公共关系及其社会价值公共关系及其社会价值对公立图书馆的影响对公立图书馆的影响

PUBLIC RELATIONS: PUBLIC RELATIONS: Its Social Values and Impacts on Its Social Values and Impacts on

Library Public ServicesLibrary Public Services1

Dr. Raymond WangDr. Raymond WangThe James A. Newpher LibraryThe James A. Newpher Library

Community College of Baltimore CountyCommunity College of Baltimore County

巴尔的摩学院巴尔的摩学院纽佛图书馆纽佛图书馆王澍博士王澍博士

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演讲要点演讲要点Presentation OutlinePresentation Outline

公共公共关系的关系的核心核心价值价值 –– Core Values of Core Values of Public Public RelationsRelations公公关关活动活动的的基本基本准则 准则 – – Basic PBasic Principles in PR rinciples in PR CampaignCampaign公公关策略关策略与推广手段 与推广手段 – – SStrategies and Methodologiestrategies and Methodologies公公关关业务与业务与馆长责馆长责任 任 – – Directors’ Role in PR Directors’ Role in PR CampaignCampaign公公关关实例与个案分析 实例与个案分析 – – Analysis of Effective Analysis of Effective CampaignCampaign

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公共公共关系的关系的核心核心价值价值Core Values of Core Values of Public RelationsPublic Relations

完成完成图书馆的使命 图书馆的使命 –– Implementing Library MissionsImplementing Library Missions拓展拓展图书馆的资源 图书馆的资源 – – Developing Library Developing Library ResourcesResources及时评估不断改进及时评估不断改进 – – Evaluating Library ServicesEvaluating Library Services鼓励鼓励员工员工参与公关 参与公关 – – Encouraging Full ParticipationsEncouraging Full Participations

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公公关关活动活动的的基本基本准则准则Basic Principles in PR CampaignBasic Principles in PR Campaign

了解社区民众的需求 了解社区民众的需求 –– Understand Community NeedsUnderstand Community Needs推推介介图书馆各类服务 图书馆各类服务 – – Promote Library Public Promote Library Public ServicesServices扩大扩大在在社区社区中中的影响 的影响 – – Increase Library Public Increase Library Public VisibilityVisibility赢得社区赢得社区及及政府支持 政府支持 – – Win LWin Local Government ocal Government SupportSupport

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公公关策略关策略与推广手段与推广手段SStrategies and Methodologiestrategies and Methodologies

图书馆形象的建立 图书馆形象的建立 –– Establishing Image for LibrariesEstablishing Image for Libraries图书馆与社区互动 图书馆与社区互动 – – Community Outreach ActivitiesCommunity Outreach Activities图书馆服务的宣传 图书馆服务的宣传 – – Promoting Promoting Service in Service in CommunityCommunity广泛利用媒体资源 广泛利用媒体资源 – – Effective Uses of Massive MediaEffective Uses of Massive Media

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公公关关业务与业务与馆长责馆长责任任Directors’ Role in PR CampaignDirectors’ Role in PR Campaign

图书馆图书馆员工的行为 员工的行为 –– Actions of Library PersonnelActions of Library Personnel图书馆图书馆读者的口碑 读者的口碑 – – Reactions of Library PatronsReactions of Library Patrons图书馆义工图书馆义工的作为 的作为 – – Contributions of VolunteersContributions of Volunteers图书馆图书馆馆长馆长的责任 的责任 – – Responsibilities of DirectorsResponsibilities of Directors

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公公关关实例与个案分析 实例与个案分析 Analysis of Effective Analysis of Effective CampaignCampaign

巴巴城城公立学校图书馆 公立学校图书馆 –– B County Public SchoolsB County Public Schools巴巴城城公立社区图书馆 公立社区图书馆 – – B County Public Libraries B County Public Libraries 巴巴城城社区学院图书馆 社区学院图书馆 – – B County Community CollegeB County Community College公公关关实例与个案分析 实例与个案分析 – – BCCC/BCPL/BCPS BCCC/BCPL/BCPS Case StudyCase Study

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巴尔的摩县概况巴尔的摩县概况Baltimore CountyBaltimore County面积 面积 Land Area Land Area – – 598.6 sm598.6 sm人口 人口 Population Population –– 789,814789,814欧欧裔 裔 Euro-American – Euro-American – 68.8%68.8%非非裔 裔 Afro-American – 25.1%Afro-American – 25.1%亚裔 亚裔 Asian-Pacific – 4.6%Asian-Pacific – 4.6%西裔 西裔 Latin-Hispanic – 3.1%Latin-Hispanic – 3.1%Median Household IncomeMedian Household Income家庭收入中位数 家庭收入中位数 – – $63,078$63,078Per Capita Income Per Capita Income –– $26,167 $26,167

巴巴城城社区学院图书馆 社区学院图书馆

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巴巴城城社区学院图书馆社区学院图书馆服务宗旨服务宗旨BCCC Library Mission StatementBCCC Library Mission Statement

BCCC Library supports the educational mission of BCCC Library supports the educational mission of Baltimore County Community College. It provides Baltimore County Community College. It provides leadership in information literacy education and leadership in information literacy education and information resources in both physical and online information resources in both physical and online environments to a diverse community of learners.environments to a diverse community of learners.

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巴巴城城公立学校图书馆公立学校图书馆

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巴巴城城公立学校图书馆公立学校图书馆服务宗旨服务宗旨BCPS Library Mission StatementBCPS Library Mission Statement

BCPS Library BCPS Library provides educational programs through provides educational programs through an organized collection of instructional materials and an organized collection of instructional materials and information technologies to students and teachers in information technologies to students and teachers in order to improve instruction, foster student learning, order to improve instruction, foster student learning, and facilitate critical-thinking and problem-solving.and facilitate critical-thinking and problem-solving.

巴巴城城公立社区图书馆公立社区图书馆

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巴巴城城公立社区图书馆公立社区图书馆服务宗旨服务宗旨BCPL Library Mission StatementBCPL Library Mission Statement

BCPL Library provides innovative and quality services BCPL Library provides innovative and quality services to the needs of a diverse community, promotes early to the needs of a diverse community, promotes early literacy and a lifelong love of reading, literacy and a lifelong love of reading, ensures equal ensures equal access to information access to information resources for all customers, resources for all customers, and creates welcoming spaces for our community.and creates welcoming spaces for our community.

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巴巴城城公立社区图书馆公立社区图书馆

巴巴城城公立社区图书馆公立社区图书馆公公关策略关策略BCPL Library Public Relation StrategyBCPL Library Public Relation Strategy

分析社分析社区需求 区需求 –– Analyzing Community Analyzing Community NeedNeed推广推广儿童阅读 儿童阅读 – – Promoting Childhood LiteracyPromoting Childhood Literacy确保公平参与 确保公平参与 – – EEnsuring Equitable Accessnsuring Equitable Access创创造温馨造温馨空间空间 – – Creating Welcoming SpaceCreating Welcoming Space

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巴巴城城公立学校图书馆公立学校图书馆

巴巴城城公立学校图书馆公立学校图书馆公公关策略 关策略 BCPS Library Public Relation StrategyBCPS Library Public Relation Strategy

提供教学材料 提供教学材料 –– Provide InProvide Instructional Materialstructional Material保障信息技术 保障信息技术 – – Ensure Ensure IInformation Technology nformation Technology 引导学生学习 引导学生学习 – – FFoster Student Learningoster Student Learning拓展拓展思辩能力 思辩能力 – – FFacilitate Critical Thinkingacilitate Critical Thinking

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巴巴城城社区学院社区学院图书馆图书馆

巴巴城城社区学院图书馆社区学院图书馆公公关策略 关策略 BCCC Library Public Relation StrategyBCCC Library Public Relation Strategy

领导信息领导信息检索检索教学 教学 –– Spearhead Information LiteracySpearhead Information Literacy支援支援学校学校所开所开课程 课程 – – SSupport College Curriculumupport College Curriculum帮助帮助学生网上学习学生网上学习 – – FacilitateFacilitate Student Student Online Online LearningLearning丰富学生课丰富学生课余余生活 生活 – – Enrich Student Ex-curricular LifeEnrich Student Ex-curricular Life

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Dr. Raymond WangDr. Raymond Wangrwang@ccbcmd.edurwang@ccbcmd.edu

443.840.1898/1724 fax443.840.1898/1724 fax

问题与讨论问题与讨论Town Hall DiscussionTown Hall Discussion

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