Маркетинговое исследование рынка питьевой и...

Download Маркетинговое исследование рынка питьевой и минеральной. Аудит продаж. Москва

If you can't read please download the document

Upload: fdfgroup

Post on 14-Jun-2015

349 views

Category:

Marketing


7 download

DESCRIPTION

Маркетинговое исследование рынка питьевой и минеральной. Аудит продаж. Москва

TRANSCRIPT

  • 1. . . 2002 .

2. . . 2002 1. ________________________________________ 3 2. ________ 3 3. , __________ 4 4. ______________________________ 6 5. (, , ) ___ 8 5.1 (/) __________________________ 8 5.2 ( / ) ____________________________________ 9 5.3 (, , ) _________________ 106. ______________________________ 11 6.1 ______ 11 6.1 ________ 137. _________________________________ 15 8. _____________________________________ 17 8.1 _______________________________________________________ 17 8.2 _____________________________________ 17 8.3 ___________________________________ 199. --- _______________ 20 10. - _______________________________ 21 10.1 , 0,5-0,75 . ________ 21 10.2 , 1,5 . ____________ 21 10.3 , 2 2,25 . ________ 21 10.4 , 0,5-0,75 . ______ 22 10.5 , 1,5 . __________ 22 10.6 , 2 -2,25 . _______ 22 10.7 , 1,5 . ________ 23 10.8 , 0,5-0,75 . _____ 2311. , ___________________ 24 11.1 _________________________________________________________ 24 11.2 ________________________________________________________________________ 25 11.3 ____________________________________________________________________ 26 11.4 / ________________________________________________________ 27 11.5 ______________________________________________________________ 2812. _______ 29 _________________________________________________________________ 30 _____________________________________ 30 FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru2 3. . . 2002 1. , . 1 520 38 . - 7,3% 4 2501393,3%3 473972,8% 2 429953,9%3 8211193,1%14 4924883,4% /: ; 2. . 2 , / , / , / /, /, /, , / 47 035 360 49 098 249 633 428 158 14,90 13,47 12,90 9,7 , , , / , , /, 1- ( ) / (), , , ( ) , / , , , .., FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru3 4. . . 2002 3. , , . 3 1 , , , , ,% , , % , , %/, /, /, 11 187 72310 599 566141 583 99423,8%21,6%22,4%14,0012,6613,361,99 755 9939 228 780123 948 24020,7%18,8%19,6%14,2712,7013,431,82 33 345 4712 283 52064 262 8497,1%4,7%10,1%20,1119,2128,140,843 575 5932 675 64345 506 1057,6%5,4%7,2%13,7012,7317,010,752 762 5903 549 21842 902 0585,9%7,2%6,8%17,0915,5312,090,46 2 931 1423 639 89541 573 7036,2%7,4%6,6%14,3614,1811,420,773 136 8402 116 64331 020 8866,7%4,3%4,9%11,409,8914,660,681 336 0172 525 71423 072 0252,8%5,1%3,6%18,0617,279,130,4946 2831 065 88813 916 2452,0%2,2%2,2%15,3114,7113,060,210 1 185 2851 140 70513 761 4302,5%2,3%2,2%11,8711,6112,060,311834 6061 215 90212 942 5381,8%2,5%2,0%15,8415,5110,640,212733 163759 6229 240 9681,6%1,5%1,5%12,9412,6012,170,213702 614975 7007 215 9721,5%2,0%1,1%13,1510,277,400,114640 213446 6866 809 1131,4%0,9%1,1%11,1210,6415,240,215470 222711 3276 194 7081,0%1,4%1,0%13,6513,178,710,116226 611817 0735 328 8320,5%1,7%0,8%25,9423,526,520,117202 605898 9035 295 4690,4%1,8%0,8%25,9626,145,890,118488 607264 6775 023 5151,0%0,5%0,8%10,3210,2818,980,1362 445693 4614 550 9030,8%1,4%0,7%12,1612,566,560,120 260 735352 0863 008 5200,6%0,7%0,5%12,3611,548,540,121227 132340 0152 918 1410,5%0,7%0,5%14,3512,858,580,0222205 618308 4282 400 3610,4%0,6%0,4%11,7111,677,780,0623 185 013300 1672 357 6990,4%0,6%0,4%14,3812,747,850,0624238 458382 1132 356 5410,5%0,8%0,4%12,799,886,170,0325131 407150 4281 586 0860,3%0,3%0,3%13,1512,0710,540,0426110 992149 7821 508 4520,2%0,3%0,2%14,9013,5910,070,042791 049119 4611 191 9400,2%0,2%0,2%12,0913,099,980,0428 52 47660 087707 8790,1%0,1%0,1%20,1313,4911,780,0329Welwater26 255114 419674 6930,1%0,2%0,1%26,6125,705,900,013022 93230 958665 0180,0%0,1%0,1%42,5029,0021,480,003152 99073 464607 0220,1%0,1%0,1%11,7511,468,260,0132 31 49395 503525 5310,1%0,2%0,1%24,7816,695,500,013325 11373 247498 8070,1%0,1%0,1%18,9019,866,810,0134-38 17672 088497 7320,1%0,1%0,1%15,0513,046,900,023533 61850 426470 8330,1%0,1%0,1%13,6314,019,340,01477 880816 6587 303 3471,0%1,7%1,2%19,1515,288,940,2447 035 36049 098 249633 428 158100,0%100,0%100,0%14,9013,4712,909,719191 , , , (495)755-2224 FDFgroup [email protected] www.fdfgroup.ru4 5. . . 2002 1 100% 14,5%14,6% 90%20,9% 2,5% 2,0% 2,8%80%2,2% 2,2% 3,6%2,3% 2,2%6,7%4,9%5,1% 70%6,6%6,2%4,3%5,9%7,4%60% 7,6% 50%6,8% 7,2%7,2%7,1%5,4%10,1%4,7% 40% 20,7% 19,6%18,8%30%20%23,8%21,6%10%22,4% , ,% , ,%0% , , % FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru5 6. . . 2002 4. 2 . 4 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 352 3/ Welwater 89% 89% 82% 89% 63% 61% 82% 61% 61% 42% 58% 53% 61% 39% 45% 21% 37% 45% 24% 47% 39% 11% 5% 11% 5% 5% 8% 8% 16% 3% 5% 0% 3% 0% 0%72% 66% 64% 51% 48% 40% 51% 42% 35% 17% 29% 31% 22% 17% 18% 13% 9% 8% 10% 7% 10% 8% 11% 6% 3% 5% 6% 2% 2% 2% 1% 1% 1% 2% 2%75% 72% 63% 54% 40% 32% 36% 26% 26% 15% 16% 18% 15% 11% 14% 6% 3% 7% 6% 5% 3% 2% 0% 3% 4% 3% 1% 3% 0% 1% 0% 2% 0% 1% 1%64% 65% 39% 35% 29% 31% 21% 25% 20% 18% 12% 7% 7% 12% 9% 1% 6% 1% 3% 1% 0% 2% 0% 1% 1% 0% 0% 0% 0% 1% 3% 0% 0% 0% 0%79% 83% 47% 39% 24% 35% 16% 21% 15% 30% 13% 6% 8% 8% 4% 5% 7% 4% 4% 0% 0% 0% 0% 1% 3% 0% 0% 0% 1% 1% 2% 1% 2% 0% 0%74% 73% 56% 47% 37% 36% 34% 30% 26% 21% 20% 18% 15% 13% 13% 8% 7% 7% 7% 5% 5% 4% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% , (495)755-2224 FDFgroup [email protected] www.fdfgroup.ru6 7. . . 2002 2 1,4%1,4%1,7%2,2% 2,4%3,1%3,2%3,4% 4%5%5%7%7%7%8%13%13%15%18%20% 21%26%30%34% 36%37%47%56% 73% 74% 0%10%20%FDFgroup 30%40%50%60%70%80% (495)755-2224 [email protected] www.fdfgroup.ru7 8. . . 2002 5. (, , ) 5.1 (/) , , , , , % , ,% , ,%/, /, /, 5 28 712 91432 113 457376 805 64661%65%59%14,6413,1211,735,718 322 44516 984 792256 622 51239%35%41%15,2814,0115,114,047 035 36049 098 249633 428 158100%100%100%14,9013,4712,909,7 3 100% 90% 39%35%61%65% , , %80% , ,%41%70% 60% 50% 40% 30%59%20% 10% 0%FDFgroup , ,% (495)755-2224 [email protected] www.fdfgroup.ru8 9. . . 2002 5.2 ( / ) , , , , , % , ,% , ,%/, /, /, 6 35 584 58033 364 355465 718 09676%68%74%14,3513,0913,967,011 450 78015 733 894167 710 06224%32%26%16,3514,6510,662,747 035 36049 098 249633 428 158100%100%100%14,9013,4712,909,7 4 100% 90%24%26%32%80% 70% 60% 50% 40%76%74%68%30% 20% 10% 0% , , % , ,%FDFgroup , ,% (495)755-2224 [email protected] www.fdfgroup.ru9 10. . . 2002 5.3 (, , ) , , , , , % , ,% , ,%/, /, /, 7 37 483 40943 554 152508 923 39280%89%80%15,2213,5811,687,7 9 523 2145 534 861124 279 38720%11%20%13,7713,0522,452,128 7379 237225 3790%0%0%7,977,8424,400,047 035 36049 098 249633 428 158100%100%100%14,9013,4712,909,7 5 100%0%90%0% 11%20%0% 20%80% 70% 60% 50% 40%89%80%80%30% 20% 10% 0% , , % , ,% FDFgroup , ,% (495)755-2224 [email protected] www.fdfgroup.ru10 11. . . 2002 6. 6.1 8 / 5-6 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 24-25 25-26 26-27 27-28 28-29 29-30 30-31 31-32 32-33 33-34 34-35 35 , 200 330 2 163 557 853 336 1 960 895 2 399 262 8 328 477 4 694 593 4 754 384 3 236 264 3 039 520 2 278 001 2 434 786 1 421 265 2 756 503 2 274 971 1 462 268 232 623 392 700 291 679 284 538 265 264 217 324 330 425 112 179 105 543 359 379 17 920 42 711 10 558 25 599 88 507 , 100 165 982 875 525 162 1 429 491 1 689 218 5 046 934 3 053 737 4 461 896 3 470 430 3 483 529 2 742 158 2 685 877 2 009 956 4 375 678 3 733 716 2 565 487 285 322 578 414 276 200 445 032 701 435 337 466 1 147 592 196 388 428 417 1 644 896 48 212 174 285 28 671 134 153 315 456 , 1 078 709 13 817 383 6 517 091 16 218 030 22 282 390 85 440 313 52 082 250 57 921 084 42 739 376 42 856 225 34 296 021 39 162 428 24 307 928 49 744 746 43 383 289 29 279 179 4 920 718 8 662 156 6 740 221 6 875 573 6 669 521 5 670 094 8 954 308 3 141 011 3 067 659 10 781 990 563 286 1 367 978 348 837 877 758 3 660 607FDFgroup , , % 0% 5% 2% 4% 5% 18% 10% 10% 7% 6% 5% 5% 3% 6% 5% 3% 0% 1% 1% 1% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% , ,% 0% 2% 1% 3% 3% 10% 6% 9% 7% 7% 6% 5% 4% 9% 8% 5% 1% 1% 1% 1% 1% 1% 2% 0% 1% 3% 0% 0% 0% 0% 1% , ,% 0% 2% 1% 3% 4% 13% 8% 9% 7% 7% 5% 6% 4% 8% 7% 5% 1% 1% 1% 1% 1% 1% 1% 0% 0% 2% 0% 0% 0% 0% 1% (495)755-2224 [email protected] www.fdfgroup.ru11 12. . . 2002 6 ( % )20%18%16%14%12%10%8%6%4%2% , , % , ,%FDFgroup 34-35 3533-3432-3331-3230-3129-3028-2927-2826-2725-2624-2523-2422-2321-2220-2119-2018-1917-1816-1715-1614-1513-1412-1311-1210-118-99-107-86-75-60% , ,% (495)755-2224 [email protected] www.fdfgroup.ru12 13. . . 2002 6.1 9 , , , , , % , ,% , ,%2-428 468114 731319 4690%0%0,1%4-6995 4273 515 53118 341 5372%7%2,9%6-82 470 0995 455 68936 087 2235%11%5,7%8-106 697 62310 812 90196 689 24914%22%15,3%10-124 557 2716 969 18573 673 35110%14%11,6%12-147 251 7487 810 22598 071 43215%16%15,5%14-161 793 7781 652 07724 059 7194%3%3,8%16-183 605 3252 580 76843 897 1818%5%6,9%18-204 220 7032 206 75343 909 2529%4%6,9%20-227 438 3243 765 24478 718 46416%8%12,4%22-241 735 483887 61119 795 7024%2%3,1%24-261 707 034916 87522 168 4444%2%3,5%26-281 304 741782 25520 688 2473%2%3,3%28-30939 138510 65714 355 1992%1%2,3%30-32548 750282 6898 521 6381%1%1,3%32-34365 205178 3005 720 0931%0%0,9%34-36210 499102 7863 498 4430%0%0,6%36-38144 81677 3262 812 4240%0%0,4%38-40127 02554 4062 124 3270%0%0,3% 40 893 902422 24019 976 7642%1%3,2%, /FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru13 14. . . 2002 7 ( % )25%20%15%10%5% , , % , ,%FDFgroup 21-2220-2119-2018-1917-1816-1715-1614-1513-1412-1311-1210-119-108-97-86-75-64-53-42-30% , ,% (495)755-2224 [email protected] www.fdfgroup.ru14 15. . . 2002 7. , , , , , % , ,% , ,%/, /, /, 10 0,4 1 174 636396 32010 427 8012%1%2%12,538,8826,310,10,5 - 0,75 23 450 45712 056 606258 366 33250%25%41%11,8511,0221,434,21 - 1,25 5 502 2115 866 62485 492 90812%12%13%16,1915,5414,571,41,5 12 187 98118 280 595183 019 66426%37%29%15,4115,0210,012,72 - 2,25 3 716 9927 437 45767 804 6678%15%11%18,5018,249,121,05 1 003 0825 060 64728 316 7852%10%4%30,2928,235,600,347 035 36049 098 249633 428 158100%100%100%14,9013,4712,909,7 FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru15 16. . . 2002 8 100%2%4% 10%8%11%90% 15% 80% 26%29%70%60%12% 37%50%13%40%12%30% 50%41% 20% 25% 10%2%1%2% , , %0% , ,% , ,% 0,4 0,5 - 0,75 1 - 1,25 1,5 2 - 2,25 5 FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru16 17. . . 2002 8. 8.1 11 , . 200 .. , - ./ , . . 100 . ( 200 .), . ( ). ( ) , . , , , ... , .8.2 , , , % , ,% , ,%/, /, /, 13 240 00014 520 122187 213 66528%30%30%14,9614,1412,8912,213 401 86412 475 968151 572 12928%25%24%13,3911,3112,157,58 574 5108 650 673125 164 83618%18%20%15,2614,6014,479,4/ 7 710 5989 624 524113 097 50516%20%18%16,1214,6711,7525,0 4 108 3883 826 96256 380 0239%8%9%14,5013,7214,736,247 035 36049 098 249633 428 158100%100%100%14,9013,4712,90 , , 12 FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru17 18. . . 2002 9 100% 9%8%9%16%20%18%18%20%28%25%24%28%30%30% , , % , ,% , ,%90% 80% 70% 18% 60% 50% 40% 30% 20% 10% 0% FDFgroup / (495)755-2224 [email protected] www.fdfgroup.ru18 19. . . 2002 8.3 13 / / / , / , / , /14 82818 509217 4958,811,79,43 1153 41644 0501,82,21,93 5083 26539 6692,12,11,72 4692 49136 0411,51,61,6 1 6921 57623 2151,01,01,0 / 10 ( 1 )11,712,010,09,4 8,88,06,04,02,01,8 2,12,2 2,1 1,51,9 1,7 1,61,6 1,01,01,00,0 , / / , / FDFgroup , / (495)755-2224 [email protected] www.fdfgroup.ru19 20. . . 2002 9. --- , , , , , % , ,% , ,%/, /, /, 25 160605 8020%0%0%7,717,7124,089 878 6435 181 70899 589 34221%11%16%10,7110,0819,22814 4461 021 47711 609 6602%2%2%14,6514,2511,371,5 4 209 6516 313 10059 525 2719%13%9%14,3214,149,432 - 2,25 9,1878 528 14 --- 0,5 - 0,75 . . 0,4 1 - 1,25 . .4%7%5%18,5918,382 653 8780%1%0%30,4128,755,58 0,4 15 3665 043163 7510%0%0%15,5010,6632,470,5 - 0,75 683 195341 5987 181 9451%1%1%10,5410,5121,02 0,4 28 7379 237225 3790%0%0%7,977,8424,4031 26710 591304 2910%0%0%9,419,7328,735 150 3872 661 76354 442 37411%5%9%10,8610,5720,45488 259614 3607 285 9281%1%1%15,5814,9211,862 619 8733 929 81041 911 2586%8%7%16,2416,0010,662 - 2,25 . .31 554 149475 8871,5 . .3 437 47292 304 0,4 1 716 6725 0,5 - 0,75 1 - 1,25 . . 3 516 70631 935 6084%7%5%18,6018,169,08876 1504 411 61824 697 0782%9%4%28,9228,195,600,5 - 0,75 255 723127 8612 857 8001%0%0%11,0411,1822,352 - 2,25 15 03330 066262 1330%0%0%18,5017,448,72 0,4 778 147270 4985 579 7452%1%1%9,847,1720,630,5 - 0,75 693 439346 7208 211 0421%1%1%14,0911,8423,681 - 1,25 2 664 1452 695 11742 124 8126%5%7%16,7115,8115,631,5 . .1 758 6815 5 170 3797 755 56979 014 98811%16%12%15,8815,2810,19226 607453 2134 052 7770%1%1%17,2517,888,943 35816 789127 7020%0%0%100,2538,037,612 - 2,25 5 . .3 548 8341%0%1%17,0714,6346,823 372 44085 506 09014%7%13%13,4412,6925,351 509 2281 509 22823 899 0153%3%4%16,0315,8415,841,5 . .75 7916 740 2731 - 1,25 38 87258 307543 9140%0%0%14,8313,999,3331 98516 110347 5580%0%0%23,5710,8721,571 - 1,25 20 01320 321487 7700%0%0%22,8624,3724,001,5 149 206223 8092 024 2330%0%0%13,7313,579,045 . . 242 5920,5 - 0,75 0,5 - 0,75 0,4 31 270156 352838 1270%0%0%26,8526,805,360,5 - 0,75 16 8128 406230 1810%0%0%11,2513,6927,381 - 1,25 6 1216 12185 7240%0%0%16,0014,0114,0147 035 36049 098 249633 428 158100%100%100%14,9013,4712,90 , , 5% , . FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru20 21. . . 2002 10. - 10.1 , 0,5-0,75 . 15 , , , , , % , ,% , ,%/, 4 435 0952 217 54843 773 50245%43%44% 4 167 7182 320 48243 455 99242%45%44% 853 779429 8589 175 2459%8%9%233 599117 1661 391 9602%2%1%50 45027 518552 6531%1%1%37 56318 782311 0080%0%0%25 68312 842240 3240%0%0%18 3459 173201 7990%0%18 3459 173183 4530% 18 4749 237133 0110%19 5919 931170 3979 878 6435 181 70899 589 342/, /, 10,539,8719,7411,1310,4318,7310,8010,7521,348,365,9611,8811,0010,9520,088,808,2816,569,259,3618,710%11,0011,0022,000%0%10,0010,0020,000%0%7,207,2014,400%0%0%7,958,7017,16100%100%100%10,7110,0819,2210.2 , 1,5 . 16 , , , , , % , ,% , ,%/, /, /, 2 322 1313 483 19636 561 17455%55%61%16,7615,7410,50 384 960577 4405 826 1699%9%10%15,0815,1310,09264 324396 4862 938 4116%6%5%11,0411,127,41235 584353 3762 233 2606%6%4%10,469,486,32202 993304 4902 168 6065%5%4%11,2710,687,12144 712217 0671 716 6333%3%3%11,8611,867,91126 575189 8621 425 6913%3%2%13,1711,267,51101 686152 5291 218 4062%2%2%11,9711,987,9974 670112 0051 048 1792%2%2%13,2814,049,3655 40883 112742 4961%1%1%13,2513,408,93296 609443 5383 646 2467%7%6%12,0712,298,224 209 6516 313 10059 525 271100%100%100%14,3214,149,4310.3 , 2 2,25 . 17 , , , , , % , ,% , ,%/, /, /, 1 075 1482 154 42320 234 89063%63%64%18,9418,829,39638 8931 277 78611 287 61637%37%36%18,0217,678,832 6215 24231 4490%0%0%12,0012,006,00 11211930%0%0%16,0018,009,001 716 6723 437 47231 554 149100%100%100%18,5918,389,18FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru21 22. . . 2002 10.4 , 0,5-0,75 . 18 , , , , , % , ,% , ,%/, /, /, 2 398 5881 283 38725 543 65647%48%47%11,2410,6519,90 2 161 6641 080 83222 662 90642%41%42%10,5510,4820,97 529 066265 6345 579 76110%10%10%10,7610,5521,0115 7677 883149 7840%0%0%9,509,5019,0014 8627 431124 0670%0%0%8,038,3516,7030 44116 596382 2011%1%1%12,7712,5623,035 150 3872 661 76354 442 374100%100%100%10,8610,5720,4510.5 , 1,5 . 19 , , , , , % , ,% , ,%/, /, /, 1 538 7232 308 08425 899 28059%59%62%17,2016,8311,22733 4361 100 15512 064 87028%28%29%16,6816,4510,97174 322261 4831 816 7927%7%4%11,2110,426,9560 90791 360683 7282%2%2%11,3211,237,4827 79641 694509 5391%1%1%18,5018,3312,2223 49635 245229 7631%1%1%9,859,786,5214 67622 014196 2951%1%0%13,5013,388,9217 33926 008135 2411%1%0%7,807,805,20 29 17843 766375 7491%1%1%11,8012,888,592 619 8733 929 81041 911 258100%100%100%16,2416,0010,6610.6 , 2 -2,25 . 20 , , , , , % , ,% , ,%/, /, /, 965 2221 929 78818 077 82755%55%57%18,9618,739,37 732 6191 465 23713 122 57742%42%41%18,3017,918,9644 31088 619407 6493%3%1%9,209,204,6013 58127 162291 4991%1%1%20,0021,4610,732 9495 89936 0550%0%0%14,7512,226,111 758 6813 516 70631 935 608100%100%100%18,6018,169,08 FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru22 23. . . 2002 10.7 , 1,5 . 21 , , , , , % , ,% , ,%/, /, /, 2 173 3523 260 02837 249 56542%42%47%18,7517,1411,43792 9111 189 36712 500 84815%15%16%16,1315,7710,51514 347771 5206 224 46610%10%8%13,2012,108,07429 424644 1365 608 7638%8%7%13,2613,068,71349 027523 5414 721 6127%7%6%13,4413,539,02 240 411360 6172 675 2975%5%3%12,9311,137,42122 595183 8922 473 1562%2%3%19,6520,1713,45102 699154 0481 307 7102%2%2%12,8112,738,4981 831122 7461 220 1152%2%2%14,1314,919,9474 521111 7821 110 8541%1%1%14,1814,919,9459 03088 546783 6811%1%1%13,2013,288,85 54 73282 099758 3101%1%1%13,2313,859,2448 17372 260578 1241%1%1%13,6712,008,00127 325190 9881 802 4882%2%2%18,1514,169,445 170 3797 755 56979 014 988100%100%100%15,8815,2810,1910.8 , 0,5-0,75 . 22 , , , , , % , ,% , ,%/, /, /, 2 036 7171 019 32235 816 86730%30%42%18,2717,5935,142 199 0471 099 52420 254 96833%33%24%10,809,2118,421 228 496614 44115 562 14018%18%18%12,7512,6725,33453 952226 9764 573 3767%7%5%10,1310,0720,15430 093215 0474 376 4866%6%5%10,2710,1820,35298 340149 1703 323 3894%4%4%10,5611,1422,28 93 62847 9611 598 8641%1%2%17,4817,0833,346 740 2733 372 44085 506 090100%100%100%13,4412,6925,35FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru23 24. . . 2002 11. , 11.1 23 , , , , , ,% , , % , , %/, /, / , 1 2 900 2282 941 07538 308 48122%20%20%14,4413,2113,032,02 2 334 8632 470 07231 632 20918%17%17%14,5413,5512,811,93977 861718 81020 012 7357%5%11%21,3820,4727,841,14 1 016 2941 212 29214 358 8338%8%8%14,3514,1311,840,95990 703829 01013 479 8047%6%7%13,8313,6116,260,96685 487880 99211 417 0505%6%6%16,5116,6612,960,67506 873923 5848 667 9824%6%5%17,7517,109,390,58744 220491 3268 280 2146%3%4%11,2511,1316,850,89353 166505 2455 296 4863%3%3%15,1015,0010,480,310408 894386 8884 794 7633%3%3%11,8911,7312,390,411234 838241 6522 993 5082%2%2%12,7912,7512,390,312214 040303 5542 727 9562%2%1%13,1912,758,990,213222 530136 3122 354 5462%1%1%11,0510,5817,270,214 152 668168 3982 317 2041%1%1%14,7215,1813,760,215164 523252 7802 183 8801%2%1%13,9013,278,640,21675 871327 5301 952 1261%2%1%24,9125,735,960,117197 47498 7371 928 0281%1%1%9,889,7619,530,21866 052215 6031 513 7370%1%1%26,7522,927,020,119107 329123 4181 290 9151%1%1%13,7912,0310,460,120101 81787 3701 255 7371%1%1%12,7512,3314,370,02184 276109 3001 098 4021%1%1%11,9913,0310,050,12291 596127 9911 081 6531%1%1%12,0711,818,450,123 73 436135 8701 036 6211%1%1%15,0714,127,630,169 450108 762771 6831%1%0%12,2511,117,100,163 02994 544717 0400%1%0%11,4011,387,580,124 25 402 479629 0085 742 0733%4%3%16,1314,279,130,713 240 00014 520 122187 213 665100%100%100%14,9614,1412,8912,2FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru24 25. . . 2002 11.2 24 , , , , , ,% , , % , , %/, /, / , 1 3 358 1532 860 57937 275 41025%23%25%12,4311,1013,031,92 3 025 2492 421 51833 031 96823%19%22%13,1610,9213,641,731 208 0781 553 94515 805 8999%12%10%15,2713,0810,170,34703 027415 01112 314 6075%3%8%18,4417,5229,670,651 417 978995 11011 545 22011%8%8%10,958,1411,600,36889 792562 4698 766 5237%5%6%12,659,8515,590,57 533 928590 3916 875 7464%5%5%13,1912,8811,650,68 431 144529 4065 836 6893%4%4%15,2513,5411,020,39230 532352 5743 194 3612%3%2%16,0113,869,060,210145 933364 1102 165 0111%3%1%13,9314,845,950,111199 451198 4882 008 7221%2%1%11,0510,0710,120,212285 171235 0871 864 2682%2%1%8,326,547,930,113185 003187 4161 820 8731%2%1%10,879,849,720,114144 498216 7471 205 1111%2%1%9,508,345,560,01582 850124 2741 159 8861%1%1%14,9414,009,330,11658 759169 5331 096 1830%1%1%20,5018,666,470,117109 329125 4641 094 7391%1%1%11,3310,018,730,11897 839125 0851 007 9771%1%1%11,7010,308,060,01972 244108 366864 7961%1%1%13,4211,977,980,12052 97973 448606 8500%1%0%10,3311,458,260,0169 928266 9472 031 2901%2%1%12,7511,957,610,313 401 86412 475 968151 572 129100%100%100%13,3911,3112,157,5FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru25 26. . . 2002 11.3 25 , 2 , , , , ,% , , % , , %/, /, / , 1 2 256 0702 086 75530 301 68826%24%24%14,0713,4314,522,02 2 051 7102 041 72328 661 67924%24%23%15,3713,9714,041,83742 585508 33314 699 3379%6%12%20,8119,7928,920,94665 380498 8779 373 0958%6%7%14,3214,0918,790,85448 582533 2428 033 4245%6%6%18,1117,9115,070,56 526 945704 2618 021 4256%8%6%15,7115,2211,390,67371 849237 3494 388 2364%3%4%11,7511,8018,490,68193 356351 7933 331 4822%4%3%16,4317,239,470,39191 646287 4703 030 7462%3%2%16,1515,8110,540,210 174 308174 3082 831 8872%2%2%16,2716,2516,250,211210 859217 2922 597 8852%3%2%11,9112,3211,960,312103 758118 3341 524 0341%1%1%13,5014,6912,880,213131 81680 3371 435 0992%1%1%11,1910,8917,860,214119 68370 5821 268 9481%1%1%10,4310,6017,980,21594 672142 0091 264 9591%2%1%13,6813,368,910,11649 429121 940751 0721%1%1%15,7515,196,160,11747 56671 350550 0821%1%0%11,5011,567,710,01820 40885 926475 8170%1%0%22,3323,325,540,01915 20149 154382 8480%1%0%25,7125,197,790,12022 40233 603258 0860%0%0%11,4011,527,680,1136 285236 0351 983 0062%3%2%15,0914,558,400,48 574 5108 650 673125 164 836100%100%100%15,2614,6014,479,4FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru26 27. . . 2002 11.4 / 26 , / 2 , , , , , % , , % , , %/, /, / , 1 1 541 8321 775 21621 116 18920%18%19%16,0013,7011,893,32 1 311 8781 417 00617 240 10517%15%15%14,1413,1412,173,43640 869450 62312 230 9948%5%11%19,3919,0927,142,24736 931592 3369 989 59310%6%9%13,7413,5616,862,35 620 657849 1158 969 3058%9%8%14,3814,4510,561,66259 863671 6215 386 5983%7%5%21,5320,738,021,17458 064304 1705 095 0726%3%5%11,4711,1216,751,68212 535305 9893 864 7063%3%3%17,5018,1812,630,79250 978234 3813 009 8913%2%3%12,3211,9912,841,010106 326485 4472 867 5261%5%3%27,5626,975,910,411151 836227 7542 625 4512%2%2%17,5617,2911,530,512161 132161 1022 301 3232%2%2%14,1514,2814,280,81380 463373 5792 225 6271%4%2%27,6427,665,960,514130 966280 6071 642 6022%3%1%14,3812,545,850,415148 52785 9671 615 2962%1%1%11,1310,8818,790,616107 977226 6371 494 2201%2%1%15,7813,846,590,317119 639179 4591 418 6622%2%1%11,8911,867,910,618 89 14391 1951 328 4631%1%1%14,7514,9014,570,41984 397126 5951 116 6541%1%1%13,2113,238,820,485 398128 0921 033 3751%1%1%11,7012,108,070,421 98 11649 0581 006 2001%1%1%10,3210,2620,510,42243 52061 174558 3591%1%0%12,6712,839,130,22339 00058 500534 7111%1%0%13,4213,719,140,124 35 18874 481510 7590%1%0%14,9014,526,860,225 28 74191 375491 1340%1%0%27,8517,095,370,120 166 623323 0443 424 6912%3%3%27,9020,5510,601,37 710 5989 624 524113 097 505100%100%100%16,1214,6711,7525,0FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru27 28. . . 2002 11.5 27 , 2 , , , , , % , , % , , %/, /, / , 1 131 441935 94114 582 22628%24%26%13,7712,8915,581,41 032 293878 46113 382 27925%23%24%14,1612,9615,231,43 281 130190 7435 005 1767%5%9%18,5117,8026,240,54292 787192 9513 897 0907%5%7%13,4913,3120,200,45207 908275 0503 780 9795%7%7%18,4818,1913,750,36 233 318283 8363 348 3946%7%6%14,6414,3511,800,57145 393226 1432 491 6034%6%4%17,3817,1411,020,38144 72888 6891 712 1434%2%3%11,7411,8319,310,399 020102 5811 602 0032%3%3%15,9416,1815,620,210 115 103103 6541 350 1693%3%2%11,6011,7313,030,21155 10871 159829 9691%2%1%15,8815,0611,660,11254 38581 578764 4191%2%1%13,8614,069,370,113 66 72264 038616 9852%2%1%9,719,259,630,114 48 43351 117601 2301%1%1%12,4212,4111,760,150 00375 005450 7171%2%1%9,839,016,010,1150 615206 0181 964 6414%5%3%14,1113,049,540,34 108 3883 826 96256 380 023100%100%100%14,5013,7214,736,21 2915FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru28 29. . . 2002 12. 28 0,4 0,5 - 0,75 1 - 1,25 1,5 2 - 2,25 5 1% 48% 12% 28% 9% 2% 100% , , % / 5% 1% 3% 52% 52% 43% 10% 13% 14% 27% 23% 24% 4% 10% 10% 1% 1% 6% 100% 100% 100% 0,4 0,5 - 0,75 1 - 1,25 1,5 2 - 2,25 5 0% 22% 11% 38% 17% 11% 100%2% 29% 12% 44% 9% 4% 100% , ,% 0% 26% 13% 35% 19% 6% 100% 0,4 0,5 - 0,75 1 - 1,25 1,5 2 - 2,25 5 1% 38% 13% 31% 12% 5% 100%3% 45% 12% 32% 6% 1% 100% , ,% 1% 42% 15% 27% 13% 2% 100%FDFgroup 1% 58% 10% 24% 8% 0% 100%1% 17% 12% 29% 16% 25% 100%0% 32% 11% 38% 16% 2% 100%3% 34% 15% 25% 12% 12% 100%0% 48% 12% 28% 10% 1% 100% (495)755-2224 [email protected] www.fdfgroup.ru29 30. . . 2002 11 4,0% ( )3,5%3,0% y = 0,0974x - 1E-04 22,5%R = 0,87612,0%1,5%1,0%0,5%0,0% 0,0%5,0%10,0%15,0%20,0%25,0%30,0%35,0% (1): 10% ( ) 1% ( , 30%)FDFgroup (495)755-2224 [email protected] www.fdfgroup.ru30