. 5 1

-100 -

, 17

,

,

,

(Jim Kouzes) -, - -, - . Tom Peters Company (1988-1999 .), Joint Center for Human Services Development - (1972-1980 .).

(Barry Posner) -, EMQ Family First. , 85 , - .

2

. 5 3

, . , , . , .

, , ? . , - , . - , , - .

. , .

-, , -. -, - . -, - (.1). , - ,

- .

- - , .

1. - .

,CMP Media Electronics Group

. : , . - , . . , - Visto Corporation, , , . . , - , , - .

, SupportSoft, ,

, . , - .

, - , . , , , - . -, . , - .

. , - , , . - , . - , : - , - . -, .

- .

, -. , , . , , -. , - . , .

- - , -, , - .

, -

, . -, Bridge Wave

.

1

1

2

3

4

5

4

. 5 5

, . , , - . , , . , , -. , .

- :

;

;

, ;

- .

:

, - , ;

, ;

- .

2.

, , -

, . ,

Northrop Grumman Corporation

. , , , ,

. . : . - , . -, , .

, , - , - HopeLab. , - , - , . - Re-Mission, . . HopeLab , , , , . , - .

. , - , : - . , . - .

, - . , , , . , . - , . , . -, , . . , , - :

. , . - .

,

, .

,Roche (-, )

, . - , . - , . .

28 1963 , 250- , . , - . -, - . , .

3.

, -

, ,

. , Intuit

. -. , - , , - . - .

- .

.

- -, .

?

?

- ?

6

. 5 7

. - , .

. , Cisco Systems

. -, Google, - , . -: , , ,

- , - . - -.

, , -. , , - . - , .

-, Cisco Systems. , . , - , , , - , . .

. , -. , - , - .

- , - - .

. -, , . Sun, - , IBM HP. - , . , - Sun - . , - , - Sun. , - Sun . - Sun $30 .

, . - , .

-, . - , . , -, . - - . - , ,

, . - , -. , - -, . - 8 - - , . , . - , . - , - .

4.

- ,

. -

. , Apple

, . - , , - . .

. Pricewater-houseCoopers,

Financial Times 100, , - 20% , 20% , -

. - , - -. .

. , .

, - - Lam Research Corporation, . , Lam Research Corporation - -, . : - . -: , - .

. , . , - . , - . - . - .

, .

8

. 5 9

, , - . - , , - , .

.

, /

-, , - .

. , 110 - , , , - , . , - -, - - . -. , .

. - - . . - . , ? - , . , - .

-, . - , , . , -, .

5.

, . . -

.

, Intel

- . ( - ) , .

. , .

. - - . , . -, , - -

.

. , - , - . , .

. -. , . -,

,

, - , , - , 1001 (1001 Ways to Reward Employees). , , , - . , - 13 567 , - .

-

, .

, EMC Corporation

, - - . , , - .

. -. , , - . , , , - , . , . -, , .

. - . - . , . .

. -, . - . Guide Dogs for the Blind, . - , , , . - , .

, , . -, , . , . - .

- , - . - , , .

, - . . ! -, , . - , .

- . - . . , -, , . - , .

/ColorImageDict > /JPEG2000ColorACSImageDict > /JPEG2000ColorImageDict > /AntiAliasGrayImages false /CropGrayImages true /GrayImageMinResolution 150 /GrayImageMinResolutionPolicy /OK /DownsampleGrayImages true /GrayImageDownsampleType /Bicubic /GrayImageResolution 300 /GrayImageDepth -1 /GrayImageMinDownsampleDepth 2 /GrayImageDownsampleThreshold 1.00000 /EncodeGrayImages true /GrayImageFilter /DCTEncode /AutoFilterGrayImages false /GrayImageAutoFilterStrategy /JPEG /GrayACSImageDict > /GrayImageDict > /JPEG2000GrayACSImageDict > /JPEG2000GrayImageDict > /AntiAliasMonoImages false /CropMonoImages true /MonoImageMinResolution 1200 /MonoImageMinResolutionPolicy /OK /DownsampleMonoImages false /MonoImageDownsampleType /Bicubic /MonoImageResolution 1200 /MonoImageDepth -1 /MonoImageDownsampleThreshold 1.50000 /EncodeMonoImages false /MonoImageFilter /CCITTFaxEncode /MonoImageDict > /AllowPSXObjects true /CheckCompliance [ /None ] /PDFX1aCheck false /PDFX3Check false /PDFXCompliantPDFOnly false /PDFXNoTrimBoxError true /PDFXTrimBoxToMediaBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXSetBleedBoxToMediaBox true /PDFXBleedBoxToTrimBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXOutputIntentProfile (None) /PDFXOutputConditionIdentifier () /PDFXOutputCondition () /PDFXRegistryName (http://www.color.org) /PDFXTrapped /False

/CreateJDFFile false /SyntheticBoldness 1.000000 /Description >>> setdistillerparams> setpagedevice