1. Social-funding (Crowd funding) Dmajor , Inc. () , ,

2. (: crowd funding/crowdfunding, crowd financing, equity crowdfunding, hyper funding) . ' ' , . , , . , , , . (source: wikipedia.org) ( )? 2 3. 2012, 2011 81% 27 ( 3). 2013 51 ( 5 8) . *Source: Massollution - 2013CF CROWDFUNDING INDUSTRY REPORTS ( )? . . . , P2P (Peer to peer finance) . , , . , , , , , , , . < ( ) > 3 4. ( ) 1997 Marillion (6 ) .1997 2007 2008 2007 Kickstater SNS .2009 500 () .2011 2012 4, JOBS (Jump start Our Business Startups) . 2012 1 1 27 ( 3) . 2012 2011 , , . , , . 5~6 1,800 . 4 5. ( ) < > ( ) , , . 2012 4 5, JOBS Act (Jumpstart Our Business Startups) , JOBS SEC() 2013 () , . 2013 , ' . , ' ' , . 5 6. ( ) - < ( ) > < ( ) > . (reward-based) (donation-based) 70% IndieGoGo, Kickstarter, Rockethub , GrowVC, Crowdcube , Lending Club, Prosper, Zopa, RateSetter * : KB (2012 8) 6 7. ( ) - < > < > , , 2007 1,787 , 2011 . , , . * : KB (2012 8) 7 8. ( ) < > < > , , , (default rate) , 26.2% (15.7%) , (37.3%) * : KB (2012 8) 8 9. ( ) KB , , . , . , . 1: Banque Postale 2010 3 Kickstarter KissKissBankBank 2: ABN Amro 2012 5 Seeds 9 . 10. ( ) 1 10 Banque Postale 2010 3 Kickstarter KissKissBankBank KKBB , Film directors, journalists, musicians, designers, hackers, artists, p hotographers, explorers, humanists, navigators, athletes, farm ers 1-2 Banque Postal Big brand name B2C B2B . 300,000 , 10,000 . 5% , KKBB . www.kisskissbankbank.com 11. ( ) 2 11 ABN Amro 2012 5 Seeds 2011 , 2011 250 . (source: Douw & Koren) Seeds.nl , 5 , 4 . 1) GreenGraffiti : PR (http://greengraffiti.es/) 2) We Beat the Mountain : 3) Butch and Sundance Medias On the Ground Reporter : 4) Greenjoy : 5) Yuno : www.seeds.nl 12. 12 13. (Social Funding) _Pebble watch CES(Comsumer Electronic Show) , KICKSTARTER . : IOS, Android / . : 2012 411 100,000 6 , 68929Backers() , 100 10,266,845 , 2012 5 18 . Backers Pre-order . 13 14. 2004 2006 UPN , 22 250 . : TV < > : 2,000,000 10 , 6 , 91,585 4 570 . , , DVD, . (Social Funding) _ 14 15. (Social Funding) _ 26 '26' 40 6,237 . : : 46 7 1 5000 , 2 2, 5 , DVD . 15 16. (Social Funding) _ 2013 6 26 7 17 3 192% , 8 9 . : < > : 5,000,000 10 , 9610000 . . 20,000 , , 50,000 DVD , 100,000 , . 16 17. (Social Funding) _ : , , : 2012 7 50,000 91 , 3 140,000 : : 2012 8 1 , 1,071,111 . : : 2012 4 15 1,000,000 . 17 18. (Social Funding) _ : 2 : 2013 3 19 2 , , 2 . () 1,995,000 38 85,016,000 1,460 21,116,897 9,130 3,015 88 39,376 1,203 144,592 927 18 19. Appendix 19 20. All-or-Nothing Tipping point Keep what you raise , , . . . Tipping point . All or Nothing , . . ( ) 3(All-or-Nothing, Tipping point, Keep what you raise) 20 21. ( ) No. URL 1 www.tumblbug.com , , , , , , . 2 www.goodfunding.net , , , SNS . 3 www.socialants.org , , . 4 www.ucanfunding.com , , , , , . 5 www.upstart.kr , , , , . 6 www.fundu.co.kr , , . 7 www.opportune.co.kr , , , , . 8 www.ohmycompany.com , , 9 21 www.funding21.com 21 21 22. ( ) No. URL 1 Kick Starter www.kickstarter.com , , . 2 Indiegogo www.indiegogo.com , , . 3 Crowdrise www.crowdrise.com , , , , . 4 Artist Share www.artistshare.com , , , . 5 Sellaband www.sellaband.com , , . 6 Pledgemusic www.pledgemusic.com , , , , . 7 Gofundme www.gofundme.com , , , . 8 Crowdfunder www.crowdfunder.co.uk , . 9 Rockethub www.rockethub.com , , . 10 Giveforward www.giveforward.com , , , . 11 Appbackr www.appbackr.com 12 Startsomegood www.startsomegood.com , 13 Symbid www.symbid.com 22