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ΕΤΟΣ 64 • ΙΑΝΟΥΑΡΙΟΣ 2013 • ΤΕΥΧΟΣ 1102 • ΤΙΜΗ 5€ με τη συνεργασια του οικονομικου και πολιτικου SITE www.reporter.gr ΠΛΗΡΩΜΕΝΟ ΤΕΛΟΣ Ταχ. Γραφείο Κ.Ε.Μ.Π. ΚΡΥΟΝΕΡΙΟΥ Αριθμός Αδείας 3760 P R E S S P O S T P R E S S P O S T x+7 τουρισμοσ αυξανονται οι κρατησεισ απο τη βορεια ευρωπη ΕΠΕΝΔυσΕισ "μισογεματο το ποτηρι" ...των ευρωπαικων μετοχων χρηματιστηριο οι μετοχεσ που θα φερουν αποδοσεισ το 2013 MARKETING οι νεεσ τασεισ στο BRAND MARKETING ΝαυτιΛια φαληρο vs πειραια η μαχη για το λιμανι τησ κρουαζιερασ

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  • 64

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    brand marketing

    vs

  • 12-23 OikOnOmia12/ ....: B

    16/

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    24-25

    26-27

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    37-61 38/

    43/ ....: 550

    46/ , 2013

    49/ vs :

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    52/ 56/ : 413

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    62-65

    16

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    38

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  • editorial

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    -. , - , - , . Eurasia Group - - , - ... S&P , , , . - , 11,8% - 2,6%. , 87 , , , . , -

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    .

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    . , (-, ..). ,

    -, . - -, .

    , - , . , . ,

    , - .

    -, - : 40% - 80% . 10 , 70 , 112 199 . : T 30 45%. -

    . VW Passat 440 - -, 43 , 20,80 . 1,65 /lt - 1,1 /kgr, 6lt/100km 4,3kgr/100km, . : -

    , . , , -, ., , , - , , , -, , .

  • 10

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    .. | | 2632022077 | www.botargostefos.gr | : Eurofood .. | 100 | | 2106617405-8 | www.eurofoodquality.gr

  • .. | | 2632022077 | www.botargostefos.gr | : Eurofood .. | 100 | | 2106617405-8 | www.eurofoodquality.gr

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    - Botargo Stefos @BotargoStefos

  • 12

  • , 5 , 84,1 , - , - .... , -, - . - , - - -

    - ., Euro-goup - 49,1 . , 2013, - , . - -, , - -

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    13

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  • 14

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    1,3 , - 87,0, .. (+0,3), 88,4 , - . , - , -, - . .. - . - , - .. . - .. (+1,4) (+0,6), (+2,1),

  • 15

    ,

    ( 2012)

    +1,4

    +0,6

    -2,3

    +2,1

    -1 -1

    +1 +1

    -0,3

    +1.4

    .. (-2,3). - .. , . , - - (+0,4),

    .. (-0,3). - - , , .., .

    /

  • 16

    overweight , -Goldman Sachs:

    T Socit

    Gnrale, .

  • ...

    17

    , .

    AA reports , -, - 2013 , , , , , - discount ...

    Goldman SachS: UnderweiGht Goldman - underweight - , -

    , overweight . - underweight , - GS, Peter Oppenheimer -: , - , . , - Goldman, Huw Pill, - -

    . , GS - - . Oppenheimer - - / , - - . , Goldman overweight , - - - , - , - , .

    " "

  • 18

    , , - - . - 2013 2014, 2013.

    Bofa/m.l.: o hedGinGH Bank of America/Merill Lynch - - 3 6 -, , - hedging . , - 2013 - , , - BofA/M.L. - long-only 11 , -.

    overweight ..., 2003. 41 45 - - - 200 50 . , - BofA - 5 . 0 ( bearish) 10 ( bullish), 8 9. - risk markets, . , BofA long puts Eurostoxx 50, - , - . - - ,

    , - . BofA FTSE 100 6.400 , 5% .

    Pictet: B H Pictet Asset anagement - , - , - . short ... 40% - premium - ..., - , Pictet Asset

    2013

    2014,

  • 19

    Management, Luca Paolini. - , - , . FTSE MIB - 8% -, 3% FTSEurofirst 300. 2012, - , , - , . ., Paolini - , , - , .

    credit SUiSSe: overweiGht, Credit Suisse , - - - ... - . - 4% 5%, - . Credit Suisse -

    . , . , long hedge funds - 2011, o insider buying . , , , Credit Suisse - ., Credit Suisse , - 2013 6.600 - FTSE 100 1.550 S&P500, - 9% 6%, , - .

    hSBc: 20% 20% , 18% 2012, HSBC, - - , . , , - HSBC. - 25 , p/e , - , , - , - - risk premium . , - beta -

    , - , - - . HSBC - , - - . HSBC, - (ISM ..., Ifo PMI -), - , , .

    temPleton: -, fund manager Franklin Templeton, Norman Boersma, Sanofi GlaxoSmithKline - , Vodafone -. Boersma , - 2012, ... , . - - , discount , Boersma. - 2012 ,

  • 20

    -.

    deUtSche Bank: 2012, - - rerating , - Deutsche Bank. - - , stock-picking 2013. , - , -, - , . 13% long -, - . Deutsche Bank - 2013 . 2012 38% - , - 2009. - , -, - - . 2013 , Deutsche Bank. o ... - -

    , -. , - , , - - .

    credit aGricole: B Credit Agricole Corporate & Invest-ment Bank - 15% , , . Euro Stoxx 50 2.750 2.900 - 2013. Credit Agricole overweight - FTSE 100 , 6.040 6.400 . 2013 -, . EPS ( -) p/e -, - C.A., , - , - ( , ) - .

    exane: 2013 2013 , -

    , , Exane BNP Paribas. - - , - Exane, - - 2013. Exane - , - . , ... , - . , debate Federal Reserve, - . , Exane, - . - , - . Exane , , ..., - .

    Socit Gnrale: diScoUnt Socit Gnrale - - ,

  • 21

    2013 , , , . A , -Crdit Agricole

    - , - ... . assets -, , , - - . , Socit Gnrale, - -, .

    SocGen , , - , 15% underweight - . , assets discount ..., . , - - 47% discount

    . SocGen, o -Eurostoxx 50 - 3.300 - ( 25% ) - . Albert Edwards, bearish Socit Gnrale, , , - - . , bullish, , . - , , , - , - .

    Deutche Bank, .

  • 22

    , 25, , , .

    , 2012, , , , . - A, O, , -

    . . . - , - 50 . , ..., - .. , - 12, 35% 25 184%

    t - 2012, , - - . 2012 , 183,8% - 6%. 98,5% ... .. 2012 11,7%. 77,08% ... 2012 16,2%. 65,59% Jumbo 13, - 2%. , Citigroup - 11 .

  • 23

    2012 64,26% 2013 - 15%. , - . 2012 58,6% - 2013 - 11%. 55% 2012 ... - 2013 13,58%. - , - . 53,925 2012 - 2013 8,51%. 42,81%

    2012 13 5%. 29,80% 2012 11,22% 2013. 28,95% Eurobank Properties 2012 6,12% 2013, - - . MIG 2012, 16%, - 2013 6%. 16,17% .. 2012, 2013 7%. .... - 20,94% 2012, - , , 20%.

    , ,

  • 24

    T o - - - - -

    . Cosco, Unilever Phillip Morris, - , - . Henkel, -

    A, - ROLCO , - A. , , - -. ROLCO Henkel Dixan Neomat, - . -, ROLCO -

    , , -, -. - Neomat, A - . rolco ROLCO 1948 - .

    , .

  • 25

    , .

    -, ROL. 1968 , AVA. 1962, o - , ROLCO - 14 . ., 6.000 .. 15 ., ROLCO - - .

    a , henkel 1876 - . 1878 - , -, . Henkel 47.000 -. - Dixan Persil - , Schwarzkopf Fa.

    Henkel Unilever, Phillip Morris, Hewlett-Packard Cosco. Unilever Unilever , - - . Unilever , . Phillip Morris Phillip Morris International - , - , -, . Hewlett-Packard, Hewlett-Packard

    Cosco - -. HP , - terminal Cosco - . 60% ... .. Cosco Cosco - - 60% ... .. 1 . .

    walmart- - 2013 - Walmart. -, , - 100 - ( ) -

  • 26

    - - , - -

    - , 17 2013. --, , - - ., , - - Reiselivmessen Telenor Arena, , -, . , 45.145, 2.560 .

    , , North Events, - . -, - , , - - (). 45% - , - - Vakantiebeurs 2013, - 8 13 2013, . - ANVR, - (-3%) - - . ... -

    , , , - -11% . - 20%, . 660.000 2012 ,

    2013, .

  • 27

    ... - . - -, 45% - . , , - 280 . - 300.000 360.000 .

    - , - , : -, - TUI Holland. Transavia Sundio Group . , - . - ... -

    . BUdGetS 15 ..., 15 - ... . - 2,15 . , 80.000 -, -, . , , , - - . - . :- Salon des Vacances, - Holiday & Spa Expo, - MEEDEX, - ITB, - Feire for Alle, ()- Destinations, - SeaTrade - Cruise Shipping, - FITUR, - IMTM, - UITT, - Intourmarket, - MITT, - IFT, - TUR, - New York Times Travel Show, . .

    O 45%

  • BrANd mArKetiNg

    28

    brand marketing . ;

  • 29

    H social media . brand . 2013 . , .

    social media, , .

    brand .

    social web -- -, - 2013. brand

    , . - , .

    - branded . Apple, - ; - Google Microsoft (.. -- Microsoft). - brand- online. , .

    marketinG

    brand- online. , .

    Marketing = Brainwashing

  • 30

    crowdSoUrcinG 2013 - - -

    - . , - - - .

    , - . - , - -

    2013 brand.

    Branded 2012 branded -.

    2013, content marketing - .

    2012, s i t e s Pinterest Instagram, -

    -. . 2012 . - , - .

    Crowdsourcing

  • 31

    2013, content marketing

    - , -, - - , -

    2013. - -, - .

    , , - mobile marketing .

    marketinG

  • 32

  • , " " .

    33

  • - , -

    - ( ) , . - - . - - - -, ... - -

    34

    ... , - - - . - , , . . - - , . . . ,

    - . , - , . , - - - . , -, -, - 4 . , , - , (- ) - - , .

  • 35

    -, . - -, , , , - . . - , - , , - -, ., , - , - , - . -

    . - , F15 -, - . , , ., - . - , , ( - ) , - ( 13 ) .

    , ( ) ,

  • - - ,

    - . - - , . - . - , - ..., . , , - - , -, -. - - -, . , , - ...

    36

    - , - , - - - , -. -, , ..., - , - -

    H ,

    ,

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    , - - , -, . , ... . , - , - . - - . - .

  • . 49

    . 51

    . 57

    37

    [ ]

    vs

    . 38

    . 49

    , 2013. 46

    . 49. 38

  • 39

    - - , -

    , - . 26 , 2013, - . -

  • 40

    , 1 2013 , - - , - 13 2687/1953, , - , - .

    , , - -

    , - , - - - . , - , - (tonnage tax) - , - . , -

    , , -, - . 26 - -

    - , - - . , - , - -

    26

    ,

    E

  • 41

    1.500 , - . , 27 - , , - , - . - - ... - .

    , , - - , - 15% 10% . , 6% - 3%.

    , , , - . 4% gross tonnage. , 1% , 3% - . - . - -, . - . , - - , . - - . , -

    , - , . . . - , - - , - . , - , -, - . - , . , - , - , , , - , - .

    , - -

    - . , , - . ,

    nO 1 97,5%

    3.325

    15%

    2.000

    1.300

    , ItF150.000

  • 42

    , , - . - , - - . - - . , - . - , -, . - : -, .. , - . , , , , .

    -, . , - - - ITF, , - . , , - 1.300 , 2.300 - , 150.000 - .

    - , -

    97 ,5% , - 10,5 .

    3.325 , 15% . , - - -, 2.000 . - - - 1.300. , - , - , . 26 - 26 - 27/1975, - . - , - 25% - .

    ,

    ,

  • -

    - - . , - , , - 4% ..., - - , - -, -

    43

    ....

    ....:

    550

    h

  • 44

    - 6,1% ... - - 192 . .... , , - - 10% ... - 550 .

    6,1% ... . . . . , -

    4% - , -. - -, ...., . - -, - , - - - ( ) 13,3 . , - 6,1% ... . , 1.000 -, 1.575 , - . ....

    - - - , - (cargo handling), , , , - ..

    . - / - - - , .. --, --, - . - -

    h

  • 45

    - - . , - - - - , - 192 . 2,7 . .

    ,

    - - , - - , - - - . , - - - 26 . , 12,7 . , - ... 5,8% . -, , 550 . ,

    360 . -, .

    . . . . - , - . - - - -, , - . - . , - - , , .

    , - -, (Maritime Cluster) - . - -

    . - - - - - . , - - - , - - . - , , .

    ,

  • - ,

    . , , , 21/1, - Morgan Stanley - ., , - , - , , - , (...),

    49

    .

    vs

    /

  • 50

    . , , - - , ... , .

    - 3 - . 11 , 2013 2,2 - 710 - . Car Terminal ... .. 2012 9,8% 2011 66% 2009. - , Car Terminal ... .. 2012

    458.755 / 417.659 2011. Cosco, , - - . - , . , - , , - 23 , - 28 33 . , , - 24 , 28 , Gdansk 36 25 . , , - Car Ter-minal . - - ... .. . , , - ... .. - - (, , - ) . .

    - ... . . - , -

    . - (. . ) - - ... - . , . . -, - , , . - - , , , - -., , - (...), , . . -, - - . - - (), - . , , - - - , . - - .

    ... ..

    . , ,

    . ,

    ,

  • 51

    . ,

    , 27-11-2012 . (NY Cruise Port, USA), - - (Port of Cartagena, Spain) . - -. ,

    , , 70 2012 (Port of the Year 2012) Seatrade insider, Seatrade Med 2012, .

    , . , . , - - 3 (finalist) , 70 , - - 2012, - Home Port, - , Costa Crociere, - . . -,

    T

    - - , -, 15 . - . - - . - -, Heraklion City Guide, - - , . - City info on Whells, - - -, - . - , - 256 . ... - 100.000 , - , 26 - Project Management - (International Project Management Assosiation) . Seatrade Med 2012, , - - - Home Port MSC, Disney Cruise. - Costa Crociere.

    /

    22

  • 52

    , , , , , , , , , , , . , , .., 5,4 500 . . , 2020, 7 . 600 . , .

    . , -, , , - -

    . , .. , , 1.200 , -; , . 90% 40% .

    802 . , , 16 -

    , 16 , 25 - . -, -, , -, . -: , - , . 80% - . - .

  • 53

    /

    . - ., , - - , - -, . - -

    O . . - , &

    , , -, , , . , , , - , 2013, , - - . - -,

    -. - - - , - . , - , -, . ... - , - , , -. , , , - - .

  • 54

    ,

    ,

    ,

    ;, , , - (landlord model). , . -, - - , - - - : -

    , .. , , - - - , - - -

    (, , ). , -, , - - . -, , -, . - . - -

  • 55

    /

    , , -, . .., - , - , . 32 . , - 2013-2020 . , , -. - . , , - ., , , . -, 12 56 , . -, car terminal, -, , , real estate, - - . , , - , , - . , , , - , -. , , -

    , - , - , - - .

    - 23 - (...) / -, - 68 (...). , 100 - , ., - , , - . -, , - , .

    - .. (-

    ). 12 , - , 4 ( ). - : , , -, . - : , , , . - : , , . - . - (/)

    . - - , - , , , - . , , . , , , - , . , . logistics cluster - -. , - - , - ..., . . - - -, , , . - . - - , - - , .

  • 56

    16 , , .

    413 .

    413 . , , , -, , , -

    , , , , -, , ( ). 3,2% ... 29.200 , - 6 . - ,

    h

    - . . - , - -, . , - 2013-2018 . - - - o 18% - , 25%

    . - , ..., - - (.. - ). - , - (.. , -, car terminal, ) . , - , - 250 . , - transit .. . , , - , .

    /

  • 413 .

    57

    LLoyds LIst:

    Neda Maritime Agency, . cpt. The Seafarer of the Year Award, Hyundai Ambition Danaos Corp., , Ship of the Year. , Blue Star Ferries - . Award for Achievement in Safety or Environmental Protection, ... Education or Training . Man of the Sea. , Optima Shipbrokers DVB Bank Shipbroker Shipping Financier, , SNAME Greek Technical Achievement.

    Greek Shipping Personality of the Year for 2012 Lloyds List Greek Shipping Awards - Paragon Shipping and Box Ships, . . Lloyds Greek Shipping Newsmaker of the Year StealthGas, . . Propeller Club Lifetime Achievement Award . , , . Moller, Maersk McKinney Muller, - , International Personality of the Year. Dry Cargo Company of the Year - Aegean Bulk Co -, Tanker Company of the Year Award

    / ei

  • 58

    ...: 27,5% 2012 - ... .., , - 2012 - 2011. - ... .. . ... .. - 625.914 teus 2012 490.904 2011, - 27,5%. transshipment -, . - 12% . ... .., - , 2013 - -. 27,5% - , , - , - ... .. - , - - 2012 .

    - V-Ships, - -, Costamare - . - -, Costamare. - , V-Ships (Greece), - 22 containerships Costamare. , - , - , - , - . Costamare, , Costamare - . H , , - , - . Costamare, . , - . V-Ships, . Clive Richardson, - , - . , , . Richardson.

    V-shIps CostAMAre

  • 59

    Blue Star Ferries Lloyds List. - , , 7 2012, . Attica Group, . . Blue Star Delos , - 2011 Blue Star Patmos -, 2012, - Attica Group, 14 - 10 , . Lloyds List , , Blue Star Ferries, . Blue Star Ferries, 2006, - Attica Group 2004.

    22 . - - , , , - , . -, -. - - - . - -, - - , , , , , - - 21.900.000 . - 5 - , - - - () -.

    LLOYds, BLUe stAr Ferries

    / ei

  • 60

    ... holding, sAsAC - ... .. / -, . , . , . , - - SASAC, , , 168 - Cosco. . . - . , -, - . - -, - . - SASAC, Cosco, - . - Xie Lin, . /, / Hu Xianzhen, Zhao Hngyan, Zhang Zhenshun / Liu Huaxin. - Yao Lan Cosco . - ... .. SASAC - 30 . , - ssets (168) .

    Dry Cargo Company of the year 2012 Aegean Bulk , Lloyds List Greek Shipping Awards 2012. , . , - , - - . Lloyds List -. , - Aegean Bulk . - , : , , . , , . - , , , , - . , , , - , , - - . , , . .

    LLOYds List: AegeAN BULK

  • 61

    H Minoan Lines, , , H/S/F Knossos Palace H/S/F Festos Palace, . , , , . Minoan Lines , 500 A. , A, , - Minoan. -, . , , . , - Grimaldi, Knossos Palace Festos Palace, . , , . , , - Grimaldi, . , , Grimaldi, , , - . - , , - , .

    MInoAn LInes: knossos pALACe kAI Festos pALACe

    / ei

  • 62

    , -, 1753 1840. - , (-), . -. , (1785-1856) . , , , -

    , , . , , , 15 1818. . - - . , 1840 - , . , , . , -. , . -

    . . - - -, , - . - . - -, , - , . - . - - , , . -

    , . .

    *

    o

  • - . -, , . - - , -. - , , . - , , , -

    63

    , - . - -. - , - . - - . , - 1861 1866 - . - , - . ,

    . - . - 1870 . , - , - , - , , -. - . , - - . - . , . -. , - , -, - . - - - . -, - .

  • . - , - - - . , - . - , - . - , - , . - , - .

    64

    , , - -, - . 1885 , 15 1899 . - , - 250.000 . . - , - , , , . - - .

    - . 5.000 1866. , - , . 1896 . , , . 1892 -, - . 1916 28 1971 - - .

    ,

    .

    ()

    ,

    .

  • 65

    - - . . -, , . - , - 1908-1911 Cantieri Orlando -. , -. 12 - 1910,

    , 16 - 1911. - 140,81 21,03 . - 22,3 , 8 - . - -, . 1911 . . - , - , .

    * . , .. DMN A.E., LSE. Voria.gr.

    - , 45 , - . - . , , - . - - . - , , , , - - -.

  • 66

    Rolling Stones - - 1969, Keith Richards - ,

    Robert Brownjohn, . Richards, Automatic Changer Brownjohn - - , , , - - , autochanger - - , . - Rolling Stones, Brownjohn, Delia Smith,

    laSt PaGe

    ROBERT BROWNjOHN

    Let it Bleed:

    , , . : . - . - -, . Brownjohn, Richards, , . , Let it Bleed, Brownjohn , Rolling Stones -. Brownjohn Let it Bleed Bonhams , 35.000 (- 47.000 ). Brownjohn 1970,

    45 - . , - - 200 , , Eliza. Let it Bleed - Royal Mail , ., , -, Rolling Stones 2005 Grammy Hall Of Fame. Rolling Stones, Brian jones, o .-

    Robert Brownjohn