#أ_ب_تسويق_رقمي: مبادئ التسويق الرقمي

44

Upload: mustafa-othman

Post on 26-Sep-2015

79 views

Category:

Documents


11 download

DESCRIPTION

الكورس فيه توضيح للمفاهيم الأساسية اللي محتاج تعرفها عن مجال ال Online #Marketing شامل لمجموعة من الـ Videos والـ Notes تقدر من خلالها تحط رجلك على أول الطريق في المجالsmile emoticonتفاصيل الكورس كلها هنا: http://bit.ly/eMarketingBasicsوكل الفيديوهات من هنا: http://bit.ly/eMarketingBasicsVids

TRANSCRIPT

  • "slatnemadnuF gnitekraM latigiD"

    ( gnitekraM latigiD

    ) D: 3 !" :) ... : " ...

    gnitekraM-e ) D: (

    );

    elgooG gnitekraM enilnO pohskroW ytisrevinU tuissA - rodassabmA tnedutS

    ... \: ) ...___#( gnitekraM latigiD

    ,tnediserP ,kliM amaeT, tsaoC asuoM sdnarB

    -E ,etatsE laeR seirtsudnI tekraMrafwA ,yneR ,enillebyaM ,letcaL D: nIdekniL GCMF ,ecremmoC

    ): ( ...

    "gnitekraM latigiD" ): 0( " gnitekraM" ): 1( "nalP gnitekraM enilnO" ): 2( "etisbeW ruoY" ): 3( "gnitekraM tnetnoC" ): 4( "gnitekraM aideM laicoS" ): 5( "raM / noitazimitpO enignE hcraeSgnitek" / ): 6( "E-gnitekraM liaM" ): 7( "gnitekraM eliboM" ): 8( "scitylanA beW" ): 9(

    sdiVscisaBgnitekraMe/yl.tib//:ptth:

    ...

    ^_^

    . / reniarT / reganaM gnitekraM latigiD

  • "gnitekraM latigiD" ) 0(

    ( gnitekraM latigiD ) D: 3

    !" :) ... : " ...

    gnitekraM-e ) D: ( ... ) ... ;

    gnitekraM latigiD " gnitekraM latigiD / enilnO"

    ": gnitekraM enilffO ) ( gnitekraM gnitekraM enilnO

  • enilffO ... "slooT enilnO enilnO sdraoblliB

    ...^_^

    \: ...

    : 7/ 24 seitivitcA gnitekraM

    "detegraT" ) (

    ! ... "elbarusaeM" " noitisiuqcA remotsuC" :

    " :)noitneteR remotsuC"

    :

    :ssenerawA dnarB

    :snoitacinummoC :snoitcennoC serotS :secivreS gnirevileD

    smetsyS ecremmoC-E :IselaS gnisaercn

    :

  • lennahC :sbeWeti

    . :gnitekraM tnetnoC

    . :gnitekraM aideM laicoS

    ,rettiwT, koobecaF: . tseretniP ,ebuTuoY ,+elgooG ,margatsnI ,nIdekniL

    : MES ,OES enignE hcraeS( ) gnitekraM enignE hcraeS(

    ) noitazimitpO :gnisitrevdA enilnO " gnitekraM tceriD" :E-gnitekraM liaM

    :gnitekraM eliboM

    :scitylanA beW

    .

  • :)

    ... D: ... D: ... " tegduB"

    );

    gnitekraM enilnO gnitekraM ... D:

    ... D: feirB

    ... gnitekraM enilnO

    "YGOLOHCYSP eht tuoba EROM dna ,YGOLONHCET eht tuoba SSEL knihT"

    D! : gnitekraM enilnO ) ... ;

  • "gnitekraM" ) 1(

    :\ remotsuC remusnoC : remotsuC

    : ssenisuB

    "scitsiretcarahC reyuB" :anosreP reyuB scihpargomeD ! !

    )... ( lacigolohcysP

  • :\ remotsuC remusnoC : remotsuC

    : ssenisuB

    reyuB" "scitsiretcarahC :anosreP reyuB scihpargomeD ! !

    )... ( lacigolohcysP

  • ssecorP :yenruoJ reyuB

    tekraM remotsuC : PTS

    ( sremotsuC :noitatnemgeS )

    tnemgeS stnemgeS aT:gnitegr ( "ecneiduA detegraT"

    anosreP reyuB )odeN dnarB ):

    "noitisoP" :gninoitisoP

    "egatnavdA evititepmoC"

    ): ! "tnemnorivnE"

    :

    : orciM-:tnemnorivnE D: ynapmoC ehT : o :sreilppuS o :seiraidemretnI o

  • ( :srotitepmoC o )

    :scilbuP o :sremotsuC o

    :orcaM-tnemnorivnE

  • TSEP/ sisylanA TOWS sisylanA

    orciM-tnemnorivnE :TOWS : nalP gnitekraM enilnO

    :htgnertS o :ssenkaeW o :seitinutroppO o :staerhT o

    : orcaM-tnemnorivnE :TSEP :lacitiloP o :lacimonocE o :laicoS o ygolonhceT eliboM :lacigolonhceT o

    " hcraeseR tekraM" :

    :syevruS sgniteeM :spuorG noissucsiD

    :tcatnoC tceriD

    gnitekraM

    : 3 stroffE gnitekraM

    :nalP " ... liaf ot nalp uoy ,nalp ot liaf uoy fI: "

    ... D: ! nalP gnitekraM enilnO

    ); :etucexE

    D: " ... ,ti erusaem uoy ti eganam nac uoy fI: " :rotinoM

    " scitylanA beW" gnitekraM enilnO

    ^_^

    remotsuC eulaV

    ... stekraM remotsuC "xiM gnitekraM" eulaV

    : " sP2" 4 eulaV

  • / / eulaV :tcudorP ... Dx

    gnilebaL - elcyC efiL tcudorP - gninoitisoP - gnigakcaP - gnidnarB:

    :ecirP gnitekraM enilffO

    D: tsoC ecirP stekraM : ecalP :noitomorP

    ) ( enilffO ) ( enilnO

    kwi0r4kcdNY/eb.utuoy//:sptth:

    gnitekraM pilihP "gnitekraM fo selpicnirP"

    seidutS-esaC ... Dx reltoK-e egdelwonK cisaB ...

    ^_* ... ^_^ gnitekraM

  • "nalP gnitekraM enilnO" ) 4(

    gnitekraM latigiD nalP dnarB ngiapmaC gnitekraM slooT

    ... $ : : "

    ^_^" laitnetoP

    enilnO" ); "nalP gnitekraM

  • nalP nalP msinahceM

    : " CATSOS"

    :sisylanA noitautiS .1& -orciM TSEP ,TOWS

    tnemnorivnE-orcaM :slaoG& sevitcejbO .2

    snoissiM ,noisiV slaoG gnitekraM slaoG ssenisuB "ssenerawA dnarB" (

    :seigetartS .3 gnihsilbatsE" ( ygolonhceT ")sngiapmaC

    ( :scitcaT .4 )enignE hcraeS sdroWdA elgooG

    ... :snoitcA .5

    :lortnoC .6 scitcaT ,seigetartS ,sevitcejbO ycnetsisnoC

  • rotinoM > etucexE > nalP ^_*

    D: nalP tnemngissA letcaL dnarB

    ygetartS aideM laicoS aedI tnemegagnE ) 3 3( radnelaC lairotidE !! :) ... lariV oG

    noitacifitnedI dnarB

    etisbeW ... dnarB o...

  • aideM laicoS

    .

    ecneiduA tegraT ecneiduA o

    ecneiduA tegraT ... :

    .

    srotitepmoC ... o

    emiT ... o

    .

    noitaedI gnimrotsniarB o

    ...

    .

    3 :)

    tekraMrafwA TICM

    ...

    : cyxVOdTldSR/eb.utuoy//:sptth

    CATSOS

    nalP gnitekraM enilnO ^_^ dnarB

  • "etisbeW ruoY" ) 3(

    ... Dx ! "etisbeW egaP-elgniS"

    4 sdnarB

    )\: ( ( daeL 6 -_-!

    005 ) ^_^ tnemegagnE rekaB laicoS

    ... ):

  • ) ... ;

    :

    :ytilibiderC

    ... 5 :ytilibasU

    noitagivaN ngiseD

    :ytilibarevocsiD / ytilibahcraeS / ytilibisiV hcraeS"

    ... " senignE :)

    :ytiliballeS

    :ytilibalacS ecremmoC-e ) ... ;

    :) : 3

    " ... liaf ot nalp uoy ,nalp ot liaf uoy fI: " :gninnalP ! ...

    : *:yhcrareiH etiS / paMetiS o

    : (* sU tcatnoC - oiloftroP - stcudorP / secivreS - sU tuobA - emoH

    ")tcetihcrA noitamrofnI" *:eriW etiS-gnimarf o

    gnimarF-eriW tuoyaL

  • slooT D: skroWeriF ebodA

    )rengiseD XU (* :stnenopmoC etiS o

    golB stegdiW ) (

    snigulP tnemmoC " sretteLsweN" :) suqsiD

    :emaN niamoD gnitceleS o OES " emaN niamoD"

    - : ) moc.7muoy.www ( -

    :ohCgnitsoH beW gniso o

    "... gnitsoH beW" htuoYeliN ,beWeliN: niamoD

    : ytilibitapmoC eciveD / resworB a rof nalP o seciveD eliboM

    "ngiseD evisnopseR" );

  • " : " *:gningiseD "/ "

    :) ... ) ... gnitaolF gnillorcS xellaraP ( sdnerT

    ) ... rengiseD beW / IU (* :

    :LMTH o evitpircsed" " resworB"

    "egaugnaL pukraM txeT repyH" " egaugnal 5LMTH

    ... :SSC o SSC

    3SSC " steehS elytS gnidacsaC" " snoitcnuF" :yreuQj / tpircSavaJ o

    " gnitpircS ediS-tneilC" ") ... tneilC" (

    noitacifireV );

    " hctarcS morF" ":SMC" mroftalP o tnetnoC" SMC

    smroftalP " smetsyS tnemeganaM

    :) rengiseD beW

  • slooT :srotidE o revaewmaerD ebodA

    *:gnipoleveD ... " citatS"

    ytilanoitcnuF " cimanyD" ) ... repoleveD beW " ... (*gnimmargorP"

    : : PHP o

    "... gnitpircS ediS-revreS" " srevreS" "rossecorP-erP txeTrepyH"

    "sesabatad" : LQSyM o " seirarbil" :skrowemarF o

    levaral

    eliboM

    :

    eDngis :etisbeW eliboM ngiseD evisnopseR

    .rettiwT pratstooB euqinhceT " noitacilppA" :noitacilppA eliboM

    ) ... SOi / diordnA ( ppA ppA repoleveD eliboM

    " elbitapmoC" " noitargetnI" ... evisnopseR ngiseD

    + elgooG ppA etisbeW ppA :)

  • :UaMKxuUpg8W/eb.utuoy//:ptth

    ... Dx !!

    lennahC ) ... ; ... D: slennahC

    slennahC );

  • gnitekraM tnetnoC ) 2(

    ); ...

    gnitekraM tnetnoC latigiD ... " "

    tnetsisnoC ,elbaulaV, tnaveleR: ...

    ...

  • !

    ! :) "gnitekraM lariV" gnitekraM enilnO ...

    . .

  • regreB hanoJ

    : SPPETS

    SaicoycnerruC l .1 . o

    . Tsreggir .2

    o D. :" "

    Esnoitom .3 o

    . .

    Pcilbu .4 " cilbuP" o

    PseulaV lacitcar .5

    o !.

    Sseirot .6

    o .

    " tnetnoC elbatekraM" D! : anosreP reyuB ecneiduA

    " senilediuG elytS"

    yldneirF lamroF

  • ( ecioV : ... ) ... ( enoT ) :)

    " ygetartS tnetnoC" slennahC

    :

    slaoG gnitekraM tnetnoC o

    ytlayoL remotsuC

    ecneiduA detegraT Dx o

    ygetartS tnetnoC lennahC lennahC o

    yldneirF lamroF

    :sradnelaC lairotidE o

    ... lennahC

    ... ...

    :oJ6Bj6qoy8E/eb.utuoy//:sptth

    tnetnoC

    _^* ... lennahC

  • "gnitekraM aideM laicoS" ) 5(

    " : "

    ...

    D! :

    - - (

    ... ) ... - " gnitekraM aideM laicoS"

    gnitekraM aideM laicoS ... :

  • ) goL beW ( golB :gniggolB seiraiD

    ... lapruD - sserPdroW - reggolB: gniggolB rettiwT " gniggolB-orciM"

    oCsnoitcenn :gnikrowteN laicoS nIdekniL - +elgooG - koobecaF:

    ( :gnirahS oiduA / oediV / egamI ) ... ebuTuoY ( ) duolcdnuoS ( ) margatsnI

    enignE hcraeS ebuTuoY );

    :gnippohS laicoS pleY

    ggiD- tiddeR: :sweN laicoS suoicileD- : skramkooB :gnikramkooB laicoS

    nopUelbmutS stnevE enilnO :stnevE laicoS

    suttnevE ... etirBtnevE - puteeM: :sikiW laicoS

    aidepikiW

    : ...

    ); ...

    : . ... cte - sgolB - margatsnI - ebuTuoY - nIdekniL - rettiwT - +elgooG - koobcaF

    ... ) D: (

    : " rettiwT xob gnicruosdworC " ( " ?won gnineppah s'tahW: " teewt

    D: " ... : " )

  • ) gathsaH (# Dx

    slennahC ... rettiwT

  • lennahC

    lennahC

    ":aideM laicoS no ecitcarP tseB" 743kU4/lg.oog//:ptth

    7YeVwHITS/eb.utuoy//:sptth-w:

    lennahC slennahC aideM laicoS

    slennahC stnuoccA D: ... Dx ! tnuoccA

  • "gnitekraM / noitazimitpO enignE hcraeS" / ) 6(

    ... Dx! D! : resU seitivitcA % 09

    ! :) ... );! ...

    " senignE hcraeS" 4

    :

    :resU

  • o yreuQ resU

    ) ... sPRES( "segaP tluseR enignE hcraeS" .

    sdrwoyeK o

    :enignE hcraeS elgooG o

    ... oohaY ,gniB % 56

    knaRegaP elgooG mhtiroglA

    adnaP ) OES taH kcalB ( : 3 elgooG o

    stoB / redipS / relwarC : gnilwarC

    srelwarC : gnixednI elgooG

    gnixednI xednI elgooG : gnitropeR

    sPRES elgooG senilediuG o

    :srotitepmoC ! o

    ... ...

    sdrowyeK o ..

    3 :etisbeW ruoY gnikniL - tnetnoC - erutcetihcrA etiS:

  • OES secitcarP tseB

    dnarB OES 3 :

    elgooG senilediuG :erutcetihcrA etiS : seuqinhceT

    LMTH edoC :sgaT ateM o noitpircseD

    . " " :eltiT o

  • :gnitirweR LRU o LRU / dezirtemaraP

    enignE hcraeS :gnimaN eliF o "gpj.100gmi" " gpj.raC"

    :tnetnoC " GNIK SI TNETNOC: "

    : ... :tnaveleR o :elbaulaV o :detacilpuD TON o

    mhtiroglA elgooG

    tnaveleR :gnikniL :

    ,segaP wolleY :seirotceriD o enilnO041

    : selcitrA o skeegrA ygolonhceT

    resU drowyeK ... resU evruC hcraeS dnameD

    ) drowyeK ( emuloV hcraeS ... resU sdrowyeK

    emuloV drowyeK : ) ... sdrowyeK liat-gnoL ( sdrowyeK

    esarhP drowyeK :noititepmoC ssenisuB resU esarhP drowyeK :ycnaveleR

  • MES " cinagrO" sPRES

    ... gnitekraM enignE hcraeS " ... diaP" sdroWdA elgooG

    sdroWdA elgooG : elgooG slooT

    srentraP enignE hcraeS :krowteN hcraeS elgooG sdA txeT ksA, LOA ,nozamA

    noitareneG daeL sdA hciR-aideM :krowteN yalpsiD elgooG

    dnarB esneSdA elgooG ssenerawA

    : erocS ytilauQ

    :ycnaveleR :)3

    :egaP gnidnaL Dx

  • :kcilC-hguorhT-etaR

    wJ8wgnc4SJi/eb.utuoy//:sptth:

    MES/OES

    ^_^

  • E-gnitekraM liaM ) 7(

    gnitekraM liaM-E % 57 " ... gnitekraM tceriD"

    ... );!

    :

    :detegraT :tsoC-evitceffE :elbazimotsuC

  • :elbarusaeM

    )redivorP ecivreS liaM-E ( pmihCliaM looT :

    :stsiL gnitaerC

    :)

    tsiL :E gnitaerC-sngiapmaC liaM

    ngiapmaC

    ... tsiL SSC ,LMTH

    slooT setalpmeT

    :

    " : " :eniL tcejbuS " !" sputratS "

    EERF ... -_-" ) liaMG ( tneilC liaM-E !!%#@ latipaC

    morF ... oT :redaeH

    gro.mella3te@afatsum demhA .rM raeD :sgniteerG dezilanosreP

    pmihCliaM tsiL :ydoB

    " ATC" noitcA oT llaC );!

    ... aideM laicoS stcatnoC :retooF kniL ebircsbusnU

    :)

  • gnitekraM liaM-E ^_^ ...

  • aM eliboMgnitekr ) 8(

    ... % 56

    ... );!

    :

  • " ecivreS segasseM trohS" :SMS

    STO ,rsiMSMS SMS " ecivreS egasseM aidemitluM" :SMM

    :derarfnI& htooteulB

    ):ataD secivreS yratnemelppuS derutcurtsnU( DSSU ... # 777*

    ) ( :) 75375 01 # 01*75375* 75375

    sedoC RQ :sedoC RQ ispeP

    em.rqog RQ :ytilaeR detnemguA

    D: ) ( AEKI ...

    ^_^ :oeG-gnitegraT

    skcubratS sratS ytiC SPG

    rsiMSMS

    " boMdA" looT elgooG gnitekrameR SOi diordnA ppA sdA

    :) ... ... seitvitcA D! : sdroWdA elgooG

    );

  • scitylanA beW ) 9(

    " ... ti eganam nac uoy ,ti erusaem uoy fI: " ppAstahW

    ... " ataD" ...

    ^_^!! ...

    scitylanA beW sremotsuC ":

    "

  • snoisnemiD

    : scirteM

    :cisaB :tiH o

    :egaP o :sweiV egaP o weN- taepeR- : 3 :rotisiV euqinU o

    nruteR :noitaziretcarahC tisiV

    sdroWdA elgooG :egaP gnidnaL o

    :noitaruD tisiV o :kcilC-hguorhT-etaR o

    :tisiV / sweiV egaP o

    :noitaziretcarahC tnetnoC

    :etaR ecnuoB o :scirteM noisrevnoC

    :tnevE o scirteM :etaR noisrevnoC o

    ataD

    : ataD sisylanA

    stnemgeS ataD :noitatnemgeS D:

    ... ataD :txetnoC ataD kramhcneB ataD

    slooT

    scitylanA elgooG ...

    stropeR gnitropeR " stropeR motsuC"

    :

    scihpargomeD :ecneiduA :noitisiuqcA

  • :roivaheB

    ataD scitylanA elgooG

    edoC tpircSavaJ ...

    ... " edoC gnikcarT" _^! *elgooG

    resU

    resU laoG : noisrevnoC

    resU :orcaM-snoisrevnoC ... " " " "

    resU :orciM-snoisrevnoC yrogetaC resU

    ...

    ... - - - : elgooG looT scitylanA elgooG

    " reganaM gaT elgooG"

    nalP tnemerusaeM " :)liaf ot nalp uoy ,nalp otliaf uoy fI: "

    scitylanA beW

    ymedacA scitylanA