이머징 마켓 진출 전략에 관한 연구 - 시스템다이내믹스에 의한 접근

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경영학 박사학위논문 서울과학종합대학원대학교 정 창 권

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이머징 마켓 진출 전략에 관한 방대한 선행 연구를 토대로 시스템 다이내믹스의 인과지도 제시. 2000년~2012년 SSCI Top 저널의 핵심 연구 소개. 정창권 박사 학위 논문 (2013년 서울과학종합대학원)

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2012 11 2013 02 () () () () ()

1. , (2012) : , , 13(3), 67-98. 2. , (2012) , , 15(3), 225-250. 3. , (2012) , , 20, 7-32.* .

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(Emerging Market) . 500 480 . . . . , , . . , . 2000 2012 SSCI Top . 5 (Academy of Management Journal, Academy of Management Review, Harvard Business Review, Journal of International Business Studies, Strategic Management Journal), 55 . . (Institutional Theory), (Transactional Cost Theory),

(Resource-based View). , , , . (competency gap) . . . . . (System Dynamics) (CLD, Causal Loop Diagram) . . 8 . . . . Wayism

. (Wayism) . , CSR/CSV . . . . . . , . (delay effect) . . : , , , , , ,

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1. 1 2. 2 3. 4 1. 7 2. 8 2.1. 8 2.2. 10 2.3. 11 3. 12 1. 13 1.1. 13 1.2. 14 2. 18 2.1. 18 2.2. 21 1. 24 2. 26 2.1. 26 (1) 26i

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(2) 32 (3) 35 2.2. 38 (1) Wayism 38 (2) 46 2.3. 50 3. : 55 1. 57 2. 60 2.1. 60 2.2. 62 2.3. 65 (1) 65 (2) (Tata Motors) 67 2.4. 70 (1) 70 (2) 75 2.5. 80 (1) 80 (2) 81 (3) 83 (4) 84

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. , (institutional theory), (resource-based view), (transactional cost theory). Hoskisson et al.(2000) 2000 2012 . (Gao et al., 2010) (Peng, 2003), (social network theory)(Khanna and Rivin, 2001) , .

Hoskisson et al.(2000)

d Rf Peng et al.(2005), Khanna et al.(2005), Meyer et al.(2009), Feinberg & Gupta(2009), Henisz & Zelner(2010), Mair et al.(2012), Simanis(2012) Hoskisson et al.(2000), Peng & Luo(2000), Dharwadlkar & Branders(2000), Park & Luo(2001), Gong (2001), Douma et al.(2005), McCarthy & Puffer(2008), Bhaumik et al.(2010), Li & Atuahene-Gima(2002), Spencer(2008), Kale et al.(2009), Malik & Kotabe(2009), Kumar(2009), Black & Morrison(2010), Zhang et al.(2010), Chang et al.(2012),Tomson(2012)

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2.1. (IT, Institutional Theory) ,

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McCarthy, 2011), (Li, & Atuahene-Gima, 2001; Lu & Ma, 2008; Gao et al., 2010; Tse, 2010) . (Institutional Void) (Henisz & Zelner, 2010). . Khanna Palepu 15 (Khanna & Palepu, 1997;1999; Khanna, Palepu & Sinha, 2005). , , (Khanna & Palepu, 1997; Miller et al., 2009). (Simanis, 2012) (problem-sensing tools) (Mair et al., 2012). , (Lu & Ma, 2008), (Li & Atuahene-Gima, 2001). . . (Hoskisson et al., 2000).

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2.2.

(TCT, Transactional Cost Theory)

(Hoskisson et al., 2000). (Hoskisson, Hill, & Kim, 1993) , (Kogut, 1988) . . (Peng & Health, 1996). , . (Banga, 2007). (agency theory) (nexus of contracts) Hoskisson, et at.(2000) . (asymmetric information) (monitoring cost) . , (Kogut, 1998; Hoskisson et al., 2000). . (Wright et al., 2005).

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2.3.

RBV . RBV (context) (Hoskisson et al., 2000) (Leonard-Barton, 1992). (Black & Morrison, 2010; Ichii, Hattori, & Michael, 2012). RBV (Conner & Prahalad, 1996). (spillover effect) (Mahmood & Rufin, 2005; Peredo & Chrisman, 2006; Banga, 2007; Zhang, Li, Li, & Zhou, 2010) RBV , , , , (Peng, 2001). (liability of foreignness) (Barney, Wright, & Ketchen, 2001; Meyer, 2001; Peng, 2001; Miller & Eden, 2006; Lu & Ma, 2008) (Chang, Gong, & Peng, 2012). Peng(2001) (SOEs, state-owned enterprises) RBV

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3.

. , , , . . . . . . Keyword

w d , , , , , , Key or

keyword .

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. 1. 1.1.

S 1961 MIT Jay Forrester [ (Industrial Dynamics)] . . ( ystem Dynamics)

, . . (Forrester, 1961: ; , , , 1999 ) ( , 1999; Forrester, 1993; Richardson, 1991; Richmond, 1993; Senge & Sterman, 1992). . . . . . .

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. .1.2.

() (dynamic feedback perspective) (framework)( , , , 1999; , 2007; , , 2009) . , , . (time-based) (feedback) , (holistic) (, 2008). . , () , ( , 2009). . , . , , (, 2008). . 14

. , , , , . - , , , , - (, 2007; Meadows, 1980:31-36)

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w -way causation or feedback) ( , 1999:36; , 2007). . . . . . , (endogenous point of view) , (, 2007; Richardson, 1982:1-2; Meadows, 1980:30-31) , (holistic) (operational thinking) . . ( , 1999:38; , 2007) . . .causation, t o

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. . . (High Performance, 1994:30-31). . , . .

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2. 2.1. (

CLD, Causal Loop Diagram)

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