Presented By: Eng. Mohamed Hanafy mohanafy@gmail.com

115 %

91 %

90% of SMS are opened and read within 3 minutes of receipt

1. Provide above-and-beyond value via

"positive disruption."

2. Consider the conversation.

3. Do not disturb.

4. Timing is critical.

5. Provide value first, capture data second

6. Monitor opt-outs per send.

SMS Strategies

7. Have your trigger ready.

8. Gather preferences at opt-in.

9. Consider the total mobile experience.

10. Collaborate to get the best content.

11. Move to a numeric vanity short code.

SMS Strategies

In-house SMS gateway

Hosting SMS gateway

Local companies

Global companies

Global Companies

◦ www.clickatel.com

◦ www.aspsms.com

◦ www.bulksms.com

Local Companies

◦ Masrawy.com

◦ www.resalatelecom.com

• NowSMS • Kannel

NFC

16

iBeacon

◦ Immediacy – Mobile Websites Are Instantly

Available

◦ Compatibility – Mobile Websites are Compatible

Across Devices

◦ Upgradability – Mobile Websites Can Be

Updated Instantly

◦ Find ability – Mobile Websites Can be Found

Easily

◦ Shareability – Mobile Websites Can be Shared

Easily by Publishers, and Between Users

◦ Reach – Mobile Websites Have Broader Reach

◦ LifeCycle – Mobile Websites Can’t be Deleted

◦ A Mobile Website Can be an App!

◦ Time and Cost - Mobile Websites are Easier and

Less Expensive

◦ Support and Sustainability

Interactivity/Gaming

Regular Usage/Personalization

Complex Calculations or Reporting

Native Functionality or Processing Required

No connection Required

Your App??

Keywords in app title

Keywords in description

Proper categorization