商業模式創新講座 120406

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  • 1. - - - 10146 1
  • 2. 1. 2. 3. 4. 5.
  • 3. 1.
  • 4. .. Business Model Source:http://farm4.static.flickr.com/3153/3059807529_9aa5f159f8_o.jpg
  • 5. Business Model
  • 6.
  • 7. Business Model Generation Alex Business Model Source:http://www.businessmodelgeneration.com/images/coreteam_alex.png
  • 8. KP KA (VP) (CR) (CS) (KR) (CH)(C$) (R$)
  • 9. 2.
  • 10. 2005 50% 2008 2/3Source:http://www.thetechherald.com/media/images/200943/IBM_2.jpg http://www.infotoday.com/il99/hotlinks/eiu.gif 10
  • 11. / IBM 11
  • 12.
  • 13. 3.
  • 14. KP KA (VP) (CR) (CS) (KR) (CH)(C$) (R$)
  • 15. SKYPE KP KA (VP) (CR) (CS) (Payment (Mass Providers) Customized) (Distribution (Partners) (KR) ) (CH) Skype.com(Telco Partners) (Headset Partnership)(C$) (R$)(Software Development) (Free)(Complaint Management) SkypeOut 15
  • 16. 1.(Target Customer Segments) Market Segmentation1. 2.()
  • 17. 2.(Value Proposition)? Job to be done
  • 18. (Newness) (Performance) (Customization) (Getting the job done) (Design) /(Brand/status) (Price) (Cost Reduction) (Risk Reduction) (Accessibility) /(Convenience/usability)
  • 19. 3.(Distribution Channels) Ex. 1. Skype.com 2.() (Headset Partnership)
  • 20. 4. (Customer Relationships) 1.() () 2. 3. 4.Ex.(Mass Customized)
  • 21. 5.(Key Activity) Ex. 1.
  • 22. 6.(Key Resources) Ex. 1. 2.
  • 23. 7.(Key partnership) Business AlliancesEx. 1. 2.
  • 24. 8.(Cost Structure) Ex. 1. 2.
  • 25. 9.(Revenue Model) Ex. (Free) () SkypeOut Source:http://shop.skype.com/i/images/phones/cordless-router/rtx-dualphone-3088/lrg/ft.jpg
  • 26. 4.
  • 27. KP KA (VP) (CR) (CS) QR (KR) (CH) (C$) (R$) 28
  • 28. Source:http://www.g-winner.com/TW/images/cf03.jpg
  • 29. 30
  • 30. vs ( ) (20 ) , () (4)
  • 31. : : :
  • 32. 5.
  • 33. KP KA (VP) (CR) (CS) A ? A (Job to be done) (KR) (CH) /A (Value Proposition)(C$) (R$) 34
  • 34. http://big5.cri.cn/gate/big5/gb.cri.cn/16248/2007/03/09/2065@1489487_1.htm 35
  • 35. Job-to-be-done trees
  • 36.
  • 37. (Innosight):,,/(IT), 38