모바일 시대, 웹의 역할과 방향
TRANSCRIPT
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모바일 시대 , 웹의 역할과 방향
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OS competition
Mobile Industry = Competition among Operation Systems
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Mobile OS Evolution
Mobile Operation Systems’ Evolution Usability, Aesthetic design
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Mobile Eco system
Mobile Operation Systems’ Evolution
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Bar QWERTY
QWERTY Slide DOP
DOP+Stylus Pen
Mid SizeTablet
Big SizeTablet
TypingTypingTouchingTouching
TouchingWatchingDrawingWriting
TouchingWatching
TouchingWatching
UX is really important
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Application Era.
Application is opportunity to get success in Mobile industry.
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VS.
Service Platform
Mobile Service have been evolved on platform.
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Service Platform
Including Facebook, A lot of web service platform affect Mobile clone.
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Web OS Platform
Not yet Web OS, but Web service platform
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Who had owner of UX
Different OS UI makes Users difficult.
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App Mobile Web App Mobile Web
Web? App?
What does the mobile UX look like?
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Native Apps
Mobile Services(Apps) from OS Provider
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3RD Party Service Platform
Globally 3RD Party Venture companies are growing up.They have their own UX for customer.
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Dilemma
Without Service platform No attractiveness for customer
With Service platform UX differentiation occurs
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Web will be the key
Many of apps will be made of web technology.
•One source Multi use•Multi device Same experience
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The Big Question mark?
“Our Biggest Mistake Was Betting Too Much On HTML5”
“It's not that HTML5 is bad. I'm actually, on long-term, really excited about it”
“One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.”
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Need to have strategy
Slow responsePerformance
Native function support
VS.
Multi device supportMainly view function support
App
Web
App
Web
App Web Web
App
1. 2. 3.
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EOD