新思維 新商業 新價值
Post on 14-Sep-2014
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透過3C （community content commerce ) 新思維 建立新商業 創造新價值！TRANSCRIPT
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2013/08/19
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201273%1,510
83.7%1277.3%
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83.7%1277.3%
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83.7%1277.3%
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X
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2008 2012
5.68 5.83
3 4
82.56/ 134.23/
53.4/ 114.2/
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1 571
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1Google 200
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1iTunes 1.5
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1 72 YouTube
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1Tumbler 2
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1Amazon 8.3
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1Facebook 180
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1Flickr 2000
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1Skype 140
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,
P&G President A.G. Laey
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Commerce
3C
Community
Content
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Jonathan Mildenhall
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2012
2020 (Creative Excellence)
(Content Excellence)
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PC
Tablet
Phone
MobileWeb
MobileApp
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As a global brand with limited awareness and limited marketing budget,.Content is critical for us because its the currency that drives our relevance and therefore consumer consideration for our brand. Dan Vinh VP Global Marketing, Renaissance Hotels at Marriott International
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CCO (Chief Content Officer)
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One more thing.......
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One more thing.......
Jobs-to-be-Done -- /
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One more thing.......
Jobs-to-be-Done -- /
....
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/
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PC
Traffic User
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CRM
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Big Data
CRM
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Business Intelligence
Big Data
CRM
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Commerce
3C
Community
Content
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Content
Community
Commerce
Delivering today designed for tomorrow
Becker Lai [email protected]
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