無印良品 國際化分析
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R04724002
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p.3 I/R
p.8 2001
p.25 p.31 p.36 CSR
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1980PBPB
PB
200111 40
64038570%30%255(75%25%75%5%20%)
(No brand) slogan
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()
*55%35%8.5%1.5%*
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MUJII/R Grid
R
I
I
R1. 2. 3. 5
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MUJII/R Grid
R
I
I
RI
R
1. 2. 3.
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MUJIA triangleR&DAggregation Arbitrage
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1,066 133
2001
V
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2001
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2001
2001
2001Uniqlo
2001
A. B.
SPA
MUJIGRAM
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CEO Responsibility CEO
V200220051,41015620071,620186
30%
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MUJIGRAM MUJI
MUJIGRAMSOP
MUJIGRAMInnovation?
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MUJIGRAM131,6832000
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MUJI SPA MODEL SPASpeciality Retailer of Private Label ApparelSPAPOS
SPA SPA
(QR) Vertical Integration horizontal Integration POS2010
12
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2008SPA SPAGAPUNIQLOMUJI Weekly SPA
109SHIBUYAgirl fashion Fast SPA48
ZARAH&M Select SPASPA
UNITED ARROWS SHIPS BEAMS BAYCREWS TOMORROWLAND
SPA Weekly SPA Fast SPA Select SPA
SPA
13
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UniqloSPA 14
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DINA DINADeadlineInstruction
NoticeAgenda
DINA
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16
2014 MUJI
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17
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MUJI
MUJISABCD
B
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19
MUJICAGE
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201540%EfficiencyResponsivenessKnowledge Leverage
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21
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2005
22
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23
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24
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2015 GRDI country attractivenessMUJI
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26
15%
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* 2001MUJIGRAMDINA*
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InternationalGlobal Matrix
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Internationalmind set Pathway B Global MatrixI/R
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* Mdtown*
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MUJI 2003
51%49%
2004412015229
2013SPA100%
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Hall(1987) (High-Context Culture)
,
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MUJI MUJI
MUJI100%
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MUJI
MA
MA ()
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SPAMODEL
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MUJI CSR MUJI
A. 1. 2. 3.
B. 1. 2. 3.
PVC 38
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ExploitiveViews differences in wages, working conditions and living standardsasexploitable opportunities.
Transactional Engages in law-abiding,non-exploitive,commercial interactions.
ResponsiveActs in a way that is sensitive and responsive to the needs of all itsimmediate stakeholders.
NGO
TransformativeCommits to leading initiatives to bring life-enhancing changes to thebroader society.
Four Types of MNEs Responding to Needs of Developing Countries
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MNE
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