© 2009 ibm corporation let’s build a smarter planet thongchai watanasoponwong – country manager...

© 2009 IBM Corporation

Let’s Build a Smarter Planet

Thongchai Watanasoponwong – Country Manager Power Systems, STGSeptember 15th, 2009

Green IT เทคโนโลยี�สี�เขี�ยีวเพื่ �อสี��งแวดล�อม


Let’s Build a Smarter Planet: Green & Beyond

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IBM กั�บเทคโนโลยี�สี�เขี�ยีวเพื่��อสี��งแวดล�อม IBM’s comprehensive global environmental management system in place since 1970s 1990-2007, IBM reduced or avoided CO2 emissions by 45% of its 1990 emissions 42% of IBM’s employees do not regularly come into an office saving $100M annually in real

estate costs Improvements in chip making process saving 20M gallons of water, 15K gallons of chemicals

and over 1.5M kilowatts of electricity annually… achieving $3M in annual savings while increasing production over 30%

Recycled 1 metric ton out of 2 metric tons of IT equipment manufactured and sold IBM is a charter member of Chicago Climate Exchange, Green Grid, EPA Climate Leaders,

WWF Climate Savers, WRI’s Green Power Market Group, and many other organizations

URL: http://www.tryscience.org



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Social and Organizations will need to optimize their use of energy and water and minimize Green House Gas (GHG) emissions.

CO2 emissions contribute to climate change, which impacts water systems.

Energy production results in CO2

emissions.

Water is needed to generate energy

and energy is needed to provide

water.

WATERWATER

CARBONCARBONENERGYENERGY



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To realize the benefits of environmental sustainability, “we” must take a systemic view of its value chain….

WORKFORCE

MANUFACTURING

SUPPLY CHAIN

IT CUSTOMERS

TRANSPORTATION FACILITIES

– Green infrastructuresTake out cost and

improve the efficiency of IT and other infrastructure.

Manage environmental impact of assets.

– Intelligent systemsUse predictive analytics

for water management.Optimize power grid

performance; automate, monitor and control two-way flow of energy from power plant to plug.

1 2 3– Sustainable solutionsIncrease organizational

efficiency, abating impact of processes, products and people.

Decrease employee environmental impact with remote work and collaboration strategies.



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IBM Green Infrastructure is an instrumented and interconnected system enabled by intelligent energy management.

Data Center

Accurate thermal and energy usage assessments Extend life of existing infrastructure Rationalize infrastructures across company Design flexibility into new data center infrastructure

IT Equipment

Energy efficient hardware Virtualization and consolidation Active energy management Tiered storage

Applications and Data

Trend analysis and building maintenance diagnostics Building management systems integration Process management automation Dashboard reporting

Real estate and facilities

Lifecycle management, retention, archiving of data Optimization of application servers Application performance monitoring Data deduplication, compression and clean up

IT and Infrastructure interfaces Threshold controls Optimize assets for energy efficiency Track and verify energy efficiency

EnergyManagement

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2 Sustainable solutions from IBM help account for the environmental and social impacts of doing business.

Develop CSR and sustainability strategies Benchmark for sustainability and corporate social responsibility (CSR) Develop strategies to reduce energy and CO2 emissions Provide reliable and verified collection and reporting of energy and environment

data to streamline compliance

Governance & Business Strategy

Apply lean and six sigma principles to reduce energy and water usage, CO2 emissions and waste generation

Model, simulate, redesign and automate processes for energy efficiency and environmental impact

Reduce use of paper in business processes

Monitor & analyze green KPIs across operations

Adapt processes dynamically to environmental challenges that affect operations

Business Process Management

Optimize the supply chain for service levels, quality, cost, and CO2 emissions

Product Lifecycle Management

Product & Supplier Management

Optimization strategies to balance environmental impact and cost

RFID tagging and tracking systems Networked sensors and meters for

environmental data collection

Distribution & Logistics

Travel reduction and work from home strategies

Distributed employee collaboration via email, instant-messaging, online conferences, and other tools

Online events and collaboration Jams

Workforce & Stakeholders



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Intelligent systems gather, synthesize and apply information to change the way entire industries operate.

Smart waterApply monitoring and management technologies to help reduce the use of water, as well as related energy and chemicals.

3Smart trafficUse real-time traffic prediction and dynamic tolling to reduce congestion and reduce CO2 emissionswhile positively influencing related systems.

Smart energyOptimize grid performance; automate, monitor and control energy flow, prevent outages, restore outages faster and allow consumers to manage energy usage.

Water

Energy

Chemicals

Carbonemissions

Congestion

Publictransportation Smart home

Carbonemissions

Energysources

Energy grid

Energy

Noisepollution



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We’ve only just begun to uncover what is possible on a smarter planet.

The world will continue to become smaller, flatter and smarter. We are moving into the age of the globally integrated and intelligent economy, society and planet.

Through green infrastructures, sustainable solutions and intelligent systems, smart organizations can achieve real business benefits while still driving growth.

Let’s work together to drive real progress in your business or organization and the world.



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These mandates for change are mandates for smart.



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THANK YOU

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© 2009 ibm corporation let’s build a smarter planet thongchai watanasoponwong – country manager...

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