P. 2

이보고서의저작권은KT경제경영연구소와

대학내일20대연구소에있습니다.

P. 3

P. 4

17.5%

64.7%

17.8%

라이트 노멀 헤비

45.1% 54.9%51.7% 33.7% 14.6%

대학생 직장인 기타

67.0%

33.0%

P. 5

P. 6

20.3% 16.2% 14.7% 8.7% 7.9% 7.5% 6.6% 6.6% 4.6% 3.5% 3.2%

217.0

217.3

평일

주말

P. 7

1.1%

21.6%

2.7%6.2%

9.1%

1.2% 1.1%

24.5%

1.8%4.3%

26.5%

2.8%

27.6%

3.3%

11.2%

22.4%

1.3% 1.6%

16.8%

1.1%3.6%

8.3%

8.7

40.0

19.4 16.421.4 18.6

8.0

50.2

16.211.5

36.3

P. 8

69.5%

66.1%

61.7%

60.3%

40.2%

13.122.4

P. 9

P. 10

P. 11

53.5%

42.8%37.4%

44.2%

27.4%

40.2%

59.4%

42.3%44.9% 44.8%

37.9%

51.8%

16.3%

17.2% 15.4%18.8%

26.8%28.8%

22.3%16.7%

9.1%

20.2%

12.7%18.0%

13.6% 24.0%

2.5% 4.3% 3.0% 3.5% 4.0% 3.6% 1.7%

3.3%

3.9% 2.6% 3.5% 3.1%

30.8%

P. 12

70.3%

49.5%

32.7%

29.5%

19.6%

P. 13

28.8%27.4%

9.7% 9.2%

5.1%

페이스북 네이버 다음 피키캐스트 네이트

P. 14

20.8% 20.0%

23.2%

34.5%34.3%

27.9%

15.2% 10.7%

27.3%

15.6%

23.3%

18.0%

28.9%

13.2%

10.1%

13.8%

18.0%

22.6%

15.9%

18.4%

7.3%

12.4%

9.5%

12.0%

8.6%

18.3%

P. 15

P. 16

P. 17

1.99 2.39 2.52 2.75

2.51 1.99 2.39 2.45 2.58

2.05 2.20

2.57 2.76 3.04

2.84

P. 18

29.6%

25.4% 19.2%

18.8%

7.0%

P. 19

46.0%

46.0%

42.4%

42.4%

24.8%

P. 20

P. 21

27.2%

21.6%

43.0%

24.2%

12.5%

2.2%

10.5%7.6%

P. 22

P. 23

49.1 63.8 65.0

P. 24

34.1 30.4 45.4

P. 25

[ 이보고서의저작권은KT경제경영연구소와대학내일20대연구소에있습니다]