제일기획 차세대 인터넷 통합 마케팅 모델 발표회
DESCRIPTION
제일기획 차세대 인터넷 통합 마케팅 모델 발표회. 2000. 3. 28. 제일기획 통합 마케팅 Platform. One-to-One 마케팅기반의 채널 다양화 및 접점 강화 - Adgator, Amail, Ntime, Qptel. 기존 인터넷 마케팅 확대 강화 - Yahoo!, Daum, 24/7 Media, Double Click, Vertical Portal 류. Beyond Browser. Browser 기반. 컨설팅. On/Off 통합 Information. - PowerPoint PPT PresentationTRANSCRIPT
-
2000. 3. 28
Andersen Consulting 1999
-
Platform
Andersen Consulting 1999
-
Andersen Consulting 1999
-
Beyond Browser On/Off Information
Andersen Consulting 1999
-
Borderless IssueOffline Online
Andersen Consulting 1999
-
OO , 3 22
Andersen Consulting 1999
-
Why ? Only Banner Program Banner =
Andersen Consulting 1999
-
Needs
Andersen Consulting 1999
-
Andersen Consulting 1999
-
- IME
Andersen Consulting 1999
-
IME V1. - Needs ObjectiveIMEV.1
Andersen Consulting 1999
-
IME V1. - Needs ObjectiveIMEV.1AmailNtimenTaker Personal, Timely Communication Qptel D/B One To One Mktg
Andersen Consulting 1999
-
IME V.1 - Adgator Personal Desk Top Portal > ( ) > Customized Desk Top
Andersen Consulting 1999
-
IME V1. - Needs ObjectiveIMEV.1AdgatorNtimenTaker Personal, Timely Communication Qptel D/B One To One Mktg
Andersen Consulting 1999
-
IME V.1 - Amail Opt-In Email Marketing > 1:1, > D/B Targeting Email AD Email Research Email Magazine Email Promotion ....
Andersen Consulting 1999
-
IME V1. - Needs ObjectiveIMEV.1AmailAdgatornTaker Personal, Timely Communication Qptel D/B One To One Mktg
Andersen Consulting 1999
-
IME V.1 - Ntime Personal Auto Browser ( on Screen Saver ) > ( Internet Screen Saver ) > Web Browsing, > Customized
Andersen Consulting 1999
-
IME V1. - Needs ObjectiveIMEV.1AmailAdgatorNtimenTaker Personal, Timely Communication D/B One To One Mktg
Andersen Consulting 1999
-
IME V.1 - Qptel Internet Phone > 3 Way( PC to PC, PC to Phone, Phone to PC ) > World Number System > , UMS, Communication X
Andersen Consulting 1999
-
IME V1. - Needs ObjectiveIMEV.1AmailAdgatorNtime Personal, Timely Communication Qptel D/B One To One Mktg
Andersen Consulting 1999
-
IME V.1 - nTaker User Centric Tracker > , Web , > User Web Behavior Data , D/B
Andersen Consulting 1999
-
IME V1. - A Call CenterHomePageContents
Community
Commerce
CommunicationCyber TradingSystem, A
Andersen Consulting 1999
-
Customized ( Wireless )
Solution
Needs Objective
Andersen Consulting 1999
-
Andersen Consulting 1999
-
Andersen Consulting 1999
This year Cheil is concentrating on 4 core business. Marketing tool, contents, consulting and information business.Regading contents, we will establish killer websites which is attractive to the internet users. We will affiliate these content sites and consist of content syndication network. To sell the contents to the users and webmaster. In marketing tool, we are developing marketing tools, which I explain before.
In marketing information area, we will set up standard of Korean internet industry by collecting and distributing core online marketing data. What site is the most accessed by users, what fact influence to the user to visit website, etc
Consulting business will create good opportunities with our knowhow and experience of the internet.
Now, I will show you what we have done and are doing in this 4 areas.