1. . The Strategic Leadership and the Success of Organization Management 1* 1 10400 4 400 Stepwise 1) 2) 3) 4) 4 0.05 Abstract This research aims at studying the strategic leadership and the success of organization management by emphasizing the impacts of strategic leadership on the effectiveness regarding customer retention, operating cost, sales volume, & market share. The samples of the research were gathered from 400 Small and Medium Enterprises (SMEs). The Multiple Regression (Stepwise Method) was used as a statistical tool to analyze research hypotheses. The results indicate that the 4 disciplines of strategic leadership, including 1) strategic analysis, 2) strategic review, 3) strategic decision making, & 4) strategic practice, significantly influence the success of organization management with respect to customer retention, operating cost, sales volume, & market share at 0.05 level. : Keywords : strategic leadership, success of organization management * punyapon_toy@hotmail.com . 087-979-1979

2. RMUTP Research Journal 1. 1) 2) 3) 4) (Adair, 2010) 1.1 1. 2. 1.2 1 2 3 4 1.3 1.3.1. Adair (2010) 1. (5 Force Model) (SWOT) 2. 3. 4. 3. . Adair (2010), Morrill (2010) Cannella, Finkelstein, & Hambrick (2008) 1.3.2. Kotler (2000) 2. 2.1 (SMEs) 118,966 ( , 2553) Taro Yamane (Yamane, 1967) 399 400 ( 95%, 5%) (Probability sampling) (systematic sampling) 2.2 2 1. 2 2. 3 1 (Ordinal Scale) (Nominal Scale) 2 1) 2) 3) 4) (Rating Scale) 5 (Likerts Scale) (Interval Scale) 3 4 - (Strategic Analysis) - (Strategic Review) - (Strategic - - - - 4. RMUTP Research Journal (Ratio Scale) 2.3 1. 2. 5 (Content Validity) (Index of Item Objective Congruence: IOC) 0.50 (Saunders, Thornhill & Lewis, 2009) 3. (Pre-test) (Content Validity) 30 Cronbach Alpha () 2 0.893 (Zikmund, 2003) 2.4 (Multiple Regressions) Stepwise 3. 3.1 51 - 100 201 50.25 10 - 20 218 54.5 269 67.25 10 15 319 79.75 4 60-80% 5%-10% 16-20% 5%-10% 3.2 4 1. 1 2. 2 0.05 5. . 3. 3 0.05 4. 4 0.05 3.3 4 Adair (2010), Morrill (2010) Cannella, Finkelstein, & Hambrick (2008) 4 (Competitive Advantage) (Kotler, 2000) (Lean Production) 60-80% 5%-10% 16-20% 5%-10% 5%-10% 4. 0.05 5%-10% 4.1 6. RMUTP Research Journal 1. 2. 3. 5. MVP Consultant Co., Ltd. 6. Adair, J. 2010. Strategic Leadership: How to Think and Plan Strategically and Provide Direction (The John Adair Leadership Library). London: Kogan Page. Cannella, B., Finkelstein, S., & Hambrick, D.C. 2008. Strategic Leadership: Theory and Research on Executives, Top Management Teams, and Boards. Kotler, P. 2000. Kotler on Marketing. New York: Free Press. Morrill, R.L. 2010. Strategic Leadership: Integrating Strategy and Leadership in Colleges and Universities. Maryland: Rowman & Littlefield Publishers, Inc. Saunders, M. K., Thornhill, A., & Lewis, P. 2009. Research Methods for Business Students. New Jersey: Prentice Hall. Yamane, T. 1967. Statistics: An Introductory Analysis. New York: Harper and Row. Zikmund, Williams, G. 2003. Business Research Methods. California: Thomson South Western