소셜 미디어 마케팅 이야기

소셜 미디어 마케팅ㅇ ㅣ ㅇ ㅑ ㄱ ㅣ소셜 미디어 마케팅ㅇ ㅣ ㅇ ㅑ ㄱ ㅣ

20120718 / 권혁빈(@binssii)

첫 번째 이야기

응? 소셜 미디어?

첫 번째 이야기

응? 소셜 미디어?

소 셜 미 디 어

아니면…?

진정하시고…

정의i

사람들의 의견, 생각, 경험, 관점 등을 서로 공유하기 위해 사용하는 온라인 도구나 플랫폼

정의i

사람들의 의견, 생각, 경험, 관점 등을 서로 공유하기 위해 사용하는 온라인 도구나 플랫폼

ParticipationOpenness

ConversationConnectedness

Immediacy

특징i



Immediacy



Immediacy

하나씩 볼까요?

ParticipationParticipation

OpennessOpenness

ConversationConversation

ConnectednessConnectedness

ImmediacyImmediacy

혹은…?

두 번째 이야기

소셜 미디어로 마케팅을 하면 좋아?

두 번째 이야기

소셜 미디어로 마케팅을 하면 좋아?

좋아요좋아요

환상의 조합지금해볼까요?

+

환상의 조합

+

마케팅 소셜미디어

자, 그럼…

소셜 미디어,마케팅에좋은 이유?

소셜 미디어,마케팅에좋은 이유?

확.산.유.리.

확산 속도1min:80RT2min:300RT

허브Keith, brian

평판>팔로워

비.용.절.감.

여긴 어디일까요?

2조 3천억/1년 (2007년 기준)2조 3천억/1년 (2007년 기준)

구글의 연간 데이터 센터 유지비용

무임승차는 아니겠지만…

다.양.활.용.

Whispering

MegaphoneMegaphone

많.은.사.람.

세 번째 이야기

그럼, 보여 줘봐!

세 번째 이야기

그럼, 보여 줘봐!

Museum of Me

KLM Meet & Seat

C & A Fashion Like

@olleh twitter calendar

Uniqlo Lucky Line

Contents Curation

Curators of Sweden

Huggies

i Tour Seoul

Delicious Seoul Story

Blendtec

Tipp-Ex

헐…

네 번째 이야기

그럼, 우린 어떻게 해?

네 번째 이야기

그럼, 우린 어떻게 해?

우선 필요한

네가지

전략

전문가

충분한 예산

공부

자, 그럼…이번에도

우리 회사소셜미디어마케팅어떻게할까?

우리 회사소셜미디어마케팅어떻게할까?

1. Research

Competition

기본은…

Customer Company

Competition

3C

이런 것도신경 써주세요!

이런 것도신경 써주세요!

가이드라인

생각해볼까요?

사람들이소셜미디어를하는 이유는?

사람들이소셜미디어를하는 이유는?

2. Strategy

GoalGoal

소셜 미디어는목표가 아니다!소셜 미디어는목표가 아니다!

KGI<

Key Goal IndicatorKGI

KPI<

Key Performance Indicator

Social Media Interaction Metrics참고하세요!

KeyPerformanceIndicator

KeyPerformanceIndicator

*http://econsultancy.com/us/blog/4887-35-social-media-kpis-to-help-measure-engagement

Brand PersonalityBrand Personality

쿨가이

트윗기

광고광고

페이스북 광고1

페이스북 광고2

3.Development

Which one?

참고하세요!

지금중국의소셜 미디어는?

지금중국의소셜 미디어는?

개발자나디자이너없어도…



참고하세요!

같은 색다른 이해

4.Engagement

밀땅!밀땅!

센스!센스!

참고하세요!

EngagementEngagementEngagement

EngagementEngagementEngagement

통계!

지금해볼까요?

통계!

생각해볼까요?

프로모션을확산시키는방법은?

프로모션을확산시키는방법은?

Friendship Paradox

응용하면…?

서울여행을 함께 할 @친구

5.Measurement

ROI >ROC

투자대비효과(ROI)

현재고객획득 잠재고객획득MicroSite

Banner AD

비용대비효과(ROC)

Banner AD

Keyword AD

서포터즈:소셜미디어

미드필더:Banner AD

포워드:Keyword AD

미드필더:Banner AD

소셜 미디어의각종 통계활용소셜 미디어의각종 통계활용

발표 시간에 보여드렸던 통계는 외부 공개가 어렵네요. ^^

다시 한번 복습!

진짜?

ㄱ ㅅ ㄱ ㅅㄱ ㅅ ㄱ ㅅ

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