1. Coaches TeamL/O/G/O

2. 3. . .. . 4. 5. . . . 6. : 7. 54 3 2 1 8. 4ps 9. - 10. - 11. -SWOT SWOT 12. - 13. -- 14. - 15. - 16. - 17. - 18. --- 19. - 20. - 21. - 22. - 23. - 24. - 25. - 26. Segmentation 27. 28. 29. Targeting 30. Positioning 31. -4ps 32. -Marketing MixTarget Market 33. - 34. - 35. - 36. - 37. - 38. -.1 .2 .3 39. - 40. - 41. - 42. - 43. - 44. Advertising Personal Selling Events Public relations Sales Promotion Direct marketing 45. Advertising 46. Advertising 47. Advertising 48. Advertising 49. Advertising 50. Advertising 51. Advertising 52. Advertising 53. Advertising 54. Personal Selling 55. Personal Selling 56. Personal Selling 57. Events 58. Public relations 59. Public relations 60. Sales Promotion 61. Direct marketing 62. Direct marketing 63. 100 90 80 70 60 50 40 30 20 10100 90 80 70 60 50 40 30 20 10100 90 80 70 60 50 40 30 20 10 100 90 80 70 60 50 40 30 20 10 64. 100 90 80 70 60 50 40 30 20 10 100 90 80 70 60 50 40 30 20 10100 90 80 70 60 50 40 30 20 10 100 90 80 70 60 50 40 30 20 10 65. - 66. - 67. - 68. 69. 70. 71. 72. ----- 73. - 74. - 75. - 76. - 77. - 78. - 79. - AT&T 80. - CAT 81. - 82. - 83. - 84. - 85. - 86. 87. 88. 89. - 90. - 91. - 92. - 93. - 94. - 95. 96. Coaches TeamL/O/G/O