( )

/ .

/

::

: ) (

: ) . (

. , -

SSPS

. : . ::

.

) notroN & nalpaK ( (97 17:2991,notroN & nalpaK)

17:2991,notroN & nalpaK()

. )43 ,0002 ,ylkraB(

/

.

.

.

:: : :

.

. :

:

: . . .

.

.

:: : :

: .

./ ( ) .

./ / .

. . .

. . :: : :

/

.

:: : :

( )

:: : : : :

. -:

. . . . . .

: .

-: . . . . . . :: : :

:

. . )4002 ,alubehtaM akaL(

) )2002 ,droF( )8991,airufeD( ( ) (

) (

.( ) )trekiL( )1( .. ) )2991 , notroN & nalpaK(

( ( ) "

.)1( ( ) )trekiL( :: : :

()

)43( )59%(

. : : .// // : - . : - :: : :

:SSPS

. . . . . . . .

tsurT lanoitazinagrO : : :: ..

tsurT lanoitazinagrO

. 965 ,9991,remmarK dna ,otlA()

. ( )

( )

( )

.

(8 :4002 ,ffreC) .

( " )

". " ( )

" .

. :: . .

: )9991 ,reyaM( ( )

: .

:

. :

. (41 : 4002 , nosnehpetS)

: :

. :

.

: .

( : )

)2002 ,droF( )8991,airufeD( ( ) ( )

: :: . .

:3002 ,atpuG & arreceB) (43

.

:: . .

(. ) :: . .

(. )

ledoM dracerocS ecnalaB(( )) : : . .

) notroN dna nalpaK(

(. )

" : "

. )17,2991,notroN dna nalpaK( .)43 ,0002 ,ylkraB(

)25 ,0002 ,nosniboR(

. . .

(. -: )

-: )-: (

) : (.

) : (.

: )432 ,7891 ,revoH( :

. -: .

. .

. .

.

: ( )

()

-

\=

-

\=

-

\=

-

: () ()

.

.( )

) notroN & nalpaK ( . . 17:2991,notroN & nalpaK)

. ( 97 ( ) :

: : . . .

. :: . .

) (

( 57 47:2991,notroN & nalpaK) .

:: . .

& nalpaK)

.(36 26:6991,notroN :: . .

) (

& nalpaK) (.56 46:6991,notroN

( )

.

: : --

) .

) ( ( . ) (

)79(

. )sisylanA ecnanimoD(

.

-- )

( .

.

( ) .

5002 , retiartS - ( )

. ( ) :

. . . .

.

4002 ,.la te ,tsivqmolB -- :

. --

( )

( ) (. )

)

( .

:: : : --

.

--

( CSB)

.

1002 imlaM --

. 0002 ogriF --

:

towS .

)scitsitatS evitpircseD ( : :

-:

::( ( )) -- :: : :

)2( . )59.0( )86.3(

) )4( )87.0( )39.3( (

) )1( . )10.1( )83.3( (

)2(

)43=N(

10.1 83.3

66.0 26.3

52.1 47.3

87.0 39.3

98.0 17.3

59.0 86.3

: : )3(

)68.0( )37.3( ) ( ) . ( ) (

)96.0( )58.0( )09.3( ) )4(

. )51.1( )3.2( ( )3(

)43=N(

58.0 09.3

96.0 09.3

38.0 75.3

49.0 55.3

48.0 37.3

68.0 37.3

: : )4( . )89.0( )06.3(

) )1( )1( )97.3( (

) )4( . )08.0( )04.3( (

)4(

)43=N(

00.1 97.3

60.1 47.3

39.0 76.3

08.0 04.3

60.1 34.3

89.0 06.3

(( )) . .

( ,) ( ) ( ,) ( )

( ) ( ,) ( ,)

) ( ,) (

(.,)

()

:

, ,

, ,

, ,

, ,

, ,

66.3 17.0 38.3 79.0

04.3 60.1 67.3 9.0

.. : : ( )

. ( )

*, *, *, *,

*, *, *, *,

*, *, *, *, * , **

,

: .

*, *, *, *,

.

: *, *, *, *,

.

( )

: *, *, *, *,

. : : ( ) .

. ()

)F(

B a 2R

, , %, , , , , %, , , , , %, , ,

, , %, , , , , %, , ,

)04,1(f.d ,43=N ,50.

( ,) )F( ( ,) ( ,) ( ,) %( ) ( ,)

.

. )B(

( ,) )F( ( ,) ( ,) ( ,) ( ,)

%( ) .

)B( ( ,) )F( ( ,)

( ,) ( ,) ( ,) %( )

.

)F( ( ,) )B( (,) ( ,) ( ,)

%() ( ,) .

(,) )F( ( ,) )B(

( ,) ( ,) %() ( ,)

. )

(.

:: --:: . .

. ( ) .

.

. .

.

. .

--(:(: )) -- ..

. . .

.. ( )

. .

. .

. .

. .

.

. --:: _ _

. )

( .

. )

( .

. )

( .

.

: : -:

. .

. .

.

. .

. .

. .

.

. .

. .

.

.

.

::: :

. . () ( )

. ()

. () .

. " .

" .

. ()

(.) () .

( ) .

: ::: 1. Alto, p. and Kramer, R., Trust and Distrust in Organizations: Emerging

perspectives, Annual Review of Psychology, Vol.5(1999), pp.569-598. 2. Barley, Stephen M. ' Are you in Balance ?' Outlook,67,4, 2000. 3. Becerra, M. and Gupta, A. K., (2003), Perceived Trust Worthiness

within the Organization: The Moderating Impact of Communication Frequency on Trustor and Trust Effects, Organization Science, Vol. 14., No. 1, pp. 32 44.

4. Cerff, K., (2004), Establishing Trust During Organizational Trust Formation: A Single Case Study, International Leadership Studies Conference, http://www.regent.edu/acad/sis.publication.

5. Defuria, G. L., A Behavioral Model of Interpersonal Trust , Un published Doctorl Dissertation, st. 1998.

6. Ford, D., Trust and Knowledge Management : The seeds of success, Working Paper, center for Knowledge (Kingston:2001).

7. Frigo, Mark L., "for Community Banks: Translating Strategic into Action, Bank Accounting and Finance, 2000.13,3.

8. Hover, C.W. rova :Anew measure for assessing organization performance strategic management: Vol.10, 1987.

9. Kaplan, Robert& Norton, David" linking the balanced scorecard strategy" Vol.39, 1996.

10. Kaplan, Robert& Norton, David" the balanced scorecard measures that drive performance, Harvard Business Review, 1992.

11. Laka- Mathebula, M. R., (2004), Modeling the Relationship between Organizational Commitment, Leadership Style, Human Recourses Management Practices and Organizational Trust, Philosophy a Doctor in Organizational Behavior, University of Pretoria.

12. Malmi, Teemu, Balanced Scorecards in Finland Companies, Management Accounting Research, Vol.12. No.2.2001.

13. Mayer, R.et al., An Integrative Model of Organizational Trust, The Academy of Management Review, Vol.30, No.4 (1999). Pp. 709-734.

14. Robinson, Robin, Balance scorecard, computer word, Vol.34,Issuse 4, 2000.

15. Stephenson, M., (2004), Trust, Social capital, Organizational Effectiveness, State University in Partial, http://www, ipg. Vt. Adu/ papers/qhfamajor paper.

16. Straiter, K. L., (2005), The Effects of Supervisors Trust of Subordinates and their Organizations on Job Satisfaction and Organizational Commitment, International Journal of Leadership Studies, Vol13,N1 , pp. 86101.

:

... )

( .

( )

.

...

.

/

/

:

. ( ) .

.

.

( ) :

. ( )

:

.

.

.

.

.

.

.