스타트업 트렌드 리포트 2015

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  • 2015

  • 2

    3

    4

    6

    22

    A.

    B.

    C.

    1.

    2.

    3. 26

    INDEX

    2015

  • 3

    2015

    /

    1) 204

    - : ,

    - : / (// )

    - : 1 39, 1 ~ 3 58, 3 107

    2) 800

    - : 10 (, , SK, LG, , , GS, , , )

    - : ~

    - : 3 200, 3 ~ 7 300, 7 300

    3) 200

    2015 10 20 10 26

    A.

    2015

  • 4

    B.

    2015

    20142015

    (N=204)

    55

    (N=198)

    5543

    492014 2015

    1 ,

    2

    3 ,

    (n=89)

    / VC

    1

    2 SKP

    3 KTB

    10

    1

    2

    3

    (N=800, 200)/ (N=204)

  • 5

    B.

    55, .

    ' ' , .

    49 14% .

    .

    ', ' ', '.

    , TV .

    43.6% , .

    , .

    '' , ' '

    . '' ''

    , ' ' .

    43.3%(Y/Y +3.3%),

    . '' ' '.

    23.5% ,

    27.6% . '' ''.

    2015

  • (1)

    - : 204

    - : ,

    - : / (// )

    - : 1 39, 1 ~ 3 58, 3 107

    2015

  • 2014

    2015

    7.4

    2

    2.9

    C-1.

    Q. 100 ?7

    1 (n=39) 3 (n=107) 1~3 (n=58)

    60.8 58.1 51.7

    53.4

    60.8

    56.1

    58.1

    54.6

    51.7

    2015

    55

    54.9 1 (60.8, Y/Y +7.4) 3

    (51.7, Y/Y -2.9) .

    , .

  • (n=54) (n=48)

    1

    2

    3

    (31%) ,

    (25%, Y/Y -3%) . .

    Q. , ?Q. / ? 3 . 8

    C-1.

    2015

  • 2

    (32.8%, Y/Y +1.1%) / ,

    , .

    (16.2%, Y/Y +3%) , ,

    .

    Q. , ?Q. / ? .

    .

    .

    .

    .

    .

    9

    ,

    ,

    C-1.

    3.9%8

    12.3%25

    51.0%104

    28.9%59

    3.9% 8

    2015

  • 2014

    2015

    49 (Y/Y +6)

    , 1

    40% (51.6, Y/Y +15.22) .

    .

    , 3 ( ) 3 .

    Q. 100 ?Q. ? 10

    C-1.

    1 (n=39) 3 (n=104**) 1~3 (n=55*)

    36.4

    50.4

    43.4

    50.844.4 44.0

    2015

    14.07.4

    * 3** 3

    0.4

  • , > >

    . .

    Q ?11

    C-1.

    (n=204)

    1 / (56.9%, 116) 4 (21.6%, 44)

    2 ( ) (31.9%, 65) 5 (17.6%, 36)

    3 (22.1%, 45) 6 (16.7%, 34)

    2015

  • 1.9%2

    3 , 3

    . 3

    , .

    Q. ?12

    C-1.

    1 (n=39)

    17.9%7

    25.6%10

    41.0%16

    43.6%17

    25.6%10

    38.5%15

    7.7%3

    3 (n=107)

    0.0%0

    ()

    ,

    31.8%

    347.5%8

    35.5%38

    44.9%48

    26.2%28

    39.3%42

    13.1%14

    2015

  • ( )

    . 7% (6.9%, Y/Y -0.5%),

    1(30.9%, Y/Y +1%) .

    Q. ? 3 . 13

    C-1.

    2.6% 1

    23.1% 9

    28.2% 11

    17.9% 7

    23.1% 9

    5.1% 2

    0.0%0

    ()

    ( , )

    ( )

    0.9% 1

    24.3%26

    30.8%33

    23.4%25

    15.0%16

    4.7% 5

    0.9% 1

    1 (n=39) 3 (n=107)

    2015

  • , ,

    , ,

    , , . 1

    , .

    Q. ? 3 . 14

    C-1.

    1 (n=39, 1)

    1-3(n=58, 1)

    3 (n=107, 1)

    1

    (20.5%, 8)

    (29.3%, 17) (28.0%, 30)

    2 (22.4%, 13) (22.4%, 24)

    3 (17.9%, 7) (15.5% 9) (20.6%, 22)

    2015

  • ()

    1 (33.3%) , 3

    (33.6%) (25.2%) .

    Q. ? 2 . 15

    C-1.

    1 (n=39, 1)

    33.3%13

    25.6%10

    2.6% 1

    10.3%4

    12.8%5

    15.4% 6

    0.0%0

    3 (n=107, 1)

    25.2%27

    28.0%30

    3.7% 4

    4.7% 5

    4.7% 5

    33.6%36

    0.0% 0

    2015

  • (43.6%) ,

    . 3 1(30.3%, Y/Y +12.6%) ,

    (6.7%, Y/Y -13.9%) .

    Q. ? , / ? , . 16

    C-1.

    11.8% 24

    12.3%25

    32.4%66 28.9%

    59

    14.7%30

    X

    X

    .

    .

    2014 2015

    1 ,

    2

    3 ,

    2015

    (n=89)

  • (20), (13), SK(8), (7),

    (6) . .

    .

    Q. ? .17

    C-1.

    20 13 SK 8 7 6

    2015

  • , (Valuation)

    .

    (fit) .

    Q. ? 2 18

    C-1.

    1 (n=39, 1)

    1-3(n=58, 1)

    3 (n=107, 1)

    1 (30.8%, 12) (34.5%, 20) (45.8%, 49)

    2 (23.1%, 9) (Fit)

    (19.0%, 11) (23.4%, 25)

    3 ,

    (, ) (17.9%, 7)

    (17.2%, 10) (, )

    (12.1%, 13)

    2015

  • * ,

    : > >

    : > (SK) >

    / : > (SK) > ()

    Q. .Q. 3 . 19

    C-1.

    * - ** -

    (N=204)/ (N=204, 1)

    1 (30.9%, 63)

    2 (SK)(SK)

    (11.8%, 24)

    3 ()

    (9.3%, 19)

    2015

  • * ,

    Q. .Q. 3 . 20

    C-1.

    (N=204)

    (N=204, 1)

    1 (45.1%, 92) (17.2%, 35)

    2 (43.6%, 89) (15.7%, 32)

    3 (36.3%, 74) (13.2%, 27)

    2015

    * - ** -

    : > >

    : > >

    : > >

  • *

    Q. .Q. 3 . 21

    C-1.

    (N=204)

    (N=204, 1)

    1 (61.3%, 125) (33.8%, 69)

    2 KDB (59.3%, 121) (21.1%, 43)

    3 KTB (43.6%, 89) KTB (10.8%, 22)

    2015

    * - ** -

    : > KDB >

    : > > KTB

    : > > KTB

  • (2)

    2015

    - : 800

    - : 10 (, , SK, LG, , , GS, , , )

    - : ~

    - : 3 200, 3 ~ 7 300, 7 300

  • 43.3% (Y/Y +3.3%)

    (43.3%) (32.9%) ,

    (40.7%) (12.8%) . IT/

    24% .

    Q. ?Q. , ? 23

    C-2.

    (N=800) 1 (N=800)

    16.0%128

    16.9%135

    23.9%191

    34.0%272

    9.3%74

    X

    X

    3.9%31

    8.9%71

    46.6%373

    30.8%246

    9.9%79

    2015

  • 33% (Y/Y -2%)

    (33%) (20%)

    , (34%) (13%) .

    (31.8%) , 3

    (29.5%)

    .

    Q. ?Q. , / . 24

    C-2.

    (n=267, 1) (n=162, 1)

    1 (31.8%, 85) (53.1%, 86)

    2 (27.0%, 72) (37.7%, 61)

    3 (20.6%, 55) (4.3%, 7)

    2015

  • (38), ( )(21), (8), (8),

    (5), (5) .

    80% , .

    Q. .25

    C-2.

    38

    ( ) 21

    8

    8

    5

    5

    2015

  • (3)

    2015

    - : 200

    - : 4 /

  • 23.6%

    (43.3%) (23.6%) .

    (28.1%) (12%)

    . IT/ 29.8% .

    Q. ?Q. , ? 27

    C-3.

    (N=200) 1 (N=200)

    31.2%62

    23.1%46

    22.1%44 20.1%

    40

    3.5%7

    X

    X

    3.5% 7

    8.5%17

    59.8%119

    23.1%46

    5.0%10

    2015

  • 27.6%

    (27.6%)

    (15.5%) , (26.1%) (7.5%)

    . ,

    Q. ?Q. , / . 28

    C-3.

    (n=55) (n=31)

    1 (31.8%, 85) (53.1%, 86)

    2 (27.0%, 72) (37.7%, 61)

    3 (20.6%, 55) (4.3%, 7)

    2015

  • (13), (7), ( )(5), (3

    ), (3) . 80%

    , .

    Q. .29

    C-3.

    13

    7

    5

    3

    3

    2015

  • 2015

    data@opensurvey.co.kr

    2014