商業模式創新講座 110708

Download 商業模式創新講座 110708

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商業模式創新講座 110708

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  • 1. 2011/7/8 2455@cpc.tw

2. 1. 2. 3. 4. 5. 3. 1. 4. .. Business Model Source:http://farm4.static.flickr.com/3153/3059807529_9aa5f159f8_o.jpg 5. .. Business Model 6. 7. Business Generation Alex..Business ModelSource:http://www.businessmodelgeneration.com/images/coreteam_alex.png 8. 9. 10. 2. 11. SKYPE 12. 1.(Value Proposition) 13. 2.(Target Customer Segments)Market SegmentationEx. 1.Free Internet Call Web user globally2.Cheap Call to phone People who want to call Phone 14. 3.(Distribution Channels)Ex. 1.Free Internet Call Skype.com2.Cheap Call to phone Headset, Partnership 15. 4. (Customer Relationships) Ex. Mass Customized 16. 5.(Key Activity)Ex. 1.Software development 17. 6.(Key Resources) Ex. 1.Software developer2. Software 18. 7.(Key partnership)BusinessAlliancesEx. 1.2. 19. 8.(Cost Structure) Ex. 1.2. 20. 9. (Revenue Model) Revenue Flow Ex. 1.Free Internet Call Free2.Skype out Pre-paid, subscription3.Hardware sellSource:http://shop.skype.com/i/images/phones/cordless-router/rtx-dualphone-3088/lrg/ft.jpg 21. 22. 3. 23. Source:http://www.g-winner.com/TW/images/cf03.jpg 24. vs () (20) , () () 25. Lulu.com 26. 2007 27. 28. 29. 30. 1. 2. 3. 31. Job-to-be-done trees 32. 33. 4. 34. 8400081000()80000 02-26982989#2436 02-26982989#2455 35. 36. .. 37. .. 38. (Homework) ()()() ()Now8/6~78/12~2111/19 12/2 1 23 4 5 44 4 39. () (8/6) (8/7)9:30~12:001. (0.5hr) (3 hrs)2. (2.5 hrs) Apple Inc.()13:00~16:30 1. (2.5(3 hrs)hrs)2. (0.5 hr) 40. () () 8/128/13 8/14 8/15 8/16 8/17 8/18 8/198/20 8/218/15 8/178/188/20 Innosight Business Model Case StudyEITC Conference with Innovation Workshop HarvardProfessor 41. 14-Aug 15-Aug 16-Aug 17-Aug18-AugDay 1 Day 2 Day 3 Day 4 Day 5Innosight LLC() Case StudyBusiness Model Innovationwith HarvardWorkshop 9:00am~4:30pmUniversityProfessor Willy EITC EITC Day1 ShihDay2Day1 New Media andEmerging Science and Technology Creative IndustriesDay2 Case Study 44 42. / Innosight (Mark Johnson) (Willy Shih) 43. ()http://www.facebook.com/RDM.Plan 44. 5.