2006 v-enable inc. confidential and proprietary | do not distribute mobile voice search by sunil...
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2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
Mobile Voice SearchBy
Sunil Kumar
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
V-ENABLE: A History of FirstsV-ENABLE: A History of Firsts
Founded Jan 2001 Headquartered: San Diego with employees worldwide Venture Funded – SoftBank Capital & Palisades Ventures
First to Launch Commercial Voice-Enabled Search Applications
Cricket and Verizon, Alltel, US Cellular First Granted Mobile “Multimodal” Patent Conducted more than >8M mobile voice searches
Finding: 65% of users prefer voice input over typing
Partners: Qualcomm, Siemens, IBM, Kyocera, Nuance & Loquendo Nominated Top 25 Companies Shaping Mobility (#18)
V-ENABLE invented mobile voice search
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
Mobile Search and Voice SearchMobile Search and Voice Search
Mobile search is valued at $11 Billion by 2008 (Piper Jeffery)
For mobile search to succeed, user interface and user experience are key
Voice Search is the No. #1 need amongst mobile search users*
Voice search market effectively started in 2006 (a few years behind mobile search)
Voice search has helped double total mobile searches. Voice search is being mandated by carriers (Verizon/Alltel). Users prefer to use voice search over typed search (65% to 35%)
V-Enable invented mobile voice search and hold key patents and technology towards it’s development and deployment
* Mobile Marketing Association, August 2006* Mobile Marketing Association, August 2006
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
Search Statistics on Multimodal ApproachSearch Statistics on Multimodal Approach
Case Study I: Tier I Wireless Carrier, USA: Content Search and Shop available on 5 handsets
Results:o Average searches per user increased from 5 to 18 (3X)o 35% of users had never purchased content before. o Clear long tail effect [100% of items were searched] o 80% users used voice interface for searchingo Search accuracy increased from 50% to 90%
Case Study II: Top 10 Wireless Carrier Handsets : Motorola C341 and Kyocera KX13 Product: Ringtones Results: Without VE V-E Technology
o Purchases from Search 12% 30%
o Successful searches 50% 90%
Confidential | Do Not Distribute
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
Why is Multimodal approach required?Why is Multimodal approach required?
Multimodal-Based
IVR/Telephony-Based
Full Multimodal (Voice & Visual Interface In and Out)
Yes (Voice & Visual
In and Out)
No (Voice-only)
User experience User Friendly Options(voice or text)
Limited to voice
Automation Rate 70-80%* 30-40%*
Operational Cost Much Lower Cost(data only)
Much Higher Cost(telephony infra.)
Maps Yes No
Driving Directions Yes Cumbersome, expensive (mins.)
Advertising Supportive (Pay Per Call, Sponsor Listings)
Visual-based(User-friendly, always
relevant)
Audio-based(intrusive, users tune out)
Multiple Results Easy to disambiguate Difficult
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
Mobile 411 SolutionMobile 411 Solution
Mobile 411 combines the convenience of voice 411 and the richness of Local Search
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
Mobile 411: VE Service DefinitionMobile 411: VE Service Definition
V-Enable Mobile 411Solution combines 411 voice interface (and Operator
integration) plus the ability to input and receive visual information, results, maps and directions.
Local Search:– Data Applications (Online)
Directory Assistance:– Traditional 411 (IVR/Live Agent)
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
FEATURES
Personal & Business Listings Maps & Directions (GPS Capable) Get Local Info (weather, sports,
etc) Suggestive Text Input & auto-
correction Save information to phone contact Roll-over to Operator
BENEFITS
Faster, Easier and Intuitive UI No dropped calls Easy to look up number again
(saved) Call now or later Easy to find locations Advertising integration can
provide free 411 to end-users
Mobile 411 Features and BenefitsMobile 411 Features and Benefits
San Diego, CA
“Pauline’s Pizza”
“Pauline’s Pizza”
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
V-ENABLE Mobile 411 Cost-Benefit AnalysisV-ENABLE Mobile 411 Cost-Benefit Analysis
OPERATORASSISTED
$.25/call
OA + SMS (+ $0.02 SMS)
Mobile 411IVR SUPPORTED
Benefit of Service
Easy
SatisfiedUsers
Reliable
$.27 /call
Easy+ Phone #
SatisfiedUsers
Reliable
Easy+ Call Connect
Low CostLess Reliable
Easy
Feature Rich (maps, directions)
GPS
Lower Cost,
Satisfied Users
Reliable
FewerRefunds
$.10/call
<$.10/call
$ C
ost/
Per
Call
Cost of Service
Source: V-E Proprietary
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
Market Overview: Enhanced DAMarket Overview: Enhanced DA
EDA as a % of Total DA
0.09 0.13 0.40 0.65 0.94 1.312.51 2.77
3.113.69
4.435.02
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
2004 2005 2006 2007 2008 2009
$ (i
n b
illio
ns)
Non-EDA
EDA
EDA is25% of
Total Rev. 3.5%
Pelorus Group, NADA 2004-08
2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE
Thank youThank you
5 years of development and commercialization 8 commercial applications with different content types:
ringtones/411/mapping/movies.. 7 carrier launches More than 8M searches conducted Extensive Reporting Systems Developer SDK and Developer apps Experienced on Multimodal development and deployment
Top 25 companies reshaping mobility- Laptop Mag 6 patents filed, 1 granted
Acknowledged by market as best-in-class user interface/experienceAcknowledged by market as best-in-class user interface/experienceAcknowledged by market as best-in-class user interface/experienceAcknowledged by market as best-in-class user interface/experience