產品走向 ： 環保 、 通用 、 創新
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產品走向 ： 環保 、 通用 、 創新. 目錄. 一、企劃動機 .......................................................... p.04 二 、企劃目的 .......................................................... p.05 三 、外部大環境 / 時代趨勢情報分析 ....................................... p.06 - PowerPoint PPT PresentationTRANSCRIPT
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SWOT ........................................... p.09
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/STP ................................. p.11
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/ // 1. 2. / 6000877/.....
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SWOT SWOT1. 2.3. 4.1. 2. 3. 1.2.
1.2.3.4.: SxOSxT SxO SxT SxW SxS
:1.4%52.12%73.20%104.28%18:30%1------------
/PlacePriceProductPromotiom
STP
1 1. 2. 2 /
3 /
4 /
5 /
(7PS) Product 1. 2.
Promotion 1. 2. 3. 4.Price Place1. 2.
People1. 2. 3. Physical Evidence
1.2. 3. DM Process1. 2. 3. 4. PlacePriceProductPromotiom
(AIDAS) ( / / ) /(Attention/Awareness )
1. 2. CF 3. 75%( )
PR
1200 50%= (Interest)1.2.3 200 *20%= (Desire) 1.2.15% 500 (Action)
1. 2. ()3. ()
10%10%
300 (Satisfaction) 1.
85% 90% 80
2014/2~2014/6
1
*50=+ 5000
*20= 2000
800
200
500
80
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