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Contents6 SWOTP&O

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3. 6

71. 1) (1) ( ) IT

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171. 3) : 100 : 100 , .17

181. 4) 09.05.25 ~ 09.07.1420 20,

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211. 4) ROKR09.07.07 ~ Are you a Rocker?

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221. 4)

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231. 4) 09.04.01 ~ 09.07.222NE1, CM

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241. 5) SWOTSWTO

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251. 6) P&O (Problem) (Opportunity)

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262. 1) 2 , .

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272. 2)

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292. 3) 2 29

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333. 4) TV VideoScreenAudio

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414. 2) 10 20 / . : KOBACO 2008 TV 41

424. 2) : TNS (www.tnsmk.co.kr)42

434. 2) CPM()CPRP()KBS 60017.2%14,250,00023751,130,95260011.5%10,815,0001802.5901,2506009.9%12,630,00021051,098,260SBS 160010.3%10,800,0001800818,181 6008.2%12,315,0002052.5810,197MBC60011.9%11,265,0001877.5787,76260015.6%13,485,000

2247.51,172,608TV 43

444. 2) NAVER 1600/ & UCC (500*200) 1500~1700Nate 1600 44

454. 3)

45

464. 4) ()1011121212341234123412341234TVSBS 1511111111111111111111270,360,000SBS 1 1511111111111111111111323,640,000KBS 1511111111111111111111259,560,000KBS 1511111111111111111111342,000,000KBS 1511111111111111111111303,120,000MBC 15

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474. 4) ()1011121212341234123412341234NAVER11111111111111111111384,000,000NATE11111111111111111111372,000,000 & UCC11111111111111111111360,000,000 TV 2,053,440,000+ 1,116,000,000= = 3,169,440,000 ( 32)47

4810 20

.48

49 ^^49