© 2003 kpmg. all rights reserved. draft and confidential durga books agency name date
DESCRIPTION
Page 3 Executive SummaryTRANSCRIPT
© 2003 KPMG. All rights reserved. Draft and confidential
Durga Books Agency
NameDate
Page 2
CONTENTSExecutive Summary
Durga books - An Introduction
Promoter Profiles
3
Value Chain
8
16
21
Page 3
Executive Summary
Page 4
Executive Summary
1
2
3
About Durga Books
Durga books was set up in 2001. The firm is growing currently at over 35 percent.
Durga books has two divisions – Db agency(School), Stationery – Durga stationeryThe firm markets over 500 Dealer to over 250 institutions across the city.
Source: Durga Books Agency
Page 5
Executive Summary
1
2
Key Clients
Durga books are prescribed at top schools in Uttar Pradesh (Kanpur, Farukhabad, Uonaw, kannuj, Etawah, Fatehpur, orai)Durga Books has contracts with several major Group of schools customized content
Source: Durga Books Agency
Page 6
Executive Summary
1
2
Promoters / Organization
The Firm is managed by Ratnesh Malhotra, Krishan Kumar Malhotra and Harsh Lata Malhotra. Durga Books has its corporate office in the Panki (Kanpur)
Ongoing Initiatives
1 The company is working towards various revenue enhancing opportunities in each of its two divisions
Source: Durga Books Agency
Page 7
Durga Books Agency
Page 8
About Durga Books
1
2
3
Setup in 2001 Corporate office at Panki, Kanpur, India . Growing at 35% in recent years
Source: Durga Books Agency
Page 9
About Durga Books (Cont’d)
1
2
3
Total Team strength of 12 (Sales - 5, Account – 2, Warehouse - 5)Total titles under Distribution – 3,450 Network of 5,00 book sellers in U.PActive database of 10 Chain Schools, 200 Schools.
4
Source: Durga Books Agency
Page 10
About Durga Books (Cont’d)
Durga Stationery
Durga Books Agency
Schools Book seller/ Supplier
Db agency(School Books Division)
Source: Durga Books Agency
Page 11
About Durga Books (Cont’d)
We believe in empowering employees, encouraging a sense of ownership. The different departments such as Sales, Production and Operations are handled by professionals with vast experience.
Source: Durga Books Agency
Page 12
English Medium – Mathematics, Science, Moral science, Geography, Computers & Many more.
Hindi – Bhogol, Hindi, Vyakran, Ganit & Many more.
General – Story Books, Computer, General Knowledge, Kindergarten (Writing, Coloring, Craft), Supplementary reading & Many more.
Focus Subjects
1
2
3
Page 13
Value Chain
Page 14
Value Chain
SCHOOL / COLLEGE
SALES FORCE
PRINTINGBINDING
LAMINATION
Publisher
develop
DEALERS
BOOKS
WAREHOUSE
Promotes books
Receives order / paymentDurga Book Agency
Promotes books
Transmits order
Transmits order
To the transporter
printed text book
Books dispatched
Books dispatched
Books dispatched
Receives payment
Page 15
Demand Generation Process
1School – 5 member sales team visit 1,000 target schools and meet up with decision makers (principals, headmistress, subject teachers) to promote the titles and to organize support workshops
Source: Durga Books Agency
Page 16
Demand Fulfillment Process
1
2
3
Supplier - Orders collected from dealers, Supply from central warehouse.
School - Orders collected from 500 dealers, Supply from central warehouse
Custom - Content is customized by publisher for a specific institutional need. Post review by institute, the feedback is incorporated and written approval is obtained. Subsequent to printing, packaging, sets are dispatched to the school/ students depending on the need.
Source: Durga Books Agency