[학교발표] 예비광고인을 위한 퍼포먼스마케팅 개념

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<참고자료>

1. 광고인을꿈꾸시는분들께 / 진민규의마케팅&Tech이야기 / 2016. 05. 09https://medium.com/@justin_jin/%EA%B4%91%EA%B3%A0%EC%9D%B8%EC%9D%84-%EA%BF%88%EA%BE%B8%EC%8B%9C%EB%8A%94-%EB%B6%84%EB%93%A4%EA%BB%98-79e2076ccb79#.o98vwvyn9

2. [IPO] 김철웅에코마케팅 "퍼포먼스마케팅으로광고문화바꿀것" / EBN / 2016. 07. 19http://www.ebn.co.kr/news/view/841533

3. 디지털마케팅, 2%의덫을벗어나기위해필요한 2% / ㅍㅍㅅㅅ / 2014. 10. 14http://ppss.kr/archives/31676

4. 앱마케팅, 이제는퍼포먼스마케팅이대세 / IGA works / 2016. 6. 15일http://blog.igaworks.com/performancemarketing/

5. [나유경의마케팅가이드] 퍼포먼스마케팅은광고의과학이다 / 모비인사이드 / 2016. 3. 2http://www.mobiinside.com/kr/2016/03/02/marketing-science/

6. 브랜딩에서퍼포먼스로! 똑똑한페이스북광고운영방법 / Mezzomedia / 2015. 02. 10http://www.mezzomedia.co.kr/facebook-ads-with-glow/

7. 온라인광고매체중심측정에서마케팅캠페인중심의분석으로 / BizSpring / 2014. 05. 27http://blog.bizspring.co.kr/12953

8. performance marketing / 박지희 / 2014. 04. 30http://www.slideshare.net/AngelaPark4/insightbox20140430-performance-marketingshare?qid=584b91b1-9765-4bb1-bd51-4388414b50be&v=&b=&from_search=28

https://medium.com/@justin_jin/%EA%B4%91%EA%B3%A0%EC%9D%B8%EC%9D%84-%EA%BF%88%EA%BE%B8%EC%8B%9C%EB%8A%94-%EB%B6%84%EB%93%A4%EA%BB%98-79e2076ccb79#.o98vwvyn9

http://www.ebn.co.kr/news/view/841533

http://ppss.kr/archives/31676

http://blog.igaworks.com/performancemarketing/

http://www.mobiinside.com/kr/2016/03/02/marketing-science/

http://www.mezzomedia.co.kr/facebook-ads-with-glow/

http://blog.bizspring.co.kr/12953

http://www.slideshare.net/AngelaPark4/insightbox20140430-performance-marketingshare?qid=584b91b1-9765-4bb1-bd51-4388414b50be&v=&b=&from_search=28

[학교발표] 예비광고인을 위한 퍼포먼스마케팅 개념

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