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About Us
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Head OfficeAddress: 1110 Vermont Avenue Northwest #1100, Washington, DC 20005Phone: 202) 530-1145Email: [email protected]: burson-marsteller.com
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The Company We Keep
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Our Approach
FIND OUT WHERE
YOU ARE
Set benchmarks
Monitor and measure impact
FIND OUT WHAT TO
SAY OR DO
Develop positioning, messages
Test concepts
FIND OUT WHAT’S
WORKING
Assess perception gaps
Adjust course of action
We call it Evidence-Based Communications.
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Our Expertise
Corporate Reputation
Consumer & Brand Marketing
Issues & Crisis Management
Healthcare
Technology
Media Relations
Social & Digital Media
Marketing & Advertising
Financial Communications
Corporate Social Responsibility
Entertainment & Lifestyle Communications
Grassroots Mobilization
Public Affairs & Government Relations
Plus: Our Extended Family
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ASIA PACIFIC
EUROPE, MIDDLE EAST, AFRICA
NORTH AMERICA
LATIN AMERICA
155 offices in 108 countries
Our Global Footprint
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The Team
Mr. Jhon Doe
President Director
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Mr. Jhon Doe
Marketing Director
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Mr. Jhon Doe
Managing Director
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Best Practices
Indicate that Washington has a moderate to significant impact on their investment decisions.
Believe that decisions made in Washington are important to portfolio values.
Say industry regulation is the most pressing issue.
Cite corporate taxation as significantly important to them.
82%89%
96%
73%
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Area Of Business
Marketing Services
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Graphic Design
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Business Solutions
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SEO Services
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Educational Information
Templates for:→ Press release→ Fact sheets→ Internal reports
GUIDELINES & EXAMPLES
→ Mission→ Vision→ Objective→ Strategy→ Tactics→ Industry language & definitions
GLOSSARY & DEFINITIONS
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Our Principals
For the past six decades Burson-Marsteller has earned the trust of our clients by providing advice and counsel and implementing innovative market-based solutions that leverage our knowledge of communications best practices but more important measurably advance our clients’ business interests.
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BRIEF:
Burson-Marsteller was selected as Saban Brands’ agency of record to support
the U.S. and international growth of the company’s core brands, Power
Rangers and Paul Frank, and to enhance the image of the parent company as
it acquires new brands. The business is globally led out of Los Angeles, with
major international communication efforts coordinated among geographic
teams to maximize efficiencies and to tailor key initiatives per country.
HOW?:
Burson-Marsteller facilitated a strategic session among the Saban Brands
executive team, outlining a roadmap on how best to position the company and
its core brands moving forward across geographies. The session provided
context around Saban Brands as a leading company that cultivates new and
iconic brands. We created a strategic plan around large-scale platforms such
as parades, holidays, trade shows, new in-store product launches and
entertainment activations. We provided support around the brand’s
“emPOWER Moms” program and significant events such as the Nickelodeon’s
Kids’ Choice Awards and most recently supported the launch of the Small
Paul infant and toddler line. Additionally in Europe (UK, Germany and
France), we utilized traditional and social media for the company’s
sponsorship of Olympian Aaron Cook to promote retail appearances.
RESULTS:
Burson-Marsteller has provided Saban Brands with strategic counsel and top-
tier media coverage in consumer, lifestyle, business, trade and broadcast
media outlets. We also created a strong trade program in the U.S., providing a
platform to showcase the strength of the company and raise their profile as
they look to acquire additional brands. Moving forward, global plans are being
developed to support core initiatives, such as the Power Rangers 20th
anniversary and to leverage product launches in the U.S. and Europe among
business, trade, fashion and lifestyle media outlets.