영업 & 마케팅 과정

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영영 & 영영영 영영 ㈜㈜㈜㈜㈜㈜ 20 06

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2006. 영업 & 마케팅 과정. ㈜ 비전홀딩스. [ 상 담 편 ]. 1. 영업 & 마케팅교육부문. 고객상담스킬과정. PSS Professional Selling SkillsⅡ Program. 대 상 : 영업사원 , 영업관리자 , 영업관련부문 관리자 시 간 : 24 시간 인 원 : 15 명. [ 목표 ]. [ 프로그램의 구조 ]. 고객의 NEEDS 를 명확하고 완벽하게 파악하기 위한 다양한 질문들을 구사하는 방법을 배우게 됩니다 . - PowerPoint PPT Presentation

TRANSCRIPT

PowerPoint .


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CLOSE
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: 24
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- 7 Basic Skills

Training
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Follow-up Program .
OPENING


PSS Professional Selling Skills Program
1 (1.0H) - - - Model Case
2 Needs (10.0H) - * * - * * Needs * * Role Play 1 - Close * * Role Play 2
3 (6.0H) - * * - * Needs * Role Play 3 - * * Role Play 4 -
4 (7.0H) - Approach * * Role Play 5 - PSS
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PSS Plus Professional Selling Skills Plus

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Role Play 2 (~, ) (1.5H)
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Input Data
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(1.0H) - - PSS Review Game
1 (1.5H) - - - Profile - - -
2 (2.0H) - (When & How) - - - 1:1
Role Play (I) (1.5H) - Case 1 1~2
3 (4.0H) - ( ) - - / / -
4 (4.0H) - - - - -
Role Play (II) (2.0H) - Case2 3~4 -
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PSS Rx Professional Selling Skills Rx Program
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OPSS Outbound Professional Sales Skill
2

Targeting
Start Sailing
5

Take Action
3
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Approach
Relationship
OPSS Out Bound Professional Sales Skill
1 Start Sailing (3.0H) - Opening - * Paradigm Shift * - Out Bound - Module close * * Start sailing
2 Targeting (5.0H) - - - (1) - (2) - (3) - -
3 Approach (5.0H) - - * * - DM Approach - TM Approach - -
4 Relationship (4.0H) - - - * * * -
5 Take Action (3.0H) - Out Bound - - Out Bound -
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Skill
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Skill .

NEEDS

NEEDS









: 24
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ADS Plus Account Development Strategies Program Plus
Opening (1.0H) - - ADS - - -
1 (1.0H) - 5 * Key Events * * * * Needs - Needs * * * Role Play 1 (Simulation Round 1)
2 (10.0H) - - Role Play 2 (Simulation Round 2) - Needs - Needs
3 (6.0H) - - Check Points - * * * Role Play 3 (Simulation Round 3)
4 (6.0H) - Review - - - ( ) - ADS
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WAS Winning Account Strategies
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22
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Human Resource Executive Magazine ‘2001
Top 10 ’
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WAS Winning Account Strategies
WAS (2.0H) - ? - 5 - , , -
3 (3.0H) 1. - - , - - - 2. - #9 ~ #12 -
4 (4.0H) 1. - - - 2. - #13 ~ #15 -
5 (4.0H) 1. - - - - - - 2. - #16 ~ #22 :
1 (3.5H) 1. - - - - 2. - #1 ~ #3 -
2 (3.5H) 1. - - - - 2. - #4 ~ #8 -
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Tool .

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ITEM2. Skill
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4 (6.0H)
Case Study
5 Dealer Helper (1.0H)
- Dealer Helper


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Tool CRM() .
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SalesPro


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DSS Digital Sales Skills-up
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QPP 250 Quality Prospecting Project 250
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Know-where Know-how
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Prospecting

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Project 250 /
Prospect Map & My Asset List

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QPP 250 Quality Prospecting Project 250

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AchieveGlobal 40

Global Standard Program.

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Tool
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PSN Professional Sales Negotiations Program
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Team Role play
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1 (7.0H) - - Sales - - 4 Role Play (3 Rounds) - ? * * * *
2 (6.0H) * - - Win - -
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PSC Professional Sales Coaching
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PSC Professional Sales Coaching
3 (1.5H)
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Role Play 2 ( )
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ADS-Coaching Account Development Strategies Coaching

NEEDS

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Opening (1.5H) - - ADS Coaching - -
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4. : Motivation

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1 (2.0H) - - -
2 (2.0H) - - -
3 (2.0H) - - - - - -
4 (2.0H) - - -
5 (4.0H) - - - - -
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7 (5.0H) - - - Color Design -
8 (3.0H) - - - 8 - 3
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Knowledge
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