爱讨论 100608
TRANSCRIPT
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Idea Illustration
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Users
World Cup
Content
Text
Map
Game
Pic & Video
Product
…
Interest
Favor
Expertise
Need
…
TagA language to express their:
The basic element that all internet content have:
What’s
For example:
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Users
World Cup
Content
Text
Map
Game
Pic & Video
Product
…
Interest
Favor
Expertise
Need
…
TagA language to express their:
The basic element that all internet content have:
What’s
For example:
Tag is the perfect internet node.
Point 1:
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Online Shopping
Taobao
Search Engine
Google Photo Sharing
Flickr
Micro BBS
百度贴吧
Micro Blog
新浪微博
User
World Cup
Tag
SNS
Renren
BBS
天涯
Blog
BlogbusIM
Internet Service (Content)
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Online Shopping
Taobao
Search Engine
Google Photo Sharing
Flickr
Micro BBS
百度贴吧
Micro Blog
新浪微博
User
World Cup
Tag
SNS
Renren
BBS
天涯
Photo Sharing
FlickrIM
Web Service
Users leave their Tag Footprint every second!User Tags
Point 2:
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3. Meaningful connections will be built .
Our goal Tag is the perfect internet node.Point 1:Users leave their Tag Footprint every second!
Point 2:
Based on
Build a network service based on tags in which:
1. Contents get their tags when created.
Blog
Discuss
Pic & Video
Broadcast
Certain Tag
2. Users’ Tag Footprint get recorded.
user
tagged
tagged
tagged
tagged
tagged
tagged
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So we call this new network solution
And is the beginning part of this network, in which:
TNS ( Tag Network Service)
3. Meaningful connections will be built .
1. Discuss get their tags when initiated
Discuss
Certain Tag
2. Users’ Tag Footprint get recorded.
user
taggedtagged
tagged
Discuss
Initiate
JoinBrowse
…
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The new user
Mr.Y
World Cup
Expo 2010NBA Final
Stock Market
Iron man 2Earthquake
Enter the index ,he found the “Tag Cloud”
Step1 Click the tag “World Cup”,he found the “Discuss about World Cup”
Step 2
Join one discussing group & Get tagged Step 3
Talk with some guys about UK teamand became friend with Mr.X
Step 4
Mr.XWorld CupWorld Cup
Mr.Y
World Cup
: )
I have followed you
Let’s see an example of a new user on itaolun.com
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The new user
Mr.YNow want to talk about Expo 2010, and initiate a discuss
Step5
World CupExpo 2010
Most amazing pavilion in Expo ?Title:
Tags: Expo 2010
Mr.Z has the tag “Expo 2010”and he receive the discuss invitation
Step6
Expo 2010 Expo 2010 Mr.Z
Mr.Z accepted the invitation, and found each other congenial.
Step7
: ): )
Now Mr.Y has two tags and two friends, and more in future
Step8
World Cup
Expo 2010Expo 2010
World Cup
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To fixed group, information quality always conflicts with the group size
Discuss Quality
Group size( User number)
To itaolun, more users means more possibility to find the right person to talk to
User NumberDiscuss Quality
Fixed Discussing Group: Itaolun.com:
Movie Sports News
Why real-time group discussing ?
You join many groups,but not the limelight in most of them.
News
Sports Movie
You are the center of your favors and friends, you build your own group
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Business Plan
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Customers:
70’s 80’s 90’s
• Mainly 80’s, also covering some 70’s and 90’s • Mainly male, also covering some female• Enjoy meaningful communication• Quick learner of new web apps
• General staff, a good mix of industry
• 2-5 years working experience
Occupation
Network habits• Surf the web more
than 2 hours per day
• Active participate of BBS and portal website
• Love to post and reply
Concern points• Concerned about
the political, economic and livelihood
• Keen to follow hot news and topics
Consumption• Above the average
monthly family income
Demographics• Mainly 80’s• Mainly single
male• Higher
educationGeographic• Distributed in large,
first-tier cities• SH & BJ as the core
cities
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1. VIP Value-added Service 2. Tag-based Ad Service 3. Tag-based Marketing Consultant Service
How to make money ?
Blog
Discuss
Picture
BroadcastFree Service
(Size limitation)
Clients offer the key tag of their advertisement.
World Cup
Football
Sports
We put the advertisement in discuss with these tags
World CupFootball Sports
Extra Service
Build GroupPicture (No Size limitation)
Avatar
We deliver the questionnaires to users having these tags and pay them to get the high quality answer. $ $
Clients offers the key tags of their target customer and questionnaires
Sports
80’S
Nike Fans
Shopping
Football Target Customer
Questionnaires
Clients buy the rights of using In-Text Advertising on some tags ,and link the tag with advertising content
World Cup
When user click the tags, he will find the content and the advertisement.
Football
Sports
Accurate Direct Advertising to users based on their tags, and through mails or personal recommendation.
Football
World Cup
Sports
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How to make money ?
When it growing to a big platform, there will be more income possibility.
Interest based Shopping recommendation
Interest based local recommendation
Interest based online music and movie ……
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Marketing Plan:
Disadvantage Advantage
Speed of information broadcast
Content volume
Unfamiliar experience
Real-time talk with interest-matched person
Tag-based talk invitation and relationship
You-centered experience
Low-cost advertising platform such as microblog and SNS
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Marketing Plan:
Disadvantage Advantage
Speed of information broadcast
Content volume
Unfamiliar experience
Real-time discuss with interest-matched person
Tag-based invitation and relationship
You-centered experience
Low-cost advertising platform such as microblog and SNS
The key factor to marketing are users and content.
Point :
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1. Original Users 2. User Prompting
Marketing Plan: users
Original users will be:
Student from:
City youth from:
Internet fans from:
Through:
Private Mail Comments
Post & ReplyCop with moderator
Microblog
50000 total exposure in 1 month
1.Special rewards and rights for the early users:The first 5000 registered users will be granted with special visual icons forever.The first 20000 registered users will enjoy the free VIP service in the future.
2. Active Users PromotingShow the top 3 users of each tag, when the tag is clicked.Recommend active users on inedx page, discussing page, and friends page.
3.Viral Expanding :Users can import their mail and MSN contacts to invite their friends join itaolun.
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Marketing Plan: content
1. Original Content 2. Using External Resources
1. Output edited great discuss contents onto Micro Blog, BBS, SNS.
2. Import hot news, hot topics, and recommend them to users on itaolun to easy-initiating a discuss.
3.Users can share their content to Renren, Kaixin and Sina Microblog
4.Develop plug-ins for hot paltform: Renren, Kaixin and Sina Microblog. Users can initiate a discuss on those sites but also get recorded on itaolun.
5.Create offical account on large platform to broadcat itaolun’s fame.
1.The very first tags will be from:Google Hotrank Page, Sina Mciroblog Tagsand Douban tags.
2. The very first content will be fromUsers discussiing content (public discuss)
Official topics on which users can easily initiate a hot discuss by just a click
Official discuss initiated by editors.
Editors creating discussing content based on other web applications.
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2010
2011 2012
DEM
O
Pro
du
ct
Exte
nd
ing
pla
tform
Mob
ile Mile
Stone
Human Resource
Con
sultin
g
Serv
ice
Ad
. Syste
m
Finan
cial
Bala
nce
Time plan:
Pro
du
ct Pla
n
3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 120
5
10
15
20
25
30
DevelopingManagementAdvertsing Dept.Consulting Dept.Total
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3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 120
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
Monthly IncomeMonthly Cost
Expected balance point will be in 2011/10
From 2010/6 to 2011/10 ( 14 months ) we want to get 75w investment
3 4 5 6 7 8 9 10 11Devel opi ng 0 6 6 6 6 6 6 6 6Management 2 2 2 2 2 3 3 3 3Adver t si ng Dept . 0 0 0 0 0 0 0 0 2Consul t i ng Dept . 0 0 0 0 0 0 0 0 0Tot al 2 8 8 8 8 9 9 9 11
注册用户规模 0 0 0 1000 5000 10000 20000 30000 50000活跃用户规模 0 0 0 100 500 1000 1500 2000 3000
3 4 5 6 7 8 9 10 11广告业务税后收入 0 0 0 0 0 0 0 0 2000咨询业务税后收入 0 0 0 0 0 0 0 0 0Mont hl y I ncome 0 0 0 0 0 0 0 0 2000
员工工资支出 10000 10000 10000 15000 20000 32000 32000 32000 40000运营成本(场地,水电等) 3000 3000 3000 3000 3000 3000 3000 3000 3000固定资产增加 5000 0 0 0 0 20000 0 0 8000Mont hl y Cost 18000 13000 13000 18000 23000 55000 35000 35000 51000
长期借款需求
3*3000 3*3000 3*3000 3*3000 3*3000 8*4000 10*4000
0
5
10
15
20
25
30
3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
Developing
Management
Advertsing Dept.
Consulting Dept.
Total
2010 2011 2012
开发需求完成
核心模块
周边模块
综合性平台改版
手机版客户端
里程碑
咨询业务
广告投放系统
赢亏平衡
200000
Detail:
Financial Plan:
It based on a minimum cost assumption. And no marketing fees are included.
75w
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Our Team:
UI & UEPlanning & Managing MarketingDeveloping
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Thank you!