실리콘밸리의 한국인 2017-윤정섭 methinks ceo
TRANSCRIPT
2013�~�2015
STORY
FAILUREFROM�
A
윤정섭서울�대학교�경영학과�95학번SONY,�NHN(Naver),�Outspark,�XOO
3
Story�begins 2013
TEAM
PRODUCT MARKET
6�months
Founders
Philip(CEO)Jamie�(CTO)MIT�Ph.D�Microsoft�Google�
Stella�Team!
Sam�Google
Back-end
Jon�Microsoft
Front-end
Arya�Apple
UX
Khal�Zynga
Design
Can you code?
Can you draw?
Can you fund?
$500KGOOD�ENOUGH
TOTAL�CASH
TEAM
PRODUCT MARKET
Social�GameFriends�&�Family
FOR
12
Launch 2014�JAN
0
150
300
450
600
W1 W2 W3 W4 W5 W6
Downloads(1000s)
0
20
40
60
80
D1 D3 D7 D14 D30 D60
Retention(%)
15
1st�Failure 2014�MAY
$100KNEED�TO�RAISE
TOTAL�CASH
TEAM
PRODUCT MARKET
Social�GameFriends�&�Family
FOR
TEAM
PRODUCT MARKET
Stella�Team!
Sam�Google
Back-end
Jon�Microsoft
Front-end
Arya�Apple
UX
Khal�Zynga
Design
Still�Great�Team
Back-end UX
TEAM
PRODUCT MARKET
55%
Late�20’s�~�Early�30’s��Live�in�Urban�Area�
Play�
Some�College�Degree�$45k�or�higher�income
80%
20%
?
LEADERSHIPCRISIS
26
2nd�Failure 2014�OCT
$3KTIME�TO�DECIDE
TOTAL�CASH
TEAM
PRODUCT MARKET
Jon�Microsoft
Front-end
Khal�Zynga
Design
Still�Great�Team
Back-end UX
Khal�
Back-endOperation
Philip�
Front-endUX/Design
Can you code?
Can you draw?
Can you fund?
TEAM
PRODUCT MARKET
Social�GameFriends�&�Family
FOR
All
YES,�WE�CAN�
37
BETA�Launch 2015�OCT
$100KUSER�ACQUISITION
TOTAL�CASH
TEAM
PRODUCT MARKET
55% 45%�
?
Late�20’s�~�Early�30’s��Live�in�Urban�Area�
Play�
Some�College�Degree�$45k�or�higher�income
?
Age�:�27�Live�in�Palo�Alto�
Play�
Study�Psychology�Teacher�at�Kinder
Jess
CAN’T�FIND�ONE
WE�DON’T�HAVE�TIME�TO�KEEP�LOOKING
45
PIVOT 2015�NOV
Social�GameFriends�&�Family
FOR
All
Help�Businesses
Understand�customers
TO
HELP�US�TO�FIND�JESS
49
Launch 2016�SEP
Remote�Research
Mobile� Recruiting 10X
FasterCheaper
2015�Dec�~
ROAD
SUCCESSTO
THE