디자인기획서 강의요약본

6
디자인기획서 작성 특강 2011. 11. 09 15:00~17:00

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디자인기획서 강의요약본

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  • 1. 2011. 11. 09 15:00~17:00

2. ! Skill & System , . 3. Finding the Insight Where we are Where are going How to go Showing the InsightFinding the Insight Check List One Page One Massage! ! ! !() Benefit ! Target ! ! !() ! Focus! 4. Presentation !() ? 3 !!!YouThem Message 5. PresentationThemMessageYou Why are they there? Objective: before and after Passion & belief Who are the decision- Relevance Knowledge of the subjectmakers? Clarity Voice Skills What are their Structure Physical Skills decision-making pattern? Action-oriented Language Skills What information do Amount of information Visual Aids they need? Personal style & comport What do they expect? What "turns them on"? . Who are they? . BE YOURSELF! (!) . Eye Contact & Exercise 6. Presentation Checklist1. ?2. ? 3.PT ? 4. PT ?5.PT ?6. ? 7. PT ? 8. ?9.?10. ?11. Client ? 12. ?13. PT ?14. ?