სოციალური მედია_მარი

ivane javaxiSvilis saxelobis

Tbilisis saxelmwifo universiteti

socialur da politikur mecnierebaTa fakulteti

Jurnalistikis mimarTuleba

marine axsiaSvili

socialuri media, rogorc informaciis gavrcelebis

saSualeba

(saqarTvelos Sidapolitikuri informacia Facebook–isa da blogebis

magaliTze)

sabakalavro naSromi Sesrulebulia socialuri mecnierebis

bakalavris akademiuri xarisxis mosapoveblad

xelmZRvaneli : daviT paiWaZe

asistent-profesori

Tbilisi

2010

2

anotacia

sabakalavro naSromis - „socialuri media, rogorc informaciis

gavrcelebis saSualeba“ - mizania, socialur mediaze dakvirvebis gziT,

gairkves, misi momxmarebeli ra saxis informacias aniWebs upiratesobas.

naSromis Tema epasuxeba „informaciuli saukunis“ da marSal makluenis,

jer kidev 1960-ian wlebSi, momavlis msoflios “globaluri soflis”

ideas. ukve yvela Tanxmdeba imaze, rom socialuri media dRiTidRe

metad imkvidrebs adgils informaciis gavrcelebis saSualebebs Soris.

vfiqrobT, am kvleviT mcire siaxles SevTavazebT qarTvel mkiTxvels,

radgan aris axali da ucxo sfero. TiTqmis gamoukvlevelia is

sxvadasxva mimarTuleba, rasac socialuri media sTavazobs

internetmomxmarebels.

naSromi, ZiriTadad, ikvlevs da aRwers informacias saqarTvelos

Sidapolitikuri cxovrebis Sesaxeb. amis umTavresi mizezi ki, qveyanaSi

arsebuli mdgomareoba, kerZod, adgilobrivi TviTTmarTvelobis

arCevnebi gaxda.

socialuri mediis moculobidan gamomdinare, davakvirdiT mis mxolod

or konkretul mimarTulebas. Ees aris qarTuli blogebi da msoflioSi

yvelaze popularuli socialuri qseli - Facebook–i. vnaxavT, ramdenad

aris socialuri mediis es ori saxeoba politikuri informaciis gamtari.

kvlevisas gamoviyeneT raodenobrivi da Sinaarsobrivi analizi,

interviurebis da gamokiTxvis meTodi.

naSroms axlavs sailustracio masala CanarTebis saxiT.

3

Annotation

There is a bachelor work in front of you – “Social media as a means of disseminating

information”. Its main goal is observing the social media. We tried to find out what kind

of information the users of it prefer.

The topic of the research is very close to the idea of “The Information Age” and “Global

village” by Marshall McLuhan. Nowadays, no one argues about the reflection that the

social media is getting more and more popular among the ways of spreading the

information.

To our mind, this research will be a novelty for Georgian readers because this sphere of

media, some directions and advantages of it are unstudied yet.

The main research area of this work is the local political situation of Georgia. That is

caused by the reason of the recent self-government elections.

As the social media is a very wide area, we have observed only two specific directions of

it – Georgian blogs and the most popular social worldwide network – Facebook. In this

research you will be able to see those two directions of the social media are sources of

any political information or not.

We have used quantitative analysis, content analysis, interview and questionnaire

methods in the research.

In this work you will see the illustrative materials too.

“Social media as a means of disseminating information”

Marine Akhsiashvili

Tbilisi

2010

4

s a r C e v i

Sesavali . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Tavi I. ra aris socialuri media ? . . . . . . . . . . . . . . . . . . 7

Tavi II. socialuri qselebis zogadi mimoxilva . . . . . . . . . 10

Tavi III. blogebi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Tavi IV. kvlevis meTodebi . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Tavi V. kvlevis Sedegebi - 1–15 aprili; Facebook.com . . . . . 26

mediasaSualebebi . . . . . . . . . . . . . . . . . . . . . . . . . 30

organizaciebi . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Jurnalistebi da politikosebi . . . . . . . . . . . . . . 33

Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

virusuli informacia . . . . . . . . . . . . . . . . . . . . . . . 44

Tavi VI. kvlevis Sedegebi - 1–15 aprili; blogebi. . . . . . . . . 46

Tavi VII – ganxilva. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

daskvna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

bibliografia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

5

Sesavali

sabakalavro naSromis - „socialuri media, rogorc informaciis

gavrcelebis saSualeba“ – mizania, davadginoT, ra informaciis mimRebi

da gamavrcelebelia socialuri mediis momxmarebeli.

imis gaTvaliswinebiT, rom saqarTveloSi internetis Tavisuflebas

zogierTi gamonaklisis garda, mTavrobis cenzura ar zRudavs1,

saintereso iqneba imis gageba, Tu ra saxis informacia vrceldeba

socialuri mediiT da ra formiT.

naSromis ZiriTad sakvlev mimarTulebad, saqarTvelos Sidapolitikuri

informacia movniSneT. amis mizezi ki, adgilobrivi TviTTmarTvelobis

arCevnebi gaxda. garda amisa, Cndeba opoziciis axali gaerTianebebi da

maTi nawilis ruseTTan urTierTobac erTerT aqtualur Temas

warmoadgens.

kvlevisTvis aviReT orkviriani periodi - 1-dan 15 aprilis CaTvliT da

davakvirdiT Semdeg sakiTxebs:

• merobis da sakrebulos wevrobis kandidatTa winasaarCevno kampania;

• qarTveli opozicionerebis urTierToba ruseTTan;

• adamianis uflebebis darRveva;

iqidan gamomdinare, rom socialuri media farToa da Zalian bevr

socialur qsels, forums da sxva mraval mimarTulebas moicavs, Cveni

sakvlevi arealic davaviwroveT da davakvirdiT mxolod qarTul

blogebsa da msoflioSi yvelaze popularul socialur qsels –

facebook2-s, romelic qarTul kibersivrceSic azrTa mimocvlis da

informaciis gavrcelebis erTerT mTavar saSualebas warmoadgens.

“feisbuqze” kvlevas vatarebdiT, gazeT “iberias” angariSiT3, romelsac 5

000 Friend-i4 hyavs. swored am raodenobas, romelic aris sruliad

1 - „ფრიდომ ჰაუსის“ ახალი ანგარიში „თავისუფლება ქსელში: ინტერნეტისა და ციფრული მედიის

გლობალური შეფასება“. 08.04.2009. 2 SemdegSi, movixseniebT qarTuli anbaniT, rogorc “feisbuqi”.

3 http://www.facebook.com/?ref=home#!/profile.php?id=100000586195900&ref=ts

6

SemTxveviTi auditoria, vakvirdebodiT 15 dRis manZilze. viniSnavdiT, ra

ganwyobiT da ra informacias avrcelebdnen misi wevrebi. aseve, maTi

gavrcelebuli informaciis gamoxmaurebebi (komentarebi) Tu iyo sxva

informaciis Semcveli.

rac Seexeba, qarTul blogebs, vakvirdebodiT qarTuli blogebis

agregatorze5 ganTavsebul 5566 blogs. movniSneT Sidapolitikuri

informaciis Semcveli postebi da maT ganxilvas qvemoT SemogTavazebT.

Cveni Tematikidan da interesis sferodan gamomdinare, naSromis sakvlevi

SekiTxvebia:

1. ramdenad aris “feisbuqi” da blogebi politikuri informaciis

gavrcelebis saSualeba? (raodenobrivi kvleva);

2. ra politikur informacias avrceleben blogerebi da “feisbuqis”

momxmareblebi? (Sinaarsobrivi analizi);

3. upiratesad, rogori momxmarebeli avrcelebs politikur

informacias? ( Sinaarsobrivi analizi da interviurebis meTodi);

4. ramdenad miiCneven Tavad iuzerebi, rom “feisbuqi” da blogi aris

politikuri informaciis gavrcelebis saSualeba (auditoriis

kvleva).

4 5000 kaci aris limiti. erT iuzers amis meti ver eyoleba.

5 blogroll.ge - ქართული ბლოგების აგრეგატორი, romelmac 2009 წლის 11 ოქტომბერს daiwyo muSaoba. 6 Cveni sakvlevi periodis dasrulebis Semdeg, saitze daregistrirebuli blogebis raodenoba gaizarda da 6 maisis monacemebiT, 606 blogs Seadgens.

7

Tavi I. ra aris socialuri media?

internetis adreul xanaSi ( e.w. web 1.0) informaciis gadacemis calmxrivi,

arainteraqtiuli saSualeba arsebobda da sxva tradiciuli

mediasaSualebebisgan arafriT ar gansxvavdeboda. Web 2.0 xanis

dadgomasTan erTad, kibersivrces socialuri elferi mieca da

komunikaciac ormxrivi gaxda. socialurma vebma (social web) internets is

Semata, rac aqamde arsebul arc erT mediasaSualebas ar hqonda -

erTdroulad, milionobiT adamianTan TiTqmis srulyofili

urTierTobis warmarTvis SesaZlebloba realur droSi.

socialuri media aris adamianebis urTierToba onlain reJimSi, romelic

xorcieldeba sxvadasxva mimarTulebebiT: Blogs, Micro-Blogs, Online Chat, RSS,

Widgets, Social Networks, Message Boards, Podcasts, Video Sharing Saits, Photo Sharing Sites,

Virtual World, Wikis.

oficialurad, socialur medias hyavs ufro meti vizitori, vidre

pornografiul saitebs.7

sainteresoa, rom statistikis mixedviT, yvelaze xSirviztorebian aT

inglisurenovan saits Soris, sami - socialuri mediis produqtia8.

Yahoo.com;

Google.com;

Youtube.com;

Windows live; (login.live.com);

Msn.com;

Myspace.com;

Facebook.com

7 WeliZe. n. “ra aris socialuri media?” - http://www.slideshare.net/tarimana/ss-3640128;

8 http://prschool.wordpress.com/2010/04/08/სოციალური-მედია-რევოლუც/;

8

Blogger.com;

Orkut.com;

Rapidshare.com;

socialuri media aZlevs momxmarebels saSualebas, rom samizne

auditoriisTvis iyos yvelgan da yovelTvis xelmisawvdomi. swored es

aris misi xibli.

ra aris sakuTriv “socialuri qseli”?9 es aris vebteqnologiaze

dafuZnebuli servisi, romelic nebas rTavs individebs, sazogadoebriv an

nawilobriv sazogadoebriv jgufebs, Riad gamoxaton Tavisi azri. es

aris faqtobrivad, interaqtiuli xasiaTis, Ria mikrosocialuri jgufebi,

romlis naxvis saSualebac, aramxolod daregistrirebul wevrebs aqvT.

maT SeuZliaT sxvebis mowvevac. wevrebs ki, garda komentarebis

datovebisa da sadiskusio klubSi CarTvisa, SeuZliaT fotoebisa da

videoebis ganTavsebac, xmis micema ama Tu im interaqciul gamokiTxvaSi

da a.S10.

ACT-is kvlevis monacemebze dayrdnobiT, bolo erTi wlis manZilze,

aSkarad SeiniSneba socialuri qselebis rolis gaaqtiureba. Tu 2009

wlis dasawyisSi11 internetis momxmarebelTa mxolod 43% sargeblobda

socialuri qselebiT, amjerad, komunikaciis am Tanamedrove formas

internetis momxmarebelTa umravlesoba (68%) iyenebs. Tu

gaviTvaliswinebT imas, rom saqarTvelos urbanuli mosaxleobis TiTqmis

naxevari ukve internetis momxmarebelia, socialuri mediis roli

gansakuTrebul aqtualobas iZens12.

9 (termini pirvelad SemoiRo sociologma jeims barnsma, 1954w).

10 osefaSvili. d. 2008 wlis agvistos omis asaxva komunikaciis Tanamedrove

saSualebebSi saerTaSoriso socialuri qselis, Facebook-is magaliTze). 2009.

11 (ix. el gamocema #32).

12 ACT–is kvleva. 2010.

9

43%

68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2009 წელი 2010 წელი

ფიგურა 1.1. ხართ თუ არა, რომელიმე სოციალური ქსელის წევრი? (N=1600)

ფიგურა 1.2. რომელ სოციალურ ქსელში ხართ გაწევრიანებული?13 (N=1600)

13

ACT-is Catarebuli kvlevis, 2010 wlis Tebervlis monacemebi.

10

Tavi II. socialuri qselebis zogadi mimoxilva

Skype

msoflioSi socialuri qselebis ganviTareba 2000 wlidan iwyeba.

sxvadasxva tipis mesenjerebis (Yahoo. MSN), Semdeg, 2003 wlidan, qselSi

gamoCnda Skype, romlis momxmarebelTa ricxvi dRiTidRe izrdeba. 2005

wels Skype 2,6 mlrd dolarad gaiyida.

Skype momxmarebels saSualebas aZlevs, xazze myof megobarTan ufasod

gagzavnos mokleteqsturi Setyobinebebi, isaubros videoTvalis

saSualebiT da a.S. Skype-T sargebloba mobiluri telefonis

meSveobiTac SeiZleba, rac misi gavrcelebis areals ufro afarToebs.

“iuTubi”14

“iuTubi” (http://www.youtube.com/) erTerTi udidesi videoportalia

internetsivrceSi. misi daxmarebiT, internetis momxmarebels nebismieri

formisa da Sinaarsis videomasalis atvirTva SeuZlia. garda amisa,

“iuTubi” did daxmarebas uwevs videoblogebs da blogerebs, romlebsac

videopostis gakeTeba aqvT gadawyvetili.

“iuTubi” 2005 wlis TebervalSi PayPal-is yofilma samma TanamSromelma:

Cad harlim, stiv Cenim da joud karimim daaarses. “iuTubma” moRvaweoba

11,5 mln. amerikuli dolaris kapitaldabandebiT daiwyo, romelic Sequoia

Capital-ma 2005 wlis noembridan 2006 wlis aprilamde gamoyo. saiti

swrafad gaxda popularuli. 2006 wlis ivlisSi, kompaniis monacemebiT,

“iuTubize” dReSi 65 aTasi video itvirTeboda da 100 milionze met

videos naxulobdnen. Alexa-m iuTubi Seafasa rogorc meoTxe yvelaze

popularuli saiti internetSi, google-s, Yahoo-sa da facebook-is Semdeg.

14 http://ucnauri.com/03/03/2010/youtube-იუთუბი/

http://ucnauri.com/03/03/2010/youtube-%E1%83%98%E1%83%A3%E1%83%97%E1%83%A3%E1%83%91%E1%83%98/

11

Myspace15

socialuri mimarTulebis erTerTi pirveli da yvelaze popularuli

saiti “maisfeisi” (http://www.myspace.com/) qselSi 2003 wlis agvistoSi

CaeSva. proeqtis Semqmnelebi da meTvalyureebi gaxldnen bred grinspeini,

kris daivolfi, joS bermeni da tom andersoni. swored am ukanasknels

ekuTvnoda Myspace-s Seqmnis idea. ramdenime weliwadSi “maisfeisis”

momxmarebelTa raodenobam 100 mln-s gadaaWarba. 2005 wels tom

andersonma, romelic qselis yvela momxmareblis “megobaria”, “maisfeisi”

580 mln amerikul dolarad mihyida rubert merdokis News Corporation-s.

merdoks arc finansebi da arc sxva Zalisxmeva ar dauSurebia, ris

Sedegadac Myspace erTerTi uZlieresi socialuri qseli gaxda. misi

funqciebis meSveobiT, SegviZlia avtvirToT suraTi, video, musika,

vawarmooT blogi, 2007-2008 wlebSi mas daemata statusis atvirTvis

funqcia, rac sakuTari mosazrebis megobrebisaTvis gaziarebaSi

exmareboda internet-momxmarebels. daaxloebiT, xuTi wlis manZilze,

Myspace pirvelobas ar Tmobda, Semdeg ki, misi reitingis swrafi vardna

daiwyo.

odnoklassniki.ru16

2006 wlis 4 marts, londonSi mcxovrebma albert popkovma,

internetsivrceSi gauSva rusulenovani socialuri qseli .ru.

misi mizani iyo, daxmareboda adamianebs klaselebis, jgufelebis, yofili

TanamSromlebisa Tu jaris megobrebis povnaSi. mokle xanSi is,

rusulenovan internetsivrceSi, yvelaze popularuli saiti gaxda.

dResdReobiT, http://www.odnoklassniki.ru-s momxmarebelTa ricxvi 45 milions

aRwevs, saSualo asaki ki 14-55 wlamde meryeobs. saitze, mTeli

msofliodan, ZiriTadad, postsabWoTa qveynis mosaxleoba registrirdeba.

“odnoklasniks” mxolod rusuli da ukrainulenovani versiebi aqvs.

15

Tixis fexebze Semdgari goliaTi”. http://digitalcows.net/2010/02/myspace 16

http://en.wikipedia.org/wiki/Odnoklassniki.

12

“feisbuqi”17

“feisbuqis” Seqmnis idea, harvardis universitetis informatikis

fakultetis meore kursis students, mark cukerbergs ekuTvnis. piradi

aRmoCenis wyalobiT, is 23 wlis asakSi, msoflioSi yvelaze axalgazrda

miliardeli gaxda (dRevandeli monacemebiT, mis angariSze 4 mlrd

dolaria).

“feisbuqis” mizani studenturi urTierTobebi da failebis gacvla iyo.

cukerbergis garda, proeqtSi CarTulebi iyvnen misi oTaxis megobrebi:

eduardo severini, dastin moskovici da kris hujesi. 2004 wlis

TebervalSi, mark cukerbergma “feisbuqis” pirveladi versia gaxsna. misi

misamarTi gaxldaT “www.thefacebook.com”.

sxva socialuri saitebisagan “feisbuqis” mTavari ganmasxvavebeli niSani

is iyo, rom aq adamianebs aramxolod megobris profilis daTvaliereba,

aramed, informaciis gacvla-gamocvlac SeeZloT. swored es gaxda mizezi

imisa, rom “feisbuqma” mokle droSi moaxerxa Myspace-s momxmarebelTa

umetesobis gadabireba, 2009 wels ki pirveloba waarTva, riTac misi

swrafi tempiT gakotrebas Seuwyo xeli. “feisbuqis” gamoyeneba

msoflios 64 enazea SesaZlebeli.

Twitter18

Twitter - 2006 wlidan funqcionirebs, misi avtori jek dorsei gaxlavT.

“TviTeri” aris socialuri qseli da mikroblogingis sistema, romelic

Tavis momxmarebels aZlevs SesaZleblobas, miiRos da gagzavnos

Setyobinebebi. erTi postis dasawerad, 140 simboloa gansazRvruli,

romelic avtoris gverdze Cndeba da misi gverdis xelismomwerebisTvisaa

17 http://ka.wikipedia.org/wiki/მარკ_ცუკერბერგი#Facebook 18

kareliZe T. socialuri mediis ganviTarebis tendenciebi saqarTveloSi (blogebi). sabakalavro naSromi. 2010.

13

misawvdomi (am ukanasknelT mimdevrebi, anu Followers hqviaT). gamgzavns

SeuZlia SezRudos Tavisi naweri megobrebis garkveuli nawilisaTvis da

Semdeg isev xelmisawvdomi gaxados.

2009 wlidan, momxmarebels ukve saSualeba aqvs, iyos aramxolod

individualuri avtoris mimdevari, aramed, avtorTa nusxis xelismomweri.

yvela momxmarebels da xelismomwers SeuZlia gagzavnos da miiRos

“tvitebi” “TviTeris” veb gverdis gavliT, mokleteqsturi Setyobinebebis

(SMS) saxiT telefonze da sxva aplikaciebi19. es momsaxurebis servisi,

jerjerobiT, ufasoa. garda amisa, aRniSnuli socialuri qselis

upiratesoba imaSi mdgomareobs, rom sakuTari mobiluri telefonidan

Cveulebriv nomerze agzavni mokle teqstur Setyobinebas, romelic

avtomaturad Cndeba onlainSi, Tan ise, rom interneti ar gWirdeba.

“TviTeris” saSualebiT, “iuzers” SeuZlia momxmarebels gadasces

drouli, marTebuli da uaxlesi informacia. http://www.facebook.com/-sa da

http://twitter.com/-s aqvT aplikacia, romlis saSualebiTac erTmaneTs

ukavSirdebian da, romlis gaaqtiurebis SemTxvevaSic, feisbuqze maSinve

Cndeba “TviTerze” gamoqveynebuli Canaweri.

“TviTeris” SemTxvevaSi komunikacia ar moiTxovs ormxriv Tanxmobas,

Sesabamisad, ar aris saWiro uamravi adamianis damateba.

Google Buzz20

“feisbuqisa” da “TviTeris” popularobis gamo, kompania “Google”-ma

gadawyvita, Seeqmna raime gansakuTrebuli, sruliad axali sityva

socialur qselSi. 2010 wlis 9 Tebervals man momxmarebels axali

servisi – “gugl bazi” (Google Buzz) warudgina. es aris “guglis”

eleqtronuli fostis, “gmail”-is gafarToeba, romliTac “jimeili”

19

saqarTveloSi jer xelmisawvdomi ar aris 20

Google email-s socialur qselSi uSvebs. gazeTi “iberia”, #5. (15-21 Tebervali), gv.14.

http://www.facebook.com/-

http://twitter.com/

14

integrirdeba aramxolod guglis serverebTan, aramed, sxva saitebTanac

da maT kontents erTad agrovebs.

“bazi” sxvadasxva socialuri qselebidan iRebs informacias da aTavsebs

erT, eleqtronuli fostis sivrceSi. sxva msgavsi socialuri

qselebisagan gansxvavebiT, mas informaciis srulad miReba da gadacema

SeuZlia, riTac xsnis bmulze gadasvlis aucileblobas; statusebisa Tu

linkebis ganaxlebis dros, avtomaturad iwereba adgili, saidanac xdeba

es ganaxleba. Sesabamisad, “bazis” sxva momxmareblebs aqvT saSualeba

gaigon, romel geografiul adgilze imyofeba adamiani;

“Gmail”-s arsebobis gareSe, internetis momxmarebeli “baziT” ver

isargeblebs. kompaniis warmomadgenlebi acxadeben, rom am qselSi CarTva

sasicocxlo mniSvnelobis iyo Google-is momavlisTvis. kompaniis

saproduqcio marketingis vice-prezidenti bredli horovici (Bradley

Horowitz) ganmartavs, rom produqciis gamoyeneba mxolod axla iwyeba.

“bazis” gamoyenebisas momxmarebels ar dasWirdeba onlainSi Semosuli

megobris Zebna. amis nacvlad, gamoiyenebs informacias arsebuli

eleqtronuli fostis angariSidan. isini, vinc erTmaneTs regularulad

esaubrebian, avtomaturad miiReben cnobebs siaxleebsa da mediaze. garda

amisa, momxmareblis survilis SemTxvevaSi, informaciis gaziarebisas

SesaZlebelia anonimurobis dacva. Google, romelsac msoflio masStabiT

150 milioni momxmarebeli hyavs, imedovnebs, rom Gmail-is momxmareblebi

aucileblad isargebleben axali servisiT.

Hi521

Hi5 aris socialuri qseli, romelic daarsda 2003 wels. is,

momxmarebels, aZlevs saSualebas, miiRos misi interesebis da asakis

Sesabamisi informacia, atvirTos fotoebi, gagzavnos mokle teqsturi

Setyobinebebi da iTamaSos onlain TamaSebi.

21

http://en.wikipedia.org/wiki/Hi5_(website)

15

2008 wels Hi5 yvelaze popularul socialur qselebs Soris, mesame

adgils ikavebda.

qsels akritikeben naklebi konfidencialurobis da meti “spamis” gamo -

daregistrirebisas, Hi5 elfostis yvela kontaqtTan gzavnis mosawvevs,

rasac “spamad” miiCneven.

LinkedIn22

“linkedini” aris biznesze orientirebuli socialuri qseli. saiti

daarsda 2002 wlis dekemberSi da qselSi gaeSva 2003 wlis maisSi.

“linkedins” 65 milionze meti momxmarebeli hyavs. socialuri qseli,

xelmisawvdomia inglisur, frangul, germanul, italiur, portugaliur

da espanur enebze.

“linkedini” momxmarebels saSualebas aZlevs, ikontaqtos xalxTan,

romelsac icnobs da endoba biznesSi. mas, aseve, iyeneben samuSaos

moZiebisTvis. damsaqmebeli qselSi anTavsebs vakansias, xolo samuSaos

maZiebeli sakuTar Tavze informacias, “profilSi” debs.

qarTuli socialuri qselebi23

internetSi qarTul socialur qselebsac vawydebiT. esenia - “maifeisi”

(http://www.myface.ge/home.php) da “jeoklasi” (http://geoclass.ge/). pirvel

SemTxvevaSi saiti garegnulad “feisbuqs” waagavs, Tumca, SigTavsi

22

http://en.wikipedia.org/wiki/LinkedIn 23kareliZe T. ” socialuri mediis ganviTarebis tendenciebi saqarTveloSi (blogebi)”.

sabakalavro naSromi. 2010.

http://www.myface.ge/home.php

http://geoclass.ge/

16

“odnoklasnikis” mixedviT aris awyobili. aq daxuruli araferia,

momxmarebels SeuZlia daaTvalieros nebismieri “profili” da Seafasos

5+-iT. “maifeisi” samenovania, Tumca, rusulad da inglisurad nawilobriv

aris naTargmni. saiti ori welia, rac arsebobs. rac Seexeba “jeoklass”,

is rusuli “odnoklasnikis” zusti prototipia.

ratom Facebook?

rogorc zemoT aRvniSneT, socialuri qselebidan sakvlev obieqtad

aviReT Facebook.com - amis mizezi ki martivia:

radios dasWirda 38 weli, rom mieRwia 50 mln momxmareblisTvis.

televizias - 13 weli, amave raodenobisTvis, internets - 4 weli,

Ipod-s - 3 weli, “feisbuqze” ki, 9 TveSi 100 mln axali momxmarebeli

daregistrirda24.

erT weliwadSi am socialur qselSi daregistrirebulTa ricxvi

orjer gaizarda. Tu gasuli wlis aprilis TveSi “feisbuqis”

momxmarebeli 200 milioni adamiani iyo, 2010 wlis TebervalSi am

ricxvma 400 milions gadaaWarba. maTi 50% aris momxmarebeli,

romelic yoveldRe Sedis qselSi.25

aRniSnulma socialurma qselma 2010 wlis martis Tvis

monacemebiT, pirvelad gadauswro Tavisi arsebobis istoriaSi

popularul saZiebel gverds - google.com. amerikis internet

momxmarebelTa 7.07% “feisbuqze” Sevida, maSin roca google–is

vizitorebi momxmarebelTa 7.03% iyo26.

saqarTveloSi “feisbuqi” nomer pirveli socialuri qselia, man

ukve gauswro popularul rusul socialur saits – odnoklassniki.ru

da google.com–s27.

24

WeliZe n. “ra aris socialuri media?”. - http://www.slideshare.net/tarimana/ss-3640128; 25

CxeiZe T. “Facebook–მა პირველად გაუსწრო Google–ს”.. -http://netgazeti.ge/GE/2/Technology/1142/

26 CxeiZe. T. “Facebook–მა პირველად გაუსწრო Google–ს” - http://netgazeti.ge/GE/2/Technology/1142/ 27

http://www.alexa.com/topsites/countries/GE;

17

statistikis mixedviT, “feisbuqze” 340800 qarTveli momxmarebelia

daregistrirebuli. maTgan umravlesoba – 192980 – mdedrobiTi

sqesisaa da 147680 – mamrobiTi sqesis28.

azerbaijanSi da somxeTSi “feisbuqis” momxmarebelTa raodenoba

ufro naklebia. am or qveyanaSi, erTad, momxmarebelTa saerTo

raodenoba 189560–s udris - orjer naklebs vidre saqarTveloSi.

azerbaijanSi “feisbuqis” momxmarebelTa raodenobaa 139660, xolo

somxeTSi – 4990029.

28

CxikvaZe q. “saqarTveloSi facebook-s 340, 800 momxmarebeli hyavs.” - http://netgazeti.ge/GE/6/Technology/1362/; 29 http://netgazeti.ge/GE/6/Technology/1362/;

18

Tavi III. blogebi

axali mediis erTerTi mTavari Semadgeneli nawili arc Tu ise didi

xania rac kibersivrceSi gamoCnda da popularoba moipova. garda imisa,

rom blogebis mwarmoebelTa ricxvi dRiTidRe izrdeba, (dResdReobiT,

internetSi 126 milioni blogi arsebobs30), viTardeba misi gamoyenebis

SesaZleblobebi da areali. magaliTad, mecnierebis, leqtorebisa da

profesorebis gverdebi sajaro informaciad (vgulisxmobT realur

sajaroobas, roca mkiTxvels aqvs aramarto ufleba moipovos

informacia, aramed amis farTo SesaZleblobebic) aqceven imas, rac

manamde mxolod maTi universitetebis studentebisTvis iyo

xelmisawvdomi. aseTma blogebma gazarda TviTganaTlebis

SesaZleblobebis speqtri.

arsebobs blogis mravalgvari tipi, romlebic gansxvavdebian ara marto

Sinaarsis mixedviT, aramed am Sinaarsis mowodebis an Seqmnis gzebiT31.

piradi/personaluri blogi:

piradi, yoveldRiuri movlenebis amsaxveli Canawerebi aris tradiciuli,

yvelaze gavrcelebuli blogis saxe. amgvari blogebi xSirad xdeba

komunikaciis forma; zogierTi piradi blogi, gansakuTrebiT

saqarTveloSi, Zalze popularuli xdeba. magaliTisTvis SeiZleba

moviyvanoT “sviTis”32 an “dodkas”33 blogi.

30

http://netgazeti.ge/GE/issue0/Technology/747/?Permalink=http%253A%252F%252Fwww.netgazeti.ge%

252FGE%252Fissue0%252Fblogs%252F82%252F%253Ff_blogentry_id%253D6&tpid=216 . blogPulse–is monacemi. 31

ბლოგების რამდენიმე ძირითადი თავისებურება და ქართული ბლოგების მომავალი განვითარების

ანალიზის მცდელობა - http://2kija.eu/2009/09/23/69/ 32 http://Sweet.ge - ყველაზე ვარდისფერი, სკანდალური, ექსტრავაგანტული და სუპერ-რეალითი

ბლოგი ქართულ ინტერნეტში! 33 http://dodka.ge/ - DREAM IS DESTINY .

19

Tematuri

zogi blogi fokusirebulia garkveul Temaze, magaliTad, aris blogebi

politikaze34. Rvinosa da kulinariaze35, mogzaurobaze, ganaTlebasa36 Tu

sportze37.

korporatiuli blogi

es aris biznes miznebisTvis Seqmnili blogi. iyeneben Sida komunikaciis

da kulturis zrdisTvis, an gare marketingis, brendingisa da

sazogadoebasTan urTierTobisTvis. magaliTisTvis, aseTia, PR skolis

blogi38.

swored zemoTaRniSnuli sami tipia blogebisTvis ZiriTadad

damaxasiaTebeli, Tumca, arsebobs aseve blogebi mediatipis39 mixedviT da

kiTxva-pasuxze dafuZnebuli40 blogi.

34

http://itngeorgia.wordpress.com/ ლევან გუდაძე 35

http://vinoge.com/

36 http://www.ganatlebisreforma.com/

37 http://zvigena.wordpress.com/

38 http://prschool.wordpress.com/

39videomasalebis Semcvel blogs ewodeba — vlogi (Vlog). bmulebis Semcvel blogs —

linklogi (linklog). Canaxatebis, monaxazebis an/da eskizebis Semcvel blogs — skeCblogi

(Sketchblog). fotosuraTebis Semcvel blogs — fotoblogi (Photoblog). 40

amgvari blogi pasuxobs SekiTxvebze. mas gzavnis mkiTxveli fostis, komentaris, telefonis an sxva komunikaciis saSualebiT. qlogi (Qlog) gamoiyeneba podkastebSi TvalsaCinoebisTvis an internetSi informaciis gavrcelebisTvis. bevri qlogi iyenebs RSS sindikacias rogorc kiTxvebze gacemuli pasuxebis gamoqveynebis saSualebas.

20

Tavi IV. kvlevis meTodebi

dasavluri standartebis mixedviT, masmediis kvlevis Semdegi meTodebi

arsebobs41:

monawileTa dakvirveba (Participant observation);

kanonmdeblobisa da arqivebis kvleva;

Sinaarsobrivi analizi (Content analysis);

vizualuri gamosaxulebis analizi;

gamokiTxva (Survey) da interviu;

fokus jgufi;

masalebis kompiuteruli damuSaveba42;

kvlevisas, zemoTCamoTvlili meTodebidan, ramdenime gamoviyeneT.

erTerTi aris – Sinaarsobrivi analizi. Cveni Temis erT-erTi sakvlevi

kiTxvaa : ra politikur informacias avrceleben blogerebi da

“feisbuqis” momxmareblebi? es sakiTxi, swored Sinaarsobrivi analizis

meSveobiT ganvixileT da aRniSnul kiTxvas pasuxi gaveciT.

naSromze muSaobisas aseve, gamoviyeneT gamokiTxvis meTodi da interviu.

am meTodebis SerCevis mizezi, Cveni sakvlevi Temis mesame da meoTxe

kiTxvebia.

1. upiratesad, rogori momxmarebeli avrcelebs politikur

informacias? (Sinaarsobrivi analizi da interviurebis meTodi);

2. ramdenad miiCneven Tavad iuzerebi, rom facebook da blogi aris

politikuri informaciis gavrcelebis saSualeba (auditoriis

kvleva).

pirvel SemTxvevaSi, Cvens dakvirvebasTan erTad, saintereso aRmoCnda,

socialuri mediis eqspertebis da blogerebis gamocdileba. maT

41 MassComm Research Methods, Hansen et al, NY, 1998.

42 A Manual for Writers of Research Papers, Theses, and Dissertations, by Turabian; revised by Wayne et al,

Chicago, 2007.

21

interviuebisas gagviziares sakuTari dakvirvebebi da mogvaSveles

saintereso magaliTebi.

rac Seexeba, gamokiTxvas, es Tavad qselis momxmareblebis SigniT

CavatareT. miznobrivi, Tumca, SemTxveviTi SerCeviT gamovkiTxeT 150

respondenti. kerZod, es iyo “feisbuqis” momxmarebeli - 18–dan zemoT

asakobrivi kategoriiT. procesi Semdegnairad warimarTa - dRe-Ramis

24saaTiani monakveTi davyaviT eqvs tol, oTxsaaTian monakveTad da

TiToeulSi gamovkiTxeT “onlainSi” myofi 25 adamiani. ( aRniSnuli 25

chat–Si myofTa raodenobis mixedviT irCeoda. mag. Tu xazze iyo 300

adamiani, vekiTxebodiT yovel me–12–s, 250–s SemTxvevaSi, yovel meaTes da

a.S). Sedegebi drois sxvadasxva monakveTSi gansxvavebuli aRmoCnda.

respondentebs davusviT Semdegi xuTi kiTxva. Sedegebs, qvemoT,

diagramebis meSveobiT gagacnobT.

1. ra intervaliT SedixarT “feisbuqSi”43?

2. risTvis iyenebT “feisbuqs”?44

3. ra saxis informacias iRebT “feisbuqidan”45?

4. Tu avrcelebT qselSi politikur informacias46?

5. rogor fiqrobT, aris Tu ara “feisbuqi”? politikuri informaciis

gavrcelebis saSualeba saqarTveloSi?47

43

ix. figura 4.1; 44 ix. figura 4.2; 45

ix. figura 4.3; 46

ix. figura 4.4; 47

ix. figura 4.5;

22

0

5

10

15

20

25

15

18

22

24 25 25

6

4 3

1 0 0

3 2

0 0 0 0 1 1

0 0 0 0

დღეში რამდენჯერმე

დღეში ერთხელ

კვირაში რამდენჯერმე

თვეში რამდენჯერმე

ფიგურა 4.1. რა ინტერვალით შედიხართ ”ფეისბუქში”? (N=25)

4

7

16 17

20

22

4

8

2

5 4

2

17

10

7

3

1 1

0

5

10

15

20

25

ინფორმაციის

გავრცელება/მიღება

ხალხთან ურთიერთობა

გართობა

ფიგურა 4.2. რისთვის იყენებთ ”ფეისბუქს”? (N=25)

23

ფიგურა 4.3. რა სახის ინფორმაციას იღებთ ”ფეისბუქიდან”? (N=25)

0

5

10

15

20

25

3

8

11

15

12

14

22

15 14

10

13

11

კი

არა

ფიგურა 4.4. ავრცელებთ ქსელში პოლიტიკურ ინფორმაციას? (N=25)48

48

12:00-16:00 საათობრივ შუალედში ორმა რესპონდენტმა კითხვას არ უპასუხა.

24

ფიგურა 4.5. არის თუ არა ”ფეისბუქი” პოლიტიკური ინფორმაციის გავრცელების საშუალება

საქართველოში? (N=25)49

aRniSnuli monacemebi rom SevajamoT, dRe-Ramis manZilze gamokiTxuli

150 gansxvavebuli, SemTxveviTi iuzeridan 11550 qsels iyenebs informaciis

miReba/gavrcelebisTvis. maTgan 103 – politikurი informaciis mimRebia.

Tavad politikur informacias 63 momxmarebeli avrcelebs. 120 კი,

fiqrobs, rom feisbuqi aris politikuri informaciis gavrcelebis

saSualeba.

ფიგურა 4.6. შეჯამება (N=150)

49

12:00-16:00 საათობრივ შუალედში ორმა რესპონდენტმა კითხვას არ უპასუხა. 50

გამოთვლილია ფიგურა 4.3-ის პირველი და მეოთხე მონაცემით.

25

Tumca, gansxvavebuli Sedegebi aCvena 1–15 aprilis dakvirvebam Tavad

qselSi. 5 000 momxmareblidan, Sidapolitikur informacias mxolod 80

avrcelebs. magram Semdgomi periodis dakvirveba da socialuri mediis

ramdenime eqspertis analogiuri axsna-ganmarteba miuTiTebs, rom

socialuri mediis momxmarebelTa aqtiuroba pirdapir kavSirSia

mocemulobasTan. rac ufro Zlieria ama Tu im movlenis gavlena

sazogadoebaze, esa Tu is iuzeri miT ufro aqtiuri xdeba. amaze,

konkretulad, Semdeg TavebSi visaubrebT.

26

Tavi V. kvlevis Sedegebi - 1–15 aprili; Facebook.com

rogorc zemoT iTqva, gazeT “iberias” angariSiT vakvirdebodiT mis 5000

“megobars”. 15_dRiani kvlevisas, gamoikveTa “iuzeris” ramdenime tipi.

1. momxmarebeli qselSi daregistrirebulia mxolod TamaSebisTvis

(Pet Sosity; Farmville; Spore Islands da amisTvis iyenebs mas51).

2. momxmarebeli sakuTar gverds iyenebs, videoebis, gasarTobi saxis

linkebis an sakuTari fotoebis gasavrceleblad52.

3. momxmarebeli TveobiT ar Sedis sakuTar Wall-ze da misi gverdi

mxolod sxvisi Sevsebuli aplikaciebiT ivseba53.

4. momxmarebeli qsels aqtiurad stumrobs. is, dReSi erTxel mainc

anaxlebs sakuTar gverdze informacias.

5. momxmarebeli qselSi daregistrirebulia rame

organizaciis/mediasaSualebis saxeliT da misi meSveobiT

avrcelebs informacias54.

6. Jurnalistebi, romlebic sakuTar mediaproduqts avrceleben55.

7. politikuri figura, romelic sakuTar gverds politikuri

informaciis gavrcelebisTvis iyenebs 56 .

am SemTxvevaSi, Cven mxolod politikuri informaciis wyaroebsa da mis

mimRebebs ganvixilavT.

51

ix. suraTi 5.1; 52

ix. suraTi 5.2; 53

ix. suraTi 5.3; 54

ix. suraTi 5.4; 55

ix. suraTi 5.5; 56

ix. suraTi 5.6;

27

სურათი 5.1


სურათი 2.

28

სურათი 5.3.


29



30

5.1 mediasaSualebebi

”ფეისბუქSi” firmebsa Tu biznes organizaciebTan erTad, gvxvdeba

sxvadasxva Jurnal-gazeTis da sainformacio saagentos gverdebi (e.w

pages) da angariSebi (accounts). adgilobrivi TviTmmarTvelobis arCevnebis

win, maTma ricxvma da aqtivobamac SesamCnevad imata.

politikuri informaciis gamavrceleblad qselSi gvevlinebian gazeTi

“axali 7 dRe”, Jurnali “liberali”, saagentoebi – “interpresniusi”, “ji-

eiC-en”–i da “pirveli”.

“interpresniusi” axali ambebi 57

hyavs 1600-mde momxmarebeli da Sesabamisad, amdenive SesaZlo mkiTxveli

Tu mnaxveli. avrcelebs saitis informacias sruli ganakveTiT. 15 dRis

manZilze, “feisbuqze” atvirTa, rogorc saqarTvelos Sidapolitikuri,

aseve, ucxoeTis, sportis da sxva saxis axali ambebi. informacia

ZiriTadad ideba, mxolod bmulis meSveobiT an “dapostili” niusis

saTauriT.

Ghn - axali ambebis saagento58

hyavs 5000 friend–i. msgavsad “interpresniusisa”, aRniSnuli saagentoc

sakuTari saitis informacias avrcelebs. Tumca, 1–15 aprilis manZilze

“interpresniusTan” SedarebiT, naklebi intensivobiT da operatiulobiT

gamoirCeoda.

57

http://www.facebook.com/pages/wwwinterpressnewsge/107022972651187?v=wall&ref=ts – “interpresniusis” gverdi “feisbuqSi”. 58

http://www.facebook.com/search/?o=2048&q=ჯი&s=20#!/profile.php?id=100000531579250&ref=ts – “ji-eiC-en”–is gverdi “feisbuqSi”.

31

saagento “pirveli” – (Saagento-pirweli-axali-ambebi59 )

am saagentos 435 megobari hyavs. potenciuri mnaxvelebis simciris

paralelurad, “pirveli” yvelaze naklebad aqtiurobs qselSi.

informacias, mxolod ramdenime dReSi erTxel anaxlebs.

gazeTi axali 7 dRe60

aris sazogadoebriv-politikuri internet gazeTi. qselSi hyavs, 1300-mde

momxmarebeli. msgavsad saagentoebisa, “axali 7 dRec” avrcelebs sakuTar

statiebs. masalis atvirTvisas, gverdis administratori bmulTan erTad

SerCeul frazas Tu citatasac urTavs, romelsac Tavad statiidan

iRebs.

Jurnali liberali61

es aris group, romelsac hyavs 1 600 wevri da 11 administratori. am

ukanasknelT, Tavad gamocemis Jurnalistebi warmoadgenen. gverdze

itvirTeba statiebi, blogebi, anonsebi, fotoebi da videoebi.

59

http://www.facebook.com/profile.php?id=100000531579250&ref=ts%20 –

#!/profile.php?id=100000558514440&v=wall&ref=ts – saagento “pirvelis” gverdi “feisbuqSi”. 60

http://www.facebook.com/pages/wwwinterpressnewsge/107022972651187?v=wall&ref=ts#!/pages/NEW-

7-DAYS/293352966375?ref=ts - “axali 7 dRis” gverdi “feisbuqSi”. 61

http://www.facebook.com/bajelidze#!/group.php?gid=157996824571&ref=ts – “liberalis” gverdi “feisbuqSi”.

32

5.2 organizaciebi

“feisbuqze” adgilobrivi TviTmmarTvelobis winasaarCevno periodSi

informaciis gamavrceleblad, arasamTavrobo organizaciebic gaCndnen.

erTerTia “arCevnebis mediacentri62”, romelic qselSi avrcelebs

arCevnebTan dakavSirebul yvela ambavs. gansxvavebiT, mediasaSualebebisa,

romlebic sakuTar pruduqts ukeTeben reklamas, “arCevnebis mediacentri”

yvela gazeTis, sainformacio saagentos, internetportalis, televiziis

Tu informaciis gavrcelebis sxva saSualebis bmulebs tvirTavs sakuTar

gverdze. moTxovna erTia – masala saarCevno Tematikas unda exebodes.

politsociologia63

aRniSnuli gverdic TiTqmis imave samuSaos asrulebs, rasac “arCevnebis

mediacentri”. avrcelebs qarTuli mediasaSualebebis da sxvadasxva

sasargeblo bmulebis informacias, politikuri procesebisa da

arCevnebis Sesaxeb.

Tbilisis qalaqganviTarebis politika - kiTxvebi merobis kandidatebs64

jgufi Seiqmna, raTa 2010 wlis 30 maisisTvis daniSnul adgilobrivi

mmarTvelobis arCevnebSi monawile Tbilisis merobis kandidatebs

miawodos samoqalaqo sazogadoebis kiTxvebi, romlebic Tbilisis

qalaqganviTarebaSi arsebuli problematuri sakiTxebis gadaWris gzebs

exeba. am gverdze, misi wevrebi marTlac deben sakuTar SekiTxvebsa da

Txovnas merobis kandidatebis misamarTiT. proeqtis warmatebis

62

http://www.facebook.com/pages/me-liberali-var-dzirs-prorusuloba/232489071108?ref=ts#!/archevnebi?ref=ts - arCevnebis mediacentris gverdi “feisbuqSi 63

http://www.facebook.com/pages/me-liberali-var-dzirs-

prorusuloba/232489071108?ref=ts#!/pages/Tbilisi-Georgia/politsotsiologia/224508142563?v=wall&ref=ts

– “politsociologiis” gverdi “feisbuqSi”. 64

http://www.facebook.com/group.php?gid=321730418909&v=wall&ref=search - “Tbilisis qalaqganviTarebis politika - kiTxvebi merobis kandidatebs” – gverdi facebook–Si.

33

SemTxvevaSi, merobis kandidatTa pasuxebi gamoqveyndeba qarTul mediaSi

da Seiqmneba werilobiTi dokumenti, romlis Sesrulebazec, samoqalaqo

sazogadoebas SeeZleba pasuxi mosTxovos arCeul kandidats65.

5.3 Jurnalistebi da politikosebi

“feisbuqSi” mediasaSualebebis da politikuri organizaciebis garda,

politikur informacias “garkveuli funqciis matarebeli iuzerebic”

avrceleben. maTi erTgvari mizani sakuTari Tavis Tu organizaciis PR–ia.

maT Soris, gansakuTrebuli adgili Jurnalistebs da politikosebs

uWiravT.

media

qselSi, xSiria mediis warmomadgenlebis gavrcelebuli informacia.

Tumca, am SemTxvevaSi vgulisxmobT im Jurnalistebs, vinc sakuTar nawers

an ubralod, sakuTari mediasaSualebis masalas avrcelebs. “feisbuqSi”

am mxriv, gansakuTrebiT, ori mxare aqtiurobs. erTi, es aris, Jurnal

”liberalis”66 gundi da meore – “feisbuqis” momxmarebeli, Jurnalisti

roman qevxiSvili. es ukanaskneli qselSi sakuTar Jurnalistur

produqts - sainformacio saagento ”jeotopniusis67” informacias

avrcelebs. aRsaniSnavia, rom ”GTN” ar aris Cveulebrivi sainformacio

saagento, msgavsad ”interpresniusis” an ”ji-eiC-en” -isa. es aris erTi

adamianis Seqmnili saiti, romelzec Tavad tvirTavs sxvadasxva axal

65

http://www.isr.tu-berlin.de/index.php?id=987 - berlinis teqnikuri universitetis qalaqisa da regionaluri gegmarebis institutis qalaqmSeneblobis ganyofileba. proeqtis mxardamWeri. 66

Liberali.ge - Jurnal “liberalis” oficialuri saiti. 67

Gtn.ge – saagento “ji-eiC-en” – is oficialuri saiti.

34

ambavs. “jeotopniusi” sxva saagentoebisgan imiTac gansxvavdeba, rom misi

administratori ar tvirTavs yvela informacias - saitze xvdeba

mxolod SerCeuli ambebi. es ki, ZiriTadad is ambebia, romelsac swored

“feisbuqis” momxmareblebi ganixilaven xolme. saitze ideba sakuTari

informacia, sxva saagentos “NEWS” da Tavdapirvelad qselSi

gavrcelebuli ambavi68. 15_dRian SualedSi, roman qevxiSvilma

saqarTvelos Sidapolitikur mdgomareobaze “jeotopniusis” cxra bmuli

gaavrcela.

1) 1 aprili – “zugdidSi erovnuli sabWos aqcia CaiSala69”;

2) 1 aprili - “inga grigolia londonidan dabrunda70” ;

3) 6 aprili – “inga grigolia mTavar konkurentad ”nacmoZraobis”

kandidats miiCnevs71” ;

4) 6 aprili – “Tbilisis masStabiT dRes praimeri daiwyo72” ;

5) 7 aprili – “kaxa kalaZe noRaidelTan midis73” ;

6) 8 aprili – “alasania noRaidelTan urTierTobas gamoricxavs74”;

7) 8 aprili _ “erovnuli sabWos liderebsa da policias Soris

dapirispireba grZeldeba75” ;

8) 15 aprili – “levan gaCeCilaZe arCevnebSi monawileobis Sesaxeb

gancxadebas xval gaakeTebs” ;

9) 15 aprili _ “moZraoba ”solidarobam” parlamentTan aqcia

gamarTa76”;

sainteresoa, rom qevxiSvilis gavrcelebuli am cxra ambidan mxolod

erTs xvda komentarebi wilad. es ki, inga grigolias londonidan

dabrunebis informacia aRmoCnda. mas Tavad Jurnalistma waumZRvara

sakuTari komentari - “is londonSi swavlobda”.

68

magaliTad, vasil kobaxiZis gavrcelebuli Note Facebook–Si - ras warmoadgens

“marTlmadidebel mSobelTa kavSiri” - http://gtn.ge/?p=8268; 69

http://gtn.ge/?p=7283; 70







http://89.101.139.199:8180/nav-proxy/gtn.ge/?p=7510;

35

rac Seexeba Jurnal “liberals”, aq ZiriTadad, e.w virusuli

gavrcelebis77 principi gvxvdeba. sakvlev periodSi, Jurnalis mier,

qselSi gavrcelebuli mTavari informacia inga grigolias politikaSi

gamoCena iyo. swored am Temas mieZRvna maia wiklauris ori statia –

“Jurnalisti icvlis profesias78” da ”macale Se kaco, ra ici ra magari

politikosi viqnebi79”. es orive masala, “liberalis gundisTvis” erTerTi

mTavari mesiji iyo qselSi gasavrceleblad.

pirvel statiaSi, inga grigolias politikaSi misvlaa ganxiluli.

masalaSi, avtori Tbilisis sakrebulos Tavmjdomareobis kandidatis

Jurnalistur warsuls ixsenebs. aRniSnuli statiis bmuli, qselSi

gaavrceles “livberalis” warmomadgenlebma” - maia wiklaurma, Sorena

SaverdaSvilma da Tako faradaSvilma.

rac Seexeba meore nawers, is “liberalis” blogze atvirTuli “postia”.

მaia wiklauri yveba inga grigoliasTan Sexvedris ambavs. yofili

Jurnalisti, amjerad, respondentis rangSi evlineba mkiTxvels. statiis

avtori masalas grigolias citatiT asrulebs.

“amboben, cudi Jurnalistiao, araferi gaukeTebia da politikaSi ras

izamso. macale, Se kai kaco, ra ici, magari politikosi viqnebi”! – ase

pasuxobs grigolia konkurentebs da misi pirveli Sexvedra

JurnalistebTan politikosis rangSi sruldeba”.

es posti erTerTi yvelaze “virusuli” aRmoCnda da garda liberalis

xuTi warmomadgenlisa, kidev 11-ma iuzerma gaavrcela qselSi.

77

rodesac iuzeris gavrcelebul informacias, misi megobrebi iziareben da sakuTar Wall–ze anTavseben; 78

http://liberali.ge/node/1488 79

http://www.liberali.ge/node/1504;

36

politikosebi

winasaarCevnod, “feisbuqSi” bevri gverdi gaixsna, sadac momxmarebels

maJoritarobis Tu merobis kandidatTa fanobas/megobrobas sTavazoben.

Tumca, bevrma misi politikuri mizniT gamoyeneba mxolod maisis Semdeg

daiwyo (magaliTad, “aliansis” erTerTi lideri, TinaTin xidaSeli.80)

Tumca, mainc iyvnen politikosi iuzerebi, vinc Cvens sakvlev periodSic

aqtiurad iyenebdnen “feisbuqis” resurss. magaliTad, “erovnuli sabWos”

wevri, kaxa kukava, “qristian-demokratiuli moZraobis” saburTalos

maJoritarobis kandidati zaza gabunia da momxmarebeli ”momavlis

partia”. aseve, “irakli alasanias winasaarCevno kampaniis oficialuri

gverdi”.

konservatiuli partiis” erTerTi lideri, kaxa kukava sakuTar Wall-ze

ZiriTadad, “erovnul sabWoze” avrcelebda informacias. es iyo:

a) “konservatorebis” oficialuri saitis81 cnobebi. magaliTad, “Tbilisis

municipalitetis arCevnebi”82; “erovnuli sabWo Tbilisis 4 maJoritar

kandidatze SeTanxmda83”; “erovnuli sabWo levan gaCeCilaZes da sozar

subars Sexvda84” da sxv.

b) sxvadasxva saagentosa Tu televiziis (am SemTxvevaSi “kavkasia” da

“maestro”) informacia, aseve, “erovnuli sabWos” qmedebebze. magaliTad,

ra moxda sinamdvileSi zugdidSi85” – am komentariT atvirTuli

telekompania “kavkasiis” bmuli. aRniSnul siuJetSi, asaxulia zugdidSi,

“erovnuli sabWos” aqcia.

TiTqmis imaves akeTebs, momxmarebeli “momavlis partia”. moniSnul

periodSi, “iuzerma” fotos, bmulis da videos saxiT gaavrcela ramdenime

informacia.

80

http://www.facebook.com/home.php#!/profile.php?id=670516634&v=wall&ref=ts 81

Conservatives.ge; 82

http://conservatives.ge/?p=5725 83

http://conservatives.ge/?p=10069; 84

http://conservatives.ge/?p=10146 85

telekompania “kavkasia”. studia “speqtri”. 1 aprili. 21:50.

37

erTia, magaliTad, qalbatonis foto zugdidis aqciaze, romelsac aweria

– moRalate, moRalate. Tavad “iuzers” ki komentarad udevs : “nacdauni

zugdidSi. sxvaTa Soris, es qali mere xeze avida da iqidan yviroda,

ufro zustad, nergze, romelic motexa” – es ukve aris gadaumowmebeli,

magram mainc informacia.

amave iuzeris gavrcelebuli Semdegi cnoba telekompania “maestros”

bmulia - 10 aprilis gadacema “ukomentarod”. “stambidan bukletebis

gamotana “erovnulma sabWom” pirvel gamarjvebad Seafasa86” – swored am

dasaxelebis siuJets avrcelebs “momavlis partia”. kadrSi Cans, zviad

ZiZiguri rogor arTmevs zurab noRaidels da partiis sxva wevrebs xels

da gamarjvebas ulocavs.

aseve, “momavlis partia” Wall–ze tvirTavs “iuTubis” bmuls87, sadac

maTi partiis wevri gancxadebas akeTebs. praimeris kandidatebis Sesaxeb

informacias, swored aRniSnuli videos saxiT uziarebs iuzerebs da

giorgi maisaSvilis upiratesobazec saubrobs. “feisbuqiTve” avrceleben

maisaSvilis mier kandidaturis moxsnis ambavs88.

rac Seeeba, zaza gabunias, mas yvelaze “mowesrigebuli” angariSebi aqvs.

maJoritarobis kandidati sakuTar eqaunTze mxolod Tavisi blogis

misamarTs tvirTavs (sadac mudmivad anaxlebs informacias sakuTari

winasaarCevno kampaniis Sesaxeb). xolo, mis page–ze ukve fotoebiT

dawyebuli, statusebiT da bmulebiT damTavrebuli, yvelaferi Tavsdeba

gabunias winasaarCevno kampaniiis Sesaxeb. blogeri, SoTa (liStota)

xinCigaSvili CvenTan saubarSi, swored politikosebze saubrobs,

romlebmac ar ician teqnikurad rogor gamoiyenon socialuri qseli. is

zaza gabunias yvelaze winwasuls uwodebs da ambobs, rom am

politikosma Zalian araprofesionalurad daiwyo blogis keTebac da fb-

angariSis marTvac, magram droTa ganmavlobaSi es saqmianoba Zalze

daxvewa.

86

http://maestro.ge/?address=uc&id=6346&page=2 87

http://www.youtube.com/v/AgYTAfRvUgQ&hl=ru_RU&fs=1 88

http://conservatives.ge/?p=10439

38

zemoTaRniSnuli iuzerebis msgavsad, “irakli alasanias winasaarCevno

kampaniis oficialuri gverdic89”, saTauridan gamomdinare, winasaarCevno

procesis Sesaxeb informacias avrcelebs.

axla ki, konkretuli pirovnebis saxeliT daregistrirebul

momxmareblebs da maT gavrcelebul informacias ganvixilavT.

1-dan 15 aprilamde “feisbuqSi” Sidapolitikuri informaciis bumi

namdvilad ar yofila. G5000 momxmarebels Soris, mxolod 80 aRmoCnda

iseTi, vinc 15 dRis ganmavlobaSi winasaarCevno kampaniaze, qarTveli

opozicionerebis ruseTTan urTierTobasa da adamianis uflebebze

Tundac, erTi informacia gaavrcela. amasTan, iuzerebis dapostili

yvela informacia meoradi aRmoCnda. isini iziarebdnen da amravlebdnen

ukve tradiciuli mediasaSualebebiT gadacemul ambebis bmulebs.

gamoiyo ramdenime saxis informacia.

rodesac iuzeri ama Tu im mediasaSualebis links pirdapir,

sakuTari komentaris gareSe uSvebs qselSi da Sefasebebis

gakeTebas mkiTxvels andobs – 21 informacia.

rodesac momxmarebeli akeTebs dasaTaurebas, magram es aris citata

Tavad “niusidan” Tu mediasaSualebis produqtidan – 44 informacia.

ukeTebs komentars, magram es aris misi sakuTari Sefaseba.

ironiuli, dadebiTi Tu uaryofiTi – 68 informacia.

ar uTiTebs bmuls, magram statusad idebs rame frazas an lids

informaciidan, romelic gavida televiziiT Tu presiT – 31

informacia.

TiToeul maTgans konkretuli magaliTebiT ganvixilavT.

89

http://www.facebook.com/home.php#!/group.php?gid=109575102397802&v=wall&ref=ts

39

5.4 Status

rogorc zemoT aRvniSneT, “feisbuqSi” gavrcelebuli informaciis

erTerTi tipia, rodesac momxmarebels mohyavs citata, ar uTiTebs bmuls,

magram uTiTebs wyaros. aris SemTxvevebi, rodesac am ukanasknels arc

niSnavs da “statusi” mxolod citatiT Semoifargleba. aqvea, kidev erTi

SemTxveva, rodesac. iuzeri Tavad avrcelebs informacias da sakuTari

Sexedulebis/ganwyobis amsaxvel sityvebsac amatebs.

am tipis informacia 1-15 aprils 31-jer daido. Tumca, aRmoCnda, rom mas

ZiriTadad, erTi da igive momxmarebeli, sul rva adamiani avrcelebda.

"aliansi saqarTvelosTvis TanaTavmjdomarem sozar subarma,

adgilobrivi TviTmmarTvelobis arCevnebSi Tbilisis sakrebulos

Tavmjdomareobis kandidatoba moZraoba ~daicavi saqarTvelos~ liders

levan gaCeCilaZes SesTavaza, - amis Sesaxeb gancxadeba subarma dRes

telekompania ~maestros~ eTerSi gaakeTa90” – aRniSnuli swored is

variantia, rodesac “iuzeri” tradicul mediasaSualebaSi gasul

informacias pirdapir avrcelebs. aseTivea, qvemoTmoyvanili citata.

"konsultaciebi gamarjvebis formulisken grZeldeba da im SemTxvevaSi,

Tu formula amoqmeddeba, qalbatoni nino mzadaa, monawileoba miiRos

saakaSvilis reJimis demontaJSi. "- ganacxada subarma”. Tumca, es aris

SemTxveva, rodesac momxmarebeli mxolod citatas wers da sakuTar

komentars/Sexedulebas ar urTavs. am ukanaskneli tipis “statusebi” ki,

gacilebiT meti gvxvdeba. magaliTad, “iuzer” lado gogiaSvilis

gavrcelebuli statusebi : “noRaideli: "Cvens gareSe gamarjvebis

formula ar arsebobs91!!! - LOL” an “subari: "gaCeCilaZes aqvs didi

politikuri wona . . ." LOL92” . rogorc vxedavT, citatis garda, TiTqos

bevri araferia naTqvami. magram es erTaderTi sityva – “LOL93” – ukve

“feisbuqis” momxmareblis damcinav da cinikur ganwyobas gamoxatavs.

ironia Tavis umaRles pilotaJs aRwevs qvemoTmoyvanil “statusSi”.

90

citirebisas, stili yvelgan daculia. 91

http://www.facebook.com/lado.gogiashvili?v=feed&story_fbid=105685109471643&ref=mf - bmuli “feisbuqze”. 92

http://www.facebook.com/lado.gogiashvili?v=feed&story_fbid=105937272777661&ref=mf - bmuli “feisbuqze”. 93

loud of laugh

http://www.facebook.com/lado.gogiashvili?v=feed&story_fbid=105937272777661&ref=mf

40

mixeil jafariZe “opoziciam SeTanxmebas miaRwia. „Cven ukve

movilaparakeT. TiToeul ubanze da olqSi iqneba adamiani, romelic aris

RvTismoSiSi, mosiyvarule da Tavdadebuli“, – aRniSna ivane

SaTiriSvilma. yvela kandidatma ceskos registraciisTvis sami cnoba

unda warudginos: 1.werili sapatriarqodan rom – RmerTis eSinia.

2.dasturis werili colisgan an sayvarlisgan, rom uyvars. 3. Tanxmoba

demetresgan, rom kandidatma misi "gvari" ataros. “ – misi es komentari,

uaryofiT ganwyobas gamoxatavs gavrcelebul informaciaze.

aseve, ironiuli damokidebulebaa qvemoTmoyvanil “statusSi”, romelic

iuzerma solomon Ternalma gaavrcela 9 aprils.

“miSa saakaSvili: "kargia, am estakadas rom vaSenebT. radgan xalxi sul

sacobebSia. ai, Cemebi (deda da bebia!) pekinze cxovroben da mainteresebs,

Tu igrZnoben SeRavaTs iqedan vakeSi wamosasvlelad." - qarTvelo

xalxo, 9 aprils Tqvenma dauZinebelma prezidentma gagimxilaT, visTvis

aSenebs 90-milionian gzas!

rogorc vxedavT, “statusebi” ZiriTadad ganwyobebis gamomxatvelia da

informaciiis garda, saSualebas gvaZlevs, ama Tu im iuzeris konkretul

sakiTxze Sexeduleba da misi damokidebuleba davinaxoT.

“statusis” saxiT informaciis ganTavsebisas, SesaZloa, momxmarebelma

ubralod, raRac movlena Tu procesi Seatyobinos “frendebs”.

magaliTad, naTia koberiZe : “imedze isev grigoliaa” an “nino WeliZe” -

“kavkasiaze xaindravas usmineT, opoziciis samoqalaqo dapirispirebis –

sisxlis daRvris scenars yveba”.

da Semdegi varianti, rodesac iuzeri Tavad avrcelebs informacias

citatis mouxmoblad. “ugulavas uTqvams saakaSvilisTvis, droze

damasaxele merobis kandidatad Torem oqruaSvili monagoni iqnebao –

gulaSvili Taimsi gvamcnobs”, “qarTlos RaribaSvili merobis

kandidati ! bu he he he”, “ZiZigurma sTqo – am qveyanaSi arc erT scenars

ar gamovricxavo (kiTxva iyo gadatrialeba - revoluciebze)”, “naxeT, ra

moxda 9 aprilis memorialTan? burjanaZes rom uyvirodnen wadio :))))”.

41

“opoziciam Seteva ukve daiwyo!”94 – es bolo magaliTi, Zneli

gansasazRvria, ramdenad aris informacia, radgan ar saxeldeba wyaro da

“ra Seteva daiwyo”, esec ucnobia. Tumca, informacia am statusis

gamoxmaurebebSi iSleba. Cndeba siuJetis bmulic95 am ambavze da

vxvdebiT, rom saubaria diRomSi opoziciisa da policias

dapirispirebaze.

miuxedavad imisa, rom “feisbuqSi” gavrcelebuli yvela informacia ukve

tradiculi mediasaSualebiT iyo gavrcelebuli. TiTo-orola cnoba,

qselisTvis “eqskluziuri” mainc aRmoCnda. es iyo, cxadia,

gadaumowmebeli informacia, rac tradiciul mediasaSualebebSi ar

gasula. xdeba ambis erTgvari moyola-gaxseneba, magaliTad, inga

grigolias Jurnalistur warsulze.

“iseTi informacia iyo, rom im adamianma ar Tqva eTerSi dRemde. vfiqrob

rom arcaa saTqmeli, gansakuTrebiT maSin, roca gamwvavebuli situacia

iyo. gavida ramdenime Tve da grigolia pirze daadga - Tqven rom Cems

eTerSi es ganacxadeTo:))))) kaci umtkicebda, amoiRe arqivi da damide win,

rodis vTqvio. kaio, gpirdebi, magas vizamo, magram dRemde ar uqnia an ra

unda eqna:)) me pirvel faqtsac Seveswari. vicodi es info da reklamebs

Soris davureke da meore faqtsac Seveswari da im kacis ra mogaxsenoT,

Tavad gavgiJdi”. an “kalaZeze gavige magari rame, ufro swored mamamisze

"magas eZaxdnen glejia trests, rac im dros samSeneblo trestebi iyo

yvelas fuls glejda, aba saidan hqonda magdeni fuli"– ai zustad ase

miTxres96” – Ecxadia, es informacia ar aris dadasturebuli da arc

didad Rirebuli.

rogorc vxedavT, ZiriTad SemTxvevaSi, “statusebiT” informacia

gadmocemulia ganwyobebTan da damokidebulebebTan erTad, rac

yovelTvis ar xdeba bmulis saxiT gavrcelebisas. xSirad, momxmarebeli

mxolod bmuls debs da aranair komentars ar urTavs. an Tu urTavs -

citatas imave ambidan. am cnobas, SesaZloa, saTaurad Sinaarsis amsaxveli

94

http://www.facebook.com/profile.php?ref=profile&id=100000586195900#!/profile.php?v=wall&story_fbid=1134

31015350554&id=100000394728180&ref=mf 95 - http://maestro.ge/?address=uc&id=6232&page=1 96

http://www.facebook.com/profile.php?v=wall&story_fbid=115626311783721&id=100000091898559&ref=mf#!/

profile.php?v=wall&story_fbid=115025308514365&id=1186847048&ref=mf - bmuli “feisbuqze”.

http://www.facebook.com/profile.php?ref=profile&id=100000586195900#!/profile.php?v=wall&story_fbid=113431015350554&id=100000394728180&ref=mf

http://www.facebook.com/profile.php?ref=profile&id=100000586195900#!/profile.php?v=wall&story_fbid=113431015350554&id=100000394728180&ref=mf

42

frazac axldes. magaliTad, saba wiwikaSvilma qselSi atvirTa radio

“qarTlis xmis” bmuli97 saTauriT – “zurab noRaideli da erovnuli

sabWos wevrebi gorSi”. aseTivea, levan jgerenaias gavrcelebuli

“interpresniusis” bmuli – “levan gaCeCilaZem da kaxa kukavam daicavi

saqarTvelos ofisi ukomentarod datoves” an solomon Ternelis –

“gabneuli da dabneuli kandidatebi. rozi jRamaia. gazeTi “axali 7 dRe”.

“feisbuqis” moxmareblebi ufro xSirad, Semdegnairad avrceleben

bmulebs: “iuzeri” statiidan Tu axali ambidan sakuTari subieqturi

Sexedulebisamebr iRebs frazas da links umZRvarebs. is, amiT erTgvarad

gamoxatavs informaciisadmi sakuTar damokidebulebas da prioritetebs.

magaliTisTvis SeiZleba aviRoT fraza “interpresniusidan”, romelic eka

janaSiam gaavrcela Sesabamis bmulTan erTad.

“Tu merabiSvils Cafiqrebuli aqvs arCevnebis gayalbeba, es Zalian Zviri

daujdeba, SeiZleba - sicocxlis fasadac ki. es aris gafrTxileba.

saakaSvilisa da merabiSvilis – ori laCris Wkuis saswavlebeli aravis

araferi sWirs”, – ganacxada noRaidelma.

aseve, am tipisaa momxmarebel eka jixvaSvilis gavrcelebuli “axali 7

dRis” statia98 – “amis patieba ar SeiZleba”. iuzers masalidan

amoRebuli aqvs sakmaod didi fraza, savaraudod, is, rasac Tavad Tvlis

mniSvnelovnad. "SexvedraSi monawile politikurma partiebma da

arasamTavrobo organizaciebma dasaxes moqmedebis 4–punqtiani gegma. gegma

aseTia: „saerTaSoriso komisiis Seqmna da adamianis uflebaTa dacvis

saerTaSoriso organizaciebis monawileobiT, saerTaSoriso

konferenciis mowveva; samarTaldamcavTa mier mokluli Tanamoqalaqeebis

saqmeebis wardgena adamianis uflebaTa dacvis evropul sasamarTloze;

megobari qveynebis xelmZRvanelTa informireba am faqtebTan

dakavSirebiT; Tanadgoma moklulTa biWebisadmi. maTi dacva

xelisuflebis represiebisgan”.

97

http://www.regions.ge/video.php?video_id=58&width=320&height=240 98

http://7days.ge/index2.php?newsid=924

43

magram kidev ufro xSiria iseTi informacia, rodesac bmulebze saTaursa

Tu Sinaarsis gamomxatvel frazas99 sakuTar Sefasebas urTaven.

magaliTad, 2 aprils, irakli korZaiam qselSi ganaTavsa internet

televizia Itv-is siuJeti100, romelic inga grigolias winasaarCevno

kampaniis dawyebas exeba. korZaias amis komentarad udevs “me londonSi

v[s]wavlobdi”. Aaseve, momxmarebeli solomon Ternali debs gazeT

“rezonansis” bmuls101 da sozar subaris werils – “gamarjvebis

formula, Tanxmoba, daTmoba da racionalizmi” – amis gaziarebisas

Ternalis komentaria: “qarTvelma politikosma, Wkvianma, Rirseulma da

ara populistma saerTo saqmis gamarjvebisTvis Tavisi piraduli daTmo.

amis sami magaliTi gvaqvs bolo xanebSi da samive - "aliansidan". erTi

amitom vuWer mxars "alianss", sxva mizezebTan erTad.”.

igive magaliTia, fraza telekompania “maestros” siuJetze – “nika

ivaniSvilis naadrevi sklerozi” . siuJetSi ivaniSvili ver ixsenebs aris

Tu ara, irakli alasanias partiis erTerTi damfuZnebeli102.

agreTve, Tako kakabaZe wers “interpresniusis” bmulze –

“idiotizmnarcisizmformula”103. News exeba sozar subaris da gaCeCilaZis

molaparakebebs. amgvari “SefasebiTi informacia” araerTi gvxvdeba -

„qebai da didebai ugulavas gigisai“, “erovnuli sabWos” liderebi

moskovSi midian da neta amaT TviTmfrinavs araferi mouva? ra Tqma unda

ara! isini boingiT dafrinaven da Tan ruseTTan aranairi pretenziebi ar

aqvT”104. “inga grigolia sakuTar gamarjvebaSi darwmunebulia - ai,

nanukas SouSi iqneba magari, sandros rom Seaxvedreben. orive xo

londonSi swavlobdnen :))))”, “maisis dasawyisSi noRaideli moskovs

meSvided ewveva” – 7gzis zeTiscxeba” da sxv.

99 misi arseboba aucilebeli ar aris. 100

http://itv.ge/?p=57982 101 http://www.resonancedaily.com/index.php?id_rub=11&id_artc=1445

102 http://maestro.ge/?address=uc&id=5947&page=1

103 http://www.facebook.com/?ref=home#!/sandro.lominashvili?v=wall&story_fbid=111638485527274

104

Facebook-is momxmarebeli poloneTis tragediis ambavs axsenebs.

44

5.5 virusuli informacia

zemoT, vaxseneT informaciis virusuli gavrceleba105. Aaxla gviwevs misi

ufro ganvrcoba, radgan 1-15 aprils gavrcelebuli informacias didi

nawili swored ase gagrZelda. im 80 adamianSi, romlebmac erTxel mainc

gaavrceles politikuri xasiaTis cnoba, daaxloebiT, 50% swored

erTjeradad, ramdenime videorgolis gasavrceleblad gaaqtiurdnen.

erTerTi yvelaze metjer gaziarebuli bmuli, gigi ugulavas

winasaarCevno videoklipi gaxda. is pirvelad swored “feisbuqSi”,

daumTavrebeli, samuSao saxiT gavrcelda. “Cemi xma vis? – gigis!!! axali

himni gigi ugulavas!!! aba, т цуют в е!!” – qselSi pirvelad Jurnalistma

nino jangiraSvilma atvirTa. 6-7 aprils, is marTlac rom virusulad

gavrcelda qselSi da 53- ma adamianma gaiziara. jamSi ergo 100-mde

komentari da 150-mde mowoneba.

am informacias, aseve virusuli informacia moyva. daviT dalaqiSvilma

gaavrcela bmuli – gigi ugulavas fanklubs siurprizi mopares106,

romelic aseve bevrma gaiziara da ganaTavsa sakuTar kedelze107. amis

gagrZeleba iyo telekompania “maestros” reportaJi – “gigi ugulavas

himni”, romelic mamuka Rlontma ganaTavsa qselSi videoklipis

gavrcelebidan ramdenime saaTSi.

virusuli iyo aseve, irakli alasanias winasaarCevno reklama108 da “real

TV-s” siuJeti – “komerciuli seqsis muSaki anu greCixas potenciuri

amomrCeveli”. aRniSnuli video, mixeil jafariZem atvirTa sakuTar

gverdze da Semdeg 38-ma momxmarebelma gaiziara.

virusuli gavrceleba mxolod ama Tu im postis mniSvnelobiT ar

gamoixateba. amisTvis Zalze mniSvnelovania megobrebis, momxmareblebis

didi raodenoba109.

radgan kvlevisas orientirebulebi viyaviT Sidapolitikur informaciaze

da Tan, winasaarCevno periodi iyo, davTvaleT komentarebis da

“statusTa” raodenoba. davinteresdiT, Tu Canda am monacemebiT, ramdeni

105

Jurnalistebi da politikosebi. “liberalis gundi”. 106

- http://itv.ge/?p=58506 107

16 iuzeri. 108

gaiziara 16–ma momxmarebelma. 109

blogerTan, SoTa xinCigaSvilTan piradi saubris Canaweridan. 4.05.10.

45

iyo xelisuflebis da ramdeni opozicis momxre. cdomileba ar aris 1%-

ze meti110.

sul, gamoxmaurebebis da SefasebiTi statusebis raodenobam 640–s

miaRwia. maTgan 121 – xelisuflebis momxrea. 176 – opoziciis. 120 –

xelisuflebis mowinaaRmdegec da opoziciisac. 223 – daudgeneli

politikuri mimarTuleba.111

121

176

120

223

”640 ერთეული”

ხელისუფლების მომხრე

ოპოზიციის მომხრე

ორივე მხარის

მოწინააღმდეგე

გაურკვეველი

ფიგურა 5.1.

110

ixileT, ფიგურა 5.1. 111

komentarebi wasulia sul sxva Temisken;

46

Tavi VI. kvlevis Sedegebi - 1–15 aprili; blogebi

rogorc vTqviT, vakvirdebodiT, blogroll.ge–ze daregistrirebul 526 blogs.

Tumca, aqve unda aRvniSnoT, rom politikis ganyofilebaSi mxolod 41

blogia daregistrirebuli. maT aqvT informaciaSi miTiTebuli, rom

swored politikaze weren. Tumca, aq isic gasaTvaliswinebelia, rom

blogroll.ge blogerebs saSualebas aZlevs xuT gansxvavebul kategoriaSi112

moniSnon TavianTi saiti. ase rom, Tu esa Tu is blogi politikis

ganyofilebaSia daregistrirebuli, ar aris, aucilebeli, rom misi

mflobelis yvelaze didi prioriteti, politikaze wera iyos.

sakvlev periodSi, aRniSnuli 526 blogidan daiwera 2270 posti da maTgan

mxolod 17 - saqarTvelos Sidapolitikur urTierTobebze. rac Seexeba am

Temaze damweri blogebis raodenobas, es cifri oTxs ar scildeba.

maTgan erTi mediasaSualebaa – sainformacio saagento “jeotopniusi”,

erTi ki – saburTalos maJoritarobis kandidatis, zaza gabunias blogi.

danarCeni oridan erTi – “kontrasti” - studenti Jurnalistebis

produqts warmoadgens. mxolod, meoTxe - “ado’s blogia” e.w

Cveulebrivi, piradi blogi.

1-15 aprils, “jeotopniusze” sul EaTi ambavi113 aitvirTa:

1. inga grigolia londonidan dabrunda;

2. levan gaCeCilaZe arCevnebSi monawileobis Sesaxeb gancxadebas xval

gaakeTebs;

3. kaxa kalaZe noRaidelTan midis;

4. “erovnuli sabWos” liderebi moskovSi midian;

5. inga grigolia mTavar konkurentad “nacmoZraobis” kandidats

miiCnevs;

6. Tbilisis masStabiT dRes praimeri daiwyo;

7. moZraoba “solidarobam” parlamentTan aqcia gamarTa;

8. salome zurabiSvili “alianss saqarTvelosTvis” SeuerTda;

112

sul aris 21 ganyofileba - http://blogroll.ge/blogs/ 113maTgan ramdenime meordeba, Facebook-is magaliTze.

47

9. “erovnuli sabWos” merobis kandidati zviad ZiZiguri iqneba;

10. alasania noRaidelTan TanamSromlobas gamoricxavs;

rac Seexeba zaza gabunias blogs114, aq 15 dRis manZilze sami posti

daido115:

1) zaza gabunia saburTaloze wyalmomaragebis problemis dasaZlevad

wyalsaqaCebis damontaJebas moiTxovs ;

2) zaza gabuniam amomrCevlebTan Sexvedra gamarTa ;

3) “qristian-demokratebma” saburTaloze maJoritarobis kandidatad

zaza gabunia waradgines;

Semdegi blogi es aris “kontrasti116”, saqarTvelos Sidapolitikur

urTierTobebze aqac sami statia moxvda.

1. “merobis kandidatTa reitingebi da winasaarCevno dapirebebi”117 –

misi avtori, ia aivazaSvili ganixilavs sxvadasxva sociologiuri

kvlevis Sedegebs, merobis kandidatTa reitingebs da TiToeulis

saarCevno programas.

2. “umweoTa Sefasebis axali kriteriumebi” – nino fruiZe mkiTxvels

acnobs siRaribis zRvars myofTa im axal kriteriumebs, romlebic

ZalaSi ivnisidan Sedis.

3. “saaRdgomo Sewyaleba” - mariko asaTiani 3 aprilis

Sewyalebulebze informacias sTavazobs mkiTxvels118.

da bolo blogi, romelic sakvlev periodSi saqarTvelos

Sidapolitikur urTierTobebs Seexo, “ado’s blogia”. Mmas, saitze

114

zazagabunia.wordpress.com 115 aRsaniSnavia, rom samive ambavi saagento “interpresniusidan” iyo gadapostili. 116

http://blogroll.ge/p/29971/-Tu ginda, samyaroze meti gaigo, eZebe masSi kontrasti!”

117 http://kontrasti.wordpress.com/2010/04/06/მერობის-კანდიდატთა-რეიტი/

118 http://kontrasti.wordpress.com/2010/04/06/სააღდგომო-შეწყალება/

48

“interpresniusis” informacia aqvs atvirTuli. აdo’s, posti

dasaTaurebuli aqvs erTi, magram bevrismomcveli sityviT - “SOS”. ambavi,

inga grigolias saqarTveloSi dabrunebas exeba119.

119

http://blogroll.ge/p/29039/

49

Tavi VII – განხილვა

rogorc vnaxeT, blogebze gacilebiT naklebi politikuri informacia

gavrcelda, vidre “feisbuqze”. es SeiZleba, ricxvobrivi gansxvavebiTac

aixsnas120. magram mainc aSkaraa, rom 1-15 aprils “feisbuqic” da

blogosferoc saqarTvelos Sidapolitikis mimarT, dabali aqtiurobiT

gamoirCeoda. vfiqrobT, aq aucileblad unda aRvniSnoT is garemoebebi,

rasac SesaZloa, es gamoewvia.

sakvlev periodSi, msoflio masStabiT moxda ramdenime iseTi ambavi,

ramac sxva movlenebi ukan daswia. magaliTad, poloneTis tragedia da

yirgizeTis ajanyeba. ramdenime dRes, socialuri mediis momxmareblebi

ZiriTadad, swored amaze werdnen.

garda amisa, 1-15 aprils, Sidapolitikuri urTierTobebi imdenad mZafri

ar yofila. adgilobrivi TviTmarTvelobis arCevnebisTvisac ar iyo

yvela kandidati dasaxelebuli. arc opoziciis aqciebi mdgara dRis

wesrigSi da sxva informaciac ar iyo sazogadoebaze didi gavlenis

momxdeni. am yvelafriT gamomdinare, SeiZleba davaskvnaT, rom socialuri

mediis momxmareblis Tematur prioritetebs, dro da movlena udavod

gansazRvravs.

magaliTad, erTi wlis win, 2009 wlis aprilis aqciebisas, politizebuli

iyo yvela socialuri qseli. saerTodac, blogerebi da socialuri

qselebis aqtiuri momxmareblebi, qarTul socialur mediaSi sam

sakvanZo etaps gamoyofen: agvistos oms, aprilis aqciebs da “imedis”

modelirebul “qronikas”. am bolo movlenaze blogeri, dodi xarxeli

ramdenime momentze saubrobs –“feisbuqSi”, “onlainSi” myofi yvela

adamiani gadacemis dawyebis wuTebidan, mxolod amaze postavda,

dasrulebis Semdeg ki, swored “feisbuqze” daigegma aqcia da Rame,

telekompania “imedis” SenobasTan Sekreba swored amis meSveobiT

moxerxda. DamasTan, telekompania “imedis” generalurma direqtorma,

giorgi arvelaZem, pirveli mimarTva mosaxleobisadmi, gvian Rame, swored

“feisbuqis” meSveobiT, “nouTis” saxiT gaakeTa.

120

vgulisxmobT 526 blogis da 5000 facebook iuzeris raodenobis Sedarebas.

50

bolodroindeli movlenac, erekle deisaZis wignze, “saidumlo siroba”-

ze atexili aJiotaJic arc Tu cudi magaliTi iyo informaciis

TvalsazrisiT. aseve, “feisbuqze” igegmeboda aqciebi da “iuzerTa” didi

umravlesobisTvis, informaciis gavrcelebis da miRebis saSualebad

namdvilad iqca es qseli.

garda amisa, samoqalaqo Jurnalistebi, e.w blogerebi saqarTvelos

nakleb politizebas axsnas uZebnian. Bblogeris, dodi xarxelis

informaciiT, kavkasiis regionSi saqarTvelos socialuri mediaa yvelaze

arapolitizebuli. is, azerbaijansa da somxeTSi politikuri blogebis

did odenobas imiT xsnis, rom sityvis Tavisuflebis problema realurad

dgas. “socialuri media yvelaze ganviTarebuli im qveynebSia, sadac

saxelmwifo mas ebrZvis” – ambobs xarxeli. rodesac arsebobs cenzura,

avtomaturad Cndeba protestis grZnoba, ris Semdegac warmoiSoba

samoqalaqo aqtivobis survili.

51

daskvna

am kvlevam, saSualeba mogvca, politikuri pasiurobis dros

davkvirvebodiT socialur qsel facebook-is momxmareblebs. aseve,

qarTvel blogerebs. SevecadeT, dagvedgina maTi informaciuli

prioritetebi da Semdeg, mcirediT mainc Segvedarebina sxva, ufro ufro

aqtiuri movlenebis drois socialur mediasTan.

gairkva, rom socialur qselebsa Tu blogebze ganTavsebuli informacia

meoradia. is, tradiciul mediasaSualebas ukve gavrcelebuli aqvs da

qselSi ZiriTadad, ukve cnobil informaciaze msjeloben.

davakvirdiT da momivixileT informaciis ZiriTadi gamavrceleblebi.

vnaxeT, ra informacias avrceleben facebook-sa Tu blogebze. gamovkiTxeT,

socialuri qselis SemTxveviTi momxmareblebi da davadgineT, rom maTi

didi umravlesoba socialur qsels politikuri informaciis

gavrcelebis saSualebad miiCnevs.

aseve, SevecadeT, naSromSi Tavi mogveyara “feisbuqis”, blogebis da

saerTod, socialuri mediis Sesaxeb informaciisTvis.

Tu gaviTvaliswinebT, socialuri mediis gavlenis da informaciulobis

Zvel da cnobil magaliTebs, msoflios Tu saqarTvelos masStabiT, da

mcirediT am kvlevis Sedegebsac SevxedavT, saboloo jamSi, Tamamad

SegviZlia vTqvaT, rom socialuri media namdvilad aris informaciis

gavrcelebis Zlieri instrumenti.

52

bibliografia

1) MassComm Research Methods, Hansen et al, NY, 1998.

2) A Manual for Writers of Research Papers, Theses, and Dissertations, by Turabian;

revised by Wayne et al, Chicago, 2007.

3) kareliZe T. “socialuri mediis ganviTarebis tendenciebi

saqarTveloSi (blogebi)”, sabakalavro naSromi. 2010;

4) osefaSvili d. 2008 wlis agvistos omis asaxva komunikaciis

Tanamedrove saSualebebSi. (saerTaSoriso socialuri qselis

Facebook-is magaliTze). 2009;

5) „ფრიდომ ჰაუსის“ ახალი ანგარიში „თავისუფლება ქსელში: ინტერნეტისა

და ციფრული მედიის გლობალური შეფასება“. 08.04.2009;

6) WeliZe n. “ra aris socialuri media”? -

http://www.slideshare.net/tarimana/ss-3640128;

7) gazeTi “iberia”, #5. (15-21 Tebervali), “Google email-s socialur

qselSi uSvebs”;

8) blogebis ramdenime ZiriTadi Tavisebureba da qarTuli blogebis

momavali ganviTarebis analizis mcdeloba -

http://2kija.eu/2009/09/23/69/;

9) ACT–is kvleva saqarTveloSi socialuri mediis momxmarebelTa

Sesaxeb. 2010;

10) telekompania “kavkasia”, studia “speqtri”. 1 aprili. 21:50.

11) ”ფეისბუქის” ოფიციალური საიტი - Facebook.com;

12) qarTuli blogebis agregatori - blogroll.ge ;

13) http://www.alexa.com – “reitingebis Semfasebeli” saiti;

14) netgazeTis oficialuri saiti - http://netgazeti.ge;

15) “piarskolis” oficialuri saiti - http://prschool.wordpress.com;

53

16) Jurnal “liberalis” oficialuri saiti - Liberali.ge;

17) saagento “ji-eiC-en”–is oficialuri saiti - Gtn.ge;

18) konservatiuli partiis oficialuri saiti - Conservatives.ge;

19) telekompania “maestros” oficialuri saiti - http://maestro.ge;

20) internet-televizia “Itv”-is oficialuri saiti - http://itv.ge/?p=58506;

21) “momavlis partia” -

http://www.youtube.com/v/AgYTAfRvUgQ&hl=ru_RU&fs=1;

22) blogi “kontrasti” - Kontrasti.wordpress.com;

23) zaza gabunias blogi – zazagabunia.wordpress.com;

24) wikipedia.org;

25) blogerTan, SoTa xinCigaSvilTan piradi saubris Canaweridan. 4.05.10.

http://maestro.ge/

http://itv.ge/?p=58506

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