!

1.

, .1. Introduction Problem PrototypeProcess of ThoughtSolution

1.

2.3. (Logic tree), MECE, (Mutually Exclusive and Collectively Exhaustive) MECE 2.

Parallel logic treeMECE ) -, -, -Sequential logic treeMECE ) --, -- - -

(sub-issue) : : . : :

4.

. , , source, . Logic/Issue Tree , 1~2 , .Logic/Issue Tree , .

5. Logic/Issue Tree 2.

.1.

2. What : 1 Why : 2 How : : Logic/Issue Tree 3.

1.

2.3. , 3C framework . . Michael Porter five forces model framework dynamics . . , value chain .

4.5. theme , . , , 7S framework . , . 4. Framework

1. . , finding top-down .3. , , 3 . . 2. , 5. Pyramid

Argument()Grouping() Reason 1Reason 2Reason 3 Comment Comment 1. 6. Pyramid

Golden Rule 1/ action Golden Rule 2 Golden Rule 3 2. Grouping Golden Rule6. Pyramid

2.3.1. , , , , , 6 . . , , , , , , , , , .7.

2.3. . , . , . , , 1.8.

2.3. 8 . 1 , 2 3 4 . 5 , 6 , 7 , 8 . , prove or disprove , source , . , , . , , .1.9.

2.3. . , . , , field research, 4 . .1.10.

1. 80:20 rule 2. , Story (), Story-board . Blank Chart Story-board Supporting 3. support , , . ( ) support .- (hypothesis driven) : storyline blank chart focus - 80:20 : 11.

1. 2. Fact-base () Zero-base , , .3. . , , MECE - (fact based) : - (logical) : prove disprove . , MECE 12.

1. , 4 2. , (benefit) (impact) (feasibility) . (Net present value) .4. back up

3. , support 13.

2. , (Crystallization) , Package 4 4. , , . List-up, Grouping, Crystallization .

3. finding , finding 1. , , , What, Why, How 14. 1

1. , (Crystallization) , Package 4 3. Package chunk Package . pyramid principle . Story-line Argument, Grouping

2. What, Why, How . , 15. 2

1. Presentation Support . , , , Presentation .3. , Structure . , , , , .

2. , , , , , . , , label . 16.

2. , audience , .1. 1 Page, 1 Message , / . , , . 3. ?

4. . 17.

18. 1

1. , .

1 / 1 2 1 2

3. / , , 2. 1 , 2 .

1. , , .4. , , . .19. 2

3. . , . , , , , .2. . , , , , , . , , .1. , , 4 4. presentation contents introduction, body, closing .

5. , , 20.