スマートアップ スマートフォンサービス マーケティング手法...
DESCRIPTION
シードラウンドスタートアップ、株式会社アクトキャットのプロモーションについての経験共有スライドです。「お願いカンパニー」というiPhone/Android向けQA系アプリのプロモーションの実施理由や結果を各種数値を元に解説。スタートアップはこんなマーケティングは避けようね！というのをお伝え致します。 アクトキャットは「自由をつくる」をビジョンとしているシードな真面目な会社です。Open network labに投資頂いております。TRANSCRIPT
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2. 20125 Actcat, Inc. + Open network lab Actcat, Inc. CEO Copyright 2012 Actcat, Inc. All Rights Reserved. 2 3. Copyright 2012 Actcat, Inc. All Rights Reserved. 3 4. => Copyright 2012 Actcat, Inc. All Rights Reserved. 4 5. (ok!) Copyright 2012 Actcat, Inc. All Rights Reserved. 5 6. 1. CPC/IMP/CPI AdLantis, MedibaAd, Nend, iAd, etc 2. (CPI) GREE Reward, CA Reward, Metaps, Tapjoy, AppDriver, AdLatte, etc 3. AppBank, Meet-I, , etc 4. 5. Copyright 2012 Actcat, Inc. All Rights Reserved. 6 7. CPC/CPI () 2001000 (CPC, 515) x (CVR) x x < ARPU(monthly) Copyright 2012 Actcat, Inc. All Rights Reserved. 7 8. iOS / AppBank 1 40 () 15000PV/10,0005000DL 1DL80 Android / 1 150 ()8000PV AppBank2666DL 1DL562 Copyright 2012 Actcat, Inc. All Rights Reserved. 8 9. Searchman DL Copyright 2012 Actcat, Inc. All Rights Reserved. 9 10. 3 ID ID Copyright 2012 Actcat, Inc. All Rights Reserved. 10 11. 200500 100150 10% (^o^) Copyright 2012 Actcat, Inc. All Rights Reserved. 11 12. Copyright 2012 Actcat, Inc. All Rights Reserved. 12 13. iOS 35%45% 3 Copyright 2012 Actcat, Inc. All Rights Reserved. 13 14. Android 5700DL/Day Mixi Copyright 2012 Actcat, Inc. All Rights Reserved. 14 15. ? () ? !?Copyright 2012 Actcat, Inc. All Rights Reserved. 15 16. Copyright 2012 Actcat, Inc. All Rights Reserved. 16 17. ADNW2 ADNW1 + ADNW2 + ADNW2 = 22,704 14,635 + 18,953 + xxx yyy = 22,704 ADNW2 ADNW1ADNW2 Copyright 2012 Actcat, Inc. All Rights Reserved. 17 18. 1. 2012/8 iOS(DAU300) 2. 2012/9 Android(DAU400) Android 3 => Android 18!! 3. 2012/9 2(DAU1000) 4. 2012/10 3(DAU500) Copyright 2012 Actcat, Inc. All Rights Reserved. 18 19. Copyright 2012 Actcat, Inc. All Rights Reserved. 19 20. Copyright 2012 Actcat, Inc. All Rights Reserved. 20 21. => Copyright 2012 Actcat, Inc. All Rights Reserved. 21 22. 10 Copyright 2012 Actcat, Inc. All Rights Reserved. 22 23. Android iOS Android () iOSCopyright 2012 Actcat, Inc. All Rights Reserved. 23 24. (Google Play / iOS) () () Copyright 2012 Actcat, Inc. All Rights Reserved. 24 25. ! Copyright 2012 Actcat, Inc. All Rights Reserved. 25 26. + iOS! ! Android => => => + Copyright 2012 Actcat, Inc. All Rights Reserved. 26 27. 2 Copyright 2012 Actcat, Inc. All Rights Reserved. 27 28. Copyright 2012 Actcat, Inc. All Rights Reserved. 28 29. 1. 2. 3. (NG) Copyright 2012 Actcat, Inc. All Rights Reserved. 29 30. Copyright 2012 Actcat, Inc. All Rights Reserved. 30 31. (CPC, 515) x (CVR) x x > ARPU(monthly) ! Copyright 2012 Actcat, Inc. All Rights Reserved. 31 32. mixpanel.com Copyright 2012 Actcat, Inc. All Rights Reserved. 32 33. Copyright 2012 Actcat, Inc. All Rights Reserved. 33 34. Copyright 2012 Actcat, Inc. All Rights Reserved. 34 35. ARPU Copyright 2012 Actcat, Inc. All Rights Reserved. 35 36. 31. 2. 3. Copyright 2012 Actcat, Inc. All Rights Reserved. 36 37. () AdMobAppDriverADNW Copyright 2012 Actcat, Inc. All Rights Reserved. 37 38. Copyright 2012 Actcat, Inc. All Rights Reserved. 38 39. Copyright 2012 Actcat, Inc. All Rights Reserved. 39 40. iPhone / iPod Touch http://acat.in/wishiAndroidhttp://acat.in/wishaCopyright 2012 Actcat, Inc. All Rights Reserved. 40 41. 2012510 8914 107 for iOS / Android 40iOS/Android/Web Copyright 2012 Actcat, Inc. All Rights Reserved. 41 42. 2012510 8914 107 : # Mail: [email protected]# Tel : 03-6434-5905# HP : http://www.actcat.co.jp/ Copyright 2012 Actcat, Inc. All Rights Reserved. 42