台灣企業的新價值 自主品牌之路

49
台台台台台台台台 台台台台台台 2009.9.30

Upload: giulio

Post on 12-Jan-2016

40 views

Category:

Documents


0 download

DESCRIPTION

台灣企業的新價值 自主品牌之路. 2009.9.30. LUXGEN 納智捷汽車 副總經理. 曹 中 庸. 每一個人都有夢想 …. 圓夢計畫 …. 性能操控 …. 安全 …. 科技 …. TOYOTA. VS. 台灣自主品牌成功經驗. VS. VS. VS. 台灣整車自主品牌的契機點. 全球各大車廠陸續關廠、減產、裁員,削弱 原實力 具腦力與經驗的人才往亞洲移動 台灣車輛的安全法規與世界同步 台灣汽車發展產業鏈完整. 8. 台灣整車自主品牌的契機點. 台灣 IT 產業居全球領導地位 台灣電力等基礎建設完備 台灣車輛零組件具成本優勢 - PowerPoint PPT Presentation

TRANSCRIPT

  • 2009.9.30

  • LUXGEN

  • VSVSVS

  • *

  • *ITOEM/ODM

  • OBM > TOYOTAAUTO+ITAUTO+ET

  • LUXGEN

  • 1.A. B. C. AUTO+ITD. LUXGENE. F.

  • A.

  • A. Luxury X Genius Think Ahead

  • B. AUTOITET(Information Technology)(EnergyTechnology)THINK+Eagle View+...

  • C. AUTO+ITTHINK+ WinCE

  • C. AUTO+IT Eagle View+ 360/ 8CCD

  • C. AUTO+ITSide View+

  • ,LUXGENi-Drive system()Night Vision()LDWS()TPMS()

    Command system()Night Vision()LDWS()TPMS()Side Blind system()Side Blind system () BMWBenzVOLVO

  • LUXGEN MPV

  • LUXGEN MPV

  • LUXGEN MPV

  • E.

  • F. :

  • 2.A. B. FOYU

  • A.

  • FOYU B. FOYU

  • i-Move

    FOYU

  • 3.A. AUTO+ETB. C.

  • A. AUTO+ETCO2EVEV

  • CO2,200010 3090

  • Hydrogen-powered ICE EVFuel CellAuto Show

  • B.

  • (Well-to-Wheel) -:World Auto Steel:Future Steel Vehicle1.72 79%

    vs

  • *,- vs

  • vs * 1CO2 CO2

  • 2015(HEV/PHEV/EV)400( 26%) (Global Information)()

    Chart1

    14.843.321.84

    25.975.813.22

    29.686.643.68

    44.529.965.52

    71.316.69.2

    96.1827.5816.24

    129.09642.17426.73

    146.68551.97532.34

    173.92269.16743.911

    187.27285.53651.192

    202.032103.77662.192

    209.2121.269.6

    Sheet1

    Sheet2

    ARTC

    ()

    (/)

    ()

    Sheet3

    2004200520062007200820102015

    16911744170516101570

    8.32028.54065

    71.30%

    200420052006200720082009201020112012201320142015

    20354060100140198231287324368400Global Information

    14.8425.9729.6844.5271.396.18129.096146.685173.922187.272202.032209.2

    3.325.816.649.9616.627.5842.17451.97569.16785.536103.776121.2

    1.843.223.685.529.216.2426.7332.3443.91151.19262.19269.6

    6194635765937307757082009600

    0.71%68.70%65.20%63.50%60.60%57.80%54.90%52.30%

    18.20%19.70%21.30%22.50%24.10%26.40%28.20%30.30%

    10.50%11.60%13.50%14%15.30%15.80%16.90%17.40%

    HEV0.32%0.55%0.61%0.82%1.32%0.00%2.41%0.00%0.00%0.00%0.00%4.17%

    20022003

    (V)200-35024-7212-36

    (kWh)39741.039449.0~0.5

    HEV()1

    2

    3

    2005-2010HEV()11

    22

    33

    2010-20401 11

    2 HEV()22

    3 3

    135002512100261800028

    11400218500191100017

    10500198200181030016

    GS480093700849008

    5800114100961009

    NEC350061800421003

    180031300318003

    7001800212002

    2001500330005

    160033500855009

    300136015501

    541001004286010064500100

    Sheet3

    16918.3619420

    174420635735

    170528.5659340

    161040730760

    1570657570100

    HEV

    HEV

    Sheet4

    619420

    635735

    659340

    730760

    7570100

    2009140

    8200198

    2011231

    2012287

    2013324

    2014368

    9600400

    &A

    Page &P

    HEV

    Sheet5

    14.843.321.84

    25.975.813.22

    29.686.643.68

    44.529.965.52

    71.316.69.2

    96.1827.5816.24

    129.09642.17426.73

    146.68551.97532.34

    173.92269.16743.911

    187.27285.53651.192

    202.032103.77662.192

    209.2121.269.6

    Sheet6

    2013201420152016201720182019

    $1,000$2,300$3,700$4,200$4,000$3,800$3,500$22,500

    200720082009201020112012201320142015

    60100140198231287324368400

    ()$7,307$7,570$7,900$8,200$8,500$8,800$9,100$9,250$9,600

    HEV0.82%1.32%1.77%2.41%2.72%3.26%3.56%3.98%4.17%

    200720082009201020112012201320142015

    HEV$600$1,000$2,500$7,700$9,000$12,000$13,000$15,000$17,000$77,800

    $326,781$250,000$300,000$320,000$330,000$350,000$360,000$380,000$400,000

    HEV0.18%0.40%0.83%2.41%2.73%3.43%3.61%3.95%4.25%

    20072008200920102011201220132014201520162017201820192020

    $600$1,000$2,500$7,700$9,000$12,000$13,000$15,000$17,000$77,800

    $1,000$2,300$3,700

    TOYOTA :PRIUS+$600$1,000$1,600$1,700$1,800$1,900$2,000$2,500$3,000

    + TOYOTA60010001600170018001900300048006700

    $600$1,000$2,000$2,500$3,500$4,500$6,500$8,500$10,000$12,000$14,400$17,280$20,736$24,883$128,399

    1000$2,000$4,000$6,500$10,000$14,500$21,000$29,500$39,500$51,500$65,900$83,180$103,916$128,799

    Sheet6

    000

    000

    000

    000

    000

    000

    000

    000

    000

    &A

    Page &P

    HEV()

    ()

    HEV

    Sheet7

    000

    000

    000

    000

    000

    000

    000

    000

    000

    &A

    Page &P

    HEV

    HEV

    Sheet8

    00000

    00000

    00000

    00000

    00000

    00000

    00000

    00000

    00000

    + TOYOTA

    TOYOTA :PRIUS+

    2008201520202030

    31282625

    3517113

    (W/O)52494744

    118948472

    875

    0010

    000

    000

    000

    (W/O)

    #REF!

    201520162017201820192020

    600007200086400103680124416149299.2

    100000172000258400362080486496635795.2

    $60,000$70,000$85,000$102,000$123,000$150,000

    $100,000$170,000$255,000$357,000$480,000$630,000

    23.45.17.149.612.6

    ()

    ----

    150300

    $90,000$105,000$127,500$153,000$184,500$225,000

    ()(1)$2,700$3,150$3,825$4,590$5,535$6,750

    71218253444

    ()(2)142436506788

    $35,000$170,000$35,000$170,000$35,000$170,000

    0.8754.250.8754.250.8754.25

    4,550$22,1004,550$22,1004,550$22,100

    10201020--

    $9,833$33,250$5,396$18,885$910$4,420

    $910$4,420$910$4,420$910$4,420

    $8,873$28,730$4,436$14,365--

    $50$100$50$100--

    $1,051$5,787$1,051$5,787$351$1,707

    1.46.91.46.91.46.9

    7004,0807004,080--

    $350$1,700$350$1,700$350$1,700

    $35$170$35$170

    965333

    20152020

    $100,000$630,000

    $40,000$130,000

    $35,000$170,000

    2.515.75

    13.25

    0.8754.25

    $13,000$81,900

    $5,200$16,900

    $4,550$22,100

    50100

    2040

    1020

    3.253.25

    11.2

    MODELSC1SC2SC3MODELSC4SC5SC6SC7

    Key Player()()()Key Player()()()()

  • -11-57 27 36 13 127715 20-215-13

  • (/)

  • 21CN

  • Luxgen 1,000 MPV4

  • LUXGEN

  • LUXGENLUXGENThink Ahead

    .(Noeleen Hayzer) 37 3378HYBRID....*