Устойчиви комуникации всоциалните мрежи

Александър ВаровУчилище ГоричкаМарт 2010

http://slideshare.net/alexandervarov/

промяната

Нови навици

Cyber space

• Интерактивност / Interactive• Цифровизация / Digital• Мрежи / Networks

Цифровизация

3 screens & the cloud

http://www.youtube.com/watch?v=1OpRQMRa270

Медиа консумация

http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet

Техника

• Мрежа / Network• Устройство / Device• Програма / Application• Съдържание / Content• Действие / Interaction• Потребител / User

Еволюции

• Internet of things• Real time Web• Augmented reality• Cloud computing• Government 2.0

4p vs. 4e

• Product• Place• Price• Promotion

• Experience• Everyplace• Exchange• Evangelism

http://www.slideshare.net/theopenroom/the-4-es-of-marketing-ogilvy-pr

User Experience (UX)

http://www.slideshare.net/nickf/the-ten-commandments-of-user-experience

нов марком

Промяна

Какво правим в нета?

http://www.online-publishers.org/internet-activity-index

Online marketing

http://www.iabuk.net/media/images/IABOnlineMarketingGuide_2667.pdf

Brand advocacy

the act of pleading, supporting or recommending a brand or idea by atrusted third party

Word of Mouth Marketing

• Buzz marketing• Viral marketing• Influencer marketing• Evangelist marketing• Street marketing• Stealth marketing

Social Media Marketing

Social Media Marketing

• Content• Community• Interactions• Conversion rates

Нема общо

http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires

Content is the king

http://www.slideshare.net/gamages/the-future-of-advertising-apa-170209

Adv vs. SMM

• Oportunity to see• Share of voice• Frequency• Campaigns

• Engagmement• Subscribers• Interaction• Presence

Branding

http://www.slideshare.net/paulisakson/modern-brand-building-presentation

как

Digital marketing mix

network• search• performance• advertising• social media

presence• site• community• networks• e-commerce• RSS, SMS, e-mail• API

back end• CRM• collaboration• content• Service• networks• third party services

Важни думички

• User centric approach• Community management• Brand Reputation Management• Social media marketing• Interactive agency

Групи потребители

Тенденции

Социални мрежи

• Идентичност / Identity• Събитие / Events• Поток / Feed• Връзка / Connections• Действие / Interaction

Social Networking

Обучение

Всичко може да бъде намерено,ако знаете точните key words

Източници

Благодаря!

alexander.varov@gmail.comhttp://bg. linkedin.com/in/alexandervarov/

http://slideshare.net/alexandervarov/