商業模式創新講座簡報 110624

Download 商業模式創新講座簡報 110624

If you can't read please download the document

Upload: -

Post on 15-Dec-2014

4.188 views

Category:

Business


8 download

DESCRIPTION

 

TRANSCRIPT

  • 1. 2011/6/24
  • 2. 1. 20112. 3. ()
  • 3. 1.2011
  • 4.
  • 5. ..
  • 6. ..
  • 7. / RD 9
  • 8. 6/24 8/6~7 8/12~21 11/19 12/2 1 2 3 4 5 4 4
  • 9. () (8/6) (8/7)9:00~12:00 1. (0.5hr) (3 hrs) 2. (2.5 hrs) Apple Inc. ()13:00~16:00 1. (2.5 (3 hrs) hrs) 2. (0.5 hr)
  • 10. 8/12 8/13 8/14 8/15 8/16 8/17 8/18 8/19 8/20 8/21 8/15 8/17 8/18 8/20 Business Model Harvard Johnson & Johnson Innovation Workshop (not confirmed)
  • 11.
  • 12. 2.
  • 13. 1.2.3.
  • 14. P-791Source:http://cdn-www.airliners.net/aviation-photos/photos/7/1/5/1153517.jpg
  • 15.
  • 16. Souce:http://pic.pimg.tw/tkbpeter/f7cb628286f18f83994c18667aaf064d.jpg
  • 17.
  • 18.
  • 19.
  • 20. * :+ : : (EX. )
  • 21. P&G
  • 22.
  • 23. Alexander
  • 24. CLIENT CLIENT CLIENT CLIENT SEGMENTS SEGMENTS SEGMENTS SEGMENTS CLIENT CLIENT CLIENT CLIENT CLIENT CLIENT HOW?SEGMENTSSEGMENTS WHAT? SEGMENTS SEGMENTS WHO? SEGMENTS SEGMENTS CLIENT CLIENT CLIENT CLIENT SEGMENTS SEGMENTS SEGMENTS SEGMENTS CLIENT CLIENT CLIENT $? SEGMENTS SEGMENTS ? ? CLIENT SEGMENTS SEGMENTS
  • 25. 9(1)Value Proposition 2)Target Customer Segments Market Segmentation(3)Distribution Channels (4)Customer Relationships (5)Value Configurations(6)Core Capabilities(7)Partner Network Business Alliances(8)Cost Structure(9)Revenue ModelRevenue Flow
  • 26. -
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Example: Cemex, a Mexican cement maker,
  • 32. -Lulu.com
  • 33. The Empathy Map
  • 34. Empathy Map1.brainstorm to come up with all the possible Customer Segments that you might want to serve using your business model.2.Choose three promising candidates, and select one for your first profiling exercise.3.Start by giving this customer a name and some demographic characteristics, such as income, marital status, and so forth.4.Then, referring to the diagram on the opposite page, use a flipchart or whiteboard to build a profile for your newly-named customer by asking and answering the questions:
  • 35. Source: Innosight Scott D. Anthony
  • 36. 3. ()
  • 37. 10 13%~15%2006 902007 161 Soucr:http://photo.518.com.tw/photo/2/806/645161/1293603189313932331.jpg
  • 38.
  • 39. 2007
  • 40.
  • 41.
  • 42. 7/15 02-26982989#2436 02-26982989#2455