ملتقى 2016 - اليوم الأول: persona - key tool for user experiance - patrick roupin

Persona: Key tool for user experienceExcellence Dayz 2016 | Presentation by Patrick [email protected]

www.esconsulting.com.sa

Who is the user?


Who is the user?Age?

Education? SocialLevel?

Nationality?Outlook?

Political view?


Who is the user?

Projectsideology

AspirationDream


Who is the user?


Organizational issue


Who is the user?

Universal Design


Universal design


Do you want to be this?


Because, you have an identity

• Name• Preference • Taste• Status• Religion• Nationality• Etc.


Universal design

Work Does not work

• To standardize function• Usage pattern• Interaction

• To build your brand and the user experience associated to it.

Whaaa!!Cool!

Like


Mohammed Al Sadiq27 years oldunmarriedBusiness development manager at Kinan International in Jeddah.

Organizational alignment


User research

User group


We identify our user group

User group


We identify common points

User group


User group

• Taste• Personality• Preference• Dream• Culture• Desire• Etc.

We identify common points


User research

Observation Interview Experiment


We study socio profiles

People

Choices

Social Identity


Identify the persona withinthe group

User group

Persona


Organizational alignment


Omar Al Sadiq

Hard Working Entrepreneurial

Moderately conservative Passionate

Goals

Frustrations

Bio

Motivations

Brands

MoodPersonality

"There is a natural aristocracy among men. The grounds of this are virtue and talents.”Thomas Jefferson

Age: 27Work: Business development manager at KinanInternational, JeddahFamily: unmarriedLocation: JeddahCharacter: Impatient

Introvert Extrovert

Analytical Creative

Conservative Liberal

Passive Active

• He want to open a company that provides investment management system solution. He has about SR 450 000 to invest on his business.

• He want to be the number one provider in the country within 5 years.

He is sometimes frustrated that the business world move too fast. He wonder if he will be able to catch-up the right business opportunity.He do not really like his job, but do it truthfully as he need money to open his own business.

Omar has great sense of family belonging. He appreciate the company of his father and uncles. He inherit the taste for business from them, his success could not be complete without his family.

He will buy a Mercedes-Benz cabriolet within 6 months. He like to spend short holidays in Dubai, Las Vegas and Amsterdam. He has no opinion and interest about politic, social and religion.

Incentive

Fear

Achievement

Growth

Power

Social

Colors

Who do you chose to be?


Why do you need a persona?

Reality

Future


Today, people expect services at the level of international business and social enterprise.

Persona is a key tool
