1 - i-boss.co.kr · pdf file1994년 설립 (jasdaq 2389) 일본 최대...

2014.10.30

1. COMPANY ::
| www.emforce.co.kr
2. BUSINESS
3. CLIENT

| We are.
0.2
31
2004
150
2006 2007
200
2008 2009
215
250
380
2010 2011
24
2003
35
2002
13
2001 2000
64
2005
- Digital AD
- Online Video Marketing
- Social Media Marketing
- Mobile Marketing
- Keyword Marketing
- BTL
- Digital Marketing Technology
- Web Marketing
2012
480
2013
600 580
:
: 2000 11 17
:
: 185 (2014 10 )
: 893-9
: 25

1994 (JASDAQ 2389)
( 500)
2009 : 540
: Dentsu 35%, 29%
*Dentsu :
2000 11, 2005 9, OPT (OPT : 1)
:
: 2000 11 17
:
: 185 (2014 10 )
: 893-9
: 25
| Related-

| Business Philosophy. 1
| eMarketing |
, eMarketing .
e . .
eMarketing, .
< Online General Channel Digital Media Environment >
New Future ,
eMarketing .

| Business Philosophy. 2
| Task Force |
.
Branding vs Performance
.
< Role > ?
,
KPI KPI .
TFT , , .

| Skills for Success
Market Proven Reputation
.
, , , ,
,
( )
Creative :
( )
New Media Execution
.
Mobile Ad
Mobile Campaign
Social Media Marketing
Ad Network
Online Video Marketing
(Internet CF, Social Video)
No.1 eMarketer Group
.
Digital AD
Keword Marketing
Mobile Marketing
Creative Design
Marketing Technology
eMFORCE Culture
.
Responsible for the Goal
( )
Challenge to the New ( )
Continuous Learning ( )
Fun-Fun Energy ( )

Beyond the Online KPI Managing
Digital Action Plan
| For Clients, Do it
Digital AD
Online Video
Marketing
Social Media
Marketing
Digital Marketing Technology
BTL
Web Marketing
Keyword Marketing
Mobile Marketing

| Organization
CFO
1
2
: 185 (2014 10 )
IT
1
2
:: () Digital Marketing ::
Display AD Online Video MKT Viral/Social
Mobile MKT Web MKT
Keyword MKT Digital MKT Tech- nology
()
Digital AD | Onliine Video Marketing | Social Media Marketing | Mobile Marketing |
Web Marketing | Keyword Marketing | BTL | Digital Marketing Technology
1
2
3
4
1
2
3
4
5
Creative 2 3
Copy
1

2008 12 10 NEO 10 BA (Brand Agency) 07 06 05 AFC Award Best Agency 1 04 04
2009 11 09 08 07 05 AIA 03 AXA 02 02 02 01 01 01 01 Display 2011
12 Finalist ( ) () 12 Winner (Digital film) () 12 Finalist (Digital AD) () 06 05 05 04 03 03 01 01 GM 01
| History ()
2012 11 10 18 06 ST&Company 05 04 03 2012 03 02 CJ E&M 02 02 02 02
2010 12 11 10 OMS 10 10 09 07 05 62 05 04 KB 03 02 02 02 02 01 HK
2013 11 10 09 08 08 07 ST&Company 07 06 05 04 03 01 01

1. COMPANY ::
2. BUSINESS 3. CLIENT
| www.emforce.co.kr

Internet CF / Viral Video
Online Video Marketing
< 2011 Internet CF 2011 Finalist >
Issue Point
2011
Video Creative
CG
Contents Provide
| Business
.
, , Issue Point ,
.

Facebook Campaign / Viral Campaign
Social Media mkt. Viral mkt. Online
Relation mkt. Buzz mkt.
SNS
CF
SEO
Main Service Part 1
| Business
SNS .
< Social Communications biz. >
.

Social Communication Service Process
SNS
Communicator
Contents
Channel
Social Communication Service 3C
,
2
3
| Business

< 2012 CJ ONE Social Communications biz. >
CJone card ,
Brand SNS
Social Media Mkt. / Relation Mkt. / Viral Mkt.
| Business

AIA
(Microsite)
(Digital AD)
< 2010 AIA Digital AD & BTL >
, BTL
*** LED
| Business BTL
Digital Signal / IP TV / Elevator Ad
BTL . , Digital
.
BTL , BTL , eMarketing .

Mobile Marketing
< GM APP >
Admob, lgU+, Ad@m
App Sore 36
App Down 103
< >
Cauly
DB 200%
| Business
Admob, Ad@m, Cauly, Inmobi, MAN
.
App , , DB ,
.

Keyword Marketing
G, , AIA, AXA
ROI
, MaxCPC,
TFT
TFT
, , ROI
< G ROAS >
| Business
Search Ad / Ad Network Marketing / Brand Search / Landing Page Optimization / Conversion Tracking
, .
G(7 ) , .
, Sales .
VIP

Web Marketing
| Business
Search Ad / Ad Network Marketing / Brand Search / Landing Page Optimization / Conversion Tracking
,
, UI/UX
.

1. COMPANY ::
3. CLIENT
| www.emforce.co.kr
2. BUSINESS

I T /
/
:: () Clients ::

/
ETC
/
:: () Clients ::

슬라이드 1 - i-boss.co.kr · pdf file1994년 설립 (jasdaq 2389) 일본 최대...

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