Slide 1

010 Hewlett-Packard Development Company, L.P. Blade Scale

##010 Hewlett-Packard Development Company, L.P. = 24x7

CME

SLA #010 Hewlett-Packard Development Company, L.P. In the Integrity business, weve been delivering mission-critical systems for decades, so when we set out to design the newest generation, we talked to a lot of customers about what they needed for modern mission-critical. Heres what we heard:

1st challenge - Uptime, reliability and overall availability not new and glamorous, but its typically the first thing we hear from mission-critical customers.Next = Flexibility . even more important in today's environment of rapid business shifts and increasingly demanding SLAs : How quickly can your infrastructure 'turn on a dime"? How nimble can you be when you need to make a rapid (and sometimes major) change to your infrastructure?

At the same time, IT is expected to improve service levels by making smart investments, tough to do when budgets are declining . 20%+ cost reduction mandates, etc.

Flexibility is also about using IT resources in a smarter way and particularly, here, we mean virtualization .We are hearing more and more that customers want end-to-end virtualization capabilities - server, storage and network - as part of the platform from the start, as well as centralized and common management frameworks.

Even as IT organizations try to modernize, maintaining legacy applications continue to drain resources and focus .. - there are too many applications, too much customization, and too much complexity.So, these are the challenges that we know mission-critical customers face. So, whats the root cause here whats keeping mission-critical customers from overcoming these challenges?

*****************************************************Text on the 4 industries if you want to take an industry focus:In health care and life sciences, mission critical means the ability to save lives by reliably dispatching a 911 call, running a hospital in real time, or decoding a gene. In financial services, its making each and every interaction with a customer a reliable, responsive and successful interaction. In telephony, it is processing every call in a fraction of a second and faithfully billing for the services a subscriber uses. In manufacturing and distribution, it is seamlessly processing the demanding requirements of extended supply chain 24/7. In energy and exploration, its efficiently discovering new resources without harming the planet. public services cost-effectively integrating massive amounts of data into actionable intelligence to protect the homeland and improve services to citizens.eCommerce where continuous operations is required to service customers and prospects who want to do business over the internet at any time of the day and night.

Historically, the major consumers of mission critical solutions have been in the telecommunications and financial industries, where the loss of data means loss of revenue to the firm, and where a lost transaction could be valued in the tens of millions of dollars, or more. Today, however we see the need for mission critical solutions across all vertical industries Customers wantAutomatically move resources in response to business needs100% availabilityInfinite scalability and long-term investment protectionIntegrated systems with simplified management Integrity

##010 Hewlett-Packard Development Company, L.P. To overcome sprawl and help our mission-critical customers, HPs Converged Infrastructure is our solution

Its HPs approach to IT, an infrastructure that knocks down IT silos and brings together networks, servers, storage into a manageable, common environment. Whats exciting with our new announcements: were bringing this Converged Infrastructure approach to the world of mission-critical computing, in a way that no other vendor can. Were bringing a truly converged set technologies and engineering to the biggest and most complex workloads in IT.

Our new line of mission-critical- servers are optimized for the Converged Infrastructure

More standard CI text if needed:And what do we mean by converged infrastructure? Well if you look around what's really been happening for the last 15 or 20 years is all the major infrastructure technologies have really been building their own silos. For the companies, they even manage it this way; you had a network stack, a server stack, a storage stack, a management stack. They all had their own little worlds. They're all kind of built up in their own worlds. No one really talked to each other.And what we see happening with this change which is really driven by need, the need of the sprawl, and driven by the way technology is now changing, is that it is going to come back together. And it's what was call at HP the HP converged infrastructure where you'll have an infrastructure that for the first time in a long time brings everything back together as one.Now for some of the folks in the room who might be a little bit older, you might say, hey it's the mainframe, there are no new ideas, they all come back. In some ways yes but in a very important way, no. And the no part goes like this: the mainframe was always built as a closed infrastructure where you really had to buy it all for one from somebody. The difference with converged infrastructure, it's all built to industry standards, it gives you choice so you can change parts in and out no matter how you like to do it. Okay. So you don't get locked in, very, very important part of our architecture and a very, very important part of what we believe in. It's not about lock-in; it's about building to industry standards and giving people choice.

having individual stacks, like we've had for a long period of time, a storage stack, a server stack, a networking stack, these are all now going to be reunited. So what you'll start to see are solutions that come out, that integrate storage, networking, servers, management software, even facility power and cooling.When we talk power and cooling, or virtualization or management, it's not just for the product itself, but for the entire data center. We call this HP converged infrastructure. And we wholeheartedly believe this is the way the data centers of the future are going to get built.Simplifying the data center requires the IT silos to be brought together into pools of virtualized assets that are shared by many applications and services. The solution to sprawl lies in a converged infrastructure that reunifies business, application, and infrastructure functions, delivering faster time to application value, simplified management, increased utilization, and lower power cost across an extensible scalable set of applications. This convergence isnt just about the virtualization of servers, storage systems, and network connections. Convergence also requires bringing together management tools and processes so resources can be managed in a holistic, integrated manner. In addition, to tackle the growing complexity and cost of energy, the next generation data center needs to synergistically link power, cooling and facilities with IT.The pendulum is shifting to a new paradigm and new strategic opportunity. This is not something that's going to happen five years from now, or ten years from now. It's actually already happening today. You just might not realize it yet. HP has been leading the trend for more than 5 years, delivering the building blocks of a converged architecture, like HP BladeSystem, Virtual Connect, Mission Critical Superdome, virtualized storage, and shared-service management with BladeSystem Matrix. HP is the only vendor with the intellectual property and investments across servers, storage, networking, power and cooling and management to do convergence right. Weve seen these periods of divergence/convergence beforeThere is a lot of noise in the marketplaceand lots of different directions But as customers standardize on fewer, strategic vendors, they wont take risks. They will require proven innovation/results in real-world environments. Thats why HP will win, because weve been on this pathfor years. We understand what it takes to support mission-critical environments with flexible and adaptable infrastructure.

27 April 2010HP Confidential4Customer benefitsSpeed time to business value Improve service levels Support business transformation Blade-Scale

x86 Superdome FlexFabricMatrix 100

#010 Hewlett-Packard Development Company, L.P. HPs answer to help our mission-critical customers and to defeat sprawl is what were announcing in a few weeks: the Blade Scale Architecture.

Whats ground-breaking here is that were combining the best of our Integrity heritage with our leadership in Blades. We brought together the technologies, the engineering teams and the design models to create Blade Scale. With Integrity, we have a decade-long track record of reliability and customer trust. With HP BladeSystem, we're also the world leader in blades. 1.8 million HP BladeSystem enclosures are in use today. + fFor Gartner lead the Gartner Magic Quadrant with HP BladeSystems)

These new Integrity servers are a breakthrough because they combine the best of these 2 worlds ...the best of BladeSystems with the best of Integrity4 pillars1- Unified blade architecture from x86 to SuperdomeSimplify by consolidating applications on a common platformWhen we set out to design these systems, we knew that Blades-based architectures were a smart design choice for common IT, with modular building blocks, common components and standard design. The Blade Scale architecture includes a common, modular platform for, a common way to connect to networks, a common way to manage energy, and a common way to manage it all.The idea here is to help our customers you certify once, train once, and power-on once.

2 Mission-Critical FlexFabricFlexibly scale resources to any workloadWell go into this in more detail, but the focus on this piece is that all of our systems need to easily scale up, scale out and scale within the system. Well talk about some of the new innovations such as the Superdome 2 Crossbar Fabric and Blade Link where weve done even more to engineer scalability and robustness into the systems.

3 - Matrix operating environmentInstantly adjust infrastructure to business demandsThe Matrix operating environment delivers common management of a Converged Infrastructure. It is the secret sauce that enables IT to instantly adjust infrastructure to dynamic business demands. And the common feature is key here. Common tools are a bridge for different parts of the IT organization. One way to manage systems, whether they be x86 or Superdome.

4 - Always on resiliency100+ innovations to ensure global business continuityIntegrity has been offering unparalleled server resiliency in the market for 3 generations of product. For this newest generation, weve added 100s of new innovations just focused on resiliency. This is in the components, hardware, firmware, OS-level.27 April 2010HP Confidential5Coaching tips: As you walk through the architecture conceptually, show how HP will deliver based on a position of strength, starting with proven technologies customers rely on today. Point out how we will take those innovations forward, integrate and extend their capabilities in a converged infrastructure.We recommend reading the relevant whitepapers and more extensive speaker notes for this slide. Below is a high level summary. x86 Superdome ProLiantBladeSystem MatrixIntegrity NonStopIntegrity

c3000c7000Superdome cell Superdome 2

Integrity NonStop BladeSystem

#010 Hewlett-Packard Development Company, L.P. When we set out to design these systems, we knew that Blades-based architectures were a smart design choice for common IT, with modular building blocks, common components and standard design\This was a deliberate strategic decision that we made several years ago --- to standardize around blades, from x86 all the way as youll see here to our NonStop Products. Some of you know that we rolled out that offering last year.HP is the only vendor in the industry who has invested so aggressively to simplify the infrastructure environment for customers. This was a deliberate, multi-year, effort on the part of HP .So, what we have now, as a result of this strategic design decision is a unified architecture that is blade-centric. Its a common, modular platform for critical applications, a common way to connect to networks, a common way to optimize energy usage, and a common console to manage your infrastructureThe goal here for our customers is that by simplifying and standarizing our product line, they can minimize retraining, recertification of infrastructure.What were announcing now is focused on the green section here (may want to cover this on the whats new slide)New addition to our Integrity Server Blades . Now, we have the world's first scale-up blades built on the industry's leading blade infrastructure. There are three models: the HP Integrity BL860c i2, the BL870c i2, and the industry's first 8-socket scale-up UNIX blade, the BL890c i2 all featuring HPs unique Blade Link technology. Theyll offer from 2 times to up to 9 times the performance in half the footprint, with less power and built-in resiliency. Also, a nice feature here is that our customers will have the ability to mix and match Integrity, ProLiant and StorageWorks blades within the same enclosure, providing a lot of flexibility.Newest generation of Superdome Superdome 2, our mission-critical workhorse that s been succeeding in the market for 10 years. This is the Superdome for the next 10 years.Engineered with trusted Superdome reliability, Superdome 2 now with modular, bladed design, common components and standard racks. more reliable than ever before, with a 450% boost to infrastructure reliability over 100 mission critical innovations, and well talk about a couple of those (cross bar fabric, sd2 analysis engine, etc.) all designed to keep your most mission-critical applications up and runningAlso, were announcing that BladeSystem Matrix is now available with HP-UXInitial HP BladeSystem Matrix solution released last year. Now, were offering HP BladeSystem Matrix as an easy-to-order solution with HP-UX . A SKU that integrates the solution, so that customers no longer order individual product numbers but a complete solution which includes installation and setup by trained HP experts. Software includes a common service portal for provisioning shared services quicklyIntegrated hardware-software-services solution, all based on industry-leading BladeSystemParty line about OS here:OS support: HP-UX 11i v3 will be supported on NGIS at initial launch. Applications running today on HP-UX 11i v3 will run unchanged on the new NGIS servers and blades. OpenVMS version 8.4 support is planned for the BL8x0c i2 blades and rx2800 i2 in the 2nd half of 2010, with efforts in place to deliver support for the BL8x0c i2 blades in calendar Q3 2010. OpenVMSv8.4 is in successful beta test now in many customer sites.Microsoft Windows Server 2008 R2 and SQL Server 2008 R2 will be supported across the new HP Integrity server family. Support on BL8x0c i2 blades and the rx2800 i2 is planned for the 2nd half of calendar year 2010. The goal is to support Windows Server 2008 R2 on Superdome 2 at a future date following the release of the 16s Superdome 2.

HP-UX BladeSystem MatrixSuperdome 2HP-UX 11i v3 2010 3 Integrity Integrity 8 3 RAS

#010 Hewlett-Packard Development Company, L.P. This slide summarizes whats new with the First Mission Critical Converged Infrastructure.This is really a complete refresh of our mission-critical portfolio the biggest announcement in mission critical computing that weve made in the past 10 years.HP-UX 11iv3 March 2010 update releaseRich set of enhancements to ensure availability, speed innovation, simplify operations (many details follow)Helps Ensure Availability: Industry validated UNIX Security: EAL4 Common Criteria certificationA new HP branded and supported directory server to simplify supportData encryption protects VMs during online migration to avoid the costs of private networksAccelerate Innovation:Virtualization with double the performance and simpler and easier to useEasily deploy Secure Resource Partitions with SAP or OracleMore manageability features for Integrity Virtual Machines 4.2Simplified high availability for virtualized environmentsOnline VM Migration performance doubledEasier porting and debugging: this is now the fastest way to develop and deploy on HP-UX 11i - the latest standards, easier porting and faster error resolution when debugging. Environmental and time savings, Worldwide e-Delivery reduces packaging & speeds deploymentNew product additions to the HP-UX operating environment: Infrastructure Orchestration, Insight Control power management, Security features (EVFS, auditing, keystroke logging and the new HP Directory Server), Online VM MigrationNew management enhancements: LVM snapshots & simpler ways to move data and more automation, Dynamic Root Disk: root disk clone is always up-to-date, Software Assistant: patch flagging to save ti

Integrity Server Blades . Now, we have the world's first scale-up blades built on the industry's leading blade infrastructure. There are three models: the HP Integrity BL860c i2, the BL870c i2, and the industry's first 8-socket scale-up UNIX blade, the BL890c i2 all featuring HPs unique Blade Link technology. Theyll offer from 2 times to up to 9 times the performance in half the footprint, with less power and built-in resiliency. Also, a nice feature here is that our customers will have the ability to mix and match Integrity, ProLiant and StorageWorks blades within the same enclosure, providing a lot of flexibility.Newest generation of Superdome Superdome 2, our mission-critical workhorse that s been succeeding in the market for 10 years. This is the Superdome for the next 10 years.Engineered with trusted Superdome reliability, Superdome 2 now with modular, bladed design, common components and standard racks. more reliable than ever before, with a 450% boost to infrastructure reliability over 100 mission critical innovations, and well talk about a couple of those (cross bar fabric, sd2 analysis engine, etc.) all designed to keep your most mission-critical applications up and runningAlso, were announcing that BladeSystem Matrix is now available with HP-UXInitial HP BladeSystem Matrix solution released last year. Now, were offering HP BladeSystem Matrix as an easy-to-order solution with HP-UX . A SKU that integrates the solution, so that customers no longer order individual product numbers but a complete solution which includes installation and setup by trained HP experts. Software includes a common service portal for provisioning shared services quicklyIntegrated hardware-software-services solution, all based on industry-leading BladeSystem

New addition to our rackmount family HP Integrity rx2800 i2 server is a 2U, 2-socket rack mount server that leverages your existing rack mount investmentsoffering you flexibility, choice, and familiarity in design and skill sets. The Integrity rx2800 i2 server is ideal for smaller, more remote deployments such as branch offices applicationsSource for 3x less compute density:Integrity 2s Rack Server is 2U rack form factor (3.5 high), and rx6600 is 7U form factor - Sentosa scales up to 8 cores = rx6600

Insight Dynamics Matrix

c7000c3000Superdome 2

ProLiantIntegrityCell Onboard Administrator, iLO3

#010 Hewlett-Packard Development Company, L.P. One of the foundations of the Blade Scale architecture is commonality its engineered into every level of the architecture

The bottom line for a customer is --- with a multi-purpose architecture like this, weve built a common compute platform for the data center. This allows customers to repurpose assets and extend their lives.

Even, at the simplest level, the ability to have common spare parts can reduce costs immediately for our customers. You may have seen in our demo that you can swap out power supplies, fans, some interface cards etc. This means instant, onsite, reusable spares that work across your systems.

With a multi-purpose architecture like this, you can tier apps across enclosures . SD2, C7000 --- youll have a consistent and predictable architecture, power usage, hw design, not matter how you tier and parcel out the apps

Lets go through these common elements.

Common Management Foundation of this is the Matrix operating environment, powered by Insight Dynamics Key elements here include Onboard Administrator and iLO3 for systems management you can see the image here of our common Onboard Administrator moduleCommon NetworkingThe common networking paradigm for all systems, x86 to Superdome) is Virtual connect.

Common EnclosuresThe c3000 and the c7000 are now the common building blocks for all Proliant and Integrity servers.Even Superdome 2is based on the c7000 design .. .the bottom of a SD enclosure is identical to a C7000. SD2 has an extension for its high performance, fault tolerant fabric. Common Server Architecture Includes common blades designs and form factors.This means that blades can be interchanged. This includes storageblades as well.

Extra notes here on a common strategy for CPU/Processors if asked Todays Blade Scale Architecture: current Intel Itanium processor (Intel Itanium 9300 )Xeon Processor = Nehalem-EXIntel intends to tap Xeon volume economics to benefit Itanium AND to benefit Xeon by bringing mission-critical capabilities (RAS) from the Itanium sideWhile todays Itanium & Xeon products have many unique platform technologies, our next-generation Xeon and Itanium platforms will introduce several new common platform ingredients for design synergy and capabilities for alignment across the two platforms. Common interconnect (Intel QuickPath Interconnect)Common memory sub-system (Dual Integrated Memory Controllers, Intel Scalable Memory Interconnect, Intel 7500 Scalable Memory Buffers, DDR3 memory)Common I/O Sub-system i.e. Intel 7500 Chipset, ICH10 (I/O Control Hub), and 1 GbE / 10GbE components.Advanced RASThese common elements speed innovation, add design and manufacturing efficiency, and enable customers to use a streamlined and flexible infrastructure for virtualization, management, power/thermal management, etc across both architecturesMarginal cost of investing in Itanium is not that much, given investment in x86 stream

27 April 2010HP Confidential8 HP Integrity

IT#010 Hewlett-Packard Development Company, L.P. A picture speaks a thousand words.

This image is intended to sum up the value of our common, modular architecture

Be common, not monolithic

Dont be square .. Be modular

Its cool to be common

Insight Dynamics Matrix

FlexFabric

Crossbar

#010 Hewlett-Packard Development Company, L.P. FlexFabric. TheFlexFabric is the next pillar of the Blade Scale architecture.

It allows customers to robustly scale their resources to meet any workload demand.

Within the system. This includes some key HP innovations built into the Integrity servers such as the Blade Link for Integrity Server Blades and the Crossbar fabric for Superdome 2.The Blade Link leverages Intel's QPI high-performance link technology. The Blade Link very simply snaps across the front of the blades to turn a 2socket blade into a 4socket blade or a 4socket blade into an 8socket blade, easily done in the factory or at the customer site.Another key FlexFabric innovation is the Superdome 2 Crossbar Fabric. Well go into detail on this later. The Crossbar is designed with the understanding of the demands of a Superdome class system.It allow for independent scaling of I/O and CPUs. Traditional servers (and those of our competitors) require linearscaling ofCPU and I/O. SD2 allows for flexible, independent scaling. So an I/O intensiveworkload such asa data-warehouse could be easily configured. Equally, a CPU-intensive workload can also be easily configured. The crossbar fabric is also fault-tolerant meaning thatall communications from CPU to I/O are dual-pathed and guaranteed tracked to completion.

- Across the network. This is where the power of Virtual Connect comes into play.Virtual connect offers the most flexible way to connectsystems to any network. This is highly robust technology with over 2M ports deployedsince 2007. It also allows you to wire-once, adapt connections on the fly and reduce cabling by 97%.

- Dynamically managed. Powerful and expansive resources are only useful to an environment if they can be managed. This is where the dynamic management of Insight Dynamics VSE comes into play allowing for the creation of hundreds, thousands in some cases of virtual resource pools of information27 April 2010HP Confidential10Scale Scale HP-UX CPU: 2s/8c

X 2 =4s/16c

X 2 =8s/32c

#010 Hewlett-Packard Development Company, L.P. Coaching tips: As you walk through the architecture conceptually, show how HP will deliver based on a position of strength, starting with proven technologies customers rely on today. Point out how we will take those innovations forward, integrate and extend their capabilities in a converged infrastructure.We recommend reading the relevant whitepapers and more extensive speaker notes for this slide. Below is a high level summary.Combines multiple blades into a single, scalable system Front plane inter-connects extend high speed, high bandwidth Quick Path Interconnect (QPI) links across multiple bladesBL8x0c i2 servers redefine blade scaling

-Build 2-, 4-, or 8-socket servers in the factory or in the field, providing ultimate flexibility as customers computing needs change Pay as you grow-No other UNIX competitor today has 8-socket blade-Base product features grow proportionately as sockets increase, delivering the best in balanced performance growthScale Up, out and withinScale MoreOnly 8-Socket UNIX blade in industry standard blade enclosureScale SimplySystem resources grow evenly across CPU, memory, I/O, and etcFeatures:Memory: 96GB x 2 = 192GB x 2 = 384GBLAN: 4 x 10GbE 8x10 GbE 16 x 10GbEHDDs: 2 slots4 slots8 slots

Source for half the footprint: based on HP analysis, comparing 2xBL890c i2 systems with C7000 enclosures to 2 - rx7640 systems. 2 x BL890c i2 servers fill a single, 10U, c7000 enclosure with a total of 64 cores; 2 x rx7640 servers occupy 20U (2 x 10U) with a total of 32 cores (2 x 16 cores). Source for 2x the performance: Performance benchmark result - SPECint_rate_base2006: BL860c i2 VS. (BL860c = 2.1x, rx6600 = 2.7x, BL870c = 2.2x); SPECfp_rate_base2006:BL860c i2 VS. (BL860c = 2.7x, rx6600 = 3.8x); STREAM Triad: BL870c i2 VS (BL870c = 9.1x)

*http://www.spec.org/cpu2006/results/res2009q2/cpu2006-20090522-07484.txt ; http://www.spec.org/cpu2006/results/res2009q2/cpu2006-20090522-07485.txthttp://www.spec.org/cpu2006/results/res2007q1/cpu2006-20070201-00315.txthttp://www.spec.org/cpu2006/results/res2007q1/cpu2006-20070201-00315.txthttp://www.spec.org/cpu2006/results/res2006q4/cpu2006-20060918-00092.txt

FBD CRC DDDC + 1 SBEQPI CRC PCI OLAD E2E Crossbar XBAR XBAR OLR2N AC/DC I/O MP-SPOF 21 10 ECC/ I/O PCI OLARCell OLAD Intel Cache Safe TLB FW N+1 VRMsPCI ServiceGuard 3 DR HP-UX RAC ServiceGuard21 N+1 AC/DCN+1 ECC I/OServiceguard20 90 20 90 100 21 21 10 #010 Hewlett-Packard Development Company, L.P. With this newest release of systems and software, we have hundreds of innovations in resiliency alone. This is what mission-critical customers have come to expect from HP and the Integrity brand because weve been innovating in mission-critical computing for decades

In the 1990s, it was all about single-system resiliency boosting availability for single systems Page de-allocation or memory page de-allocation means that a DIMM is de-allocated (taken out of service) automatically if it fails due to an errorFirst release of MC/ServiceGuard (in 1995); supported failover among up to 4 notes on HP-UX 10.01

In the 2000s, it was all about Virtualization Resiliency .. Bringing resiliency & reliability to the new virtualized IT Electrically isolated hard partitions. Still a unique feature to HP nearly 10 years later. Means that hard partitions can be completely isolated from one-another; this feature is enabled by HP-UX Double chip sparing means that the system will keep running with any single-or multi-bit error on any two DRAMs in a rank. A rank is a group of DRAMSEnterprise HP-UXServiceGuard storage management3 data center disaster recovery (2 data centers in Metropolitan area + third data center at long distance for true DR)

In the 2010s, its about resiliency for a Converged Infrastructure .. Integrated servers, networks, storage, etc. . Bringing new levels of resiliency to a broad, integrated environmentfault tolerant crossbar fabric 100% redundancy in all chipset data paths no MP SPOF = no multi-partition single points of failure as fabric is shared by partitions and fabric is fault tolerant12

HP Insight Dynamics Matrix

HP-UX HP-UX 2009

#010 Hewlett-Packard Development Company, L.P. The Matrix operating environment delivers common management of a Converged Infrastructure. It is the secret sauce that enables IT to instantly adjust infrastructure to dynamic business demands. The Matrix operating environment is delivered through HP Insight Dynamics software. Provision infrastructure in minutes not monthsThe Matrix operating environment lets you stand up a complete infrastructure environment ready for your applications in minutes -- by automating the provisioning of servers with their storage and networking connections. A complex application infrastructure can be up and running in 108 minutes rather than days or months. Optimize infrastructure confidentlyThe Matrix operating environment provides deep insight into your infrastructure and lets you quickly adjust your environment over its lifecycle so you can predictably make changes without time-consuming analysis. Key data points like power draw, CPU and network utilization are captured every 5 minutes (more than a thousand data points per server per day) and are used to generate best-fit consolidation scenarios. When combined with built-in rebalancing tools, this can eliminate weeks or months of tedious planning and implementation. Protect continuity of servicesProtect and automatically recover workloads with a range of integrated solutions for availability and disaster recovery. Fail over workloads in as few as 5 minutes on ProLiant and in as few as 4 seconds on Integrity, across physical and virtual servers. Recover server blades in minutes not days, with integrated cost-effective disaster recovery. Matrix lets you simply move workloads to other servers or sites, improving disaster recovery time by 80% or more.

In an HP-UX environment, there are some unique capabilities that are tuned for mission-critical environments Provision in minutes new for HP-UX is the orchestration capability. Today we can automatically orchestrate the provisioning of physical Integrity blades, and well add orchestration for virtual machines by end 2010Optimize built into the Matrix operating environment is the unique goal-based workload management that was part of the original HP Virtual Server Environment, where a lot of the Matrix operating environment originated. This automated workload management (global Workload Manager) is still unique in the industry and lets customers grow and shrink virtual servers based on business priorities. Its used by customers around the world today.Protect the Matrix operating environment includes HP-UX reliability and integration with the Serviceguard clustering portfolio so customers can achieve up to 100% application availability. 27 April 2010HP Confidential13

HP-UX Unix

Serviceguard

Insight Dynamics VSE#010 Hewlett-Packard Development Company, L.P. HP-UX is unique in its capability to provide a secure, mission critical infrastructure that is tightly integrated with Serviceguard solutions, a rich portfolio of virtualization capabilities, Insight Dynamics-VSE and Utility pricing to deliver maximum efficiency within a highly utilized environment.

HP-UX provides the mission-critical foundation for converging resiliency and optimization. Availability comes built-in from single system RAS to fail-over clusters (with the fastest failover in the market) and tools to simplify application integration, plus comprehensive and integrated security protection! The integration of Serviceguard clusters with the operating system, with virtualization software and with our pay-per-use software, combines to reduce cash outlay and risk and delivers maximum optimization. Global Workload Manager uniquely provides automated (and policy based) workload management that lets customers grow and shrink virtual servers based on business priorities. gWLM also automatically rebalances the workload after a failover ensuring continuous service levels. The integration of Insight Dynamics-VSE and utility pricing provides the ability to instantaneously turn on additional capacityproviding needed capacity just in time with flexible pricing models.

Innovation is delivered continuously with 2 update releases per year. Our HP-UX 11i v3 March 2010 update release provides our newest capabilities and enhancements, including Infrastructure Orchestration which automatically orchestrates the provisioning of physical Integrity blades.

HP-UX simplifies operations and reduces management complexity with a single-pane of glass management console to govern both physical and virtual systems. HP-UX simplifies and accelerates upgrades, software deployment, patching and security alerts. HP-UX Software Assistant, for example, eliminates hundreds of key clicks a measure of our automated security alert resolution. And the operating environments themselves integrated, pre-tested packages of HP-UX and layered software relieve system administrators of the need to spend days to weeks it takes to piece together a complete UNIX stack. Simplification spans ordering, installation, licensing and updates.

Licensing:

With the introduction of the new HP Integrity server family of systems, we are also changing our software licensing structure to per socket licensing for HP-UX and OpenVMS. This simplifies software licensing so it's easier to manage and procure. Assuming a four socket system with sixteen cores, now customers just need 4 software licenses! This reduces the number of licenses by 50% for a similar four socket Montvale system today. And for installed base customers under software service support that are upgrading their Integrity server to the newest servers, we have a socket for socket trade-in program! Customers can trade-in HP-UX or OpenVMS 2 core operating environment licenses and receive a 4 core (per socket) license in return. HP provides our customer with the strongest investment protection.

Source for #1 claim: Results from Gabriel Consulting Group 2008/09 Unix Vendor Preference Survey. Survey period covered 12/08-03/09 with 266 survey respondents representing small, medium and large enterprise data centers. For more information, contact GCG at info@gabrielconsultinggroup.com or see www.hp.com/go/gabrielonunix

27 April 2010HP Confidential14 HP Integrity SLA

2 9 20 2 50% 100% 30% #010 Hewlett-Packard Development Company, L.P. Source for Up to 100% application uptime

Source for 2x improvement in resource utilizationBased on Micros Fidelio case study: grew 50% and only added 25% more staff; IDC White Paper Sponsored by HP, Gaining Business Value and ROI with HP Insight Control, Doc # #218069, May 2009 Source for: Reduced deployment times by up to 50%infrastructure orchestration capability lets you set up a complete application infrastructure in days or in some cases minutes by automating the provisioning of servers with their storage and networking connections. And with HP reference architectures: real-world best practices for ISV applications such as Oracle and SAP, application deployment can be cut by up to 50%. More detail - Based on experiences of HP customers and HP engineering. More details for use where required: In some cases, it is just minutes from logging into Matrix self-service portal to up and running service with configured applicationsInitiate (5 mins): log into portal, select template and verify details, request, fill out request details (e-mail, which pools, lease period, etc.) and submit. .Approval (5 mins): create ticket in HP Service Manager, review ticket details, and approve in HP Service Manager which automatically allows provisioning process to continue. Obviously approval times can vary.Provision Infrastructure (38 minutes): automatically provision 3 blades, 3 virtual machines, automated attach of storage with NPIV, and allocate network addresses no additional administrator interaction required, no LAN or SAN team interaction requiredInstall application (60 minutes): install and configure Oracle RAC and Weblogic applications using custom scripted workflows (previously developed by this customer)Upfront work to install and configure Matrix not included.The typical process for the customer was 33 days because of number of people/teams involved, communication errors/missed handoffs, and configuration errors that cause delaysHP reference architectures: real-world best practices for ISV applications such as Oracle and SAP, application deployment can be cut by up to 50%. www.hp.com/go/vseraSource for 30% less power per coreSource = Intel

Source for the data center footprint"Half the footprint" is based on HP analysis, comparing 2xBL890c i2 systems with C7000 enclosures to 2 - rx7640 systems. 2 x BL890c i2 servers fill a single, 10U, c7000 enclosure with a total of 64 cores; 2 x rx7640 servers occupy 20U (2 x 10U) with a total of 32 cores (2 x 16 cores).

Source for 2-9xHP Analysis: Performance benchmark result - SPECint_rate_base2006: BL860c i2 VS. (BL860c = 2.1x, rx6600 = 2.7x, BL870c = 2.2x); SPECfp_rate_base2006:BL860c i2 VS. (BL860c = 2.7x, rx6600 = 3.8x); STREAM Triad: BL870c i2 VS (BL870c = 9.1x)Source for up to 20xHP Analysis, comparing HP 9000 Superdome (sx1000) PA-8600to HP Integrity Superdome 2 16s, on a per socket basis,

40 / 89 1000 250 ERP 22 / 300,000 Sun IBM SAP Oracle

#010 Hewlett-Packard Development Company, L.P. Only HP has the breadth of innovation & expertise to bring together all of the elements in a mission-critical converged infrastructure

HP has the most flexible and complete set of mission-critical services in the industry.

Thousands of infrastructure professionals, global recovery centers in 40 countries . Were managing mission-critical servers on behalf of our customers in 89 data centers, representing over 1.87 million square feet of data center floor space.We serve over 250 mission-critical ERP clients with 300,000 named users in 22 countries speaking 9 languages. Consistent delivery of service levels any product, anywhere, anytime to meet your availability needsRecognized leadership in Data Center Outsourcing per Gartner (source, strong-positive) and mission critical services targeting the major causes of downtime

Every day, were serving thousands of customers around the world with this full lifecycle of IT services, shown hereYears of experience helping businesses with consolidation, virtualization, service management and shared-servicesOur unique IP includes HP-developed reference models covering:Strategy for overall cloud, sourcing models and governanceService catalog designService billing and charge-back modelsChange management and training plansProactive support strategy and a strong service management framework.27 April 2010HP Confidential16

IT x86 Superdome FlexFabricMatrix #010 Hewlett-Packard Development Company, L.P. HP is defining A new era in mission-critical computing, helping customers eliminate downtime, exceed SLAs and conquer sprawl.HP is innovating With the unique Blade Scale architecture, delivering the worlds first mission-critical converged infrastructure.HP is leading By integrating technology and talent across servers, storage and networking to deliver a common, modular data center.

Call to action:Further and deeper discussion about how these new hardware and software products AND the Converged Infrastructure can add real value to your business/operations.

#010 Hewlett-Packard Development Company, L.P.