商業分析 找出獲利商品的方法

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CBAP Zinus LiuPMP, NPDP, CBAP

2 vs. ??

3 ?Business AnalysisBusiness:

Analysis: :

4?IIBA () :

It is all about change !! ??

5 vs. vs.

Do the right thing !Do the thing right !Bridging the gap !

PMBOK v5BABOK

CBAP PMP NPDP 5

6Business Analysis & Bridging & Connecting the dotsChanging (Function, Feature, Benefit)(As-Is To-Be)(Business & Stakeholder Req.)(Solution Req.)(Transition Req.) (Product attribute)

7 ?One Profession, Many Disciplines

EnterpriseProjectTechnologyBusiness

7

8 PMI PMBOK v4 KAPMBOK v5 KA2014 PBA

(Inaccurate requirement) 1st (Poor requirement management) 2nd

2014 PMI

9BACCM BusinessAnalysisCoreConceptModel

10 (BABOK)

Techniques

BACoE ()Business Analysis Center of Excellence

BABABA

11 (Enterprise Level)

(Business Case )

12

13 (1)A B B A Portfolio A Business Analysis ?IT ERP SAPPDM PLMProduct Roadmap

14 (2)XYZ ? (Interview) (Observation) (Use Case Diagram) (Process Modeling)

Document(As-Is)

Diagram(As-Is)

To-Be (State Diagram)

15 vs. ??

16

Apple.comiTunes iPod iTunes Apple iPod/iTunes

17 (AS-IS)

POS MB OPOS

18 (TO-BE)

POS PVL

SaaS PaaS HMI, MBODM/KA

19 Solution Scope

Gap Analysis

Enterprise Readiness Assessment

Change Strategy

= Product/Project ScopeAs-Is To-Be, ?? ..?

20 (Assess Capability Gaps)Document Analysis ()SWOT AnalysisIdentify how current capabilities and limitation (Strengths & Weaknesses) match up against the influencing factor (Opportunities & Threats)

21 ?UnknownsConstraints, Assumptions, and DependenciesNegative Impact to ValueRisk ToleranceRisk-aversionNeutralityRisk-seekingRecommendation () () ()

22 Business CaseDefine Business NeedAssess Capability GapsDetermine Solution ApproachDefine Solution ScopeDefine Business CaseBusiness NeedRequired CapabilitiesSolution ApproachSolution ScopeBusiness Case()Project Kick-off

23 Business CaseTable of Contents for a Formal Business CaseIntroduction and Recommendation OverviewCurrent Environment and ProblemAs-Is workflow diagramDescription of the problemDetailed Description of the proposalTo-Be workflow diagramDescription of proposed development & implement planCost-Benefit Analysis TablesTangible costs and benefits (ROI, Payback period)Intangible costs and benefitsRisk AssessmentSummary

24Provide insight into the viability of your solution or ideaTo support a feasibility studyTo prioritize projectsKnowing your audienceKnowledge level about the opportunityDecision-making authorityPassion for the product or problem

25Feasibility StudyRequirements analysis and specificationSolution DesignSolution development and implementationOperation of new processes and systemsInitial Business case before major resource committedBusiness case confirmed after detailed requirementsBusiness case confirmed once development cost estimatedBusiness case revisited before developmentBenefits realization Checked

Design Construct Deploy

26 vs. ??

27Business RequirementsStakeholder RequirementsSolution RequirementsFunctional RequirementsNon-Functional RequirementsTransition Requirements (Quality)

Technical Requirements (not BAs job)

28

?

???????

29 ?BrainstormingDocument AnalysisFocus GroupsInterface AnalysisInterviewsObservationPrototypingRequirements WorkshopsSurvey/Questionnaire (Job Shadowing)

30() = () ( O, X ?)

Your Ans.Correct Ans.12345678910

?O?X??????

31

()

(/)

(/)

32 (Requirement Analysis)Specify & Model Requirements

Verify Requirements

Validate Requirements

Define Requirements Architecture

Define Design Options

Analyze Potential Value & Recommend Solution Solution Future state Solution Tasks

33 (Requirement Management)Trace Requirements

Maintain Requirements

Prioritize Requirements

Assess Requirements Changes

Approve RequirementsTasks Matrix E.g. Cost, Benefit, Risk, Time sensitivity

34

35 vs. ??

36Ranking of Solution OptionsFocus on substantive difference exist between solution options.Scoring and weighting relative importance.Identification of Additional Potential CapabilitiesPotential or actual, above and beyondPotential to provide future valueE.g.

37 Solution Components ()Business policies and business rulesBusiness processes to be performed and managedPeople operate & maintain the solutionSoftware application and interaction between organization, customer, and suppliersRelease Planning ()Timing of implementation within business cycleE.g. ?

38Cultural AssessmentOperational or Technical AssessmentStakeholder Impact AnalysisFunctionsLocationTasksConcernsCultural =

39DataEnsure new solution interprets the converted data correctlyOngoing workWhen to finishing existing workWhen to start new work in the new solutionOrganizational ChangeNew informationNew skills()

40Investigate Defective Solution OutputIdentify defects solution or solution componentDefine the acceptable level of qualityAccess Defects and IssuesSeverity of defectProbability of occurrence of defectResolved Mitigate workarounds BAs job for Go/No Go decision (Constructed),

41Understand Value Delivered By SolutionCheck both Qualitative & QuantitativeMeasure both under-performance and over-performanceValidate Solution MetricsMake sure business goals and objectives are aligned Solution Replacement or EliminationOngoing cost vs. Initial InvestmentOpportunity CostNecessitySunk Cost &

42 Where to Start ? (Business Need) (Solution Performance)

43 vs. ??

44 ABP Annual Business Plan (ABP) Vision, Mission(/) (Revenue Projection) - KSA (Key Strategic Area) SummaryProduct RoadmapGTM (Go to Market) Plan

Or Key Strategic Activity()

45ABP Chapter

I. Executive SummaryVersion Date-Vision & Strategy..2015.06.30-3-Year Revenue Projection.2015.06.30II. Strategy & Key Initiative-New Opportunity..................2015.06.30-Segmentation & SPAN.2015.06.30-IMAX Roadmap.2015.06.30-Key Strategic Area.....2015.06.30

III. Business DevelopmentVersion Date-Product & Offering........2015.06.30-Critical Tasks & Milestones..2015.06.30-Organization & Resources Plan.2015.06.30VI. Interlock & Quota Setting-2015.10~V. Attachment-Market & Technology Trend ......2015.06.30

Chapter-2014 & 2015 Gap Analysis 2015.06.30

46Vision, Mission VISIONBe the world-leader of Retail & Hospitality platform/solution provider

STRATEGY MISSIONAAA , BBB , CCC DDD, Retail & Hospitality ;PaaS;SI Retailer ., ,,O2O, ,solution package:,Solution package;ISV partnership,,;M&A, PartnershipOutsourcing Retail portfolio.

47Product Division Blueprint

AAABBBCCCDDD

Big DataCould ComputingCentral ManagementIntelligent Video AnalyticsAds Online DispatchActivity Info DispatchDigital Menu Board ManagementReal time ManagementOmni-Channel Shopping ModelReal-time AssistantIndividual PromotionOnline to Offline Self ServiceFast check-outBetter Mobility Member ManagementSales Promotion

483-Year Revenue Projection By Product2014201520162018(US$ K)Rev.MPMP % Rev.GR%MPMP % Rev.GR%MPMP % Rev.GR%MPMP % AAA7,154 429 6.0%11,000 40%1,100 10.0%14,559 32%1,747 12.0%26,387 35%3,298 12.5%BBB9,733 -866 -8.9%8,078 -17%0 0.0%10,502 30%1,050 10.0%17,206 28%2,065 12.0%CCC0 0 0.0%500 n.a.55 11.0%3,000 500%360 12.0%12,000 100%1,440 12.0%XXX0 0 0.0%500 n.a.52 10.4%3,500 600%398 11.4%10,500 73%1,225 11.7%YYY0 0 0.0%200 n.a.22 11.0%2,000 900%240 12.0%7,000 87%840 12.0%ZZZ0 0 0.0%300 n.a.30 10.0%1,500 400%158 10.5%3,500 53%385 11.0%Total16,887 -437 -2.6%20,078 19%1,207 6.0%31,560 57%3,555 11.3%66,093 45%8,028 12.1%

492016 New Opportunity Summary #Our Approach/ OfferingsCompetitor's Approach/ OfferingsOpportunity Size(USD K)Our Threat1. O2OAAA = All-In-OneRetail SusiAccess = O2O TerminalsBBB APPs. NCR: Retail Kiosk Terminals Pyramid: PolyTouch Kiosks1,080,000KIn-store WIFI (Opportunity for CCC)

50 ItemsTargetRetailHospitalityPublic SpaceTarget CustomerTop End User: Kohls, MediamarktTop SI: Infusion, Top ISV: Xomni, ScreenfoodTop Disti: Scansource, Ingram MicroValue Proposition for the Customers Stylish, Fanless, AAA with all-peripherals-built-in or flexible peripheral options for retail stores. Versatile screwless and color-matching POS to match retailer CIS. Provides PaaS Enabled WebAccess Alliance Suite Products/Solution ProvidedAAA Series: AAA-300/500/600POS Series: W/E-POS,.BBB Seires: MPOS-30, MPOS-50CCCRetail IOTSystem/ApplicationDiagramKey Competitors ELO Posiflex

51 IMAX IncubationMerger / JVX Product / Early Design / Focus Lab Alliance / Outsourcing

Control Level: : Corporate Empowerment : Group Level : PD LevelAC/CN as POS PD,AdvanPOS team ,Next-Gen POS.

Kiosk Table/Floor Stand to extend the Retail ; iRetail Cloud (eg:WebAccess+CRM; WebAccess+WMS)SaaS (Early Design)

Alliance with M2Alliance with Migo, CRM & Big data analysis SaaS solution partner

Retail IVS / Retail IMM (UTC/DS/POS 2nd display/ Video Wall), iRetail SBUiPortable team MTK Android for MPOSroadmap

Core Strategy = +

522016 KSA SummaryCritical TaskMilestoneOwnerPOS Portfolio AdvanPOS,AC/CNMPOS, Stationary POS Mobile POS for POSSRP POS Solution JV POS Channel SBU/Sector EU iRetail Sector Sales & GTM Strategy DACH iRetail salesBenelux/AdvanPO