Μερίδιο Αγοράς και Ανταγωνιστικότητα Ελληνικού...
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Μερίδιο Αγοράς και Ανταγωνιστικότητα Ελληνικού Τουρισμού Dr . Άρης Ίκκος & Κώστας Πασχαλίδης Ιούνιος 2008. GBR Consulting. Μελέτες Περιφερειακής Ανάπτυξης. ΞΕΝΟΔΟΧΕΙΑ. ΣΥΝΕΔΡΙΑΚΑ. ΜΑΡΙΝΕΣ. ΚΑΖΙΝΟ. Benchmarking. Στρατηγικές Συμμαχίες. Παγκόσμιος Εξερχόμενος Τουρισμός. Πρόγνωση WTO. - PowerPoint PPT PresentationTRANSCRIPT
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Dr. & 2008
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GBR Consulting Benchmarking
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WTO
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20002006Top 20 3,9%3,6% Long-haul0,4%0,6% 3,0%2,8%
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:
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: 2006
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- = E T * . 20062000
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- 20002006
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20002006
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- 2000-2006 ( * .. )
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(1*-5*) -% ( * .. )
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: TUI200120012005
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E-tourism+100%+78%+55%+49%+43%+31%+22%+17%European eTourism turnover (in billion euro)Source: Centre for Regional and Tourism ResearchExcluding:- sales to non-Europeans- non-on-line bookings- sales from websites for wholesale
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Goldies: TUI
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Goldies & EGO-trend: TUI, GfK Marktforschung, Studie 50plus (2002)
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: TUI, BBE Unternehmensberatung GmbH. BBE Erbschaftsstudie 1999. Wirtschaftswoche 49/1999. +168%~ 2000 4281148,71990 - 19952005 - 2010-244%65 +4%45-6457%25 - 4435% ( . )
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~ 2000~ 1980-2000~ 1950-1980 : TUI
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Observer: - 2 & /
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Marketing 1983 1985 1988 Festival 1990 1996 Visual Arts1999 Design2002 UEFA Champions League Final2003 2004 Scotland with Style 2005 Marketing
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Clyde (8000 .) ( Queens Dock) / , /, Sports
: Glasgow City Marketing Bureau : retail, , ,
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GlasgowCityCouncilVisit ScotlandScottish Enterprise GlasgowGlasgow City Marketing Bureau
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Scottish Exhibition & Conference Centre
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Glasgow: Scotland with Style2004: 1.5 .2005: 1.83 mln strategic positioning of brand 2004, 535,000 62. 2006 2007: SECC 8% 147 . 14.5% 490,000 web site 190% 1.3 .
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Glasgow: Boutique Hotels - golfHotel du VinMalmaison St JudesBlythswood SquareWithin a 10 mile zone of Glasgow: 66 members clubs 13 municipal courses 4 commercial courses
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Glasgow: Scotland with Style Market Mix 2007132 / 20 SECC
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Perelia, - : DreamResortFactory900
120 100 180
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Perelia, - 3
: DreamResortFactory
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: 200-500: 65%+
: 12.000 / m2
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. !
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www.gbrconsulting.gr/marketshareDr. , ISHC
[email protected] www.gbrconsulting.gr/tourism
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op 12 (2006)
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2000
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2000
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2000
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Integrated Resorts
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Touareg Resort, - : DreamResortFactory
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Glasgow: Scotland with StyleMovie:
http://www.youtube.com/watch?v=V_O4UlTpm3k