같은 유저수, 다른 수익? 모바일 앱의 수익을 높이는 방법
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스마트하게 돈벌기with AdMob and Google Analytics
최시영
Helping you grow faster
1. Smarter monetization
2. Tools to scale
3. Easy ad integration
Customers growing with AdMob
Zabob Studio
Mobirix Wego Interactive
SUD inc.Smart Tools
What’s driving in-app ads?
Committed to cross platform
650K apps
Equal growth on Android and iOS
200bn ad requests/month
Mobile in-app ads set to grow
3.2x
between 2014-18
In many key markets, advertising is now
50%of total app revenue
above
Source: App Annie/IDC, April 2015
90% of apps downloaded today are free
2012
64b
Source: Gartner
2013
102.1b
2014
138.8b
2015
179.6b
2016
224.8b
2017
268.7b
Free
Paid
Estimated mobile app downloads worldwide (billions)
of mobile gamers spend in apps
only
Source: Swrve, Jan 2014
.5%1
Average in-game spending by country
Source: Google & Parks Associates
US
$10
UK
$11.50
Korea
$23
China
$7.75
Japan
$24
Smartphone ($) last 30 days
Better user experiences
Native Ads Lightbox Ads TrueView Video Ads
$62bn by 2017
Source: VisionMobile, Dec 2014
How can you monetize better?
1Mnew apps
Source: appFigures, Jan 2015
1,128k
W. Europe & Israel
330kMEA
500k
E. Europe Russia
975kEast Asia
750k
South Asia
70kOceania
230k
South America
North America
1,513k
Source: VisionMobile, Dec 2014
5.5M developers
8Mdevelopers by 2017
1. Realize the full value of each user
users who are likely to spend on IAP
users who share on social media
users whoclick on adsAd
of developers are using any kind of analytics solution
Source: VisionMobile, 2014
21%only
2. Use mobile app analytics
Don't be a data dragon!
Engagement by in-app ad formats
3.Maximize ad yield
Source: Google Internal, May 2015
TrueView Interstitials Banner
Not using interstitials Using interstitials
20% increase
AdMob developers who use interstitials earn 20% more revenue than those who don't
Source: Google Internal, May 2015
Networks perform differently
$2.75
$2.25
$1.75
$1.25
$0.75
$0.25Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$3.25
How you can grow with AdMob
Building the best app monetization platform
Tools to Scale
Smart Monetization
Easy AdIntegration
Smart Monetization
데이터 수집 &분석 도구
데이터 확보를 위한초기 트래픽
A/B 테스팅이 가능한분석 담당 및 시스템
마케팅팀과 개발팀의 협업
AdMob: an audience-aware platform
Video AdAdMob Ad
IAP Transaction
Directly Sold Ad
In-app purchase house adsBuyer Buyer Buyer IAP ads
Regular ads
Regular ads
non-paying
non-paying
non-paying
non-paying
non-paying
non-paying
Yes
Users Product Action
Try #1
Try #2
IAP offer wall145K impressions
Targeting Monetization Result
$107Conversion
$0.74 per 1000 impressions
Likelyspender ?
IAP offer wall6K impressions
Interstitial network ad139K impressions
None(Arbitrary sampling)
No
6 daysworth*
4 daysworth*
$140Conversion
$23.88 per 1000 impressions
$587Conversion
$4.22 per 1000 impression
Upside
* Korean developer trial** AdMob Interstitial inventory Korea
Mobile app analytics in AdMob
Custom audience targeting
Casual Users Highly-Engaged Users
InterstitialVideo
Banner
RewardBased
Mediation
Coming soon
Monetize smarter with AdMob mediation
AdMob now mediates 40 ad networks
25 40in 2014
in 2015
Ad Network 3 $$
Ad Network 1
Ad Network 2
Ad Network 4
Ad Network 5
Ad Network 6
$
$
$
$
$
Ad Network 3 $$
Winning Ad
Ad network optimization
Tools to Scale
Millions of advertisers
through AdWords
Access to DoubleClick Ad Exchange
All run in a real-time auction
Scale with global ad demand
1400 certified ad networks and 400 DSPs
Trivia Crack has over 150m users globally
AdMob Reservations
Deliver based on clicks/imp goals
Pace the campaign
Empower sales teams
Design AdMob-ready HTML5 ads
Google Web Designer
Easy Ad Integration
Ad formats: Native ads
Introducing the native ads express beta
7/1/2014 10/1/2014 1/1/2015 4/1/2015
Growth of AdMob Interstitial ImpressionsShare of interstitial impressions in the AdMob network
Integrating AdMob into your app
Conclusion
Committed to helping you grow and be successful
Tools to Scale
Smart Monetization
Easy AdIntegration
google.com/admob
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최시영@syseanchoi
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