[제 1회 jsc afterschool] 소셜미디어란 무엇인가 (이종대, 130720)
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소셜미디어란 무엇인가, 그리고 왜 중요한가, 앞으로 주목해야 할 부분은 무엇인가에 대해 소셜미디어 분석회사 트리움의 분석 내용을 바탕으로 정리했습니다TRANSCRIPT
- 1. JSC Afterschool
2. 3. vs. 4. PRIVATE & CONFIDENTIAL JSCAfterschool,1st 2013.7.20 (TREUM) PRIVATE & CONFIDENTIAL 5. 1. 2. 3. 4. (SocialIntelligence) AGENDA PRIVATE & CONFIDENTIAL 6. AGENDA PRIVATE & CONFIDENTIAL 1. 2. 3. 4. (SocialIntelligence) 7. PRIVATE & CONFIDENTIAL social + something 8. PRIVATE & CONFIDENTIAL social 9. PRIVATE & CONFIDENTIAL social 10. PRIVATE & CONFIDENTIAL 1. . SOCIAL + INTELLIGENCE People +Link Message +Link :Knowledge&StoryStructure Person Person Link Keyword Keyword Link Social Network Analysis Semantic Network Analysis :SocialNetwork 11. AGENDA PRIVATE & CONFIDENTIAL 1. 2. 3. 4. (SocialIntelligence) 12. PRIVATE & CONFIDENTIAL 2. , vs. , 13. PRIVATE & CONFIDENTIAL (alteranalysis) (egoanalysis) (feedback) (alteranalysis) vs. , 2. 14. PRIVATE & CONFIDENTIAL . , (98%) EGO() ALTER() vs. , 2. 15. PRIVATE & CONFIDENTIAL . , (98%) EGO() ALTER() vs. , 2. 16. AGENDA PRIVATE & CONFIDENTIAL 1. 2. 3. 4. (SocialIntelligence) 17. PRIVATE & CONFIDENTIAL Actor Diffusion Homophily () Ex) IT , / Ex) , 3. 18. PRIVATE & CONFIDENTIAL Actor 86~11 , 81~4 84~6 Bot K-Pop 731~81 Celebrities (DiffusionNetwork) 3. 19. PRIVATE & CONFIDENTIAL Actor , Follower 959,312 , Follower 738,613 , Follower 24,897 , Follower 21,354 , Follower 138,344 , Follower 6,535 , Follower 128,240 , Follower 456 , Follower 66,979 8/6~8/11 3. 20. PRIVATE & CONFIDENTIAL 124,310 45,707 61,048 82,675 15,285 29,922 Actor 3. 21. PRIVATE & CONFIDENTIAL Message Data Data Data Data Data Data Data Data Data Data Experi -ence Experi -ence Data (Unstructured) Information (Organized) UserStory (Personal&Cultural) Data Data Data Data Data < < 3. 22. PRIVATE & CONFIDENTIAL Message GalaxyNexusvs.KindleFire 3. 23. PRIVATE & CONFIDENTIAL Message iPhonevs.GalaxyNexus &KindleFire 1,714,287tweets/day 3. 24. AGENDA PRIVATE & CONFIDENTIAL 1. 2. 3. 4. (SocialIntelligence) 25. http://www.youtube.com/watch?v=3fxnZcYapJU (2011. 12. 6) ? 26. http://www.youtube.com/watch?v=3fxnZcYapJU (2011. 12. 6) ? 27. http://www.youtube.com/watch?v=3fxnZcYapJU (2011. 12. 6) ? 30 1 28. http://www.youtube.com/watch?v=3fxnZcYapJU (2011. 12. 6) ? 2 29. http://www.youtube.com/watch?v=3fxnZcYapJU (2011. 12. 6) ? 15 100 30. (2012 2) 31. (2012 2) 32. (2012 2) 33. (2013 4) 34. (2013 4-5) 35. (SOCIAL INTELLIGENCE) 36. (HUMAN INTELLIGENCE) hippocamp us cortex long-term memory working memory short-term memory chunking stimulus 37. (SOCIAL INTELLIGENCE) public sphere social cortex Frame facts chunking stimulus social judgement 38. PRIVATE & CONFIDENTIAL TheEndofDocuments ThisPageisemptyintentionally