실리콘밸리의 한국인 2017-이승윤 radish ceo
TRANSCRIPT
- Internal Use Only -
RadishR
Pivot하고,�돈에�허덕이다�실리콘밸리에서�Funding�받기
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INTRO
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Radish?�모바일�연재소설의�Netflix가되자!
Rob�Thier�탑�연재�소설�작가��월�매출�$13,000
영미권에서�지난�2년간�전자책�리더의��사용하는�인구가�50%�정도�급감�2016년�한�해�동안�전자책�매출이�전년�대비�16%�감소�
E-book�buyers�using�smartphones�to�read
Percentage�of�readers�mainly�reading�on�e-readers�such�as�Kindle
24% 52%
2012
50% 32%
2015
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Goodbye�E-books�Hello�Smartphones
텍스트�기반�스토리�소비의�Paradigm�Shift�:�Books�&�E-Books����������Mobile
Penguin�Random�House
HarperCollins Amazon Smartphone
Who�will�be�the�‘Netflix�of�smartphone�reading’?�
Who�will�offer�‘stories�for�the�Snapchat�generation’?�
?
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Leading�Silicon�Valley�venture�capital;�Series�A�&�B�lead�investor�in�Instagram,�AirBnB,�Linkedin,�Facebook,�and�others
United�Talent�Agency
One�of�the�three�largest�talent��agencies�in�the�world
Amy�Tan
Best-selling�author�of�‘The�Joy�Luck�Club’
First�seed�check�in�Uber,�Instagram,�Twitter,�&�others;�arguably�the�best-performing��VC�fund�ever
Charlie�Songhurst
Ex-head�of�corporate�strategy��of�Microsoft�
Venture�Capital�arm�of�German�multimedia�conglomerate;�parent�company�of�Penguin�Random�House
Institutional�investor�in�Uber,�Shyp,�Munchery�Ipsy,�and�Airbnb
Nicolas�BerggruenChairman�of�Berggruen�Holding�
Ankur�Jain�VP�of�Product�at�Tinder;�Founder�of�Human�&�Kairos�Society
Seed�Round��$3�Million�Raised�in�Total
Silicon Valley VCs Entertainment & Publishing Industry Angels
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실리콘밸리�첫�도전�(2014)
맨땅에�해딩하고�개인�돈�다�잃기
실리콘밸리에�대한�환상을�줬던�Airbnb�Founder의�Pandodaily�인터뷰
대학�선배인�전�이코노미스트�서울�특파원�다니엘�튜더와�창업을�결심하고�졸업과�동시에�실리콘밸리로�동생과�학부생�개발자들과�가기로�
결정
이승윤�(나) 다니엘�튜더
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BEFORE�:�Oxford,�London
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AFTER�:�Tenderloin,�San�Francisco
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약쟁이와�노숙자들�천지,�매달�일어나는�총격사건,�하루가�멀다하고�들리는�엠뷸런스와�경찰차�사이렌�소리
FAIL실리콘밸리�투자자�유치�실패�=�-$50,000�(자금난,�비자�어려움,�네트워크�부족)�
3개월만에�철수하고�런던에서�사업을�벌이기로�결정
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실리콘밸리�첫�도전의�교훈
맨땅에�헤딩하다가�뇌진탕�걸린다.�
Technical�Co-founder�없이는�VC가�명함도�안받아준다.�
샌프란시스코는�빈민가에�사는�것도�천문학적�돈이�든다.�
적어도�Deck과�MVP정도는�준비하고�실리콘밸리로�가라.
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런던�&�Byline�(2015)
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이상의�좌절
2015년�초반�런던에서�크라우드펀딩을�기반으로�한��저널리즘�플랫폼�바이라인을�창업
다음�뉴스펀딩,��퍼블리싱�등과�유사
왜�런던인가?
저널리즘의�글로벌�수도�(BBC,�The�Guardian,�The�Financial�Times,�The�Economist�등)
두�공동창업자의�네트워크가�런던에서�훨씬�강함
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전직�옥스퍼드�유니언�회장이나�임원�출신�국가�원수들�6명의�영국�총리,�다수의�영연방�국가�원수�배출
베나지르�부토�전�파키스탄�총리�(1977년�회장)
테레사�메이�현�영국�총리�(1980년�선관위원장)
에드워드�히스�전�영국�총리�(1939년�회장)
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바이라인의�필진으로�바로�활동할�수�있는�다양한�저널리스트,�지식인,�정치인들을�토론�행사와�강연들을�매일�주관함.
중국�토론:�FT�columnist�David�Tang�&�전�외교수석�Powell� 혁신�토론:�페이팔�창업자�Peter�Thiel
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영국�보수언론�데일리�메일과�텔러그래프�등과�각을�세
움
위키리크스�창립자�줄리언�어샌지,�노암�촘스키�교수,�장하준�교수,�탐사보도�기자�피터�주크스�등이�필진�또는�인터뷰이로�
참여
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영국의�오마이뉴스나�뉴스타파가�되자.�영국�유명�탐사보도�기자에게�서비스를�양도하자.�
돈을�벌�수�있는�Medium�-�영미권에서�수많은��틈새�(niche)�저널리즘�시장을�펀딩하고�출판할�수�있는�플랫폼이�되기를�희망함.
현실은�센세이셔널한�탐사보도�이외에는�펀딩이�되지�않음.�(이스라엘�-�팔레스타인�이슈,�페미니즘�등)
Cash�Runway가�30%정도�남아서�VC들을�접근했으나�가능성�있는�모든�VC들이�reject를�함.�
VC가�돈을�안�주면�스스로�벌어야�하는데�15%�commission을�받는�모델로는�도저히�스케일이�불가능하다고�생각함.�돈을�주고�싶은�탐사보도�프로젝트들은�매우�한정되어�있음.
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실리콘밸리�재도전
2015년�10월�PIVOT�TO�RADISH
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2015년�11월에�Charlie�Songhurst와�런던에서�미팅�(마이크로소프트�전�기업�전략�+�M&A�총책�/�옥스퍼드�과�선배)
Charlie�Songhurst
“런던은�테크의�개발도상국이고,�실리콘벨리는�테크의�글로벌�수도야.�차라리�startup을�할꺼면�한국에서�해.”�
“내�포트플리오�회사들�중에서�실리콘벨리에서�Seed�Round를�하면�2주�정도�안에�closing되고,�LA와�뉴욕에서�하면�2개월�정도,�런던에서�하면��6개월�정도�걸려.”�
“선배인�마이클�모리츠가�런던에서�기자�생활하다�VC를�했으면�뭐했을까?�실리콘벨리로�갔으니까�기자�고만두고�세쿼이아�캐피탈을�이끌고�있지.”�
“런던에서�300억에�exit하면�대박이고,�실리콘벨리에서�300억에서�exit하면�실패야.”�
“돈�30%�남겨놓고�pivot해서�성공한�것�못�봤어.�기존�투자자들에게�사과하고,�지금�회사�닫어.”
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아이디어를�매우�싫어�하셨으나,�런칭�전�투자.��런칭�후�$50,000�재투자�
1년�반�동안�구르면서�어느�정도의�맷집을�쌓음.�
2016년�1월�실리콘밸리로�옮겨서�2월달에�새�서비스를�런칭하기로�결정.��테크팀은�서울로�철수.
4�-�5개월�정도�버틸�회사�돈이�있었음.�
유능하고�경력이�있는�CTO와�테크팀이�있었음.�
실리콘밸리에�있는�1년�반�동안�다양한�영국인,�한국인,��옥스퍼드�출신�창업자와�교류를�함.
2016년�초�실리콘밸리�재도전�2014년과�다른점�
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SUCCESS
2016년�2월�14일�런칭�
첫�달�매출�$10,000�기록��
런칭�후�데이터를�봤을�때,�영미권에서도�모바일�연재�소설에��‘기다리면�무료’�방식의�소액결제�비지니스�모델이�적용�가능하다고�판단함.��
런칭�일주일�후부터�Fundraising�시작�
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Seed/Angel�Round�Tip�#1
“Be�a�machine�gun,�not�a�sniper.”
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Seed/Angel�Round�Tip�#2
“소수의�투자자들이�commit하면,��그들을�최대한�활용해라.”�
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Seed/Angel�Round�Tip�#3
“자신의�포트폴리오�창업자들에게�오는��소개가�가장�강력하다.”
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Seed/Angel�Round�Tip�#4
“Fundraising할�때�Linkedin과�Angellist를�최대한�활용해라.”�
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Formation�of�a�Syndicate�(Machine�gun의�수�많은�bulllet들�중�성공한�사례)
Joseph�Moon��Founder�of�Biomiic
Tim�Hwang��Founder�of�FiscalNote
&
Ankur�Jain��VP�of�Product�@�Tinder;��Founder�of�Karios�Fund
United�Talent�Agency
Bertelsmann
Scott�Stanford��@�Shepra�Capital�(Series�B�in�Uber,�
founder�of�Hyperloop,�etc.)
Josh�Elman��@�Greylock;��
Board�Member�@�Medium,�musical.ly,�etc.��
Matt�Mazzeo�&�Chris�Sacca�@�Lowercase�Capital��(first�check�in�Uber,��
Instagram,�Twitter,�etc.)
Charlie�Songhurst�LP�@�Greylock;��Ex-head�of�Coporate�Strategy�at�Microsoft
intro intro
intro intro
intro
persuasion persuasion
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Radish의�Vision:�모바일�연재소설계의�넷플릭스가�되자.��연재소설을�통한�Data-Driven�IP�creation으로�멀티미디어�엔터테인먼트�기업을�만들자.�
Dis
ney
Busi
ness
Mod
el
Shanda�Literature
뉴욕�(Content�&�Business�Dev)
Content�and�Business�Development�with�experience�in�top�agencies�like�ICM�and�top�
publishers�like�Penguin�Radom�House
서울��(Tech�&�Product)
Engineering�&�Product�team�with�5�-�10�yrs�of�experience�in�NCSoft,�Kakao,�Riot�Games,�etc.��
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RadishR