1. Cultural Environments of International Marketing / Cross-cultural Buyer Behavior
MBA

2. Contents

3. 4. , 5. 2. Modifying an American Consumer Behavior Model for Consumers in Confusion Culture: The Case of Fishbein Behavioral Intention Model

Introduction

6. Culture Collectivism in Confucian culture 7. Fishbein behavioral Intention Model 8. Modified Fishbein Model 9. Conclusion