新编剑桥商务英语 ( 中级 )
DESCRIPTION
Success with BEC (Vantage). 新编剑桥商务英语 ( 中级 ). 新编剑桥商务英语 ( 中级 ). Success with BEC (Vantage). 剑桥商务英语证书考试 BEC. 商务英语课程介绍 --- 子曰:工欲善其事,必先利其器。. Objectives To help students to be familiarized with the business English - PowerPoint PPT PresentationTRANSCRIPT
新编剑桥商务英语 ( 中级 )
Success with BEC (Vantage)
新编剑桥商务英语 (中级 )
第一组 ( 近门 )
第二组 第三组 第四组 第五组 第六组
王慧雅刘佳悦陈胜伟董浩汪金辰
冯敬华高凌云韩欢沈波张勤学
黄鑫源翟金珊李赫楠李旭卫丹平
唐浩孙雅君虞祎杰王家祺刘杉杉
马博尤优牟永正王旭
孙涛岳小雪 王宇刘张勇
第一组 ( 近门 )
第二组 第三组 第四组 第五组 第六组
牛林森苏吉普沈阳姜哲王强
孙勇超郑广强覃新造陈威范文龙
王沁沁刘进向金曼黄成南黄洪岩
蒋元昌刘文通翟宇佳金帝陈远
孙力刘凡刘杰冯军辉
顾沈杰左文马良伟喻时耕宇
第一组 ( 近门 )
第二组 第三组 第四组 第五组 第六组
方露魏运运周纪冰包军凯耿晨禕
程文亮卢文豪潘高杰林俊杰郁在杰
沈赟丁健哲董乐徐赐朋陆晨曦
谢伊妮赵赟邓法芝刘娅贾桂群
宣俊卫顺民杜庆婷陆卓春沈敏健
王小卫顾佳婉刘佳伟闫福来马军
剑桥商务英语证书考试 BEC
Success with BEC (Vantage)
商务英语课程介绍 --- 子曰:工欲善其事,必先利其器。
Objectives
To help students to be familiarized with the business English
vocabulary /situations/contexts/skills/formats,, /communication strategies in the work place
To enhance their readiness for the world of work and to help them to take maximum advantage of their higher education to achieve career and personal development
To help prepare for the BEC exams
子曰:“工欲善其事,必先利其器.
To offer opportunity to develop students' all-round developed capabilities as outlined below:
personal capabilities: be ready to accept responsibility for
their own lifelong development and realizable career
possess the learning and communication skills
interpersonal capabilities: share ideas, opinions and experiences with others, work in a team, use oral and written methods to communicate effectively in the work place
To offer opportunity to develop students' all-round developed capabilities as outlined below:
vocational capabilities: deal with relationship, handle matters, solve problems, fulfil tasks, respond to challenges, etc.
problem solving capabilities: apply their transferable skills to the execution of individual and group projects, demonstrate creativity, flexibility, perception, decisiveness, confidence and an awareness of values
COURSE CONTENTS
12 Modules
1. Business Topic 2. Business Skills 3. Exam Spotlight
(Ways of working ; Company benefits ; Starting a business; Advertising ; the workplace; Recruitment ; Sales; Training; Branding ; Management ; Ethical economics; Business law)
Starting a business
Basic Requirements
Four As:
Attendance Attention Activities Assignments
Evaluation
Attendance (20%)Attention (10%)Activities (10%)Assignments (20%)Test (40%)
1st week 2nd week
Tuesday BEC Course Listening practice (exam preparation)
Presentation+ Interview Business English Course
Thursday Presentation+ Interview Business English Course
correspondenceSpeaking Mini presentations ( 2 candidates,6 m)
Collaborative task and discussion (2 candidates,5
m)
什么是 BEC?
BEC考试是为英语学习者提供的国际商务语言资格证书考试。它注重考查考生在实际工作环境中用英语解决问题的能力。 BEC考试适用于不同职业背景的考生,并对考生的学习深造以及求职应聘具有实用价值。
剑桥商务英语证书考试 BEC
BEC证书得到全球认可,它也是出国留学和进入外企的“通行证”。 BEC初、中、高级可替代雅思(IELTS)Band 3 、 5 、 7 ,是全球 160多所大学入学语言能力的证明;国外众多大学认可其高级 C 以上考试成绩,可免修该校 MBA相应课程 .
剑桥商务英语证书考试 BEC
由于颁证机构的权威性,在英国、英联邦各国及欧洲大多数国家的商业企业部门获得认可,并得到国内数百家外资企业认可,有“外企绿卡”之美誉;此外,取得 BEC初级证书可免修高教自考中英合作商务管理金融管理专科段商务英语课程。
BEC、 CET、 PETS的区别
BEC(英国剑桥商务英语证书考试):目前国际最受推崇的商务英语语言能力考试,考试侧重听说读写四项基本技能,全球认可,中国国家教育部引进并推荐;
CET(大学英语四六级考试):主要针对在校生的英语水平测试,分四级和六级,国家教育部高教司大学英语考试指导委员回主办;
PETS(全国英语等级考试):主要针对非在校生的英语水平测试,分 1-5级,国家教育部主办。
等级划分:
BEC 共分三个等级:
BEC 初级 (BEC Preliminary Level ,缩略为 BEC Pre.) ,
BEC 中级 (BEC Vantage Level ,缩略为 BEC Van.) ,
BEC 高级 (BEC Higher Level ,缩略为 BEC Hi.) 。
考生可根据自己的英语水平自由选择相应级别报考。
两个阶段:第一阶段为笔试 : 包括阅读、写作和听力,第二阶段为口试
内容和时间 BEC 初级 BEC 中级 BEC 高级阅读 60 分钟 60 分钟 60 分钟
写作 30 分钟 45 分钟 70 分钟
听力 40 分钟 40 分钟 40 分钟
口语 12 分钟 14 分钟 16 分钟
经教育部考试中心与英国剑桥大学考试委员会外语部协商, 2011 年 BEC 纸笔考试安排如下:
BEC 初级 BEC 中级 BEC 高级
上半年 3 月 26 日(部分城市)
5 月 14 日 5 月 28 日 5 月 21 日
下半年 11 月 19 日 12 月 3 日 11 月 26 日
报名时间、考试时间及费用
报名无开始时间 , 即任何时间都可以报名。有截止时间:上半年报名截止时间为三月十日;下半年报名截止时间为九月十五日。报名截止时间每年会有几日的变化,以考点公布的为准。
每年五月的周六和每年十一月周六,上午笔试 , 下午口试 , 口试进度慢的 ,延至第二日上午。顺序是初级、高级、中级。
每次报名收费 ( 含口试费 ) 如下: BEC1 约 18美元,BEC2 约 475 元人民币( 22美元), BEC3 约530 元人民币( 33美元)。
剑桥商务英语 (BEC) 考试上海市报名地点
1. 上海外国语大学英语系 电话 (021)65311900-2326. 上海市大连西路 550 号 3 号楼,邮编 200083.
2. 华东师范大学国外考试中心 电话 (021)62545332 , 62233151. 上海市中山北路 3663号文科大楼 531室,邮编 200062.
3.东华大学外语学院 电话 (021)62373446. 上海市延安西路 1882号外语楼,邮
编 200051.
4. 上海大学外语学院成教部 电话 (021)64385096. 上海市蒲西路 150号,邮编
200030.
剑桥商务英语 (BEC) 考试上海市报名地点
5.立信会计高等专科学校培训中心 电话 (021)64390402. 上海市中山西路 2230号综合楼,邮编
200233.
6. 上海市振华外经职业技术学校 电话 (021)68753499 ,上海市浦东商城路 1088号,邮编
200120.
7. 上海海运学院外语系 电话 (021)58855200-2700 ,上海市浦东大道 1550号,邮编
200135.
8. 上海市对外服务有限公司培训中心 电话 (021)63844070 ,上海市金陵西路 28号,金陵大厦 1906室,邮编 200021.
9. 上海财经大学 BEC 考点 上海市武东路 51号西教学楼 506室 021-55660013 200433
BEC-V Writing
WRITING
Part One
第一部分是非正式文体写作,要求考生利用给出提示,写一篇简短的公司内部通信,即与公司内部的同事进行与商务有关事宜的沟通,其文体可能是便条、留言、备忘录、电邮、传真等。
字数: 40 - 50词
MEMO
Definition: a short official not to another person in the same company or organization.
MEMO is short for memorandum. BEC 中级写作中, MEMO主要针对公司内部交流、告知或提醒公司内部员工有关商务或公司内部活动的事宜,用于联系工作、交流信息,是处理一般公务时常用的一种简便函件。
Definition: a message that is sent from one person to another using the computer system
Format: To: From: CC: Attached: Subject:
Format of E-mail
The date and time is automatically inserted by your computer – so make sure you keep your computer’s internal clock accurate.
Key in the e-mail addresses exactly.Correctly addressed email are delivered within seconds. It can take days to receive an error message letting you know that an incorrectly addressed message did not get delivered.
Always write a subject heading.This will give the recipient a good idea of the contents of the message and makes for easier handling.
Formality are not necessary in e-mails. Replace formal salutations like ‘Dear David’ with informal ‘Hello David’ or even just ‘David’. ‘Yours sincerely’ is not
needed in emails, perhaps just ‘Best wishes’ or ‘All the best’ Express yourself. Emoticons can be used to show mood in your email messages.
:-) happy;-) wink;-( sad:-I indifference:-/ perplexed:-D shock or surprise
Basic Rules of E-mail
Check your syntax. Make an effort to keep sentences short and simple, and check your syntax. The more pride you take in your message composition, the more successful you will be in being understood and achieving the desired results.
Keep copies. Just as you would keep copies of letters, it is good practice to take a printout of email messages sent and receiving.
Check your message. As soon as you hit the ‘send’ symbol, your message may be received in seconds. No calling it back for second thoughts. So check it and get it right first time.
PART II 题型介绍
Part Two要求考生写一篇 120 - 140词的商务信函、
报告或提案题目中有相应的文字对考生提具体要求,并
有以图标或表格等形式出现的带“手写笔记”的材料
要求考生重组信息,运用自己掌握的词汇和句子结构将其表达出来
写作技巧
如何将信息分类重组,并条理清楚的表达出来就成了考生要解决的主要问题。
Observation & OrganizationOutlineWritingReview
ABC Rules
Accurate
Brief
Clear
Check facts carefullyInclude all relevant
detailsProofread thoroughly
Keep sentences shortUse simple expressions
Use non-technical language
Use plain, simple languageWrite in an easy, natural
styleAvoid formality or
familiarity
BEC-V Listening
LISTENING
Time : approx. 40minutes including 10 minutes’ transfer time.
第一项:单词填空 第二项:多项匹配 第三项:多项选择
BEC-V Reading
Time : 1 hour
PART Main Skill Focus Input ResponseNumber of
Questions
1 Scanning and gistFour short information texts
(approx. 250-350 words in total)
matching 7
2understanding text
structure
Single text: article, report, etc. with sentence level gaps (text plus 7 option sentences approx. 450-
550 words in total)
Matching 5
3Reading for gist and
specific information
Single text (approx. 450-550 words)
4-option multiple choice
6
4vocabulary and
structure
Single information text with lexical gaps (text
including gapped words approx. 200-300 words)
4-option multiple choice
15
5
Understanding sentence
structure / error identification
Short text (approx. 150-200 words) identification of additional unnecessary
words in text
Proof reading
12
Module 1 1.1 Business Topic Ways of working
Vocabulary: freelancer freelance worker, or
freelance is somebody who is self-employed and is not committed to a particular employer long term
common fields: Cosmetics,
fragrances, journalism, book publishing, writing ,editing, event planning, event management, copy editing, proofreading,
Computer programming, web design, and graphic design, consulting, tour guiding, translating
Module 1 1.1 Business Topic Ways of working
Job-sharing an employment
arrangement where typically two people are retained on a part-time or reduced-time basis to perform a job normally fulfilled by one person working full-time
Advantages free time For
employees "quality of life"
disadvantages inherent challenge (for the rest of the company's stakeholders)
Module 1 1.1 Business Topic Ways of working
Shift work an employment
practice designed to make use of the 24 hours of the clock (three shifts, each of 8 hours )
The term "shift work" includes both long-term night shifts and work schedules in which employees change or rotate shifts
manufacturing industry
Service industries a restaurant or
convenience store Casino Emergency Military Public utilities Nuclear power Fossil fuel Solar, wind, and hydro
power
desirable and less desirable qualities
Module 1 1.1 Business Topic Ways of working
Flextime, Fexitime, flexi-time
a variable work schedule , in which employees can choose when they work, subject to achieving total daily, weekly or monthly hours in the region of what the employer expects, and subject to the necessary work being done.
For employers, flexitime can aid the recruitment and retention of staff. It can also help provide staff cover outside normal working hours and reduce the need for overtime.
Flexitime can also improve the provision of equal opportunities to staff unable to work standard hours.
Flexitime can give employees greater freedom to organise their working lives to suit personal needs.
Module 1 1.1 Business Topic Ways of working
Hot desking involves one desk
shared between several people who use the desk at different times
A primary motivation for hot desking is cost reduction through space savings
Hot desking is regularly used in places where not all the employees are in the office at the same time, or not in the office for very long at all, which means actual personal offices would be often vacant, consuming valuable space and resources.
Possible advantages
Possible disadvantages
freelance You choose the job
No job security
Teleworking Organise your work time
You need to be good at self-organisation
Job-sharing More free time
Need to coordinate with other person
Shift work Gives you your days free
Tiring
Possible advantages
Possible disadvantages
Part-time More free time Less money
Temping Lots of variety Hard to progress your career
Consultancy Well-paid No job security
Flexitime Good for work-life balance
Not good for people who like routine
Hot-desking Saves the company money
Disruptive to employees
Oral practice (pair work):
How easy would it be for you to job-share? Would your employer or boss think it was a good idea?
From a employee’s perspective From a employer’s perspective
Questions on page 7.
How easy would it be for you to job-share?
你会容易接受工作分担制吗?
Would your employer or boss think it was a good idea?
你的老板或上司回喜欢这个想法吗?
( Positive answer)
Have more time with children
With less work stress
Can have more free time
Can have someone to share credit and blame
Two people doing one job means twice as much experience, skills, brainpower, and energy.
Questions on page 7.
How easy would it be for you to job-share?
你会容易接受工作分担制吗?
Would your employer or boss think it was a good idea?
你的老板或上司回喜欢这个想法吗?
( Negative answer)
Difficult to find someone you like
Need to coordinate with the other person
Tend to work late at night
Need careful planning to play to each other’s different strengths
The employers may not get what they expect of the job-sharer in terms of hours, availability and result.
Mini-presentation
What’s important when…?
Job-sharing ☆Find someone you
like. ☆Organize and plan
how you share the work
☆☆
Finding someone you like is the most important when you start a job-share. As job sharing is a way for two people to both fill one job, finding someone you like is very important for the success of the scheme. You may find one from your current workplace, or you may find one from outside through all kinds of contacts.
Mini-presentation
What’s important when…?
Job-sharing ☆Find someone you
like. ☆Organize and plan
how you share the work
☆☆
Organizing and planning how you share the work is also important. If it’s shared responsibility, there is no division of duties but the two people have to split the hours clearly to ensure that the work flows continuously. If it’s divided responsibility, each partner has to be clear about his own case----load or project to focus on during his working hours.
Mini-presentation
If it’s unrelated responsibility, the partners have to learn what their separate tasks are in the same department, and each has to do his own share well.
Communication is another important factor to consider when you arrange the job-share especially for shared responsibility. Partners have to communicate well so that jobs are done smoothly. Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.
Mini-presentation
What is important when…?
Working from home
★Set up an office space in the house
★ plan your working hours and your breaks
★ Not answer the door to neighbors or make social calls
★ Stick to your timetable
Module 11.2 Making contacts
“国际四大会计师事务所”是指:普华永道(PWC) 、毕马威 (KPMG) 、德勤 (DTT)和安永 (EY) 。
普华永道是由原来的普华国际会计公司( Price Waterhouse )和永道国际会计公司( Coopers & Lybrand )于 1998年 7 月 1 日合并而成的。
毕马威( KPMG )。德勤( Deloitte Touche Tohmatsu )。安永 (Ernest & Young)
Developing a conversation (a flowchart diagram)
Greet the other person
Introduce yourself
Talk about the event
Describe your job
Talk about where you come from
Find a reason for doing business
in the future
Introduce your partner to someone
else
Meet another person
Name Cards
Music World Entertainments
Special events promoter
Orchestras-bands-solo artists
Suits and More ltd
Director
Formal dress hire Ladies and gentlemen
Chocolate World
Assistant Product development
Chocolate fountains & chocolate sculptures
Venus Beauty Solons
Promotion Manager
Hair Stylists-Make up Specialists
BEC-V Speaking
SPEAKING
PART 1: Interview (about 3 minutes)
Part 2 : Mini presentations for 2 candidates (about 6 minutes)
Part 3: Collaborative task and discussion for 2 candidates (about 5 minutes)
PART ONE: INTERVIEW
In the first part of the test, the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference.
Sequence: 1. Introduction of people concerned 2. Marksheets required 3. Topics and Questions
PART TWO: MINI-PRESENTATION
The second part of the test is a “mini-presentation”. In this part, the candidates are given a choice of topic and about one minute to prepare a piece of extended speech. After each candidate has spoken, their partner will be invited to ask a question about what has been said.
PART THREE: COLLABORATIVE TASK AND DISCUSSION
The third part of the test is a two-way conversation (three-way in a three candidate format) between candidates. The interlocutor gives candidates a topic to discuss. The candidates are asked to speak together for about three minutes. The interlocutor will support the conversation if appropriate and then ask further questions related to the main theme.
Directions: 1. 30 seconds task reading and thinking 2. 3 minutes discussing 3. No writing
Preparation for Part One (Interview)
Questions about candidates’ names and hometowns
What’s your name? How to spell your name? How do you spell your family name/surname/last
name? Where are you from? Would you say it’s a good place to live in? (why) Do you like living in … ? (why) Where would you rather live, … or …? (why) Do you think it would be better to live in … or …?
(why) Do you come from a large family or a small one? Can you tell me a bit about … in your family?
Questions about candidates’ identity --- work or study
Do you work or are you a student?What do you do?What do you study?What’s your major?What do you like most about your
job?What do you like most about your
studies?
Meeting someone for the first time
What’s your name? Where are you from? What do you do? /What’s your job? Who do you work for? Can you begin by telling us a bit about
your company? What does your company do? Where are you based? How many people do you employ? What languages do you speak in the
company? What is your largest market? Who are
your competitors?
To what extent is it important to train people in interpersonal skills? Why/why not?
(Can people be trained to work well with other people?)
Answer:
Training people in interpersonal skills is extremely important and should be set as top priority. Most jobs are not performed in isolation and the need to interact is often essential. In fact, most failures in the workplace are not due to lack of technical ability, but rather to shortcomings in interpersonal competence. An individual may be a highly skilled worker. However if he or she cannot work well with other employees, chances for success are slim.
Topic 1: Working with Other People
What kinds of people do you most like working/studying with? Why?
What do you think are the advantages of working in a team of colleagues? Why?
(Is it a good thing to work or study with other people? Why/why not?)
What sort of skills do you think a manager needs? Why?
(What kind of person is a good manager? Why?)
What kinds of people do you most like working/studying with? Why?
People Cooperate fully with each other;Trust each other;Listen to different points of view;Talk openly and honestly with each
other;Offer help when others are under
pressure;
What do you think are the advantages of working in a team of colleagues? Why?
(Is it a good thing to work or study with other people? Why/why not?)
Advantages: Work towards a common objective; Everyone makes an equal contribution to
the team; The members share information
effectively within the team. Team members take on responsibility
and be accountable when things go wrong;
What sort of skills do you think a manager needs? Why?(What kind of person is a good manager? Why?)
Skills:Be able to discuss roles and
allocate them to team members;Be able to help individuals develop
within the team;Be able to listen to different points
of view;
Which specific skills will you need most in your career? Why?
(Which skills are most important for your career? Why?)
Team work can work constructively with others on a common task
Negotiating discussion to achieve mutually satisfactory resolution of contentious issues
Decision making choice of the best option from a range of
alternatives
Resolving conflict both intra-personally and in
relationships with others
Influencing convincing others of the validity of one’s point of viewArguing for and/or justifying a point of view of course of action
Problem solving selection and use of appropriate methods to find solutions
Ability to work cross-culturally
both within and beyond the nation
Prioritizing ability to rank tasks according to importance
What qualities does a good employee need to have? Why?
(What should a good employee be like? Why?)
Self awareness awareness of own strengths and weaknesses, aims and values
Self-confidence confidence in dealing with the challenges that employment and life can throw up
Independence ability to work without supervision
Adaptability ability to respond positively to changing circumstances and new challenges
Willingness to learn ability to retain effectiveness under pressure
Stress tolerance commitment to ongoing learning to meet the needs of employment and life
Initiative ability to take action unprompted
CommunicationWhich method of communication
do you like best---letters, phone calls or e-mail? Why?
(Do you like communicating with other people by letter, phone or e-mail? Why?)
I like to use e-mail to communicate with people in my work and study. E-mail can be used not only to exchange messages among co-workers and customers but also provide information automatically. You can also set up an autoresponder service that automatically receives a message and sends a document in reply. Replying automatically to e-mail is a great way to save time and money and it is much faster than communicating through snail mail.
Do you think methods of communication at work will change in the future? Why?
(Do you think people will communicate in different ways at work in the future? Why? Why not?)
Of course they will change in the future. The emergence of many new technologies will definitely create faster and more convenient communication methods. For example, the Internet will become an even bigger deal in the future than it is today. School children will access all the great works of literature ever written with the click of a mouse. Surgery will be performed via cyberspace. All transactions with the government will be conducted via your personal computer, making bureaucratic line ups a thing of the past.
Do you think companies should be able to contact their staff outside working hours? Why or why not?
(Is it a good idea for companies to be able to contact their staff outside working hours? Why/why not?)
advantages
Maintaining contact with employees outside working hours can make your employees feel valued and can help develop a close relation between employees and employer. It is a good staff motivation method.
Many companies offer flexible working hours to their employees, which means some employees can work from home and some employees don’t often appear at their workplace. Under such circumstances being able to contact their staff outside working hours will become extremely important to companies.
disadvantages
Interrupting employees’ private lives;
making them feel under pressure all the time;
producing misunderstanding between employees and employer;
BEC 听力考试分为三个部分: Part 1 ( Questions 1-12 )
第一部分大多情况下是电话对话。答题纸上分为 3 个部分,以表格、发票、日程安排、留言条等形式出现,每部分有 4 个空格,要求考生听录音填空(听两遍)。考生拿到试卷后应抓紧时间将题目看一遍,根据文字信息,揣测填充题中可能要填什么词。一般来说,这部分要填的内容是:公司名称、人名、号码(电话号码、定单号码等)、日期等,这一题主要是考考生的辨别词汇的能力。在听第一遍时,考生要尽可能的记下有关的名称、地点、号码等内容,听第二遍时检查所填内容,填上漏掉的内容。该部分的电话对话内容一般是:客户抱怨、道歉、询价、订座、订货、安排、计划等。
Part 2 ( Questions 13-22 )
该部分分为两个部分,一般为两段独白。考生必须抓紧时间弄懂供选择的单词的意思。这些单词一般是有关职业、身份的,如: hotel manager , salesman , technician , travel agent , engineer , cook , tourist guide , money changer 等;另外,这部分单词也可以表示功能、行为等,如:refusing , agreeing , making excuses , boring work , an uncomfortable office , low pay , to order a meal , to book a room 等,所以,考生在听录音前,先快速阅读供选择的单词的意思,然后,在听录音时要特别抓住 key words ,辩明独白所要表白的主要意思,再做出选择。需要当心的是:有些单词听上去似乎是答案,但别忙着确定,一定要等听完该段独白的全部录音才能最后定答案。
Part 3 ( Questions 23-30 )
该部分通常是两个人或更多人之间的对话,如:开会讨论、面试、一般业务会谈等;另外也可能不是对话,而是独白,如:业务报告、产品演示会的讲话,工作汇报等。考生做这一题时首先仍然是先快速阅读选择题,从而了解录音中对话或独白的背景、大意,以便听录音时有一个大致的方向。
考生听录音时要认真将主要内容抓住,决不能因为某一个问题没听懂就停下来,听录音的过程中可以针对每一个问题做些快速记录,记下录音中人的身份、讨论的问题,以及不同的观点;如果是独白,对独白的主题,涉及到的人或物等则要尽可能弄清楚。
2.1 Company benefits
施乐公司 : Chester F. Carlson ( 切斯特卡尔逊 )—— 一个专利事务律师和业余发明家,于 1938 年 10 月 22 日,在纽约市的阿斯多利亚 (Astoria ,Queens ,New York City) 的简易实验室中,首次成功地制作出了第一个静电复印图像。
哈罗依德公司后来获得了卡尔逊这项发明的全部专利权。创造出了另一个单词“ Xerox”(施乐 ) 作为新的复印机的商标。 "1948 年同时推向了市场。
Unit 2 Company benefits
incentive n. 刺激 , 鼓励 , 动机 adj. 刺激的 , 鼓励的
is any factor (financial or non-financial) that enables or motivates a particular course of action, or counts as a reason for preferring one choice to the alternatives.
take…with a pinch of salt
对……将信将疑 take…with a grain
of salt
I took his explanation with a pinch of salt; I knew he was not a particularly honest man.
( 我 听 了 他 的 解 释 , 将 信 将 疑 ; 我 知 道 他 这 个 人 不大 老 实 。 )
human resources director
人力资源部经理 incumbent
programme 在职员工培训课程,岗位培训课程
incumbent adj. 负有义务的 , 凭依的
n. 在职者
head office 总部 Brainstorm n. 自由讨论,头脑风暴
encompass vt. 包括,包含 research and
development and manufacturing
研发和生产 Long haul ‘长途运输’费力长期的工作
2.2 Presenting your company
A. Distribution centre 陪送中心
B. warehouse 仓库 C. holding company 控股公司
D. call centre 呼叫中心
E. plant 工厂
Place where goods are sent out to be sold
Place where goods are stored
Company which controls others with the largest stake (over 51%)
Place where employees give information to customers by telephone
Factory with industrial machinery
2.2 Presenting your company
A. headquarters 总部 B. subsidiary 子公司 C. branch 分公司 D. corporation 公司,法人 E. division 部门分支
The head office of a company
Company owned by a holding company
Office or group that forms part of a larger company
An organization formed by a group of companies
A separate part of a large company
turnover n. 营业额,销售量
revenue n. 收入,收益
Services or goods sold by a company during a particular period of time
revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover.
Company Profile
Zoos Bank is Mongolia's sixth largest privately owned bank.[1]
Since it was founded on May 1999, Zoos Bank has been providing commercial banking services and recently appointed an American national as its CEO IN July, 2009. Mr. Benjamin Turnbull who is well experienced in Mongolian banking was appointed by The Governing Board of the bank and European Bank for Reconstruction and Development (EBRD) which appears to be the major stakeholder of the bank owning 25 percent plus one share. According to the latest sources, Zoos Bank has loaned MNT 60 billion to Mongol Gazar Holdings which later caused financial difficulties.[2] The Governor of Mongol Bank (Central Bank), Mr. Purevdorj has announced the Government's decision to take over Zoos Bank after receiving its request to merge with the Savings Bank of Mongolia.
Company Profile
Wal-Mart Stores, Inc. operates retail stores in various formats worldwide. The company is Wal-mart U.S. segment offers meat, produce, deli, bakery, dairy, frozen foods, floral, and dry grocery; health and beauty aids, household chemicals, paper goods, and pet supplies; electronics, toys, cameras and supplies, photo processing services, cellular phones, cellular service plan contracts, and prepaid service; fabrics and crafts, stationery and books, automotive accessories, hardware and paint, horticulture and accessories, sporting goods, outdoor entertaining, and seasonal merchandise; apparel, shoes, and jewelry; pharmacy and optical services; and home furnishings, housewares, and small appliances through discount stores, supercenters, and neighborhood markets, as well as through walmart.com.
Its International segment includes various formats of retail stores and restaurants, including supermarkets, combination discount and grocery stores, supercenters, Sam’s Clubs, hypermarkets, cash-n-carry stores, department stores, and general merchandise stores. The company’s Sam’s Club segment offers merchandise, including hardgoods, softgoods, and selected private-label items under the MEMBER’S MARK, BAKERS & CHEFS, and SAM’S CLUB brands through warehouse membership clubs in the United States, as well as through samsclub.com.
As of January 31, 2010, it operated 803 discount stores, 2,747 supercenters, 158 neighborhood markets, and 596 Sam’s Clubs in the United States; 43 units in Argentina, 434 in Brazil, 317 in Canada, 252 in Chile, 170 in Costa Rica, 77 in El Salvador, 164 in Guatemala, 53 in Honduras, 1 in India, 371 in Japan, 1,469 in Mexico, 55 in Nicaragua, 56 in Puerto Rico, and 371 in the United Kingdom, as well as 279 stores in the Peoples Republic of China. The company was founded in 1945 and is based in Bentonville, Arkansas.
Additional material ( videos from Working in English)
Headquartered Has its
headquarters
Entry level adj. 入门水平的 , 基础水平的
Opening price point
(开盘点),最低零售价
Quality control 质量管理 , 质量控制 To source =
manufacture brand n. 商标 , 牌子 Global
perspective全球视角 Initially adv. 最初 , 开头
Classy-looking 上等的 /第一流的外观 Innovation n. 创新 , 革新 Performance n. 表演 , 性能 , 本事
Performance-focused
注重性能
BMX Bikes are bicycles designed specially for racing on hilly and sandy tracks. Apart from racing on undulating ( adj. 波状的) terrains, bikers also perform tricks on flat grounds, trails and wooden ramps ( n. 坡道)
Page 23 Exercise 7
Sample: To: All Staff From: ______ Date: 15th March Subject: Presentation of new insurance
policy To offer staff a better health insurance
scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 25the March at 2pm in the conference room. All staff are welcome to attend.
Page 25, Writing Test: part one
Sample: To: Assistant seminar organizers From: ____ Date: 15th March Subject: Confirmation of seminar details Please note that I have booked Rooms
101 and 102 for the seminar next week. I’d be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr Singh will be one hour late on the Monday morning.
type of business organization
solo trader 独立法人,独立经销店
partnership n. 合伙经营
means that you own the business, and any profits from the business belongs to you.
you and another partner owns the business. ( it may not necessarily be 50% each, it depends on the agreement of each partner )
franchise n. 连锁店,特许经销权,特许经营
limited companies 有限责任公司
Get a licence under the name of the franchisor and you benefit from the franchisor’s expertise
companies that can offer shares to raise capital
Advantages and disadvantages of different types of business organizations
Advantage Disadvantage
Sole trader You take all the profit .
If you go bankrupt, you lose everything.
Partnership You share the pressure.
You might disagree on strategy.
Franchise The business model is given to you so there is less risk.
Part of your profits goes to the franchisor.
entrepreneur [.ɔntrəprə'nə:] n. 企业家 , 承包商 , 主办者
entrepreneurial [.ɔntrəprə'njuriəl] adj. 企业家的 , 企业性质的
entrepreneurial spirit 企业家精神,进取精神
voila int. (法)那就是,瞧(表示事情成功或满意之感叹词)
Mix the ingredient, chill, and voila a light, tasty dessert. 把材料拌在一起,冰凉,瞧!那就是一道清淡可口的甜点。
franchise n. 连锁店,特许经销权,特许经营
franchisor n. 授予特许者 franchisee n. (公司的分店,零售店或联号商店的 ) 特许经营者,加盟者
ludicrous adj. 荒谬的,可笑的 The ludicrous
performance of the clown fascinated the children. 小丑那滑稽的表演吸引着孩子。
profit margin n. 利润率,利润幅度,利差
a reasonable /gross profit margin on all sales
branch out 使……分支出来,拓展业务
British Franchise Association
英国特许经营联合会(一家非盈利性组织,旨在宣传职业道德、促进公平合理的特许加盟活动
Domino Pizza 达美乐比萨店 (美式比萨连锁店)
Oral practice
What’s important when you setting up your own business?
A good ideaKnowing your customers
When setting up your own business, I think a good idea is very important. You should consider the market demand and target at potential customers. Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of. A good idea from the very beginning can avoid failure of a new company.
Besides I think knowing your customers is also important. You’d better keep a file of your customers with their names, age, profession and hobbies etc.
Based on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible according to their possible needs. Knowing your customers helps you to provide them with the information they need.
Apart from the two points, I think adequate starting capital is also important. Only when you have enough money, can you provide varieties of products with good quality; or you can provide good service which is important to attract customers to your company.
Always bear in mind that …….is very important if you want to
succeed in your business. All you need is …(a realistic
business plan, a business goal, a timeframe and a budget. )
one of the most important factors you need to consider is how to …
Oral practice
What’s important when your business is a partnership
Relationship with the other person Shared responsibility
When your business is a partnership, relationship with the other person is very important. A good relationship with mutual trust and full co-operation brings out the potentials, experience and creativity to the full degree. With good relationship, it is easy for you to communicate with each other and deal with any new issues in time.
Besides, it is also important that both are willing to share responsiblities. This will have direct impact on the success
and failure of the business. With shared responsibilities, you can achieve your Common objectives better and be strongly united against troubles and risks.
On top of that, timely communication and decision making will also help to improve the running of a business with partnership.
To handle the twists and turns, smart co-owners put a well-drafted partnership agreement in place to act as a road map.
…in order to best protect themselves when conflict arises.
ongoing communication and a periodic review of your partnership (especially the agreement, if you have one) is essential.
3.2 leaving and taking message
lower case 小写字母,小写体
buffet (bu:'fei] 自助餐 set up the buffet 把自助餐准备好
voicemail n. 语音信箱
schedule ['skedʒul] n. 时间表,计划,安排
courier ['kuriə] n. 送快信
的 , 急差 courier service 速递服务公司,快递服
务公司 spreadsheet n. 电子表格 , 数据表
invigilator [ in'vidʒə.leitə] n. 监考人 , 监视器
Unit 4 advertising
Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers.
Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget.
There are several reasons for advertising some of which are as follows:
Increasing the sales of the product/service
Creating and maintaining a brand identity or brand image.
Communicating a change in the existing product line.
Introduction of a new product or service.
Increasing the buzz-value of the brand or the company
Unit 4.1 advertising
word of mouth 口碑,口头宣传,口头广告
mailshot n. 邮寄广告 TV commercial n. 电视广告 billboard n. 布告板,揭示栏,广告牌
spam n. 滥发邮件,垃圾邮件
banner n. 横幅广告,标语广告 newspaper advert 报纸广告 internet advertising 网络广告,互联网广告
Different Types of Advertising
Print Advertising Newspapers, Magazines, Brochures,
Flyers ( 传单 )
Outdoor Advertising Billboards, Kiosks( 亭 , 报摊 ) , Tradeshows
( 专业展览 ) and Events Broadcast advertising Television, Radio and the Internet Covert ( 隐密的 ) Advertising Advertising in Movies Surrogate ( 代理 ,代用品 ) Advertising –
Advertising Indirectly Public Service Advertising Advertising for Social Causes Celebrity Advertising
Types of advertrising
Advantages
Disadvantages
TV commercials
Word of mouth
Brochures
sample
Newspaper adverts
Banners
spam
Mailshots
Types of advertrising
Advantages Disadvantages
TV commercials
Memorable and can be fun
People remember the advert but not the product
Word of mouth
You trust this form most
People can also spread bad news
Brochures Give you more time to study information
Expensive to produce and send out to your target market
Types of advertrising
Advantages Disadvantages
sample People can taste before buying
Expensive
Newspaper adverts
Read by many Read quickly or ignored
Banners You can target a market by choice of website
They disappear quickly
spam Very cheap to produce and deliver
People delete them before reading
Mailshots Quick to deliver Not seen for long
Unit 4.1 advertising
P37 A short presentation Student A: what is important to
remember when deciding what type of advertising to use?
★ the cost ★ reach range- reach vast number
of target customers★whether it is a short-term or
long-term promotion
what is important to remember when deciding what type of advertising to use?
When deciding which type of advertising to use, the first thing is to consider the cost. The company should decide the type of advertising according to the budget. If it is so expensive that the company cannot afford it, it will cause unnecessary burden to the company.
In addition to cost, also remember that it should reach vast number of target customers. For example, if the product aims at senior citizens, it should not choose the Internet because many senior citizens do not surf the internet at all. In this case, radio or newspapers can be good alternatives.
Besides you should consider whether it is a short-term or long-term promotion. If the type of advertisement can provide you with long-term promotion of a product or service that can reach immense audience, it can still be cost-effective because it can reach vast number of people at a time at a considerable low price.
Student B: What is important to remember about your target consumer when planning an advertising campaign?
★ the age and gender of the target customers
★the typical income of the target customers
★ investigation into what they read
What is important to remember about your target consumer when planning an advertising campaign?
When planning advertising campaign, the first thing to consider is the age and gender of the target customers. Only when you know the age and gender of the target customer can you know their likes and dislikes, and the media they often have access to.
It is also a good idea to consider the typical income of the target customers. Their typical income can tell you the type of products or services they may enjoy. Your advertising campaign will be futile if you are aiming at people with the wrong income group.
In addition, don’t forget to make an investigation into what they read in order to select an appropriate type of advertising. If the target customer doesn’t log on the Internet at all, launching your advertisement on line will lead to nothing. Similarly, if target customers don’t have the habit of reading newspapers, having your advertisement printed on newspapers will surely be a waste of money.
brochure n. 小册子,宣传手册 in small print 用小字 graphic n. 图形,插画 animation n. 动画,卡通制作 in bold 用粗体字 Newsletter
时事通讯 , 时事分析 , 时事传报
subscription n. 订购,订阅 Domain name 域名 subscription fee 入网费,开通服务费
target audience 目标观众 Shape yoghurt 塑身酸奶 fat-free adj. 脱脂
的,不含脂肪的
artificial sweetener
人工甜味剂 preservative
[pri'zə:vətiv] n. 保鲜剂 colorant ['kʌlərənt] n. 色素 additive ['æditiv] n. 添加剂
ingredients list 成分清单,成分列表 online complaints
form 网上的投诉表
4.1 advertising standards
1. Do you think it’s important to control adverts?
2. Are there any adverts which you think should be stopped?
4.2 Business Skill Delegating商务技能篇 分派工作词汇
delegate vt.& vi. 托付,分派,移交
delegator n. 托付者,委派者,移交者
tailor vt. 修改,使合适,使适应 brief vt. 向……介绍基本情况,
向……布置简要任务 let go 放开,放手
bits and pieces 零碎 psychological a. [saikə'lɔdʒik] 心理上的,精神上的 specify vt. 明确说明,详细说明 deadline n. 最后期限 feedback n. 反馈,反馈意见 constructive adj. 建设性的
Report & proposal
任务类型 写作目的 格式 形式 语气
商务报告 提供信息分析归纳
引言、正文和结论 备忘录或电子邮件
正式
建议书 提供信息分析归纳提出建议
与报告相似,但又不同于报告,建议关注的是未来,重点在于建议讨论的内容
备忘录或电子邮件
正式
Suitable headings
Report/proposal on……(Noun phrase)
Introduction
Finding(s)
Conclusion(s)
Recommendation(s)
Suitable headings
Report/proposal on……(Noun phrase)
Introduction
Finding(s)
Conclusion(s)
Recommendation(s)
The purpose of this report is to….investigate, evaluate, study…
The objective of this report is to….recommend, analyze, give…
The aim of this report is to….feedback, estimate, assess…..
It was found that…It was discovered that…There were…It was felt that….It was generally the case that…Most people thought that…Many members of staff suggested that…A number of people mentioned that…Several changes were put forward.Several staff members expressed the view that…It was proposed that…
P42 A report
Report on visits to website and proposed marketing strategy
Introduction The aim of this report is to
comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months.
Findings Over the last three months, the
number of visitors has increased by 650. There are two reasons for the increase. First of all, we launched a newsletter for subscribers.
Secondly in May we ran a competition which was very popular.
With regard to costs, banners have cost 3,200 euros a month but very few people seem to visit the website as a result of these.
On the other hand, the newsletter doesn’t cost anything (other than my time) but has helped to increase the number of visitors.
Recommendations In order to increase this number I
would recommend that we continue with the newsletter and run more competitions and quizzes, I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.
二 常用句型INTRODUCTION 首句1.The purpose of this report is to ……2.The objective of this report is to ……3.The aim of this report is to ……4.This report aims to …… 5.Mr. X has asked me to report to
investigate / evaluate / study / recommend / analyze / give feedback / estimate / assess 重复题目
6.As requested by 某人 / 某部门 , I am submitting the following report about 重复题目中的目的。
7.Upon request of 某人 / 某部门,8.As you或者某人,某部门 requested on
November 12, I am submitting the following report on 重复题目
9.Here is the report concerning 重复题目要求10.We have done a survey showing that 重复题目要求,或者直接开始阐述数据或者信息。
FINDINGS 首句1 、 According to the recent market
research / investigation / survey / the chart above / the table above / undertaken, …
2 、 The recent visit/investigation/survey showed that ……
3 、 The table/chart above tells us that …… 4 、 From the chart shown, we
find/learn/notice that ……5 、 The table/chart above is showing
that……
CONCLUSION 首句1 、 According to the findings above,
it can be concluded that …2 、 From the table shown, it can be
concluded that…3 、 Therefore, it can be concluded
that …
RECOMMENDATION 首句 1 注意, recommendation 以及 recommend后面要用动词原形(虚拟语气)。
2 、 The following are the recommendations ……
3 、 It is recommended that ……4 、 Sth should be done.5 、 Based on the conclusion / analysis above,
we recommend that 6 、 With reference to the advantages stated
above, the following recommendations can be made,
7 、 With reference to the facts above, the following recommendations can be made,
8 、 something is recommended. eg, A change of attitude is recommended. A more professional attitude will need to be encouraged through training.
9 、 On the basis of the results, I have the following recommendations
10 、 On the basis of the analysis, it is reasonable to have the following recommendations:
如果需要进一步拓展,可以描述一下建议实施后可预期的进展或者景象。具体说法是,建议结束之后, so that …… 或者 thus ……
5.1 The workplace Art at work
5.1 The workplace
to source art (为商务用途)选择艺术装饰品
to commission art 定制艺术品 regeneration n. 重建,再生 sector n. (尤指商业、贸易等
的)部门,领域,行业
installation n. 安装 referral [ri'fə:rəl, n. 推荐人,保荐人 specialist
knowledge 专业知识
expertise [.ekspə:'ti:z] n. 专业意见,专门技术或知识
5.1 The workplace
reference database n. 参考数据库 premise ['premis]
n. 楼宇,单位,处所 direct speech 直接引
语 reported speech 间接引语
anecdotal things n. 轶事,闲闻轶事 social norm 社会规范
questionnaire n. 调查表,调查问卷 goal-oriented adj. 目标明确的 oriented ['ɔ:riəntid] adj. 以 ... 为方向
的 , 以 ... 为目的的 ] input n. 输入的内容(信息、数
据等) interaction n. 交际 training budget 培训预算
5.1 The workplace
accommodation n. 住宿 sponsor n. 主办方,主办单位,赞助单位
evening buffet 自助晚餐
International Art Consultants
国际艺术顾问公司(总部设在夏威夷,其主要作用是为公司提供一系列绘画、雕塑、园艺等作品。)
Seattle [si'ætl] 西雅图(位于美国华盛顿州的西部港口城市)
5.2 Business Skills Participating a meeting
chairperson n. 主席(可兼指男性或女性)
minutes (written report of
a meeting)
n. 备忘录,会议记录 minutes of a
meeting 会议的记录 take the minutes 作会议记录
Agenda (a list of points or items to be discussed)
n. 议事日程 set the agenda 制定议程
move on (to the next point) 进入(下一点)
see somebody’s point 明白某人的观点
go along (with somebody) on the point
(正式用语)同意某人的某个观点
head of a coin 硬币的正面 tail of a coin 硬币的反面
counter n. 筹码
training budget 培训预算
Meeting Wheel
1. give your opinion It seems to me that…I think …In my opinion 2. suggest new idea I’d like to suggest that we should
…Let’s …Why don’t we…
3. Disagree with last opinion I’m sorry, but I just can’t agree with you
there. I am afraid I disagree with you about
that. 4. Ask other player for opinion How do you feel about that idea? What do you feel about that? 5. Agree with last opinion I’d go along with you there. I agree. Sure.
6. More to next item on agenda I suggest we move on to the next
item…Let’s move on. Moving on to point two… 7. Say you don’t understand last
point Sorry, I don’t understand. Can you explain what you mean
exactly?
8. Ask last player to give more explanation
Would you please tell us a little more about…?
I’d like to know more about …Tell us a little more about…9.Ask if everyone agrees Have we reached an agreement on
this?Do we all agree? Is that OK with everyone?
5.3 Minutes of a meeting
Minutes of the meeting to discuss plans for Seattle conference
Participants: Robert Samuelson (Chair), Dahlia Zille, Hugo Sata.
Date: 27th November RS opened the meeting and
suggested that someone should arrive two days early to set up. HS disagreed and suggested that one day was enough time. DZ agreed to arrive on the 7th.
DZ confirmed that she had already booked a hotel and would book the flights.
RS wanted to discuss the issue of sponsoring an event for delegates. HS suggested that a lunchtime event might attract more visitors to the exhibition stand. Everyone agreed and RS said he would give HS a budget.
DZ raised the issue of the incorrect price lists. It was agreed that RS would make new price lists and include some offers.
5.3 口语测试:
Example 1: What’s important when…..?
Arranging in-house training ☆ Training needs of staff ☆ The trainer ☆
There are a number of points to consider when arranging in-house training. The first thing is the training needs of staff. As we know, the object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.
The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperienced and non-professional trainer.
In addition to that, length of training should be well-planned. It cannot be too long or too short. A lengthy training may be tedious and exhaustive; while too short training may be fruitless.
Example 2: What’s important when……?
Selecting applicants for a job
☆Personal qualities ☆Previous experience ☆
When selecting applicants for a job, the first to consider is their personal qualities. A candidate with relevant qualities can ensure that he or she has the required abilities, knowledge or techniques pertinent to that job. And companies don’t have to prepare further training for them when they start work thus reduces costs.
Secondly, a candidate needs to have previous working experience, since a person with lots of academic certificates may not know how to cope with real situations. However, a candidate with experience will find it much easier to adapt himself or herself to the work environment and to play his or her role.
Apart from these, you also need to consider the communicating ability of the candidate. By communicative skills, we mean having the ability to express ideas clearly, be cooperative and get on well with other people which will be very important for him or her to play a good part in the team work.
6.1 Business Topic : Recruitment商务话题篇 招聘
migraine ['maigrein] n. 偏头痛 body-piercing
studio 人体穿环工作室(一种从事人体美容的地方)
automated message 自动信息 redundancy [ri'dʌndənsi] n.多余信息 , 裁员
lottery n. 彩票 win lottery 中彩票,中奖 mortgage ['mɔ:gidʒ] n. 抵押,按揭 cutback n. 消减,减少 disciplinary
procedures 惩戒程序,纪律程序
6.2 Business Skills Emailing商务技能篇 发电子邮件
inbox n. 收件箱 check he inbox 检查收件箱 recipient n. 接收人,收件人
CC the email 转发邮件 in case 如果,万一 email addict 电子邮件狂(指过分频繁收发电子邮件的人)
file emails 给电子邮件归档 subject line 主题栏 tribunal n. 法庭,裁判机关 in the loop 在圈内 fire off 发送(信件、电子邮件等)
internal communication
内部交流 warehouse n. 仓库,大商店 storage n. 仓库,储存处
in trouble 处于困境(苦恼)中 with regard to… 关于,至于 stock n. 现货,存货
Writing : An email
Dear _, Would you please send me details
of the next health and safety training event? I’m aware that it is due in the near future.
Regards. ____(Name)
Dear _, Thanks for reminding me. The
training event takes place on the 3rd September from 9 to 5 in the conference rooms. Please inform all department managers and forward the attached documents which are to be read before the event.
Thanks. _____(Manager)
Dear Department Managers, Would you all please note that the
next health and safety training event takes place on the 3rd September from 9 to 5 in the conference rooms. As you know this is a legal requirement. Please also find attached document which you should be familiar with before the event.
Thanks for your cooperation. _____
Dear _, Thanks for informing the
managers. Unfortunately, the training event has been postponed. The reason is the trainer is unavailable. He has suggested the 23rd September. So can you let all managers know?
Sorry for the inconvenience. ______(Name)
Dear Department Managers, Following my previous email, I’m
wring to inform you of a change in date to the health and safety training event. Due to the unavailability of the trainer on the 3rd September, the event will now take place on the 23rd. All other details remain the same.
Apologize for any inconvenience caused.
____(Name)
Module 7 第七单元7.1 Business Topic Sales商务话题篇 销售工作
fighter pilot 战斗飞行员 shake off 摆脱,甩掉 unglamorous adj. 没有魅力的,无浪漫色彩的,单调的
unglamorous image
单调的形象 association with
与……的联系
jolly n. 痛快,刺激 door-to-door adj. 挨家挨户的,走
家串户的; adv.挨家挨户地,走家串户地
gamble vi. 投机,赌博
tangible adj. 有形的,具体的,切实的
buzz n. (俚语)极度兴奋,微醉
commercial director
销售总监 pitch n. 程度,(文化、知识、教育、能力等方面的)水平
sales pitch 推销商品的口才 a firm of
architects 建筑设计公司
administration staff
行政人员,行政管理人员 conveyor belt 传送带,输送带 replace A with B 用 B 来替换A cold calling (向潜在客户拨打的)冷不防电话,无约电话
outnumber vt. 数目上超过,数量上超过
7.2 Business Skills Selling商务技能篇 推销
job description 职务说明,工作说明 overload vt. 超载,使过度承载 specification (常用复数) n. 规格,规范
product specifications
产品规格
dimensions n. 尺寸 personality n. 性格
personality type 性格类型
stationery n. 文具,(配套的)信笺信封
home improvement 重新装修,居家修缮
insulation n. 绝缘,绝热,隔离 office space 写字楼,办公室 availability n. 可用性,有效,可用
alternative n. 选择
prompt adj. 迅速的,快速的 a prompt decision 快速决定 warehouse n. 仓库 lot n. 地,地段
7.2 Possible answer
Dear Mr Burr, Further to your enquiry about the
warehousing at the W1 site, I am delighted to say this space is still available. However, with regard to your additional requirements please note that you would have to rent two separate spaces of 50 square metres and the warehouse has limited parking for five cars only and limited access.
As an alternative, you might wish to consider a new storage option called Circular Storage that has recently become available to Spacesaver. While it is a little further from the centre of the city than W1, it has the following features:
---easy access for lorries and adequate parking for twenty
---security with CCTV ---space availability of 100 square
metres (and more if required)
Please also note that it would be two-thirds the price of W1, and the 10% discount for a two-year booking would still apply. A visit to these premises can be arranged, although I would like to suggest a prompt decision on this second option.
I look forward to hearing from you in the very near future.
Yours sincerely晶莹 烂漫 斑斓Name
Module 8 第八单元8.1 Business Topic Training商务话题篇 企业培训
extras n. 额外的好处(特色) comfort n. 使舒适的物品 distance learning 远程教育 online course 网络课程 unit n. 下属单位 VAT abbr. value-
added tax 增值税,也作 Vat
excursion n. 远足 hustle n. 忙碌 bustle vi.& vt. 成功,繁荣 self-disciplined
adj. 有自制力的,自律的
self-motivated adj. 自身有动力的
differentiate vi. & vt. 区分,鉴
别presentation 演示(会),报告
(会)awareness n. 意识cross-cultural
awareness 跨文化意识
spreadsheet (打印好或在电脑上显示出来的)表格,空白表格程序
8.2 Business Skills Showing you’re listening商务技能篇 表现出你在倾听
relevant adj. 相关的 distraction n. 分心,注意力分散,思想不集中
compromise n. 妥协,让步 reserve vt. 推迟做出,暂时不做 formulate vt. 系统地阐述(说明,表达)
purchase n. 购买的东西 halve vt. 把……减半 restructure vt.&vi. 重组、调整 Intranet n. 公司内部网 line manager 部门经理 following prep.
在……之后,由于 misleading
information 误导的信息
legal action 法律诉讼 replacement n. 替代(物),接替者
discovery approach
“发现法”教学模式 room service 酒店客房送餐服务 swap n. 交换
reception n. (酒店等的)接待处,前台
doubled-book vt. (为避免有人取笑预订而使房间闲置而)接受两家预订,(为保证能够订到而)重复预订
sentiment n. 情感色彩 voucher n. 优惠奖券
P83 Listening 5
Dear Mrs Heneage,With regard to your concerns about
the PowerPoint course on (1)the 26th April , I have now spoken to my head of computer training and as a result I am in a position to respond.
Unfortunately, and due to circumstances beyond our control on that day, the head of training (2) was unavailable at short notice. As a result (3) we had to get a replacement trainer and he was
Somewhat late. For this I apologize, but because of this delay (4) we added the lost time on the end of the two days.
Secondly, there was a room change which was due to the fact that (5) your company sent an extra person.
Finally, our approach to training has always been based on a (6) ‘discovery approach’.
However, it has always received (7)
Positive feedback. Following this letter, I would like
to suggest a meeting at your convenience to discuss any remaining issues and your future training needs…
A letter of complaint
Dear Sir or Madam, Following my recent experience of
your hotel, I have decided to send you some feedback in the hope that you can improve your services.
I arrived at reception at 6pm on 7th November to find there was no record of my booking. As a result of this I waited 45 minutes. The following day, my two clients and I were delayed due to the meeting room being double-booked.
Eventually we were given another smaller room. Finally, towels were not changed overnight. Room service explained that this was because of the hotel’s environmentally-friendly policy. While I agree with the sentiment of this policy, I do not think that changing at least one towel is unreasonable.
Despite having been very satisfied
With your services in the past I may have to reconsider using your hotel in the future. I would be grateful to hear any comments you have to make in writing.
Yours faithfully
Dear Mr. … Thank you for your recent letter
regarding your stay at our hotel. I regret that the experience did not achieve your normal expectations. I have now spoken to the staff involved and as a result I am in a position to comment.
Unfortunately, our online booking system has been undergoing some changes and this may have affected both your booking of a room and the meeting rooms.
I apologize for any delays but please note that all our meeting rooms are equipped with the same level of services. With regard to the policy on towels, the hotel feels that it must play its part in working towards helping the environment and so we have recently considered a number of ways in which to achieve this. However, your comments on towels will be raised at our next meeting on this policy.
Following your letter therefore, I wish to apologize for any inconvenience caused. I would like to offer you a free two-day voucher, which can be used at this hotel in the future. We look forward to your next visit and any further feedback you have.
Best regards.Yours sincerely, Name
8.3 Exam Spotlight Listening Test: Part Two考试聚焦篇 听力测试: 第二部分
excessive adj. 多余的 visual aids 直观教具,借助视觉材料 pointless adj. 无意义的,没意思的,不
相干的 trainee n. 培训班学员 critical adj. 吹毛求疵的,挑剔
的
strike n. 罢工 simplify vt. 简化 complicated adj. 复杂,复杂化 facilitate vt. 帮助,促进 strength n. 优点,长处 weakness n. 缺点,短处
HR abbr. Human Resources
人力资源部 potential n. 潜在能力,潜力 site manager 工作负责人,工地经理 advert n. (非正式) advertisement 广告
overdraft n. 透支,透支额 facility n. 便利,方便,容易,简易
overdraft facility 透支服务
online banking 网上银行 online account 网上账户
Module 9 第九单元9.1 Business Topic Branding 商务话题篇 塑造品牌
brand vt. 塑造品牌形象 aroma /ə’rəʊmə]/ n. 香味 fragrance n. 芳香,花香 odour /’əudə/ n. 气味 waffle-cone 圆锥形华夫圆筒 brand identity 品牌识别特征
logo n. 标示(用于文具、包装
等上做广告的符号、设计或字母)
slogan n. 广告语,口号 jingle n. (简明易记的)广告歌 vanilla n. 香草 mandarin n. 柑橘
whiff n. (风、空气、气味、烟雾等)一阵、一吹
Custom adj. 定制的 typically adv. 典型的,一般地 quadruple vi. 成为四倍 liquid aroma adj. 芳香剂
cartridge n. 芯式容器,套筒
dial n. 调节控制器 refill n. 重新装满,重新注满;替换装,替换笔芯,置换物
out-of-the-way 偏僻的;不为人知的 lavender n. 薰衣草 jumble vt. 打扰,使混乱
stake n. (商业、财产、思想上
的)股份、利害关系、经济利益
subsidiary n.. 子公司 Incidentally adv. 偶然地,顺便提一句
multinational n. 跨国公司 biggest seller 卖得最多的产品 in-tray (存放待处理的来函及来文等的)收文篮
luxury brand 高档品牌,奢侈品 top brand 顶级品牌 boutique n.专卖店 something n. 具有某种特点的人
(或物),重要的人或事 collections n.收藏品,收集的东西 refit n. 重修,改装
专有名词 Doubletree Hotels 两棵树连锁酒店(美国国际酒店集团)
Westin Hotels and Resort 威斯丁酒店及度假村(美国国际酒店集团)
LG Electronics LG电子产品公司(韩国电子、电器制造商)
Louis Vuitton 路易威登公司(法国著名时尚产品制造商)
Gucci 古奇皮草饰品公司(意大利著名服装、化妆品和时尚产品制造商)
Burberry 巴宝莉公司(英国服装公司, 1856 年创建,专门制作风雨衣)
9.2 Business Skills Getting through商务技能篇 通讯联系
customer care 客户服务中心 quality assurance 质量保证 speech recognition
technology 语音识别技术 subject line 主题句 statement n.清单
repayment n.偿还 . account number n 账号 . particle n. 小品词,语助词 email marketing 邮件营销 online marketer 网络营销商 spam n.滥发邮件,垃圾邮件,也
作 spam email
junk mail 垃圾邮件 newsletter n. 通讯 email newsletter电子邮件通讯 entrepreneur n. 企业家 infopreneur n.信息企业家 italics n. 斜体字,夸张的语调
shout vi. 引人注目 paediatric [pi:di’ætrik] adj.儿科的,儿科学的 expertise n.技能 testimonial
advertising (利用影星、球星等名人来推荐产品的)推荐广告
folder n. 文件夹 brand development 品牌开发
9.3 Exam Spotlight Writing Test: Part Two 考试聚焦篇 写作测试: 第二部分
scenario n. (未来可能发生
的)局面,情况,趋势
visual adj. 形象化的,直观的
checklist n. (核对用的)一览表
heading n.标题subheading n. 小标题
9.3 Part Two
Report on findings from focus group Testing two possible flavours Introduction The aim of this report is to make
recommendations based on findings from ten focus groups.
Findings Firstly, nearly three-quarters of
responses to the cherry flavour were very positive with only 7% being neither positive nor negative about the product.
On the other hand, about two-thirds said they disliked the strawberry flavour because of the sugar and artificial tastes.
Finally, with regard to the normal and diet versions, approximately 20% more people preferred the diet cherry version and nearly three times as many preferred the diet strawberry version.
RecommendationsBased on these findings, I would
recommend that the company launches two types of cherry flavour drink (normal and diet). While I wouldn’t suggest a normal strawberry version, the company could consider producing a diet version which was clearly more popular.
Module 10 第十单元10.1 Business Topic Management 商务话题篇 管理运作
brainstorm v.集体讨论,头脑激荡,头脑风暴
music industry 唱片业,音乐业 dimension n. 方面,部分 vision n. 远见,梦想,设想 career goal 职业目标
focus group 专题调研会,小组座谈会
DJ 唱片骑师,电台音乐节目主持人或唱片音乐节目制作人
vocals n. 声乐作品,演唱,声乐节目
dance floor 舞池
music company 唱片公司social norms 社会准则renewal n. 更新,重新开始reinvention n.彻底改造,干一件和以前完全不同的广州
merchandise vt&n.吹捧,宣扬,使被接受;宣传品
merchandising n.宣传品,销售计划,新产品计划和开发
lesser-known 不为人所知的 megaband n. 超级乐队 gig n. (口)(爵士
乐队、摇滚乐队等的)特约演奏
fan club 歌迷、影迷俱乐部,发烧友俱乐部
studio album n.唱片专辑fan base 发烧友群体,歌迷、影迷群体
music review 音乐评论
record label 唱片制作公司名称 star rating 评分等级、星级评分 phenomenal adj. 显著地,不寻常
的,惊人的,杰出的;现象的;感觉得到的
core fans 铁杆发烧友,铁杆歌迷、影迷
funk n. 乡土爵士乐,以旋律性与节奏感著称
funk guitar 放克吉他,以旋律性与节奏感著称
product placement
产品置入(式广告) prop n. 产品特色
(=proposition)
band n. 乐队 venue n. (活动、事件等的)地点、举办场所
commercial n. (电视、电台、电影上播放的)商业广告
aftershave n. (剃须后使用的)润肤水
10.2 Business Skills Solving problems 商务技能篇 解决问题
message pad 便笺 manufacturing
fault 生产制作中的过错 mobile n. 手机 flowchart n.流程图 redo vt.重新做 方案
specification n.规格、规定,说明 option n. 可供选择的 go-ahead n.许可,放行信号,进取心
structural issues 结构上的问题 office furniture 办公家具
recruitment agency
职业介绍所,招聘代理机构,亦作( employment agency )
Garntt Chart 甘特图(一种图形化的概述项目活动及进度情况的水平方向的条状图)
concert venue (演唱会)演出场地
badge n. 徽章 tour n.巡回演出 basic package 基本组合
update n. 更新信息,最新信息
merchandise budget 宣传品预算
10.3 Exam Spotlight Listening Test: Part Three 考试聚焦篇 听力测试: 第三部分
progression n.前进,上升 career
progression 职业提升 studio n.节目制作室,演播厅
freelance HR consultant
独立 /个体人力资源顾问
workmate n. 工作伙伴 dynamic n. 动力,动态 moan n. (口)不满,牢骚 career goal 职业目标 mentor n.& vt 导师,指导 golden rule 准则,指导原则
keen adj. 精明,渴望,热心
professional development
专业发展,职业发展 peer n.同等地位的人,同事,同辈
frustrated adj.挫败的,失望的,失意的
delegate vt. 分工
monitor performance
监督员工表现 strategic adj.战略层面的 hands on adj.亲身实践的,事必躬亲的
Module 11 第十一单元Business Topic Ethical economics商务话题篇 道德经济学
economics n. (用作单) 经济学,经济情况,经济因素经济意义
visual aids 视觉教具,视觉设备 deluxe adj. 高级的,奢华的 cappuccino n. 卡布奇诺咖啡(加
牛奶或奶油用蒸汽加热煮熟的咖啡)
caffein(e) n. 咖啡因,咖啡碱 addiction n. 嗜好,入迷,瘾 disparity n. 悬殊,差异 charities n. 慈善团体,慈善事业,善举
coffee shop chains 连锁咖啡店,连锁咖啡屋
gross domestic product ( GDP )
国内生产总值 staple crop 主要作物 make-up 涨价,标高售价 importer n. 进口商 service charge 服务费
export n. 出口产品 outgoings n. (复)支出,开销 precinct n.区域,管辖区,分区 staffing cost 雇佣员工的开支,劳动成本
overheads n.企业一般管理费用,
日常开支
factor vt. 把……作为因素计入( in ),把……作为因素排除( out )
break-even收支平衡,盈亏平衡,不赔不赚,略有微利
added cost附加成本 irrespective adj. 不考虑的,不问
的,不顾
market rate 市场价格 middleman n. 中间商 certification n. 认证 making initiative营销倡议 scheme n. 计划 certified adj.证明合格的,持有证件的
international certification mark
国际认证标志 catalyst n. 催化剂,刺激
(促进)因素 agricultural
commodity 农业商品 minimum
guaranteed price n. 最低保证价
social conscience 社会道德心,社会责任感
Scandinavia斯堪的纳维亚(北欧地区,包括挪威、瑞典、丹麦、冰岛等)
11.2 Business Skills Disscuessing trends商务技能篇 讨论趋势
alternative adj. & n. 供替代的 , 供选择的 ; 替代物
alternative energy sources 可替代能源
solar panel太阳能电池板 initial cost最初成本 Bio fuel 生物燃料
presidue n. 残留物 ,残渣 wave power 波力 , 波能 Pros n. 赞成票 ,赞成者 Cons n. 反对票 .反对者 nuclear power核能
private sector私有企业 ,私人企业 profit-driven adj. 受利益驱动的 solution n.解决方案 ,解决措施 carbon emission 二氧化碳排放 big-name
adj. 有名的
e-business stock电子商务股 Earnings n. (股票 ) 收益 Peak vi.& n.达到顶峰 ,顶峰 Crash vi.& n. (股市等 ) 暴
跌 ,崩盘 ;(银行 ) 倒闭 ascend n. 上升 , 上涨
Ascent n. 上升 , 上涨 descend vi. 下跌 , 下降 . 衰退 descent n. 下跌 , 下降 ,衰退 fluctuate vi. 波动 well-founded adj. 有充分事实依据
的 ; 理由充足的 ; 有根据的
government subsidies
政府补贴 tax credit抵税金额 residential energy 住宅建筑所需能源 eco-investment
craze 生态投资热 level out 持平
revival n.复苏 solar cell太阳能电池 average price 平均价格 kilowatt-hour千瓦小时 residential
electricity住宅用电
runway adj. 失去控制的 ,失控的
procedure n. 程序 ,传统的做法
medical care 医疗
health care 保健
wind farm风力发电场 Sungreen Power绿色硅谷能源公司
11.3 Exam Spotlight Reading Text : Part Three考试聚焦篇 阅读测试 :第三部分
covering letter 求职信 , 介绍信 firm handshake 有力的握手 operations manager 运营部经理 employment
consultancy 就业咨询公司 optional extra 可有可无的东西
anonymous adj. 无名的 ,匿名的 ,姓氏不明的
contact n. 联络人 ,联系人 shortlist vt. 初选 punchy adj. 简洁 ,简练 subject line 主题标题
speculative adj.冒险性的 ,不确定
的 speculative
application 自荐求职信 , 自荐式简历递交
network event联谊活动 Recruiter n. 用人单位
follow-up adj. 补充性的 ,增补
的 .后续的 ,接着的 Shortcut n. 捷径 guideline n. ( 常作 ~s)指导
方针 .指导原则 ,准则 ,标准
impressiveadj.
给人以深刻印象的
CV abbr. curriculum vitae
履历表 , 个人简历 follow-up call 后续电话 legible adj. ( 字迹等 ) 清楚
的 ,易读的
Module 12 第十二单元12.1 Business Topic Business law
defence n.辩护 prosecute vt. & vi. 对……提起公诉;起诉,告发
operator n. 运营商 brand image 品牌形象 commercial n.
(电视、电影、电台上播放的)商业广告
legal proceedings
诉讼,诉讼程序 telecoms firm 电讯公司 trademark n. 商标 infringe vi.侵权,侵害 turquoise n.青绿色,绿松石色
premises n. (企业、机构使用
的)经营场地,生产场地,办公场所
litigation n.诉讼 sue vt. & vi. 对……起诉,起诉,控告
legal firm 律师事务所
generic verb 普通动词
patrol station (英)加油站 service station 加油站 counter n.筹码,柜台,硬币 dice n.骰子 world-of-mouth
adj. 口头的 dress code 着装要求
12.2 Business Skill Handing questions商务技能篇 应对提问
pay cheque 支付工资的支票 ,薪金 ,工资
public relations manager
公共关系部经理 refund n. 退款 overtime n. 加班 policy n. 方针 ,做法
recall vt. 召回 ( 产品 ) customer service 客户服务中心 ,客户服
务 PR representative 亦作 RP公关代表 pharmaceutical
company 等于pharmaceuticals
n.制药公司 skincare n. 皮肤护理
press release 通讯稿 , 新闻稿 submit vt. 提交 academic success 学术成就 notable event 重大活动 slant n. 侧重 , 方面 ,观点 ,看法 ,态度
publicity n. 宣传 free publicity免费宣传 company
announcement公司公告 concern n. 关注的问题 scheme n. 计划
furnishings n. 家具 ,室内陈设 go global 进军国际市场 ,打入国际市场 ( 亦作 go abroad 或 do business overseas)
downsize vt. 缩小规模 local council 市政会
reusable adj. 可以多次使用的 have Internet
access 可以上网 cabaret n. 卡巴莱 ( 指有歌舞或花季短剧等表演助兴的餐馆或夜总会 );(餐馆 ,夜总会等的 ) 歌舞表演 ,卡巴莱歌舞表演
12.3 Exam Spotlight Speaking Test: Part Three考试聚焦篇 口语测试 : 第三部分
stationery n. 文具 endorsement n. 赞同 ,支持 ,认可 celebrity
endorsement 名人广告 basic starting salary 基本起始工资 perks n. 好处 ,特权 ,额外收入 ,外快
workout facilities 健身器材,运动器材
catering culture 饮食文化 interpersonal skill 人际交往能力 tactful adj. 机敏的 discreet adj. 谨慎的 ,慎重的 stock option 优先认股权 ,股票期权 (指在规定日期前按规定的优惠价格认购一定股数股票的权利 )
policy n. 保险单
life insurance人寿保险 medical insurance 医疗保险 insurance cover
投保范围 point-of-sale
display 售卖点展示 eye-catching adj. 吸引人的
promotional gift 宣传小礼品 visual
presentation 直观展示 credibility n. 可信度 car pool拼车 green office绿色办公室
refill n. 替换笔芯 disposables n. 一次性物品 rechargeable
battery 充电电池 printer cartridge 打印机墨盒 recyclable adj.& n. 可回收的 ;可回收物品
energy efficient light bulb
节能电灯泡 public transport 公共交通工具 enhancer n. 介入 ,投身 physically adv. 实际上 , 真正的 simulated adj. 模拟的 interaction n. 互动
professional network
职业关系网 /交往面 networking
opportunities 人际交往机会 Dubai 迪拜 ( 酋长国 ) ( 组成阿拉伯联合酋长国的酋长国之一 )