Опыт серийного предпринимателя Силиконовой Долины
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Опыт серийного предпринимателя Силиконовой ДолиныTRANSCRIPT
Backblaze, Inc. Proprietary and Confidential
Entrepreneurship in Silicon Valley
“”
WhatWhen
Who
Presentation for FastForwardApril 11, 2012Gleb Budman@glebbudman
Backblaze, Inc. Proprietary and Confidential
My Story
Startups OutcomeSelling holiday cards door-to-door Made $20Cheap Cars – used car dealership Shut down; lost moneyAttackPost – bike components Designed; never launchedNetRelevance – browser-enabled search Great business plan; no engineers.Kendara – browser-enabled search Had engineers…acquired by Excite@HomeMailFrontier – anti-spam/email security Acquired by SonicWALLBackblaze – online backup Bootstrapped. Profitable. Growing quickly.
Backblaze, Inc. Proprietary and Confidential
How To Start a Company
VS
Backblaze, Inc. Proprietary and Confidential
Lean Startup
Backblaze, Inc. Proprietary and Confidential
Keep It Safe & Standard
• Delaware C-Corp
• Don’t work on another company’s dime
• Proprietary Information and Inventions Assignment (PIIA)
• Stock: 4 year vest / 1 year cliff
• Decide stock ownership up front
Backblaze, Inc. Proprietary and Confidential
Funding
Approaches
•Self Fund
•Friends & Family
•Incubators
•Angels (individual/group)
•VCs
•…Customers??
Resources
•Angel List
•Venture Hacks
•www.TheFunded.com
•www.AVC.com
•www.feld.com
Backblaze, Inc. Proprietary and Confidential
News Sources
• TechMeme (techmeme.com, techmeme.com/lb)
• Hacker News (news.ycombinator.com)
Sites
•TechCrunch
•TheVerge
•AllThingsD
•TheNextWeb
•News.cnet.com
•GigaOm
•Business Insider
•Mashable
Backblaze, Inc. Proprietary and Confidential
Event Sources
• WebWallflower Events (webwallflower.com)
• MeetUp
• EventBrite
Events
•SF New Tech
•SF BETA
•TechCrunch Disrupt
•GigaOm/events
•Events.Mashable.com
•DEMO
•Under the Radar
•The Startup Conference
Backblaze, Inc. Proprietary and Confidential
Incubators / CoworkingIncubators
•Ycombinator
•500 Startups
•The Founder Institute
•AngelPad
•Plug and Play
•I/O Ventures
Coworking Spaces
•NextSpace.biz
•RocketSpace
•Hacker Dojo
•Parisoma
•Dogpatch Labs
Backblaze, Inc. Proprietary and Confidential
Backblaze: Possibly world’s easiest online backup“
”
Backblaze, Inc. Proprietary and Confidential
1 of 2 people will lose dataSource: Backblaze research shows 46% of its customers restore data each year.
Backblaze, Inc. Proprietary and Confidential
But, 94% Of People Still Do Not Backup
Why?Source: Harris Interactive Survey conducted June 28 - 30, 2011; Details available at: http://www.backblaze.com/press-June-is-Backup-Awareness-Month-2011.html
Don’t Regularly Backup
Backblaze, Inc. Proprietary and Confidential
It’s just too hard.
Backblaze, Inc. Proprietary and Confidential
Backblaze offers hassle-free unlimited online backup“Introducing Backblaze
”"Backblaze Is Simplest Way Yet to Back Up PC
Files"
"Making off-site backups brainless"
AlwaysOn Winner
"Online Backup with Time Machine's
Finesse"
Backblaze’s backup application is one of the
easiest to use.
“It’s genius is in it’s simplicity.”
Backblaze, Inc. Proprietary and Confidential
Backblaze Makes Online Backup Easy
Backup Online Restore Easily
Backblaze, Inc. Proprietary and Confidential
Zero-Configuration Install
Backblaze, Inc. Proprietary and Confidential
Restore Easily
Backblaze, Inc. Proprietary and Confidential
$5/Month Unlimited
Unlimited Storage Unthrottled Bandwidth
Just $5/Month
Backblaze, Inc. Proprietary and Confidential
Petabytes on a Budget How to Build Cheap Cloud Storage
Backblaze, Inc. Proprietary and Confidential
$5/month = unlimited storage
Backup Online Restore Easily
Backblaze, Inc. Proprietary and Confidential
Amazon S3?
$5/Month = 30 GB
Backblaze, Inc. Proprietary and Confidential
Buy a storage system?
Subtotal: $1,000,000.99
Backblaze, Inc. Proprietary and Confidential
Nope. Build our own.
Prototype fast – plywood works
Backblaze, Inc. Proprietary and Confidential
DIY Cloud
Search “petabytes on a budget”
Backblaze, Inc. Proprietary and Confidential
135 Terabytes for $7,384
Backblaze, Inc. Proprietary and Confidential
Cost of a Petabyte (pod v1.0)
Backblaze, Inc. Proprietary and Confidential
300+ Pods / 30+ Petabytes
Backblaze, Inc. Proprietary and Confidential
How is Backblaze Unique?Zero-Config Experience
=Increased User Acquisition
High-Performance Engine=
Improved User Retention
Efficient Cloud Storage=
Higher Business Margins
Backblaze, Inc. Proprietary and Confidential
Backblaze: Possibly world’s easiest online backup“
”
Backblaze, Inc. Proprietary and Confidential
Entrepreneurship in Silicon Valley
“”
WhatWhen
Who
Presentation for FastForwardApril 10, 2012Gleb Budman@glebbudman
Backblaze, Inc. Proprietary and Confidential
Continuously, Compressed, Encrypted
Backblaze, Inc. Proprietary and Confidential
Toss the unnecessary
Essential Non-Essential
99.99%uptime
$$
Backblaze, Inc. Proprietary and Confidential
Use consumer parts – stay away from IT tax
Backblaze, Inc. Proprietary and Confidential
Server Power Supply Desktop Power SupplyVS
Backblaze, Inc. Proprietary and Confidential
Backblaze for Business
Only unlimited online backup service for business
Same price as consumer $50/year
Backblaze, Inc. Proprietary and Confidential
Locate My Computer
Backblaze, Inc. Proprietary and Confidential
$1 million counterfeit cash
Backblaze, Inc. Proprietary and Confidential
Total Cost of Ownership (pod 2.0)
Backblaze, Inc. Proprietary and Confidential