1.

2. Kindle

• 1. 2007.11 Kindle 2009.03 Kindle 2

• 2. 2009 Kindle 150

• 3.

Amazon.com Kindle

• • ( E ink) ( SiPix )

• 2.

• 3.

2009 Kindle + + ! 3. Kindle

• :

• :Sprint, Verizon ,AT&T

• :Amazon.com, Coolerbooks.com

• :Kindle, iRex, Plastic Logic, Cool-ER

• Kindle, Kindle DX, iRex, Plastic Logic, Cool-ER

• iPhone, HTC

• NetBook/NoteBook/ /MID

4. Kindle

Cool-ER

• $249

• 128g

• :

• 1 8,000

• OS: Linux

• :8 ( , , , , , , , )

Reader CoolerBooks

• 750,000

• Cool-ER, Sony

Source: Coolreaders.com Source: Coolerbooks.com 5.

Electronic-Book/ E-Book

(NB, Nbook , , PDA)

:

36.5%, 34.7%

1930

6. MID PC NB ADSL/FTTx WiMAX/LTE HSDPA 7.

:

,

:

8. / 9.

?

/

/

IT

10. 6 : 11. Source: MIC, 2009.5 + + 12. + Source: MIC, 2009.5 13. UDN 14. UDN POD 15. 2006 2007 10 ( ) 100 16. 70 1000 / / 17. 18. 19. UDN 8 20.

21.

22. 3 23. 4 1

24. a. b. + + + X + + + = 25.

Live ABC

3C( )

26. : 27.

NOKIA Symbian , Window Mobile ,AppleiPhone

GoogleAndroid

, ,

,

28. DRM(Digital Rights Magament)

• ,

• ,

• ,

• ,

• DRM,

29.

• ,

• ,

• , ,

• , ,,

• , ,

• , , 2:1

• 2009 2008 75%

• 15%

30. ( )

• ,

• ,,

31. iPhone&

iPhone:

• 3.5

:

• 6

• ,

32. 33. HTCPDA 34. E N D 35.

36. 3