面向移动设备的产品设计-王坚
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移动产品成功秘诀 面向移动设备的产品设计
王坚
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王坚
在腾讯学习了5年
搞过1个“糗事百科”网站
写过1本《结网》
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“口袋电子”都会被手机融合
3000+
2000+
600+
1990 2001 2006
价位
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iOS已经是成功的游戏平台
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手机PV成为了mixi流量的主体
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移动产品和其他产品的本质相同
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首先要有一个靠谱的产品概念
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用户对效率的追求抹平了平台的优势
你玩的最多的是?
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“小关卡”完美契合碎片时间
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UCWEB的核心概念是什么?
1024 x 768
240 x 320
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老概念也能发新芽
GameDev Story 糗事百科
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形式上的变化让关卡更耐玩
Cut the Rope Blue Block
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更加适合移动场景的产品形态
Safari 照片
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第三方和应用当然也要进化
Amazon 大众点评
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风格是指产品整体的感觉
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场景和输入界面决定交互方式
• 点和划是王道
• 操作频率不要太快
• 尽量避免精确定位
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精致的外观可以提升销量
Beats Convertbot
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明天很美好,今天……
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成功秘诀
1. 做从里到外的移动产品
2. 进行快速有效的尝试
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Thanks!